County of Santa Clara San Jose, CA, USA
Mar 10, 2017Full Time
Under direction, to coordinate and organize a comprehensive health information and communication program for a department within the County of Santa Clara. Typical Tasks Develops and coordinates strategy and implementation for major health outreach campaigns, leveraging multi-media and community partners to reach targeted audience with information and education programs, health policy and health assessment findings; Serves as liaison for local/national news media (radio, television, print, internet and other communication technology), other County/City departments and community organizations to disseminate health services data and information; Initiates, develops and executes press conferences and media interviews for senior management and gathers information for reporters as appropriate; Directs the writing and distribution of correspondence, reports, documents, press releases, public information news releases, articles, and public service announcements; Directs and supervises public relations for health information efforts; Meets with senior management to determine and implement outreach efforts to ensure the alignment of efforts and strategy regarding public and media communications; Develops and implements programmatic campaigns and exhibits which include: designing outreach materials, organizing and monitoring special events to launch the campaigns, facilitating video and photography services and other applicable media resources; Designs, edits and oversees the printing and dissemination of informational materials and programmatic pamphlets, brochures, posters, fliers, internet and other materials publicizing events, activities and services; Meets and consults with federal, state and local agencies and community groups to develop and relay information that impacts the health and safety of the residents of Santa Clara County (i.e. public health week, bio-terrorism, risk communications and emergency preparedness workshops); Meets with representatives of community groups, industry, schools, local government and special interest groups to communicate and gain support for the public health information goals, objectives and programs for the County of Santa Clara; Serves as lead on coordinating risk communications and developing risk communication strategy in response to and in preparation for major public health events, disasters and matters of urgency; Serves as the Department liaison related to these functions with the County Executive Public Information Office; Coordinates health information activities during a medical/health emergency event in conjunction with the Office of the County Executive which includes: development, review and medical clearance of risk communication messages that are disseminated to the public; Monitors and approves information disseminated on the Public Health Department website and other social or related media in coordination with the Public/Risk Communication Officer; Acts as a 24-hour health information emergency contact; Makes public appearances and speaks before communities and interest groups; Supervise on a project basis; Assesses workload and establishes priorities; Schedules, assigns and reviews the work of clerical workers where assignments generally follow an established workflow or job specialization; Maintains the flow and quality of work within established standards and policies; May be assigned as a Disaster Service Worker, as required; Performs related work as required. Employment Standards Sufficient education, training, and work experience to demonstrate the possession of the knowledge and abilities listed below. Training and Experience Note : The knowledge and abilities required to perform this function are acquired through training and experience equivalent to a Bachelor's degree in Marketing, Journalism, Communications, Public Health, Public Administration or related field AND Five (5) years of experience as a public information officer, journalist or related public relations/communications function, at least one (1) year of which is in a health-related field or organization. A Master's Degree in Public Health of Communication may substitute for one the year of experiences as a public information officer, journalist or related public relations/communications function. There is no substitution for the one year of experience in a health related field or organization. Possession of a valid California Class C driver's license upon appointment and the ability to qualify for and maintain a County Driver's Permit. Knowledge of: Principles and techniques of effective public communications, public relations and news media relations; Risk communications and disaster readiness; General public policy and public health policies, issues and opportunities; Current principles and techniques of multimedia advertising, including internet, social media and other communications; Customs and practices of various public information media related to health care and emergency health issues affecting the public; Interviewing techniques; Principles of budget and project management; Principles of supervision and training; Computer applications including common software and internet research. Ability to: Plan, organize and direct an effective public information program; Communicate ideas and concepts effectively both orally and in writing; Conceptualize print and broadcast advertising and related multimedia, including internet; Plan and direct outreach and promotional activities; Exercise discretion and judgment; Supervise subordinate technical and administrative support staff; Understand and effectively communicate technical data to the media and other sources; Collect and analyze data; Organize, prioritize, and schedule multi-activity workload; Write educational and informational materials clearly and accurately; Work under stress and pressure and meet deadlines; Establish and maintain cooperative work relationships with those contacted in the course of work. Special Requirement Work irregular hours, including some nights and weekends and be on call and available to respond to County emergencies as necessary.