{"id":28074,"date":"2017-09-02T11:27:59","date_gmt":"2017-09-02T18:27:59","guid":{"rendered":"https:\/\/www.careersingovernment.com\/tools\/?page_id=28074"},"modified":"2025-08-16T08:03:51","modified_gmt":"2025-08-16T15:03:51","slug":"many-people-use-social-media","status":"publish","type":"page","link":"https:\/\/www.careersingovernment.com\/tools\/manuals\/many-people-use-social-media\/","title":{"rendered":"HOW MANY PEOPLE USE SOCIAL MEDIA AND WHO ARE THEY?"},"content":{"rendered":"

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Table of Content<\/a><\/div>\n

[\/et_pb_code][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Sans|||on|” text_text_color=”#ffffff” text_font_size=”72″ text_line_height=”1.1em” header_font=”PT Sans|||on|” header_font_size=”70px” header_line_height=”1.1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” custom_margin=”0px||0px|30%” text_font_size_tablet=”52″ text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

LEVERAGING YOUR ONLINE PRESENCE<\/h3>\n

HOW MANY PEOPLE USE SOCIAL MEDIA AND WHO ARE THEY?<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ background_color=”#f7f7f4″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” padding_mobile=”off” global_colors_info=”{}”][et_pb_row column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#aeaeac” _builder_version=”4.16″ custom_css_main_element=”width:20px;” hide_on_mobile=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”24″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”10px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

The Pew Research Center, which has been systematically tracking internet usage since 2000, reports that in 2017 nearly 9 out of every 10 Americans use the internet.\u00a0 This represents a fundamental shift in how we share and collect information, and how we interact.<\/p>\n

According to Statistica.com, in 2016 78 percent of Americans had a social media profile.\u00a0 They place the number of worldwide social media users now at\u00a01.96 billion\u00a0and expect this figure to grow to 2.5 billion\u00a0by 2018.<\/p>\n

Social media usage is now so prevalent that 97% of adults aged 16-64 report visiting a social network within the past month, and 80% of them do so via mobile phone.\u00a0 Whether it is to monitor breaking news, check in with friends, or learn about new career opportunities, people in America and globally have a near obsession with social media. Smallbiztrends.com reports that nearly 1 minute in every three spent online is devoted to social networking and messaging.\u00a0 Users engage multiple times daily accounting for an average total time spent online at these sites of 1 hour and 58 minutes.<\/p>\n

The \u201cdigital divide\u201d earlier placed racial minorities, older adults, the impoverished and geographically isolated Americans at a disadvantage in accessing the Internet.\u00a0 This has been largely, but not fully, eliminated with the decreasing reliance on broadband connections in deference to cellular service.\u00a0 In 2016 the Pew Research Center reported social media usage was actually highest among Hispanics (72%), followed by Blacks: (68%) and Whites: (65%), though it is notable that some differences in site preferences occur.<\/p>\n

Who uses what social media sites, for what reasons, how often and even what time of day should be of interest in your respective recruitment strategies.\u00a0 However, as a broad demographic it is interesting to note that as early as 2009 the Journal of Social Behavior and Personality found social media users to be more \u201cconscientious\u201d, \u201cextroverted\u201d and \u201copen to new experiences\u201d when compared to other groups.\u00a0 They were also found to have higher levels of education, income and relationship satisfaction.<\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2017\/09\/social-media-17.jpg” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}” align_phone=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”6px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#aeaeac” _builder_version=”4.16″ hide_on_mobile=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”48″ text_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”900px” module_alignment=”center” custom_margin=”16px||30px|” text_font_size_tablet=”38″ text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]\u201cThe viral affect of a posted job on LinkedIn, Facebook or Twitter has the potential to reach 20 to 30 times the number of followers. The multiplier effect is astounding; job postings can reach millions of people shortly after being posted. ”
\n[\/et_pb_text][et_pb_divider color=”#aeaeac” _builder_version=”4.16″ hide_on_mobile=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_nav prev_text=”%title” next_text=”%title” _builder_version=”4.16″ title_text_color=”#5e95c1″ title_font_size=”20px” title_line_height=”1.1em” custom_padding=”20px|20px|20px|20px” custom_css_main_element=”text-transform:uppercase;” custom_css_links=”min-width:400px;” border_width_all=”0px” border_color_all=”#5e95c1″ border_style_all=”solid” use_border_color=”on” border_color=”#5e95c1″ global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

LEVERAGING YOUR ONLINE PRESENCE HOW MANY PEOPLE USE SOCIAL MEDIA AND WHO ARE THEY?The Pew Research Center, which has been systematically tracking internet usage since 2000, reports that in 2017 nearly 9 out of every 10 Americans use the internet.\u00a0 This represents a fundamental shift in how we share and collect information, and how we […]<\/p>\n","protected":false},"author":50,"featured_media":0,"parent":28015,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_cbd_carousel_blocks":"[]","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-28074","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nHOW MANY PEOPLE USE SOCIAL MEDIA AND WHO ARE THEY? - Careers in Government<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.careersingovernment.com\/tools\/manuals\/many-people-use-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOW MANY PEOPLE USE SOCIAL MEDIA AND WHO ARE THEY? - Careers in Government\" \/>\n<meta property=\"og:description\" content=\"LEVERAGING YOUR ONLINE PRESENCE HOW MANY PEOPLE USE SOCIAL MEDIA AND WHO ARE THEY?The Pew Research Center, which has been systematically tracking internet usage since 2000, reports that in 2017 nearly 9 out of every 10 Americans use the internet.\u00a0 This represents a fundamental shift in how we share and collect information, and how we […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.careersingovernment.com\/tools\/manuals\/many-people-use-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Careers in Government\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CareersInGovernment\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-16T15:03:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2024\/11\/CIG-horizontal-dark-v2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"708\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@careersingov\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/manuals\\\/many-people-use-social-media\\\/\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/manuals\\\/many-people-use-social-media\\\/\",\"name\":\"HOW MANY PEOPLE USE SOCIAL MEDIA AND WHO ARE THEY? - Careers in Government\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#website\"},\"datePublished\":\"2017-09-02T18:27:59+00:00\",\"dateModified\":\"2025-08-16T15:03:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/manuals\\\/many-people-use-social-media\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/manuals\\\/many-people-use-social-media\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/manuals\\\/many-people-use-social-media\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Tools\",\"item\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Leveraging Your Online Presence\",\"item\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/manuals\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"HOW MANY PEOPLE USE SOCIAL MEDIA AND WHO ARE THEY?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#website\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/\",\"name\":\"Careers in Government\",\"description\":\"Oldest and largest, award-winning site for finding jobs in government, education and other public sector agencies. 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