{"id":28076,"date":"2017-09-02T11:28:35","date_gmt":"2017-09-02T18:28:35","guid":{"rendered":"https:\/\/www.careersingovernment.com\/tools\/?page_id=28076"},"modified":"2025-08-16T08:03:28","modified_gmt":"2025-08-16T15:03:28","slug":"social-media-part-recruitment-strategy","status":"publish","type":"page","link":"https:\/\/www.careersingovernment.com\/tools\/manuals\/social-media-part-recruitment-strategy\/","title":{"rendered":"WHY SHOULD SOCIAL MEDIA BE PART OF YOUR RECRUITMENT STRATEGY?"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”section” _builder_version=”4.16″ background_color=”#ffffff” background_image=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2017\/09\/socialmedia_background.jpg” parallax=”on” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” padding_mobile=”off” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ admin_label=”row” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_last_edited=”on|desktop” make_fullwidth=”on” global_colors_info=”{}” column_structure=”1_3,2_3″ width_phone=”100%” max_width_phone=”100%”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_code _builder_version=”4.27.4″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Table of Content<\/a><\/div>\n

[\/et_pb_code][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Sans|||on|” text_text_color=”#ffffff” text_font_size=”72″ text_line_height=”1.1em” header_font=”PT Sans|||on|” header_font_size=”70px” header_line_height=”1.1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” custom_margin=”0px||0px|30%” text_font_size_tablet=”52″ text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

LEVERAGING YOUR ONLINE PRESENCE<\/h3>\n

WHY SHOULD SOCIAL MEDIA BE PART OF YOUR RECRUITMENT STRATEGY?<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ background_color=”#f7f7f4″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” padding_mobile=”off” global_colors_info=”{}”][et_pb_row column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||13px|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#aeaeac” _builder_version=”4.16″ custom_css_main_element=”width:20px;” hide_on_mobile=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”24″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”10px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Social media is the digital equivalent of traditional networking such as professional associations, conferences and job fairs, long recruiting staples. Today some 70% of all web content is produced by comments and interaction.\u00a0 Interactivity leads to results.<\/p>\n

In its 2016 Society for Human Resource Management (SHRM) Social Media survey 82% of HR Managers responding indicated the primary reason they used social media when job recruiting is to reach passive job candidates.\u00a0 Other top reasons included strengthening brand recognition (77%) and targeting job candidates with specific skill sets (71%). Upon his capture in 1934 the legendary bank robber Willie Sutton was asked why he robbed banks.\u00a0 With a bow to the obvious, Sutton is reputed to have answered, \u201cI rob banks because that is where the money is\u201d.\u00a0 Social media is where the active jobseekers are, as well as their more passive counterparts.<\/p>\n

Its reach is unparalleled.\u00a0 Given ambitious branding, both government organizations and the social media sites they use can provide exposure simply not possible through traditional print media.\u00a0 The viral affect of a posted job on LinkedIn, Facebook or Twitter has the potential to reach 20 to 30 times the number of followers.\u00a0 The multiplier effect is astounding; job postings can reach millions of people shortly after being posted.\u00a0 This unparalleled reach makes social media job recruiting economical both<\/em> by exposure metrics and in absolute terms.<\/p>\n

Using social media instinctively also appeals to recruitment managers who want to insure inclusive outreach.\u00a0 As pointed out above, a once problematic \u201cdigital divide\u201d has been erased through the proliferation of smart phones and indistinguishable usage patterns.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2017\/09\/social-media-20.jpg” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}” align_phone=”center”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”48″ text_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”900px” module_alignment=”center” custom_margin=”16px||30px|” text_font_size_tablet=”38″ text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]\u201cUsing social media instinctively also appeals to recruitment managers who want to insure inclusive outreach.\u00a0”
\n[\/et_pb_text][et_pb_divider color=”#aeaeac” _builder_version=”4.16″ hide_on_mobile=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_nav prev_text=”%title” next_text=”%title” _builder_version=”4.16″ title_text_color=”#5e95c1″ title_font_size=”20px” title_line_height=”1.1em” custom_padding=”20px|20px|20px|20px” custom_css_main_element=”text-transform:uppercase;” custom_css_links=”min-width:400px;” border_width_all=”0px” border_color_all=”#5e95c1″ border_style_all=”solid” use_border_color=”on” border_color=”#5e95c1″ global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

LEVERAGING YOUR ONLINE PRESENCE WHY SHOULD SOCIAL MEDIA BE PART OF YOUR RECRUITMENT STRATEGY?Social media is the digital equivalent of traditional networking such as professional associations, conferences and job fairs, long recruiting staples. Today some 70% of all web content is produced by comments and interaction.\u00a0 Interactivity leads to results. In its 2016 Society for […]<\/p>\n","protected":false},"author":50,"featured_media":0,"parent":28015,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_cbd_carousel_blocks":"[]","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-28076","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nWHY SHOULD SOCIAL MEDIA BE PART OF YOUR RECRUITMENT STRATEGY? - Careers in Government<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.careersingovernment.com\/tools\/manuals\/social-media-part-recruitment-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WHY SHOULD SOCIAL MEDIA BE PART OF YOUR RECRUITMENT STRATEGY? - Careers in Government\" \/>\n<meta property=\"og:description\" content=\"LEVERAGING YOUR ONLINE PRESENCE WHY SHOULD SOCIAL MEDIA BE PART OF YOUR RECRUITMENT STRATEGY?Social media is the digital equivalent of traditional networking such as professional associations, conferences and job fairs, long recruiting staples. Today some 70% of all web content is produced by comments and interaction.\u00a0 Interactivity leads to results. In its 2016 Society for […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.careersingovernment.com\/tools\/manuals\/social-media-part-recruitment-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Careers in Government\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CareersInGovernment\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-16T15:03:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2024\/11\/CIG-horizontal-dark-v2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"708\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@careersingov\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/manuals\\\/social-media-part-recruitment-strategy\\\/\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/manuals\\\/social-media-part-recruitment-strategy\\\/\",\"name\":\"WHY SHOULD SOCIAL MEDIA BE PART OF YOUR RECRUITMENT STRATEGY? - Careers in Government\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#website\"},\"datePublished\":\"2017-09-02T18:28:35+00:00\",\"dateModified\":\"2025-08-16T15:03:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/manuals\\\/social-media-part-recruitment-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/manuals\\\/social-media-part-recruitment-strategy\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/manuals\\\/social-media-part-recruitment-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Tools\",\"item\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Leveraging Your Online Presence\",\"item\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/manuals\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"WHY SHOULD SOCIAL MEDIA BE PART OF YOUR RECRUITMENT STRATEGY?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#website\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/\",\"name\":\"Careers in Government\",\"description\":\"Oldest and largest, award-winning site for finding jobs in government, education and other public sector agencies. Valuable tools for job seekers and employers.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#organization\",\"name\":\"Careers in Government\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/CIG-horizontal-dark-v2.png\",\"contentUrl\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/CIG-horizontal-dark-v2.png\",\"width\":\"708\",\"height\":\"480\",\"caption\":\"Careers in Government\"},\"image\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/CareersInGovernment\",\"https:\\\/\\\/x.com\\\/careersingov\",\"https:\\\/\\\/www.instagram.com\\\/careersingov\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WHY SHOULD SOCIAL MEDIA BE PART OF YOUR RECRUITMENT STRATEGY? - Careers in Government","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.careersingovernment.com\/tools\/manuals\/social-media-part-recruitment-strategy\/","og_locale":"en_US","og_type":"article","og_title":"WHY SHOULD SOCIAL MEDIA BE PART OF YOUR RECRUITMENT STRATEGY? - Careers in Government","og_description":"LEVERAGING YOUR ONLINE PRESENCE WHY SHOULD SOCIAL MEDIA BE PART OF YOUR RECRUITMENT STRATEGY?Social media is the digital equivalent of traditional networking such as professional associations, conferences and job fairs, long recruiting staples. Today some 70% of all web content is produced by comments and interaction.\u00a0 Interactivity leads to results. In its 2016 Society for […]","og_url":"https:\/\/www.careersingovernment.com\/tools\/manuals\/social-media-part-recruitment-strategy\/","og_site_name":"Careers in Government","article_publisher":"https:\/\/www.facebook.com\/CareersInGovernment","article_modified_time":"2025-08-16T15:03:28+00:00","og_image":[{"width":708,"height":480,"url":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2024\/11\/CIG-horizontal-dark-v2.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@careersingov","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.careersingovernment.com\/tools\/manuals\/social-media-part-recruitment-strategy\/","url":"https:\/\/www.careersingovernment.com\/tools\/manuals\/social-media-part-recruitment-strategy\/","name":"WHY SHOULD SOCIAL MEDIA BE PART OF YOUR RECRUITMENT STRATEGY? - Careers in Government","isPartOf":{"@id":"https:\/\/www.careersingovernment.com\/tools\/#website"},"datePublished":"2017-09-02T18:28:35+00:00","dateModified":"2025-08-16T15:03:28+00:00","breadcrumb":{"@id":"https:\/\/www.careersingovernment.com\/tools\/manuals\/social-media-part-recruitment-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.careersingovernment.com\/tools\/manuals\/social-media-part-recruitment-strategy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.careersingovernment.com\/tools\/manuals\/social-media-part-recruitment-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Tools","item":"https:\/\/www.careersingovernment.com\/tools\/"},{"@type":"ListItem","position":2,"name":"Leveraging Your Online Presence","item":"https:\/\/www.careersingovernment.com\/tools\/manuals\/"},{"@type":"ListItem","position":3,"name":"WHY SHOULD SOCIAL MEDIA BE PART OF YOUR RECRUITMENT STRATEGY?"}]},{"@type":"WebSite","@id":"https:\/\/www.careersingovernment.com\/tools\/#website","url":"https:\/\/www.careersingovernment.com\/tools\/","name":"Careers in Government","description":"Oldest and largest, award-winning site for finding jobs in government, education and other public sector agencies. Valuable tools for job seekers and employers.","publisher":{"@id":"https:\/\/www.careersingovernment.com\/tools\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.careersingovernment.com\/tools\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.careersingovernment.com\/tools\/#organization","name":"Careers in Government","url":"https:\/\/www.careersingovernment.com\/tools\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.careersingovernment.com\/tools\/#\/schema\/logo\/image\/","url":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2024\/11\/CIG-horizontal-dark-v2.png","contentUrl":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2024\/11\/CIG-horizontal-dark-v2.png","width":"708","height":"480","caption":"Careers in Government"},"image":{"@id":"https:\/\/www.careersingovernment.com\/tools\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CareersInGovernment","https:\/\/x.com\/careersingov","https:\/\/www.instagram.com\/careersingov\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/pages\/28076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/comments?post=28076"}],"version-history":[{"count":4,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/pages\/28076\/revisions"}],"predecessor-version":[{"id":50130,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/pages\/28076\/revisions\/50130"}],"up":[{"embeddable":true,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/pages\/28015"}],"wp:attachment":[{"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/media?parent=28076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}