SOCIAL MEDIA TIPS
Social Media and the HR World
Social media and social networks have been used longer and more frequently in technology staffing than other industries. We as agencies, human resource professionals and internal recruiters, should be using social media more effectively in recruiting and staffing initiatives because doing so will help maximize results in terms of candidate engagement, building relationships and placements.
Technology professionals by nature are early adopters, and many utilize social media extensively. Therefore, this method of communication should be utilized when engaging this target audience in matters related to recruiting.
Using new social media communication platforms will also add both speed and excitement to candidate outreach, and could bring a greater number of referrals to a company’s pipeline of applicants. If executed successfully, a company’s recruiting efforts could even grow virally. Social media inherently is real-time, sharable content, which makes it easier to disseminate to your network.
Social media is innately interactive and encourages conversations on relevant information between users. Mentioning a company to an audience is enough to get the buzz going, and that increased attention can ultimately increase retention and help build a greater pipeline of candidates. Social media is also an excellent vehicle for fostering a personal connection with a candidate, and displaying that human element is vital in this industry.
If hiring professionals use social networks more, they will become more successful. These hiring professionals will be much more engaging, as well as have more success disseminating job descriptions and building deeper candidate pipelines, which are imperative to successful hiring. Social media is the ideal channel for accomplishing these goals.
Recruiters should contact candidates through social media platforms and communicate directly with those job seekers. This equates to a much faster contact time with candidates, another major key factor in aggressive recruiting markets. Social media is easily accessible and portable, so it can be an ideal method of communication for both recruiting professionals and candidates on the go. Industry professionals can easily update prospective candidates on new job information or interview opportunities, and the candidate is able to respond at their convenience, no matter where they are.