{"id":2378,"date":"2014-04-13T12:34:33","date_gmt":"2014-04-13T19:34:33","guid":{"rendered":"http:\/\/careersingovernment.com\/tools\/?p=2378"},"modified":"2014-04-17T21:28:55","modified_gmt":"2014-04-18T04:28:55","slug":"employer-research-targeting-find-best-job","status":"publish","type":"post","link":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/employer-research-targeting-find-best-job\/","title":{"rendered":"Employer Research &#038; Targeting To Find the Best Job"},"content":{"rendered":"<p><a href=\"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/use-employer-research-targeting-find-best-job\/attachment\/erica-employer-research\/\" rel=\"attachment wp-att-2380\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-2380\" src=\"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2014\/04\/erica.employer.research.jpg\" alt=\"erica.employer.research\" width=\"384\" height=\"256\" srcset=\"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2014\/04\/erica.employer.research.jpg 800w, https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2014\/04\/erica.employer.research-300x199.jpg 300w, https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2014\/04\/erica.employer.research-480x319.jpg 480w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/><\/a>Employer research can help you identify reasons why this is the right (or wrong) employer for you.\u00a0 Determining a cultural fit is just as important for you as it is the employer.\u00a0 Once you target specific employers, you can gear your networking efforts towards those employers.<\/p>\n<p><b>Employers Determine \u201cFit\u201d<\/b><\/p>\n<p>Employers use the application process and interview to determine if you would \u201cfit in\u201d with their company culture.\u00a0 They do this by asking you to describe yourself, your ideal manager, whether you like to work independently or part of a team, and what you know about their company.\u00a0 Your responses indicate if you would fit in with the normal operations of the company.<\/p>\n<p><b>Finding Your Preferred Company Culture<\/b><\/p>\n<p>These same questions can help you make the determination.\u00a0 Ask yourself these questions as you research the employer.\u00a0 You can gather information from the company\u2019s website, such as the \u201cAbout Us\u201d or \u201cMission Statement\u201d sections.\u00a0 Following the company on social media is also very helpful, as the Communications or Social Media Manager sending out tweets or posts typically represents the company brand.<\/p>\n<p>Do you enjoy following them on social media?\u00a0 Do you use their products or services?\u00a0 Are you proud of the contributions the company makes?\u00a0 Chances are, the more your follow a company or are a fan of their products and services, the more likely you will learn about their company culture.\u00a0 You\u2019ll see key terms pop up through their media and announcements relating to a team atmosphere, or a few key individuals, or whether the company is laid back and humorous or all business.<\/p>\n<p>If you can visit the employer, could you picture yourself working there?\u00a0 If so, you are ready to add them to your list of Target Employers.<\/p>\n<p><b>Target Employers<\/b><\/p>\n<p>Targeting employers is key to the job search process.\u00a0 With the vast amount of competition, your experience and skills should be presented in a way that shows you can meet the needs of the company.\u00a0 When you develop a list of target employers, you can tailor your resume and cover letter to speak to their company and their needs.<\/p>\n<p>Explain why you would be the best fit for the opening at hand and reference parts of your research.\u00a0 News, media announcements, or aligning your career goals with similar verbiage as their mission statement can add that \u201csomething extra\u201d to help make your application materials stand out.<\/p>\n<p><b>Potential Networking\u00a0Contacts for Target Employers<\/b><\/p>\n<p>Networking and connecting with current or former employees can help during the job search and application process.\u00a0 If the company is currently hiring, a referral from a networking contact may help you get an interview.\u00a0 If they are not currently hiring, a referral may help you set up an informational interview which could potentially get you in contact with a hiring manager.<\/p>\n<p>How do you find people within the company?\u00a0 Ask around- tap into your current network and then interact with the company on social media.\u00a0 Browse LinkedIn to see if any current or former employees have a mutual connection with you.\u00a0 If so, ask that mutual connection if they could introduce you.\u00a0 Do any of the employees join specific groups on LinkedIn?\u00a0 If the groups are relevant to your job search goals, join them.\u00a0 LinkedIn Groups provide a great way to interact with people that you have not met yet, and it gives you a chance to share your thoughts or relevant industry information.\u00a0 Contributing in these settings or elsewhere on networking sites can raise your credibility and will make those you interact with more likely to connect- even if you have yet to meet in person.<\/p>\n<p><b>Getting Started<\/b><\/p>\n<p>Identifying your target employer takes time, but the research will make your contacts and application stand out.\u00a0 Rapidly applying from place to place and sending the same resume and generic cover letter would likely get the same result: minimal response.\u00a0 Before you apply, use these steps to ensure you market yourself effectively against the competition.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Employer research can help you identify reasons why this is the right (or wrong) employer for you.\u00a0 Determining a cultural fit is just as important for you as it is the employer.\u00a0 Once you target specific employers, you can gear your networking efforts towards those employers. Employers Determine \u201cFit\u201d Employers use the application process and [&hellip;]<\/p>\n","protected":false},"author":1292,"featured_media":2380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_cbd_carousel_blocks":"[]","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[40,49],"class_list":["post-2378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","tag-career-search","tag-career-strategies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Employer Research &amp; Targeting To Find the Best Job - Careers in Government<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/employer-research-targeting-find-best-job\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Employer Research &amp; Targeting To Find the Best Job - Careers in Government\" \/>\n<meta property=\"og:description\" content=\"Employer research can help you identify reasons why this is the right (or wrong) employer for you.\u00a0 Determining a cultural fit is just as important for you as it is the employer.\u00a0 Once you target specific employers, you can gear your networking efforts towards those employers. 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