JOB LISTING

OPENING DATE: 02/11/13

CLOSING DATE: 03/29/13 04:00 PM

GENERAL INSTRUCTIONS AND JOB DESCRIPTION:

ESSENTIAL JOB FUNCTIONS:

• Plans, develops, executes, and manages integrated social media programs, projects and activities using best practices and techniques to increase the organization’s visibility, presence, and interaction with its customers, audiences, partners, and social communities/followers; maintains and monitors social media platforms utilizing social media tools (i.e. Facebook, Twitter, LinkedIn, etc.) and responds to inquiries using these tools;
• Organizes, mobilizes, and directs cross-functional teams/staff to craft and carry out VTA’s social media programs and initiatives;
• Develops and manages social media projects with support from various internal divisions, departments and staff;
• Identifies and creates social media campaigns and initiatives to enhance users’ experiences and grow VTA’s social community engagement, interaction, and membership on various social media platforms;
• Participates in the development and administration of the annual department budget; monitors and adheres to program and project budgets and schedules;
• Develops, adopts, and enforces best practices, policies, and  procedures related to social media and electronic communication programs, including web content and social media posts;
• Monitors and performs regular analysis of social media campaign performance results, including traffic reports and Key Performance Indicators (KPIs) to make effective recommendations to optimize marketing strategies and goals;
• Utilizes social media and electronic communication tools, channels and networks to create and generate new revenue opportunities;
• Manages internal and external resources to implement social media programs, projects, activities;
• Stays abreast of social media trends, best practices and technologies;
• Assesses VTA’s business needs and investigates, recommends and implements solutions to enhance VTA’s social media goals and strategies;
• Prepares, directs, reviews, and monitors web content and electronic communication information, including reports and correspondence;
• Establishes and maintains cooperative working relationships and performs liaison activities with various communities, organizations, governments, and special interest groups;
• Performs related work as required.

MINIMUM QUALIFICATIONS:

SUPPLEMENTAL INFORMATION:

• Principles and techniques of effective public communications, internal communications, and digital marketing, including targeted social media networking and marketing;
• Principles and practices of copy writing;
• Principles and contemporary practices of integrated marketing programs including program development, implementation and maintenance;
• Advanced understanding of social media marketing principles, best practices, tools and technologies;
• Solid understanding of demand and lead generations and reporting and analytics;
• Strong understanding of user experience and how to use social media to engage communities, audiences, customers;
• Principles and practices of project management;
• Principles and practices of public sector organization, administration, budgeting, management and personnel management;
• Principles and practices of effective stakeholder relationships and partnerships.

• Plan, develop, organize, direct and manage effective social media campaigns and initiatives from concepts to final product launches while adhering to project budgets and schedules;
• Plan, develop and execute social media strategies to generate new revenue opportunities; enhance VTA’s presence and interaction with its customers, audiences, communities, and partners, and improve customer service relationships;
• Effectively and concisely communicate with various communities, audiences, and customers, both verbally and in writing;
• Build and maintain effective relationships with multiple stakeholders;
• Prepare clear and comprehensive correspondence, reports, presentations, web content, and other materials;
• Prepare, direct, review, and monitor web content and electronic communication information and effectively address and resolve related issues;
• Manage multiple projects simultaneously using good organization skills, make sound decisions, and prioritize responses to properly resolve issues or situations;
• Reason logically, take initiative, analyze complex issues or situations, and formulate and implement appropriate actions independently;
• Prepare and manage a budget;
• Monitor, analyze, interpret, and report social media campaign performance and results and recommend and implement solutions and strategies;
• Promote teamwork and collaborative problem solving with diverse and cross-functional staff;
• Effectively plan, organize, direct, manage, and evaluate the work of others;
• Remain focused on VTA’s social media campaigns, initiatives, and goals while responding to changing internal and external goals and initiatives;
• Effectively represent VTA in a variety of official capacities;
• Lead and facilitate discussions with large, diverse groups of individuals;
• Establish and maintain cooperative working relationships with others.