Senior Associate Vice President and Chief Communications Officer (MPP III) (62987)

  • Pomona
  • Pomona, California
  • Apr 01, 2020
Full Time Administration and Management Community Relations or PR and Marketing

Job Description

The Senior Associate Vice President and Chief Communications Officer (CCO) provides leadership and strategic direction over all aspects of the university's external and internal communications, marketing, advertising, media relations, and executive communications. This position develops and directs the university's communications vision and strategy, serves as a senior spokesperson with the news media, and reviews, edits and approves the university's most visible strategic communications, advertising and branding campaigns, publications, and channels. As the senior communications leader, the CCO is responsible for the strategies and tactics that build and sustain the institution's reputation for academic excellence and strengthen its mission, brand and values, in terms of managing both identity and internal and external image.

The CCO advises the president and university leadership about strategic opportunities and initiatives that advance the profile of the university's brand and develops a compelling narrative about the significant education, scholarship, research, and public service offered by Cal Poly Pomona; oversees university, college and unit responses to crises and emergency communication; provides leadership as a university spokesperson on local, state, national, and international levels; and cultivates and leads a talented staff of communications professionals.

The Chief Communications Officer works closely with the President of Cal Poly Pomona and reports through the Chief of Staff. Responsibilities include:
• Serves as leader, advocate and coalition builder, educating internal stakeholders on the value of strategic communications, marketing and advertising.
• Defines integrated communications strategies that direct, drive, and support the university's external and internal outreach and engagement objectives.
• Provides proactive advice and counsel to the university president, cabinet, deans, and other senior leaders on communications plans and initiatives.
• Serves as the senior public information officer and authorized spokesperson, ensuring that accurate and timely information reflects the university's official position and promotes a positive image, increases visibility and exposure, reinforces brand narratives, and increases engagement.
• Elevates, preserves and defends the university's reputation by developing and executing proactive and comprehensive external relations strategies, reputational risk mitigation measures and offensive/defensive communications tactics. Serves as the university's communications point person during crises.
• Leads university marketing, advertising and branding campaigns to highlight and position the polytechnic advantage in key regional markets. Organizes marketing efforts to support our major fund-raising initiatives and campaigns.
• Builds, develops and oversees communications leaders and team members. Sets objectives, manages budgets, monitors performance and assesses outcomes. Leads a service-oriented team environment that fosters collaboration, inclusion, transparency, teamwork, flexibility and creativity. Manages a team of 12 in Strategic Communications and is a team-builder and liaison for communicators across campus.
• Executes university-wide communications and creative projects across disciplines.
• Determines and deploys best-practice communications policies, standards, and guidelines and collaborates with campus departments to ensure integration, adherence, compliance, and advancement toward university strategic goals. Streamlines communications processes to realize cost savings and scales of economy.
• Thinks and acts strategically in building the university brand by increasing paid, earned, shared and owned media strategies. Increases earned impressions and featured placements of the president and leadership editorial priorities.

Minimum Qualifications:
1. Minimum 10 years of related communications, marketing and/or public relations experience in positions of increasing responsibility.
2. Minimum of 5 years of experience in a leadership role with an accountable, hands-on collaborative style with cross-disciplinary direct reports and/or teams.
3. Experience with building complex communications organizations and organizational content capacity.
4. Expert-level knowledge of communications, marketing, branding, advertising and content management methodologies.
5. Proven background in effectively managing crisis communications.
Preferred Skills and Qualifications:
6. Accreditation in Public Relations (APR), Master's degree, or terminal degree (PhD, JD), preferably with a specialization in communications, marketing, journalism, and/or business management or related fields.
7. Significant experience leading successful outcomes, building internal partnership coalitions, and navigating political dynamics within a fast-paced, intellectually intense, and service-oriented environment.
8. Demonstrated management skills including leading diverse teams in the use of new technologies and nontraditional approaches to media relations and communications.
Desired Qualifications
1. Demonstrated leadership background with high regard for self-awareness, interpersonal dynamics, active listening, collaboration and problem-solving skills.
2. A demonstrable commitment to promoting and enhancing diversity and inclusion.
3. Demonstrated experience in managing creative projects and executing across multiple communications, marketing channels and media.
4. In-depth knowledge and know-how of data-driven marketing, advertising and branding best practices, including surveying audiences before, during and after campaigns.
5. Demonstrated understanding of creating excellent internal communications strategies designed to build community and create pride and informed dialogue within a university or like setting.
6. Demonstrated experience and leadership in proactively building relationships with top-tier reporters and editors, business influencers, elected officials, and civic leaders.
7. Ability to pitch new ideas, concepts and campaigns, and interpret research and campaign results for internal communities, including university leadership.
8. Excellent judgment and creative problem-solving skills, including negotiation, mediation, and conflict resolution skills.
9. Experience using social and online media best practices to help advance an institution's reputation. Experience using online video, audio and engagement technologies to further build relationships with various audiences and enhance a story's value.
Special Conditions of Employment:
• Successful background check
• Ability to travel as a University representative
• Ability to work occasional nights and weekends as required
• Mandatory trainings as required by the California State University
• Mandated reporter in compliance with the California Child Abuse and Neglect Reporting Act

Appointment and Salary:
The University seeks to fill the position by June 1, 2020. Salary will be commensurate with qualifications and experience and includes a comprehensive benefits package.

Nominations & Applications:
Review of applications will begin on April 6, 2020 and will continue until the position is filled. All applications must include (1) a completed university application, (2) a letter of interest that explains in detail, and where possible, provides examples of how the candidate meets the qualifications specified in this announcement; (3) a current resume or curriculum vitae; and (4) the names, titles, addresses, telephone numbers, and e-mail addresses of five references who can provide current assessments of the candidate's professional experience, accomplishments and prospect for success in this position (please include a brief note describing the relationship of the references to the applicant). For additional information, please visit our website at, and for detailed information about the position at Please direct inquiries to Saccara Lim at: or 909-869-2707.

Affirmative Action/Equal Opportunity Employer:
California State Polytechnic University, Pomona is an Equal Opportunity, Affirmative Action Employer. The university seeks to recruit and retain a diverse workforce as a reflection of our commitment to serve the people of California, to maintain the excellence of the university, and to offer our students richly varied disciplines, perspectives, and ways of knowing. Cal Poly Pomona subscribes to all state and federal regulations and prohibits discrimination based on race, color, religion, national origin, sex, gender identity/gender expression, sexual orientation, marital status, pregnancy, age, disability, genetic information, medical condition, and covered veteran status. The university hires only individuals lawfully authorized to work in the United States. As required by the Clery Disclosure Act, the university's annual security report is available at

Closing Date/Time: Open until filled

Job Address

Pomona, California 91768 United States View Map