{"id":2282,"date":"2014-03-11T22:37:57","date_gmt":"2014-03-12T05:37:57","guid":{"rendered":"http:\/\/careersingovernment.com\/tools\/?p=2282"},"modified":"2014-04-22T10:52:23","modified_gmt":"2014-04-22T17:52:23","slug":"linkedin-construct-clickable-compelling-headline","status":"publish","type":"post","link":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/public-sector-trends\/linkedin-construct-clickable-compelling-headline\/","title":{"rendered":"LinkedIn: Construct a Clickable and Compelling headline"},"content":{"rendered":"

\"linkedin.karalyn\"<\/a>So you\u2019re pretty chuffed with your job title and like so many others have included it in your LinkedIn headline. \u00a0The truth is, to make the right first impression you need more than a fancy job title (and good dress sense). \u00a0The highly valuable headline space is your opportunity to stand out.<\/p>\n

It may be the one thing that prompts people to click through when you come up in searches. \u00a0Think of your headline as prime real estate for your career.<\/p>\n

Here\u2019s how to construct a clickable and compelling LinkedIn headline.<\/b><\/h2>\n

The first step in what can be a daunting process is to decide what your motives are for being on LinkedIn. This will help you shape your headline.<\/p>\n

For example you might want to:<\/p>\n

    \n
  • be found for a particular type of role (nailing the key words is essential)<\/li>\n
  • demonstrate how you add value to an organisation or individual<\/li>\n
  • seek new business opportunities or network<\/li>\n
  • reposition yourself and your professional brand<\/li>\n<\/ul>\n

    Here are a few steps to get you started.<\/p>\n

    1. Write your actual profile first then draw inspiration from this for your strengths and ways that you add value. Do this as you may find common themes emerge as you are writing your profile<\/p>\n

    2. Look at job boards and search the job functions of LinkedIn to find the most common titles and key words employers use to describe your profession<\/p>\n

    3. Use tools such as worldle.net to create a word cloud of your recommendations. If people are consistently describing you one way, this will give you clues to your strengths<\/p>\n

    Be pragmatic with your LinkedIn headline.<\/b><\/p>\n

    Many jobs have fancy titles, however these may be meaningless to people outside of your organisation. So include your function in your headline, rather than just your job title.<\/p>\n

    For example, you may be a \u201cSenior Manager\u201d in an accounting practice.<\/p>\n

    However if I am looking for an Accountant, I will not type \u201cSenior Manager,\u201d I will type \u201cAccountant.\u201d You can still have \u201cSenior Manager\u201d, but you will need to include Accountant in your headline and other places to be found on this term.<\/p>\n

    Are you really a \u201cThought Leader?\u201d<\/b><\/p>\n

    If you\u2019re a CEO or Senior Executive and want to stand out as someone who brings a high level of leadership and innovation to your industry, you might include key words such \u201cThought Leader,\u201d \u201cStrategic Thinker\u201d and \u201cInnovator.\u201d<\/p>\n

    A word of warning on this, though\u2026\u2026<\/p>\n

    Only put words that you can put your hand on your heart and legitimately claim as yours.<\/p>\n

    \u201cThought Leaders,\u201d for example, are people who have led thinking in their industry. They may have appeared at conferences, developed new categories, been published externally and so on.<\/p>\n

    Don\u2019t waste the 120 characters with junk in your LinkedIn headline.<\/b><\/p>\n

    The headline is your 120 character opportunity to showcase what value you can add to an organization, why you should be hired, or how you fit a perfect role.<\/p>\n

    Don\u2019t be tempted to use \u201csearching for new opportunities\u201d or \u201clooking for work\u201d in your headline as this a waste of your valuable real estate.<\/p>\n

    If you desperately want to include your job hunting status, do so at the bottom of your profile summary, after people have seen what you can offer.<\/p>\n

    The thing about LinkedIn is that most recruiters assume that you are on there to be contacted. So the fact that you are available immediately is not an additional enticer to call you.\u00a0 Words in your headline help you be found in searches. Nobody types \u201clooking for work in the search\u201d function to find an accountant, for example.<\/p>\n

    There is also the popular notion that the recruitment industry has, that the best candidates are \u201cpassive candidates.\u201d So putting \u201cseeking new opportunity\u201d in your headline may actually do you more damage than compel someone to look at you.<\/p>\n

    Here\u2019s one take on the meaning of some cringe-worthy LinkedIn headlines!<\/b><\/p>\n

      \n
    • \u201cProduct Guy\u201d \u2013 Um does that mean a guy who makes hair products, uses hair products, or eats hair products?<\/li>\n
    • \u201cSelf employed\u201d \u2013 In??<\/li>\n
    • \u201cInfo you can walk out and use\u201d \u2013 can you walk out \u201cinfo\u201d<\/li>\n
    • \u00a0\u201cCREATOR!\u201d \u2013 Looks like God has jumped on LinkedIn?<\/li>\n
    • \u201cBetween positions\u201d \u2013 this just screams \u201cunemployed actor\u201d<\/li>\n<\/ul>\n

      Ok, we\u2019ll stop amusing ourselves now.<\/p>\n

      We\u2019d love to hear about the fabulous headlines you\u2019ve found or come up with and whether you\u2019ve had any success on LinkedIn.<\/p>\n

      Signing out now\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

      So you\u2019re pretty chuffed with your job title and like so many others have included it in your LinkedIn headline. \u00a0The truth is, to make the right first impression you need more than a fancy job title (and good dress sense). \u00a0The highly valuable headline space is your opportunity to stand out. It may be […]<\/p>\n","protected":false},"author":40,"featured_media":2283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_cbd_carousel_blocks":"[]","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[40,48],"class_list":["post-2282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-sector-trends","tag-career-search","tag-social-media"],"acf":[],"yoast_head":"\nLinkedIn: Construct a Clickable and Compelling headline - Careers in Government<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/public-sector-trends\/linkedin-construct-clickable-compelling-headline\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn: Construct a Clickable and Compelling headline - Careers in Government\" \/>\n<meta property=\"og:description\" content=\"So you\u2019re pretty chuffed with your job title and like so many others have included it in your LinkedIn headline. \u00a0The truth is, to make the right first impression you need more than a fancy job title (and good dress sense). \u00a0The highly valuable headline space is your opportunity to stand out. It may be […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/public-sector-trends\/linkedin-construct-clickable-compelling-headline\/\" \/>\n<meta property=\"og:site_name\" content=\"Careers in Government\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CareersInGovernment\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-12T05:37:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-04-22T17:52:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2014\/03\/linkedin.karalyn.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karalyn Brown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@interviewiq\" \/>\n<meta name=\"twitter:site\" content=\"@careersingov\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karalyn Brown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/public-sector-trends\\\/linkedin-construct-clickable-compelling-headline\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/public-sector-trends\\\/linkedin-construct-clickable-compelling-headline\\\/\"},\"author\":{\"name\":\"Karalyn Brown\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#\\\/schema\\\/person\\\/61360e3e2431ae5d424f4bd71f7f32ef\"},\"headline\":\"LinkedIn: Construct a Clickable and Compelling headline\",\"datePublished\":\"2014-03-12T05:37:57+00:00\",\"dateModified\":\"2014-04-22T17:52:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/public-sector-trends\\\/linkedin-construct-clickable-compelling-headline\\\/\"},\"wordCount\":741,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/public-sector-trends\\\/linkedin-construct-clickable-compelling-headline\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2014\\\/03\\\/linkedin.karalyn.jpg\",\"keywords\":[\"career search\",\"social media\"],\"articleSection\":[\"Trends\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/public-sector-trends\\\/linkedin-construct-clickable-compelling-headline\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/public-sector-trends\\\/linkedin-construct-clickable-compelling-headline\\\/\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/public-sector-trends\\\/linkedin-construct-clickable-compelling-headline\\\/\",\"name\":\"LinkedIn: Construct a Clickable and Compelling headline - Careers in Government\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/public-sector-trends\\\/linkedin-construct-clickable-compelling-headline\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/public-sector-trends\\\/linkedin-construct-clickable-compelling-headline\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2014\\\/03\\\/linkedin.karalyn.jpg\",\"datePublished\":\"2014-03-12T05:37:57+00:00\",\"dateModified\":\"2014-04-22T17:52:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/public-sector-trends\\\/linkedin-construct-clickable-compelling-headline\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/public-sector-trends\\\/linkedin-construct-clickable-compelling-headline\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/public-sector-trends\\\/linkedin-construct-clickable-compelling-headline\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2014\\\/03\\\/linkedin.karalyn.jpg\",\"contentUrl\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2014\\\/03\\\/linkedin.karalyn.jpg\",\"width\":800,\"height\":468,\"caption\":\"A woman and a man face each other with their heads inserted into laptop screens, reminiscent of a LinkedIn connection. Letters and symbols stream between the computers, indicating the exchange of digital information. The background is a plain white, emphasizing the focus on the interaction.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/public-sector-trends\\\/linkedin-construct-clickable-compelling-headline\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Tools\",\"item\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Government Talk\",\"item\":\"https:\\\/\\\/www.careersingovernment.com\\\/newdesign\\\/tools\\\/gov-talk\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"About the Public Sector\",\"item\":\"https:\\\/\\\/www.careersingovernment.com\\\/newdesign\\\/tools\\\/gov-talk\\\/about-gov\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Trends\",\"item\":\"https:\\\/\\\/www.careersingovernment.com\\\/newdesign\\\/tools\\\/gov-talk\\\/about-gov\\\/public-sector-trends\\\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"LinkedIn: Construct a Clickable and Compelling headline\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#website\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/\",\"name\":\"Careers in Government\",\"description\":\"Oldest and largest, award-winning site for finding jobs in government, education and other public sector agencies. Valuable tools for job seekers and employers.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#organization\",\"name\":\"Careers in Government\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/CIG-horizontal-dark-v2.png\",\"contentUrl\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/CIG-horizontal-dark-v2.png\",\"width\":\"708\",\"height\":\"480\",\"caption\":\"Careers in Government\"},\"image\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/CareersInGovernment\",\"https:\\\/\\\/x.com\\\/careersingov\",\"https:\\\/\\\/www.instagram.com\\\/careersingov\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#\\\/schema\\\/person\\\/61360e3e2431ae5d424f4bd71f7f32ef\",\"name\":\"Karalyn Brown\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a9e2a59f2b7b0953dab183a83cf9ecaa01fc6e6a60a87426021d0276ec40e147?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a9e2a59f2b7b0953dab183a83cf9ecaa01fc6e6a60a87426021d0276ec40e147?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a9e2a59f2b7b0953dab183a83cf9ecaa01fc6e6a60a87426021d0276ec40e147?s=96&d=mm&r=g\",\"caption\":\"Karalyn Brown\"},\"description\":\"Karalyn Brown is Founder of InterviewIQ (http:\\\/\\\/interviewiq.com.au) one of Australia\u2019s most popular blogs dedicated to helping people find jobs. She is a former HR and recruitment consultant and careers journalist and had recruited extensively in the government sector.\",\"sameAs\":[\"http:\\\/\\\/interviewiq.com.au\",\"https:\\\/\\\/x.com\\\/interviewiq\"],\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/author\\\/karalynb\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LinkedIn: Construct a Clickable and Compelling headline - Careers in Government","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/public-sector-trends\/linkedin-construct-clickable-compelling-headline\/","og_locale":"en_US","og_type":"article","og_title":"LinkedIn: Construct a Clickable and Compelling headline - Careers in Government","og_description":"So you\u2019re pretty chuffed with your job title and like so many others have included it in your LinkedIn headline. \u00a0The truth is, to make the right first impression you need more than a fancy job title (and good dress sense). \u00a0The highly valuable headline space is your opportunity to stand out. It may be […]","og_url":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/public-sector-trends\/linkedin-construct-clickable-compelling-headline\/","og_site_name":"Careers in Government","article_publisher":"https:\/\/www.facebook.com\/CareersInGovernment","article_published_time":"2014-03-12T05:37:57+00:00","article_modified_time":"2014-04-22T17:52:23+00:00","og_image":[{"width":800,"height":468,"url":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2014\/03\/linkedin.karalyn.jpg","type":"image\/jpeg"}],"author":"Karalyn Brown","twitter_card":"summary_large_image","twitter_creator":"@interviewiq","twitter_site":"@careersingov","twitter_misc":{"Written by":"Karalyn Brown","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/public-sector-trends\/linkedin-construct-clickable-compelling-headline\/#article","isPartOf":{"@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/public-sector-trends\/linkedin-construct-clickable-compelling-headline\/"},"author":{"name":"Karalyn Brown","@id":"https:\/\/www.careersingovernment.com\/tools\/#\/schema\/person\/61360e3e2431ae5d424f4bd71f7f32ef"},"headline":"LinkedIn: Construct a Clickable and Compelling headline","datePublished":"2014-03-12T05:37:57+00:00","dateModified":"2014-04-22T17:52:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/public-sector-trends\/linkedin-construct-clickable-compelling-headline\/"},"wordCount":741,"commentCount":0,"publisher":{"@id":"https:\/\/www.careersingovernment.com\/tools\/#organization"},"image":{"@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/public-sector-trends\/linkedin-construct-clickable-compelling-headline\/#primaryimage"},"thumbnailUrl":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2014\/03\/linkedin.karalyn.jpg","keywords":["career search","social media"],"articleSection":["Trends"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/public-sector-trends\/linkedin-construct-clickable-compelling-headline\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/public-sector-trends\/linkedin-construct-clickable-compelling-headline\/","url":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/public-sector-trends\/linkedin-construct-clickable-compelling-headline\/","name":"LinkedIn: Construct a Clickable and Compelling headline - Careers in Government","isPartOf":{"@id":"https:\/\/www.careersingovernment.com\/tools\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/public-sector-trends\/linkedin-construct-clickable-compelling-headline\/#primaryimage"},"image":{"@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/public-sector-trends\/linkedin-construct-clickable-compelling-headline\/#primaryimage"},"thumbnailUrl":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2014\/03\/linkedin.karalyn.jpg","datePublished":"2014-03-12T05:37:57+00:00","dateModified":"2014-04-22T17:52:23+00:00","breadcrumb":{"@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/public-sector-trends\/linkedin-construct-clickable-compelling-headline\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/public-sector-trends\/linkedin-construct-clickable-compelling-headline\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/public-sector-trends\/linkedin-construct-clickable-compelling-headline\/#primaryimage","url":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2014\/03\/linkedin.karalyn.jpg","contentUrl":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2014\/03\/linkedin.karalyn.jpg","width":800,"height":468,"caption":"A woman and a man face each other with their heads inserted into laptop screens, reminiscent of a LinkedIn connection. Letters and symbols stream between the computers, indicating the exchange of digital information. The background is a plain white, emphasizing the focus on the interaction."},{"@type":"BreadcrumbList","@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/public-sector-trends\/linkedin-construct-clickable-compelling-headline\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Tools","item":"https:\/\/www.careersingovernment.com\/tools\/"},{"@type":"ListItem","position":2,"name":"Government Talk","item":"https:\/\/www.careersingovernment.com\/newdesign\/tools\/gov-talk\/"},{"@type":"ListItem","position":3,"name":"About the Public Sector","item":"https:\/\/www.careersingovernment.com\/newdesign\/tools\/gov-talk\/about-gov\/"},{"@type":"ListItem","position":4,"name":"Trends","item":"https:\/\/www.careersingovernment.com\/newdesign\/tools\/gov-talk\/about-gov\/public-sector-trends\/"},{"@type":"ListItem","position":5,"name":"LinkedIn: Construct a Clickable and Compelling headline"}]},{"@type":"WebSite","@id":"https:\/\/www.careersingovernment.com\/tools\/#website","url":"https:\/\/www.careersingovernment.com\/tools\/","name":"Careers in Government","description":"Oldest and largest, award-winning site for finding jobs in government, education and other public sector agencies. Valuable tools for job seekers and employers.","publisher":{"@id":"https:\/\/www.careersingovernment.com\/tools\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.careersingovernment.com\/tools\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.careersingovernment.com\/tools\/#organization","name":"Careers in Government","url":"https:\/\/www.careersingovernment.com\/tools\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.careersingovernment.com\/tools\/#\/schema\/logo\/image\/","url":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2024\/11\/CIG-horizontal-dark-v2.png","contentUrl":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2024\/11\/CIG-horizontal-dark-v2.png","width":"708","height":"480","caption":"Careers in Government"},"image":{"@id":"https:\/\/www.careersingovernment.com\/tools\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CareersInGovernment","https:\/\/x.com\/careersingov","https:\/\/www.instagram.com\/careersingov\/"]},{"@type":"Person","@id":"https:\/\/www.careersingovernment.com\/tools\/#\/schema\/person\/61360e3e2431ae5d424f4bd71f7f32ef","name":"Karalyn Brown","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a9e2a59f2b7b0953dab183a83cf9ecaa01fc6e6a60a87426021d0276ec40e147?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a9e2a59f2b7b0953dab183a83cf9ecaa01fc6e6a60a87426021d0276ec40e147?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a9e2a59f2b7b0953dab183a83cf9ecaa01fc6e6a60a87426021d0276ec40e147?s=96&d=mm&r=g","caption":"Karalyn Brown"},"description":"Karalyn Brown is Founder of InterviewIQ (http:\/\/interviewiq.com.au) one of Australia\u2019s most popular blogs dedicated to helping people find jobs. She is a former HR and recruitment consultant and careers journalist and had recruited extensively in the government sector.","sameAs":["http:\/\/interviewiq.com.au","https:\/\/x.com\/interviewiq"],"url":"https:\/\/www.careersingovernment.com\/tools\/author\/karalynb\/"}]}},"_links":{"self":[{"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/posts\/2282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/comments?post=2282"}],"version-history":[{"count":5,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/posts\/2282\/revisions"}],"predecessor-version":[{"id":2542,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/posts\/2282\/revisions\/2542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/media\/2283"}],"wp:attachment":[{"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/media?parent=2282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/categories?post=2282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/tags?post=2282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}