{"id":28082,"date":"2017-09-02T11:29:53","date_gmt":"2017-09-02T18:29:53","guid":{"rendered":"https:\/\/www.careersingovernment.com\/tools\/?page_id=28082"},"modified":"2025-08-16T08:06:58","modified_gmt":"2025-08-16T15:06:58","slug":"how-best-to-begin","status":"publish","type":"page","link":"https:\/\/www.careersingovernment.com\/tools\/manuals\/how-best-to-begin\/","title":{"rendered":"HOW BEST TO BEGIN"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”section” _builder_version=”4.16″ background_color=”#ffffff” background_image=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2017\/09\/socialmedia_background.jpg” parallax=”on” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” padding_mobile=”off” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ admin_label=”row” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_last_edited=”on|desktop” make_fullwidth=”on” global_colors_info=”{}” column_structure=”1_3,2_3″ width_phone=”100%” max_width_phone=”100%”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_code _builder_version=”4.27.4″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Table of Content<\/a><\/div>\n

[\/et_pb_code][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Sans|||on|” text_text_color=”#ffffff” text_font_size=”72″ text_line_height=”1.1em” header_font=”PT Sans|||on|” header_font_size=”70px” header_line_height=”1.1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” custom_margin=”0px||0px|30%” text_font_size_tablet=”52″ text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

LEVERAGING YOUR ONLINE PRESENCE<\/h3>\n

HOW BEST TO BEGIN
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ background_color=”#f7f7f4″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” padding_mobile=”off” global_colors_info=”{}”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#aeaeac” _builder_version=”4.16″ custom_css_main_element=”width:20px;” hide_on_mobile=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”24″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”10px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]Online recruiting and the use of social media represents a paradigm shift from traditional recruitment methods, however it need not be intimidating.\u00a0 Many H.R. staff likely already participate online and may have personal social media profiles themselves.\u00a0 Still, there are strategies and accompanying actions which should be undertaken to achieve desired results.<\/p>\n

Accept the notion that today\u2019s job seeker is likely to screen prospective employers as vigorously as they are being viewed in the context of fit and suitability.\u00a0 More than previous workforce generations, contemporary applicants take time to research organizations (and in government this extends to the community) to learn more about its mission, core values, major project initiatives; leadership vision and management style; culture, working conditions, training and career development opportunities; and financial stability.<\/p>\n

Accordingly, the best place to begin may be with creating or enhancing your agency\u2019s online presence. Many government agencies are already doing an excellent job of broadcasting this information and creating a strong, recognizable brand.\u00a0 Organizational websites serve as storehouses of such information.\u00a0 Likewise an agency presence on social media extends your outreach, and is more agile imparting and responding to important information and fast moving events in today\u2019s rapid-fire, interactive digital world. Marketing your agency as an \u201cemployer of choice\u201d requires the ability to continuously shape and reinforce your brand.
\n[\/et_pb_text][et_pb_image src=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2017\/09\/social-media-4.jpg” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}” align_phone=”center”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”24″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]To this end use your employees as social media ambassadors for your agency and your community.\u00a0 Employees who believe they are valued by their employer, engaged in meaningful work and enjoy their work environment will naturally and enthusiastically share social media messages that convey that sentiment.\u00a0 These messages become valuable testimonials and will be noted and remembered when your recruitments are posted on these same social media sites.<\/p>\n

If you have not yet done so, post a handful of job vacancies online; experiment with different sites, including niche government job boards.\u00a0 Evaluate their site appearance, web traffic, features, customer service and support, advertising rates and \u2013importantly\u2014candidate responses to your offerings.<\/p>\n

Adopt a written social media policy in conjunction with HR recruitment, legal and I.T. staff.\u00a0 Include input from various other operating departments and stakeholders.<\/p>\n

Provide training to all appropriate personnel.<\/p>\n

Extend your recruitment outreach by announcing a small sampling of job opportunities on one or more social media sites.\u00a0 Initially this can be done by using your agency\u2019s own Facebook or Twitter account, or perhaps through an HR Director\u2019s personal LinkedIn account.\u00a0 Gauge response and begin to fine tune based on experience.<\/p>\n

Be mindful that when you post a job opening to a job board or on a social media site, your agency image or brand can be affected by theirs. This is particularly important when considering more obscure job boards or social media sites.\u00a0 Choosing well-known industry-leaders with stellar reputations in their industry minimizes or eliminates associated risk.<\/p>\n

Consider hiring a Social Media administrator or coordinator to manage and oversee all elements of your agency\u2019s social media presence.\u00a0 In smaller agencies these duties may be incorporated under other positions such as Web Coordinator or Public Information Officer.\u00a0 However, where government agencies understand and appreciate the value of a strong social media presence, and budgets permit, staffing a dedicated position is the smart choice.\u00a0 According to www.CareersInGovernment.com<\/a>, salaries for Social Media Coordinators averaged around $62,000 annually in 2016.
\n[\/et_pb_text][et_pb_image src=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2017\/09\/social-media-5.jpg” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}” align_phone=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”50px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#aeaeac” _builder_version=”4.16″ hide_on_mobile=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”48″ text_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”900px” module_alignment=”center” custom_margin=”16px||30px|” text_font_size_tablet=”38″ text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]\u201cOnline recruiting and the use of social media represents a paradigm shift from traditional recruitment methods, however it need not be intimidating.\u00a0”
\n[\/et_pb_text][et_pb_divider color=”#aeaeac” _builder_version=”4.16″ hide_on_mobile=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_nav prev_text=”%title” next_text=”%title” _builder_version=”4.16″ title_text_color=”#5e95c1″ title_font_size=”20px” title_line_height=”1.1em” custom_padding=”20px|20px|20px|20px” custom_css_main_element=”text-transform:uppercase;” custom_css_links=”min-width:400px;” border_width_all=”0px” border_color_all=”#5e95c1″ border_style_all=”solid” use_border_color=”on” border_color=”#5e95c1″ global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

LEVERAGING YOUR ONLINE PRESENCE HOW BEST TO BEGIN Online recruiting and the use of social media represents a paradigm shift from traditional recruitment methods, however it need not be intimidating.\u00a0 Many H.R. staff likely already participate online and may have personal social media profiles themselves.\u00a0 Still, there are strategies and accompanying actions which should be […]<\/p>\n","protected":false},"author":50,"featured_media":0,"parent":28015,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_cbd_carousel_blocks":"[]","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-28082","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nHOW BEST TO BEGIN - Careers in Government<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.careersingovernment.com\/tools\/manuals\/how-best-to-begin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOW BEST TO BEGIN - Careers in Government\" \/>\n<meta property=\"og:description\" content=\"LEVERAGING YOUR ONLINE PRESENCE HOW BEST TO BEGIN Online recruiting and the use of social media represents a paradigm shift from traditional recruitment methods, however it need not be intimidating.\u00a0 Many H.R. staff likely already participate online and may have personal social media profiles themselves.\u00a0 Still, there are strategies and accompanying actions which should be […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.careersingovernment.com\/tools\/manuals\/how-best-to-begin\/\" \/>\n<meta property=\"og:site_name\" content=\"Careers in Government\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CareersInGovernment\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-16T15:06:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2024\/11\/CIG-horizontal-dark-v2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"708\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@careersingov\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/manuals\\\/how-best-to-begin\\\/\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/manuals\\\/how-best-to-begin\\\/\",\"name\":\"HOW BEST TO BEGIN - Careers in Government\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#website\"},\"datePublished\":\"2017-09-02T18:29:53+00:00\",\"dateModified\":\"2025-08-16T15:06:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/manuals\\\/how-best-to-begin\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/manuals\\\/how-best-to-begin\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/manuals\\\/how-best-to-begin\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Tools\",\"item\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Leveraging Your Online Presence\",\"item\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/manuals\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"HOW BEST TO BEGIN\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#website\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/\",\"name\":\"Careers in Government\",\"description\":\"Oldest and largest, award-winning site for finding jobs in government, education and other public sector agencies. 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