SOCIAL MEDIA TIPS
Keep the Social Media efforts up
High-traffic sites such as YouTube and Pinterest could become showcases of great work in almost any field. Recruiters increasingly are prowling the web to look for the best candidates — even if it means poaching them out of current jobs. That's being seen as more efficient than public job ads that elicit hundreds of ill-suited responses.
Winning more interviews. Recruiters can't talk to every candidate that might deserve a chance. What's more, the logistics of scheduling phone and interviews are cumbersome enough that long shots tend to be systematically ignored. But it takes almost no time to browse through chat boards, expert-answer sites or Facebook pages, or looking for potential candidates with verve.
Candidates should set up their social-media presences with an eye to what recruiters might want to know about them. Doing so means that even out-of-the-way job seekers can make great "zero-th impressions." That early edge can translate into plenty of chances to make a winning first impression via phone or in-person contact.