{"id":28020,"date":"2017-09-01T16:07:15","date_gmt":"2017-09-01T23:07:15","guid":{"rendered":"https:\/\/www.careersingovernment.com\/tools\/?page_id=28020"},"modified":"2025-08-16T08:00:02","modified_gmt":"2025-08-16T15:00:02","slug":"introduction","status":"publish","type":"page","link":"https:\/\/www.careersingovernment.com\/tools\/manuals\/introduction\/","title":{"rendered":"Introduction"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ffffff&#8221; background_image=&#8221;https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2017\/09\/socialmedia_background.jpg&#8221; parallax=&#8221;on&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; padding_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; admin_label=&#8221;row&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; make_fullwidth=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; column_structure=&#8221;1_3,2_3&#8243; width_phone=&#8221;100%&#8221; max_width_phone=&#8221;100%&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"ds-sticky-button\" id=\"ds-sticky-button\"><a href=\"#\" class=\"shiftnav-toggle  shiftnav-toggle-button shiftnav-toggle-manuals\" data-shiftnav-target=\"manuals\">Table of Content<\/a><\/div>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Sans|||on|&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;72&#8243; text_line_height=&#8221;1.1em&#8221; header_font=&#8221;PT Sans|||on|&#8221; header_font_size=&#8221;70px&#8221; header_line_height=&#8221;1.1em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;0px||0px|30%&#8221; text_font_size_tablet=&#8221;52&#8243; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>LEVERAGING YOUR ONLINE PRESENCE<\/h3>\n<p>Introduction<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#f7f7f4&#8243; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; padding_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider color=&#8221;#aeaeac&#8221; _builder_version=&#8221;4.16&#8243; custom_css_main_element=&#8221;width:20px;&#8221; hide_on_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;24&#8243; text_line_height=&#8221;1.4em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;10px||0px|&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Government is a service industry and, by extension, is \u201cstaff-centric\u201d. As much as 80% of local government annual budgets are devoted to personnel wages and benefits. Like other service industries, staff sourcing and talent acquisition are critically important to all aspects of governing from <g class=\"gr_ gr_18 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins doubleReplace replaceWithoutSep\" id=\"18\" data-gr-id=\"18\">administration<\/g> and planning to operations and service delivery.<\/p>\n<p>Government is unique in that many staff positions are highly visible and serve as community ambassadors. These include police, fire, public works, code enforcement and community and social services.<\/p>\n<p>Government agencies enjoy a monopoly which, in some cases, leads to less of an emphasis on the need to acquire top human resource talent and to provide service quality excellence. By contrast, these are compelling goals for the private sector when trying to beat competitors, improve \u201cmarket share\u201d and maximize profitability.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2017\/11\/social-media-16.jpg&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; align_phone=&#8221;center&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;24&#8243; text_line_height=&#8221;1.4em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;10px||0px|&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-size: 24px;\">It is important to remember that the caliber of an agency\u2019s staff affects its productivity and overall performance. Quality service has a profound effect on agency brand, customer (constituent) satisfaction, public support, economic development, funding and intergovernmental collaboration opportunities.<\/span><\/p>\n<p>As predominantly tax-supported entities, public sector agencies also have an obligation to create and cultivate government workforces that provide local employment opportunities, are inclusive and diverse, and which foster a sense of community.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2017\/11\/social-media-19.jpg&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; align_phone=&#8221;center&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;50px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider color=&#8221;#aeaeac&#8221; _builder_version=&#8221;4.16&#8243; hide_on_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;48&#8243; text_line_height=&#8221;1.3em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;900px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;16px||30px|&#8221; text_font_size_tablet=&#8221;38&#8243; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]\u201cStaff sourcing and talent acquisition are critically important to all aspects of governing from administration and planning to operations and service delivery&#8221;<br \/>\n[\/et_pb_text][et_pb_divider color=&#8221;#aeaeac&#8221; _builder_version=&#8221;4.16&#8243; hide_on_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_post_nav prev_text=&#8221;%title&#8221; next_text=&#8221;%title&#8221; _builder_version=&#8221;4.16&#8243; title_text_color=&#8221;#5e95c1&#8243; title_font_size=&#8221;20px&#8221; title_line_height=&#8221;1.1em&#8221; custom_padding=&#8221;20px|20px|20px|20px&#8221; custom_css_main_element=&#8221;text-transform:uppercase;&#8221; custom_css_links=&#8221;min-width:400px;&#8221; border_width_all=&#8221;0px&#8221; border_color_all=&#8221;#5e95c1&#8243; border_style_all=&#8221;solid&#8221; use_border_color=&#8221;on&#8221; border_color=&#8221;#5e95c1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LEVERAGING YOUR ONLINE PRESENCE Introduction Government is a service industry and, by extension, is \u201cstaff-centric\u201d. As much as 80% of local government annual budgets are devoted to personnel wages and benefits. 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