{"id":26022,"date":"2017-01-14T10:17:23","date_gmt":"2017-01-14T18:17:23","guid":{"rendered":"https:\/\/careersingovernment.com\/tools\/?p=6325"},"modified":"2017-01-26T17:52:24","modified_gmt":"2017-01-27T01:52:24","slug":"20-ways-create-powerful-personal-brand","status":"publish","type":"post","link":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/education\/20-ways-create-powerful-personal-brand\/","title":{"rendered":"20 Ways to Create a Powerful Personal Brand"},"content":{"rendered":"

Ever since we started making the transition from the Industrial Age to the Social Age, people have been talking about personal branding. And for good reason: how you show up \u2013 online and offline \u2013 is a critical factor in today\u2019s job search.<\/p>\n

But for some, especially workforce veterans less familiar with social and digital platforms, personal branding remains a mystery. We weren\u2019t born digital natives. And yet to compete, we must get to know our way around the internet pretty well. We must be willing to leave our comfort zones behind long enough to build a strong online reputation.<\/p>\n

However, do we know where to start? Do we know which networking actions will have the biggest impact? Once we have an effective online brand, do we know how to turn the contacts we\u2019ve made into mutually-beneficial relationships?<\/p>\n

Without that base knowledge, how do we make a great first impression when employers search for us online \u2013 well before inviting us to an interview?<\/strong><\/h4>\n

To help you embrace the concept of branding, here are 20 ways to create, expand and leverage an impactful personal brand. No experience necessary.<\/p>\n

    \n
  1. Create a Profile on Major Social Networks<\/li>\n<\/ol>\n

    Even if you aren\u2019t using all platforms of social media (Facebook, Twitter, Pinterest, etc.) go register your social media handle on each site now (don\u2019t let someone else get it first!). Don\u2019t be too creative with your handle, and be sure to incorporate you full name. For example, my Twitter handle is @MarkSBabbitt<\/a>.<\/p>\n

      \n
    1. Create a Custom URL on LinkedIn<\/li>\n<\/ol>\n

      This is done simply from your profile page; as an example, \u201cLinkedIn.com\/in\/MarkSBabbitt\u201d is better branding, is easier to find and is far more memorable \u2013 than \u201cLinkedIn.com\/#\/US42_378107\/user\/998\u201d.<\/p>\n

      For instructions on how to create your custom URL on LinkedIn, click here.<\/a><\/p>\n

        \n
      1. Create a Custom URL on Facebook<\/li>\n<\/ol>\n

        Again, your custom URL will reflect a much stronger personal brand than the Facebook default: \u201cFacebook.com\/php?id\/10988845771\u201d.<\/p>\n

        For instruction, click here<\/a>.<\/p>\n

          \n
        1. Grab Your About.me Page<\/li>\n<\/ol>\n

          About.me<\/a> is a terrific landing page for your personal brand. When setting up your account, be sure to stay consistent with the URL you use on LinkedIn and Facebook.<\/p>\n

            \n
          1. Buy Your Domain Name<\/li>\n<\/ol>\n

            Go to any domain name service bureau and purchase a domain name using your name. Keep your domain simple and professional. Good examples include:<\/p>\n

              \n
            • FirstLast.com (LindsayTuttle.com)<\/li>\n
            • FirstMILast.com (LindsayATuttle.com)<\/li>\n<\/ul>\n

              If you\u2019re occupation is clearly defined, consider adding a keyword or acronym<\/p>\n

                \n
              • FirstLastTitle.com (LindsayaTuttleCPA.com)<\/li>\n<\/ul>\n

                Again, don\u2019t wait too long to grab your domain name. Many others with a name similar to yours will scoop up the exact domain you would want most.<\/p>\n

                  \n
                1. Get a Professional Headshot<\/li>\n<\/ol>\n

                  Go spend a few dollars at the mall, even JCPenney\u2019s, to get a professional headshot. This is hugely important to show a positive, professional image. Yes, this will cost you a little money. Do it\u2026 it is worth every penny.<\/p>\n

                    \n
                  1. Upload Your Image<\/li>\n<\/ol>\n

                    Now that you have a brand-new, professional headshot\u2026 upload your smiling face and attitude everywhere! Use the same photo on LinkedIn, Twitter, Facebook, your About.me page and \u2013 when you\u2019re ready \u2013 your personal domain.<\/p>\n

                      \n
                    1. Develop Your Three-Sentence Pitch<\/li>\n<\/ol>\n

                      There are so many situations that will demand you have a capable, conversational personal pitch. Networking events, informational interviews, job interviews, and so much more.<\/p>\n

                      Don\u2019t make this more difficult than necessary. Keep it simple, perhaps down to just three sentences:<\/p>\n

                        \n
                      • Who you are<\/li>\n
                      • What you do really, really well<\/li>\n
                      • How that skill will benefit the listener<\/li>\n<\/ul>\n

                        That last sentence is most important! When you make your elevator pitch more about the listener than you, you\u2019ll distance yourself from about 95 percent of your job seeking competition.<\/p>\n

                          \n
                        1. Sync Your Social Media Profiles<\/li>\n<\/ol>\n

                          Consistency is everything!<\/p>\n

                          In each one of your profiles \u2013 every single online platform \u2013 make sure that your three-sentence pitch is the foundation of your bio.<\/p>\n

                            \n
                          1. Print a Business Card<\/li>\n<\/ol>\n

                            Go to VistaPrint.com and have job-seeker business cards printed. Be sure to include your social media contact info, including the link to your custom LinkedIn URL.<\/p>\n

                              \n
                            1. Join at Least 10 LinkedIn Groups<\/li>\n<\/ol>\n

                              Based on your chosen occupation, your alma mater and job search status (internship, entry-level job?), choose a minimum of 10 LinkedIn Groups to join. And don\u2019t just lurk\u2026 get involved.<\/p>\n

                                \n
                              1. Participate in Two Twitter Chats Per Week<\/li>\n<\/ol>\n

                                True, Twitter has lost a bit of luster. But Twitter chats remain an amazing way to meet new contacts, learn more about any subject, build relationships with mentors, and so much more. There\u2019s a Twitter chat for everyone, regardless of your experience level. If you\u2019re an executive, consider #CXOChat on Thursdays (every Friday at 1pm ET). Just getting your career started? Consider YouTern\u2019s #InternPro Chat (every Monday at 9pm ET)<\/p>\n

                                  \n
                                1. Visit Blogs; Comment and Share<\/li>\n<\/ol>\n

                                  Each day, comment on at least five blogs and\/or Answer sites (Quora, LinkedIn Groups, trade association forums, etc.). Even more important: to demonstrate your passion for the subject and to become known as a curator of quality information, share the best of the blogs you read on social media.<\/p>\n

                                    \n
                                  1. Network in Person!<\/li>\n<\/ol>\n

                                    Every week, attend one networking event in your community. This is not easy sometimes, especially for introverts. But to do networking right, you must get out from behind your keyboard. Get out\u2026 and let people get to know the \u201creal\u201d you!<\/p>\n

                                      \n
                                    1. Pay it Forward<\/li>\n<\/ol>\n

                                      While networking \u2013 offline and on \u2013 make sure you are focused on helping others. This is the single best way to engage with influencers and build networking karma (and with this approach, you will soon be asked about you\u2026 perfect!).<\/p>\n

                                        \n
                                      1. Follow Up<\/li>\n<\/ol>\n

                                        It is very important to your brand, and reputation, to develop a meticulous follow-up plan. Why? Because most people fail \u2013 badly \u2013 in this area. Connect on social media. Then follow with a simple email or platform specific personal message:<\/p>\n

                                        \u201cIt was very nice to meet you yesterday evening! Based on our conversation, here\u2019s an article I thought you\u2019d find interesting. I look forward to our next conversation.\u201d <\/em><\/p>\n

                                          \n
                                        1. Engage!<\/li>\n<\/ol>\n

                                          People like to work with, talk with, and recommend people they like \u2013 and trust. Engage with your contacts in an authentic way. Share what you know. And share who you know\u2026<\/p>\n

                                            \n
                                          1. Connect Others<\/li>\n<\/ol>\n

                                            If there is one way to really stand out with your personal brand, it is to be known as a connector \u2013 the person who says, \u201cThere is a person you must meet\u2026I\u2019ll send an e-mail introduction.\u201d This is networking karma gold!<\/p>\n

                                              \n
                                            1. Focus on \u2018A\u2019 Players<\/li>\n<\/ol>\n

                                              Personal branding can be such a timesuck. This is especially true if you find yourself spending time on channels, groups and people who can\u2019t help you achieve your overall goals. So be cognizant of not just how much time you\u2019re spending on your personal brand \u2013 but who you\u2019re spending it with.<\/p>\n

                                              Of all the people you\u2019ve now met online and in-person, who is the most influential? Who has the greatest potential for a mutually beneficial \u2013 perhaps even mentor \u2013 relationship? Just as important: leave the divas, drama queens and trolls behind. They can\u2019t help you. (And you can\u2019t help them.)<\/p>\n

                                                \n
                                              1. Nurture Your Network<\/li>\n<\/ol>\n

                                                The biggest mistake personal branding newbies make? Developing their next contact without fully leveraging the contacts they\u2019ve already made. Don\u2019t fall into this trap. Make sure your networking becomes an \u2018AND\u2019 network, not an \u2018OR\u2019 network. At least once a month, and no less than once a quarter, keep in contact with those on your \u201cInfluencer\u201d list.<\/p>\n

                                                Don\u2019t let the world of personal branding pass you by. Don\u2019t allow your fellow job seekers to gain a competitive advantage, just because you aren\u2019t a digital native. Get started now. Accomplish one of these tasks each day. And in just three weeks, you\u2019ll have an enviable online presence \u2013 one sure to make a great first impression on employers!<\/p>\n","protected":false},"excerpt":{"rendered":"

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