{"id":1163,"date":"2013-07-14T15:53:28","date_gmt":"2013-07-14T22:53:28","guid":{"rendered":"http:\/\/careersingovernment.com\/tools\/?p=1163"},"modified":"2014-04-22T19:45:39","modified_gmt":"2014-04-23T02:45:39","slug":"why-most-local-governments-fail-at-economic-development","status":"publish","type":"post","link":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/public-sector-trends\/why-most-local-governments-fail-at-economic-development\/","title":{"rendered":"Why Most Local Governments Fail at Economic Development"},"content":{"rendered":"<p><a href=\"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2013\/07\/local-government-city-hall.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-1165\" src=\"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2013\/07\/local-government-city-hall.jpg\" alt=\"local government city hall\" width=\"336\" height=\"217\" srcset=\"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2013\/07\/local-government-city-hall.jpg 400w, https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2013\/07\/local-government-city-hall-300x194.jpg 300w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/><\/a>Many local governments are desperate for economic development; they want their jobs in their communities.\u00a0 Unfortunately most local governments fail miserably at inducing business growth. Below is a simple \u2018how-to\u2019 lesson local governments can use to initiate economic development.<\/p>\n<p>Years ago there was a popular television series based on a father raising three sons.\u00a0 No, it wasn\u2019t My Three Sons; it was the other one, the western, set back in the late 1800\u2019s.\u00a0 It had a powerful name, <b><i>Bonanza<\/i><\/b>.\u00a0 Ben Cartwright was the father, he had three sons: Adam the oldest; Hoss the middle son and little Joe.\u00a0 Dan Blocker played Hoss.\u00a0 Now you are probably asking, \u2018Gabe what does Bonanza have to do with Economic Development? Very little, unless your unit of local government is having a hard time attracting new businesses. \u00a0Ready to continue?<\/p>\n<p>Dan Blocker \u2013 the actor who played Hoss never enjoyed the Hollywood lifestyle.\u00a0 His wanted to run a business.\u00a0 He was the only star on Bonanza to capitalize on Bonanza\u2019s popularity and his fame. He decided to open two restaurant chains; one incorporated here in the United States the other in Canada \u2013 two markets he thought he could easily serve.\u00a0 The two chains he envisioned were <b>Bonanza &amp; Ponderosa Steakhouses<\/b> \u2013 family friendly steakhouses with names people could relate to.<\/p>\n<p>Hoss did something brilliant.\u00a0 Before he opened his restaurants, he went to a consulting firm; a firm that employed Elmer Wheeler.\u00a0 Hoss asked Mr. Wheeler one question: \u201c<i><span style=\"text-decoration: underline;\">Is there anything I can do to ensure my steakhouses will succeed<\/span>?<\/i>\u201d Elmer asked Hoss for some time to think about the question. Three weeks passed before Mr. Wheeler got back to Hoss and here are the immortal words Elmer said to Hoss: \u201c<i>Dan, if you want your steakhouses to succeed \u2013 <span style=\"text-decoration: underline;\">don\u2019t sell steaks &#8211; sell their sizzle.\u201d<\/span><\/i><\/p>\n<p>\u201c<i>What?<\/i>\u201d was Hoss\u2019 knee jerk reaction?\u00a0 \u201c<i>Don\u2019t sell steaks?<\/i>\u201d<\/p>\n<p>\u201c<i>That\u2019s right.\u201d<\/i> Wheeler replied. <i>\u201cDon\u2019t highlight raw meat; people can buy that anywhere.\u00a0 Instead, focus on the sizzle you will provide.\u201d <\/i>\u00a0\u00a0Elmer suggested Hoss emphasize the good times families will have at Ponderosa and Bonanza; that their steaks will arrive on time, be cooked exactly the way they want; and the fact they can enjoy an all they can eat salad bar along with all the free drink refills they wanted.\u00a0 \u2018<i><span style=\"text-decoration: underline;\">Sell the sizzle, Hoss, not the steaks\u2019<\/span>.<\/i><\/p>\n<p>During the time Dan Blocker owned Ponderosa and Bonanza steakhouses they were extremely profitable; Hoss made mega-millions. Never once did Hoss run a commercial showing raw meat;\u00a0 his commercials pointed out the beautifully charred lines running across the face of every steak, steaks served piping hot on a pewter platter and all those unbelievable choices of steak sauces on every table including: A-1, Heinz 57 and a neatly paper-wrapped bottle of Worcestershire sauce.\u00a0 Due to failing health, Hoss sold Bonanza and Ponderosa.\u00a0 Immediately, the new owners began to highlight the size of each steak and the different cuts of meats available. As you might guess sales plummeted sharply and Ponderosa and Bonanza declared bankruptcy.<\/p>\n<p>Let\u2019s talk about your local government\u2019s economic development efforts?\u00a0 Are you having any luck selling raw meat such as \u201cWE HAVE GOOD SCHOOLS\u201d \u2013 \u201cWE HAVE GOOD ROADS\u201d \u2013 \u201cWE HAVE A LABOR SUPPLY\u201d &#8211; \u201cOUR RESIDENTS HAVE HIGH WORK ETHICS?\u201d\u00a0 Or <span style=\"text-decoration: underline;\">are you selling a sizzle?<\/span>\u00a0 We are the home of the \u201cXXX\u201d or the birthplace of the \u201cYYY\u201d or we are the only community in America to have \u201cZZZ\u201d.<\/p>\n<p>Think about this.\u00a0 Which sounds more appetizing? <i>Fried Chicken &#8211; Deep Fried Chicken or &#8211; Southern Fried Chicken?<\/i>\u00a0 Only one built a worldwide empire?\u00a0 Which type of potatoes fried in oil sound more appealing?\u00a0 An order of <i>Fries!<\/i> \u00a0A basket of <i>French Fries<\/i>?\u00a0 Or a platter of <i>Bohemian Style Fries (fries with paprika and salt sprinkled on them)? <\/i><\/p>\n<p>Sure your community isn\u2019t far from a major metropolitan area which offers everything a person could want?\u00a0 Sure your community has a low crime rate. Sure a big box store is coming to town? But when prospective employers depart your community do they leave armed with mundane facts and dull data or will they be remembering that your community sizzles?<\/p>\n<p>A final thought.\u00a0 The two largest beer companies in North America are Budweiser and Miller and get this &#8211; neither one sells a concoction of fermented hops, malt and barley. One sizzles as the \u2018<i>The King of Beers\u2019<\/i> and the other sizzles as \u2018<i>The Champagne of Bottle Beers\u2019<\/i>.\u00a0 Sizzle is what counts; it\u2019s the little thing that makes the significant difference. Remember expanding businesses want sizzle when they build or relocate \u2013 not dull raw meat.<\/p>\n<p>If you are a public official serving a local government and are not sure what your community\u2019s sizzle (uniqueness) is &#8211; by all means email me at gabe@betterpublicofficials.com. Let\u2019s find out what your sizzle is!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many local governments are desperate for economic development; they want their jobs in their communities.\u00a0 Unfortunately most local governments fail miserably at inducing business growth. Below is a simple \u2018how-to\u2019 lesson local governments can use to initiate economic development. Years ago there was a popular television series based on a father raising three sons.\u00a0 No, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_cbd_carousel_blocks":"[]","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13,14,4],"tags":[35,7],"class_list":["post-1163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-gov","category-overview","category-public-sector-trends","tag-government-trends","tag-government-work"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Most Local Governments Fail at Economic Development - Careers in Government<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/public-sector-trends\/why-most-local-governments-fail-at-economic-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Most Local Governments Fail at Economic Development - Careers in Government\" \/>\n<meta property=\"og:description\" content=\"Many local governments are desperate for economic development; they want their jobs in their communities.\u00a0 Unfortunately most local governments fail miserably at inducing business growth. 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