{"id":31172,"date":"2018-03-08T14:06:19","date_gmt":"2018-03-08T22:06:19","guid":{"rendered":"https:\/\/www.careersingovernment.com\/tools\/?p=31172"},"modified":"2018-03-08T14:14:21","modified_gmt":"2018-03-08T22:14:21","slug":"six-seconds-to-make-a-lasting-impression","status":"publish","type":"post","link":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/six-seconds-to-make-a-lasting-impression\/","title":{"rendered":"Six Seconds to Make a Lasting Impression"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” custom_padding_last_edited=”on|desktop” _builder_version=”3.0.103″ background_image=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2018\/03\/lasting-impression1.jpg” custom_padding_tablet=”50px|0|50px|0″ padding_mobile=”off”][et_pb_row admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_divider height=”200″ disabled_on=”on|on|off” _builder_version=”3.0.47″][\/et_pb_divider][et_pb_text _builder_version=”3.0.103″ text_font=”PT Sans||||” text_font_size=”72″ text_font_size_tablet=”52″ text_font_size_last_edited=”on|tablet” text_text_color=”#ffffff” text_line_height=”1.1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”0px||0px|”]Six Seconds to Make a Lasting Impression
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”3.0.47″ custom_padding_tablet=”50px|0|50px|0″ padding_mobile=”off”][et_pb_row use_custom_width=”on” custom_width_px=”1200px” custom_padding=”20px||0px|” custom_padding_tablet=”0px|||” column_padding_mobile=”on” parallax_method_1=”off” parallax_method_2=”off” admin_label=”row” custom_padding_last_edited=”on|tablet” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_image src=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2018\/01\/Erins-Photo.jpg” show_bottom_space=”off” align=”center” disabled_on=”on|on|” _builder_version=”3.0.76″ animation=”off” sticky=”on”][\/et_pb_image][et_pb_text disabled_on=”on|on|” _builder_version=”3.0.76″ text_font=”PT Sans|on|||” text_font_size=”20″ text_text_color=”#02b875″ text_line_height=”1.2em” header_text_color=”#000000″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”140px” module_alignment=”center” custom_margin=”20px||0px|”]ERIN KENNEDY<\/a><\/span>
\n[\/et_pb_text][et_pb_text disabled_on=”on|on|” _builder_version=”3.0.76″ text_font=”PT Serif||on||” text_font_size=”16″ text_text_color=”#363636″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”140px” module_alignment=”center” custom_margin=”10px||60px|”]Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer\/Career Consultant, and the President of Professional Resume Services, named one of Forbes \u201cTop 100 Career Websites\u201d.
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_text _builder_version=”3.0.103″ text_font=”PT Serif||||” text_font_size=”24″ text_font_size_last_edited=”on|tablet” text_text_color=”#363636″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”720px” custom_margin=”0px||0px|”]<\/p>\n

Reading the title sounds like a bit like \u201cSpeed Dating.\u201d\u00a0 In Speed Dating, you have 60 seconds to make an impression on the other person, which could result in a future date, or be a complete bust!<\/p>\n

Similarly, with your resume, you have only a handful of seconds to make an impression on a potential employer.\u00a0 In today\u2019s market, employers receive hundreds of resumes for open positions. As they scan resumes, they are looking for keywords<\/strong> that show them this person should be moved to the next level instead of the \u201ccircular file.\u201d<\/p>\n

In addition, more than three-quarters of employers rely on keywords to narrow their vast pool of applicants to choose the most promising and bring them to the interview stage. Many companies today use an applicant tracking system (ATS) to filter through resumes. They enter position descriptor keywords into the search criteria and may immediately cull 4,000 resumes down to 76.\u00a0 The more must-have keywords they see in that brief scan<\/strong>, the more likely that candidate will move to the next stage and land a phone interview or face-to-face.\u00a0 Writing resumes that get you hired is all about how you display information and what keywords you use, no matter how experienced you actually are.<\/p>\n

So how do you identify these keywords? Look at the job posting. The job description lists \u201cmust-have\u201d qualifications for applicants.\u00a0 Some of these might be the name of the city where the position is based, specific skills, required foreign languages, programming languages or educational degrees.\u00a0 Once you have identified these keywords, use them early and often in your resume.\u00a0 In addition to using these words often and as near the top of your resume as possible, use them in your cover letter.<\/strong><\/p>\n

Fitting in the most important keywords without appearing to \u201ckeyword stuff\u201d your cover letter is an art.\u00a0 A tool to help with this is called a word cloud. The most popular version of a word (or tag) cloud generator is Wordle, but there are many other options out there.<\/p>\n

You can use your favorite word cloud generator to compare the frequency of words in a job opening and your resume or cover letter.\u00a0 Why is this a good idea?\u00a0 You\u2019ll quickly see if any words in your resume match the words in the ad.\u00a0 What you are seeing in that word cloud is the key vocabulary in the text\u2014keywords<\/strong>.\u00a0 You\u2019ll also get an idea of how often you use certain words to describe yourself.\u00a0 Does your resume word cloud show an active, effective candidate?\u00a0 Does anything in the word cloud match the position for which you are applying?\u00a0 If it doesn\u2019t, get some guidance from the best resume writing service you can find to boost your chances.<\/p>\n

Beyond creating an intriguing executive resume cover letter, it\u2019s a good idea to create a \u201cskills\u201d punch list to include in your resume<\/strong>.\u00a0 These keywords can be anything that mmakesyou stand out and emphasize the things at which you are best.\u00a0 Don\u2019t forget, you are offering a unique spin because of your individuality<\/strong>.\u00a0 Build on that uniqueness.\u00a0 Some examples of skills would be Customer Service & Relations, Staff Leadership, Information Technology, etc.\u00a0 Just make sure that they relate directly back to the skills\/qualifications outlined in the job posting.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#f7f7f4″ _builder_version=”3.0.47″ custom_padding=”0px||0px|”][et_pb_row make_fullwidth=”on” custom_width_px=”680px” use_custom_gutter=”on” gutter_width=”1″ custom_padding=”0px||0px|” make_equal=”on” column_padding_mobile=”on” background_color_2=”#efefe9″ parallax_method_1=”off” parallax_method_2=”off” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”2_3″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_image src=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2018\/03\/lasting-impression2.jpg” show_bottom_space=”off” _builder_version=”3.0.103″ animation_direction=”off” animation=”off”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ column_padding_mobile=”on” background_color=”#efefe9″ parallax=”off” parallax_method=”off”][et_pb_image src=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2018\/03\/lasting-impression3.jpg” show_bottom_space=”off” _builder_version=”3.0.103″ animation_direction=”off” animation=”off”][\/et_pb_image][et_pb_text disabled_on=”off|off|” _builder_version=”3.0.103″ text_font=”PT Serif||||” text_font_size=”24″ text_font_size_last_edited=”on|phone” text_text_color=”#818178″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”20%|10%||10%” custom_margin_tablet=”|10%||10%” custom_margin_last_edited=”on|desktop”]<\/p>\n

Writing resumes that get you hired is all about how you display information and what keywords you use.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”3.0.76″ text_font=”PT Sans|on|||” text_font_size=”12″ text_text_color=”#888888″ text_letter_spacing=”2px” text_line_height=”1.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”20px||20%|” custom_margin_tablet=”20px|||” custom_margin_last_edited=”on|tablet”]ERIN KENNEDY
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0px||0px|”][et_pb_row use_custom_width=”on” custom_width_px=”1200px” use_custom_gutter=”on” gutter_width=”4″ custom_padding=”20px||0px|” custom_padding_tablet=”0px|||” column_padding_mobile=”on” parallax_method_1=”off” parallax_method_2=”off” parallax_method_3=”off” parallax_method_4=”off” admin_label=”row” custom_padding_last_edited=”on|tablet” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_text _builder_version=”3.0.103″ text_font=”PT Serif||||” text_font_size=”20″ text_font_size_last_edited=”on|tablet” text_text_color=”#363636″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”60px||0px|” custom_margin_tablet=”40px||0px|” custom_margin_last_edited=”on|tablet”]<\/p>\n

In addition to creating a \u201cskills\u201d punch list, incorporate the keywords into your career summary, your professional experience, and accomplishments.\u00a0 Make sure as you are formatting your resume to use bullet points, bold text, and indentations to your advantage to make your resume look clean.\u00a0 Contact us to help you create the most eye-popping resume<\/a>.<\/p>\n

Once your resume is complete, it\u2019s time for evaluation<\/strong>.\u00a0 Here\u2019s a way to evaluate your resume, and it\u2019s based on the way it will be evaluated when it reaches the employer\u2019s desk:\u00a0 Pick up your resume and scan it for 30 seconds, then cover it and write down what you remember.\u00a0 Actually, thirty seconds might be longer than most HR people look at it, but they have developed serious speed reading skills.\u00a0 What do you remember about your resume?\u00a0 What stands out?\u00a0 Now consider that your resume is something with which you are familiar \u2013 and it was probably hard to remember what you said about yourself.\u00a0 Imagine what it\u2019s like to read through hundreds of resumes in an attempt to find the best candidate to call for an interview.<\/p>\n

Once you have done this, get some objective feedback.\u00a0 You can get feedback from friends, family , nd colleagues or even professional executive resume writers<\/em><\/strong>.\u00a0 Ask them to look at your resume with these questions in mind:\u00a0 Why should I hire you?\u00a0 Who are you and what do you bring to the position?\u00a0 If the answer to these questions isn\u2019t obvious, then you need work on your resume.\u00a0 Contact us<\/a> to make your resume stand out and land the interview.<\/p>\n

Erin Kennedy, MCD, CERW, CMRW, CEMC, CPRW, BS\/HR,<\/strong>\u00a0is a Certified Executive Resume Writer & Career Consultant, and\u00a0the CEO of Professional Resume Services, Inc.<\/a>\u00a0 She is a nationally\u00a0published\u00a0writer and contributor of 16 best-selling\u00a0career books. She has achieved international recognition following yearly nominations of the prestigious\u00a0T.O.R.I. (Toast of the Resume Industry) Award<\/strong>. She is also one of only a few professionals worldwide to achieve the coveted \u201cCertified Master Resume Writer\u201d distinction. With over 18 years of writing experience behind her, Erin has written thousands of resumes for every career level and every industry.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row use_custom_width=”on” custom_width_px=”780px” custom_padding=”0px|0px|73.90625px|0px” column_padding_mobile=”on” parallax_method_1=”off” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_text _builder_version=”3.0.47″ text_font=”PT Serif||||” text_font_size=”36″ text_font_size_tablet=”26″ text_font_size_last_edited=”on|tablet” text_text_color=”#363636″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”||70px|”] Want new articles before they get published? Subscribe to our Awesome Newsletter. 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Reading the title sounds like a bit like “Speed Dating.” In Speed Dating, you have 60 seconds to make an impression on the other person, which could result in a future date, or be a complete bust! 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