{"id":26359,"date":"2017-03-12T14:36:19","date_gmt":"2017-03-12T21:36:19","guid":{"rendered":"https:\/\/www.careersingovernment.com\/tools\/?p=26359"},"modified":"2017-05-25T17:41:18","modified_gmt":"2017-05-26T00:41:18","slug":"clear-purpose-leads-meaningful-action","status":"publish","type":"post","link":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/education\/clear-purpose-leads-meaningful-action\/","title":{"rendered":"Clear Purpose Leads to Meaningful Action"},"content":{"rendered":"

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Clear Purpose Leads to Meaningful Action<\/p>\n

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CHRIS EDMONDS<\/span><\/a><\/p>\n

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CEO, Purposeful Culture Group<\/p>\n

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If I were to ask your front line staff, \u201cWhat is your organization\u2019s reason for being?\u201d what would they tell me?<\/p>\n

There\u2019s one way to find out. Ask them.<\/p>\n

Many frontline staff I have asked at a variety of organizations are surprised by the question. Their answers are telling:<\/p>\n

\u201cOur company exists to make money.\u201d<\/p>\n

\u201cWe make compressors (or cars or sandwiches or refridgerators or whatever your team\u2019s core product is).\u201d<\/p>\n

It is not wrong to make money. It is not wrong to make a product. Making money means you can do more good things. More products mean you can make more money. However, employees who see these as the exclusive purpose of your organization are not going to be personally inspired.<\/p>\n

The purposeful, positive, productive businesses that I study having something in common. Their leaders are focused and intentional on helping all team members understand that their company exists to serve others. Those leaders educate team members how the customers and community benefit from their existence. They communicate this through stories and other meaningful efforts.<\/p>\n

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\u201cHow well does your company or department’s statement inspire employees?\u201d<\/p>\n

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CAROL ROSSI<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding=”0px||0px|” admin_label=”Section”][et_pb_row use_custom_width=”on” custom_width_px=”1200px” use_custom_gutter=”on” gutter_width=”4″ custom_padding=”20px||13px|” custom_padding_tablet=”0px|||” column_padding_mobile=”on” parallax_method_1=”off” parallax_method_2=”off” parallax_method_3=”off” parallax_method_4=”off” admin_label=”row” custom_padding_last_edited=”on|tablet”][et_pb_column type=”4_4″ parallax=”off” parallax_method=”off” column_padding_mobile=”on”][et_pb_text admin_label=”Text” text_font=”PT Serif||||” text_font_size=”20″ text_font_size_last_edited=”on|tablet” text_text_color=”#363636″ text_line_height=”1.4em” custom_margin=”60px||0px|” custom_margin_tablet=”40px||0px|” custom_margin_last_edited=”on|tablet”]<\/p>\n

For example, one culture client was a catalog printing plant. When first asked what the plant’s purpose was, nearly every employee said, “To make money” or “To print catalogs.”\u00a0 The leadership team realized they had not crafted or communicated how well-printed, cost-effective catalogs helped their customers succeed with their businesses.\u00a0 They had not shared compelling success stories.<\/p>\n

Over the next few months, the team wrote a servant purpose statement \u2013 a purpose that described who they served, how they served, and to what end (besides making money), then tested it with employees. It rang true quickly and inspired the staff. The revised statement became,<\/p>\n

\u201cThe purpose of our catalog plant is to provide marketing tools that drive our customers\u2019 business success.\u201d<\/p>\n

Having a clearly stated servant purpose allowed the leadership team to establish clear objectives regarding activities and behavior. The intent was to ensure that their servant purpose was acted upon every day, to ensure that every plan, decision, and action contributed to that servant purpose being demonstrated daily.<\/p>\n

It compelled employees to participate in the vision.<\/p>\n

Employees jumped into the opportunity to engage in their work in a more meaningful way. They refined processes. Cut waste in half. They stopped the press if they noticed a color shift even though it would cost money to correct.\u00a0 They started to own the servant purpose.<\/p>\n

How well does your company or department\u2019s purpose statement inspire employees? How do your services positively impact customers and your community?<\/p>\n

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Advice from top
\nCareer specialists<\/p>\n

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Articles about the Public Sector<\/p>\n

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[\/et_pb_image][et_pb_cta title=”TRENDS” button_url=”https:\/\/www.careersingovernment.com\/tools\/hr-tips-and-strategies\/” button_text=”TRENDS” use_background_color=”off” admin_label=”Call To Action” header_font_size=”30px” body_font_size=”20px”]<\/p>\n

Public Sector Trends<\/p>\n

[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Clear Purpose Leads to Meaningful Action CHRIS EDMONDS CEO, Purposeful Culture Group If I were to ask your front line staff, \u201cWhat is your organization\u2019s reason for being?\u201d what would they tell me? There\u2019s one way to find out. Ask them. 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Speaker. Author. Executive Consultant. Musician. Collector of guitars and tube amps. Optimistic humanist. Denver, CO. Don\u2019t miss Chris\u2019 new podcast, co-hosted by Mark S. Babbitt. The Mastering Workplace Culture podcast examines the hard truths of workplace culture change. Proven culture leaders share unfiltered stories of breakdowns, breakthroughs, and their bold decisions. 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