{"id":32087,"date":"2018-06-10T12:53:25","date_gmt":"2018-06-10T19:53:25","guid":{"rendered":"https:\/\/www.careersingovernment.com\/tools\/?p=32087"},"modified":"2018-06-10T12:53:25","modified_gmt":"2018-06-10T19:53:25","slug":"why-you-need-to-know-how-to-unlock-your-value-proposition","status":"publish","type":"post","link":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/why-you-need-to-know-how-to-unlock-your-value-proposition\/","title":{"rendered":"Why You Need to Know How To Unlock Your Value Proposition"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.2&#8243; background_image=&#8221;https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2018\/06\/value-proposition-1.jpg&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; padding_mobile=&#8221;off&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_divider show_divider=&#8221;off&#8221; height=&#8221;200&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;3.2&#8243;][\/et_pb_divider][et_pb_text _builder_version=&#8221;3.2&#8243; text_font=&#8221;PT Sans||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;72&#8243; text_font_size_tablet=&#8221;52&#8243; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height=&#8221;1.1em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;620px&#8221; custom_margin=&#8221;0px||0px|&#8221;]<\/p>\n<p>Why You Need to Know How To Unlock Your Value Proposition<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.0.47&#8243; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; padding_mobile=&#8221;off&#8221;][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221; custom_padding=&#8221;20px||0px|&#8221; custom_padding_tablet=&#8221;0px|||&#8221; column_padding_mobile=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; parallax_method_1=&#8221;off&#8221; parallax_method_2=&#8221;off&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243; column_padding_mobile=&#8221;on&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221;][et_pb_image src=&#8221;https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2017\/02\/Valerie-Martinelli.jpg&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; disabled_on=&#8221;on|on|&#8221; _builder_version=&#8221;3.0.47&#8243; animation=&#8221;off&#8221; sticky=&#8221;on&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;on|on|&#8221; _builder_version=&#8221;3.0.47&#8243; text_font=&#8221;PT Sans|on|||&#8221; text_text_color=&#8221;#02b875&#8243; text_font_size=&#8221;20&#8243; text_line_height=&#8221;1.2em&#8221; header_text_color=&#8221;#000000&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;140px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;20px||0px|&#8221;] <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.careersingovernment.com\/tools\/author\/valeriem\/\" target=\"_blank\" rel=\"noopener noreferrer\">VALERIE MARTINELLI<\/a><\/span> [\/et_pb_text][et_pb_text disabled_on=&#8221;on|on|&#8221; _builder_version=&#8221;3.0.47&#8243; text_font=&#8221;PT Serif||on||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;16&#8243; text_line_height=&#8221;1.4em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;140px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||60px|&#8221;] Valerie is currently the CEO and owner of Valerie Martinelli Consulting, LLC. in which she offers Life, Leadership, and Career coaching for women as well as various Management and Human Resource consulting services such as program development, management, and evaluation, human resource audits, and employee handbook and other policy developments. [\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.0.47&#8243; column_padding_mobile=&#8221;on&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221;][et_pb_text _builder_version=&#8221;3.2&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;24&#8243; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height=&#8221;1.5em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;720px&#8221; custom_margin=&#8221;0px||0px|&#8221;]<\/p>\n<p>One of the most important facets of <a href=\"http:\/\/askvmc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">coaching women<\/a> is ensuring that they understand their true value. It can be very hard for women to acknowledge how to sell their skills, abilities, and achievements because we have been conditioned to not to be aggressive or risk being viewed as unlikeable. However, identifying your own skills and special qualities isn\u2019t always the easiest task either. Of course, previous positions and passions can always help to point you in the right direction- but it\u2019s not that simple. What you\u2019re really trying to do is understand and assess your personal value proposition, which is the value that you bring to potential employers. This belongs at the heart and center of your career strategy. An exceptional value proposition can set you miles apart from your competition and underscore your worth to a company.<\/p>\n<p>Let\u2019s take a deeper look at this.<\/p>\n<h4>How to Compose Your Value Proposition<\/h4>\n<p>You can\u2019t exceed expectations until you are sure that you meet them. <a href=\"http:\/\/askvmc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The first step<\/a> in creating your value proposition involves setting a clear target. Begin by going through a job description very closely to see what they are searching for in an ideal applicant.<\/p>\n<ul>\n<li>What specific tasks in this position responsible for?<\/li>\n<li>What strengths and competencies are required to fulfill the role?<\/li>\n<li>What \u201cpreferred but not required\u201d qualifications are listed?<\/li>\n<li>Can you fulfill and exceed these tasks?<\/li>\n<li>Do you possess more than these strengths and competencies?<\/li>\n<li>Analyze accordingly<\/li>\n<\/ul>\n<p>Your analysis is important because you must tweak your value proposition for each job you\u2019re applying to, along with your resume and cover letter. Be sure to take the time to research each company to understand how your skills and abilities add to their mission and values. By doing this work, you will be prepared to demonstrate your relevancy as a candidate.<\/p>\n<p>Next, identify your strengths. This can be done by writing down all of the skills, achievements, and abilities that you believe would qualify you for that specific position and impress the potential employer. It can be difficult to analyze yourself, so here\u2019s a few things that you can do:<\/p>\n<ul>\n<li>Seek critical feedback<\/li>\n<li>Ask yourself these questions: What professional skills have you always received praise or compliments on? What past projects have gone exceptionally well for you? What specific skills did those projects entail? Either by your colleagues or in previous performance reviews, what adjectives have been used to describe you?<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243; background_color=&#8221;#f7f7f4&#8243; custom_padding=&#8221;0px||0px|&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;0px||0px|&#8221;][et_pb_row make_fullwidth=&#8221;on&#8221; custom_width_px=&#8221;680px&#8221; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding=&#8221;0px||0px|&#8221; make_equal=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; background_color_2=&#8221;#efefe9&#8243; parallax_method_1=&#8221;off&#8221; parallax_method_2=&#8221;off&#8221; _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.0.47&#8243; column_padding_mobile=&#8221;on&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221;][et_pb_image src=&#8221;https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2018\/06\/value-proposition-2.jpg&#8221; show_bottom_space=&#8221;off&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.2&#8243; animation=&#8221;off&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243; column_padding_mobile=&#8221;on&#8221; background_color=&#8221;#efefe9&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221;][et_pb_image src=&#8221;https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2018\/06\/value-proposition-3.jpg&#8221; show_bottom_space=&#8221;off&#8221; _builder_version=&#8221;3.2&#8243; animation=&#8221;off&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;off|off|&#8221; _builder_version=&#8221;3.2&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#818178&#8243; text_font_size=&#8221;24&#8243; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height=&#8221;1.4em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;20%|10%||10%&#8221; custom_margin_tablet=&#8221;|10%||10%&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221;]<\/p>\n<p>You can\u2019t exceed expectations until you are sure that you meet them.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.0.47&#8243; text_font=&#8221;PT Sans|on|||&#8221; text_text_color=&#8221;#888888&#8243; text_font_size=&#8221;12&#8243; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1.2em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;20px||20%|&#8221; custom_margin_tablet=&#8221;20px|||&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221;] VALERIE MARTINELLI [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; custom_padding=&#8221;0px||0px|&#8221; custom_padding_tablet=&#8221;0px|||&#8221; column_padding_mobile=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; parallax_method_1=&#8221;off&#8221; parallax_method_2=&#8221;off&#8221; parallax_method_3=&#8221;off&#8221; parallax_method_4=&#8221;off&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; column_padding_mobile=&#8221;on&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221;][et_pb_text _builder_version=&#8221;3.2&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;20&#8243; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height=&#8221;1.4em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;60px||0px|&#8221; custom_margin_tablet=&#8221;40px||0px|&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221;]<\/p>\n<p>These questions will allow you to step outside of yourself to pull out your most impressive and relevant talents, qualifications, and characteristics. You can weave these into your resume, cover letter, LinkedIn Summary, and even your interviews. Be sure to tie your strengths to your target position.<\/p>\n<p>Employers don\u2019t care solely about what you can do- but how it benefits them. They\u2019re not just looking at what skills you have but how those skills will bring a significant value to their company.<\/p>\n<p>Your value proposition should address how the company will benefit from hiring you and what experience you deliver that presents value to the company. Provide evidence and success stories by highlighting the positive outcomes of your skills and not just the skills themselves. This will impress the prospective employer and separate yourself from the sea of other candidates.<\/p>\n<h4>Your Value Proposition and Your Salary<\/h4>\n<p>So, if you\u2019re wondering if your value proposition can also help you establish why you might be eligible to negotiate an increase in salary, the answer is yes. When negotiating it is important for a prospective employer to know that they are paying top dollar for a candidate who brings the best talent and value to the position, team, and organization. It isn\u2019t just about what you get, either. Negotiations work best when your negotiating partner understands that there is a value for them, which is why your value proposition is so important.<\/p>\n<p>I had a client who hadn\u2019t changed jobs in over 20 years and at first, thought that it might be an uphill battle to establish and understand her value proposition. I can\u2019t emphasize how important it is to do this because it allowed her to truly understand what she brings to the table and even why she maybe even should have changed jobs sooner. However, through this process, not only did it help her secure a position in only six weeks, but it also helped to give her confidence in negotiating for a sizeable salary increase.<\/p>\n<p>My advice as a Career Coach is to step outside of your comfort zone and take the time to work through this process. The type of position you land now will ultimately be reflected in your future career potential, future earnings, and retirement.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;19px|0px|24.625px|0px&#8221;][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;780px&#8221; custom_padding=&#8221;0px|0px|73.90625px|0px&#8221; column_padding_mobile=&#8221;on&#8221; parallax_method_1=&#8221;off&#8221; _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; column_padding_mobile=&#8221;on&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221;][et_pb_text _builder_version=&#8221;3.0.47&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;36&#8243; text_font_size_tablet=&#8221;26&#8243; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height=&#8221;1.4em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||70px|&#8221;] Want new articles before they get published? Subscribe to our Awesome Newsletter. [\/et_pb_text][et_pb_contact_form captcha=&#8221;off&#8221; module_id=&#8221;et_pb_contact_form_0&#8243; _builder_version=&#8221;3.0.47&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#02b875&#8243; button_border_width=&#8221;8&#8243; button_border_color=&#8221;#02b875&#8243; button_border_radius=&#8221;4&#8243;][et_pb_contact_field field_id=&#8221;E-mail Address&#8221; field_title=&#8221;E-mail Address&#8221; field_background_color=&#8221;rgba(0,0,0,0)&#8221; _builder_version=&#8221;3.0.47&#8243; form_field_font=&#8221;PT Sans||||&#8221; form_field_text_color=&#8221;#adadab&#8221; form_field_font_size=&#8221;20&#8243; form_field_font_size_tablet=&#8221;20&#8243; form_field_font_size_phone=&#8221;20&#8243; form_field_line_height=&#8221;1.4em&#8221; form_field_line_height_tablet=&#8221;1.4em&#8221; form_field_line_height_phone=&#8221;1.4em&#8221; border_radii=&#8221;on||||&#8221; border_width_all=&#8221;1&#8243; border_color_all=&#8221;#adadab&#8221; 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She also earned her Master in Public Administration degree from the John P. Burke School of Public Service at Post University in Waterbury, CT in May 2014. In her time at Post University, she participated in CDCOLOGY, a student based research program managed by the Centers for Disease Control and Prevention. She earned several awards and distinctions for her work and participation in this program. The program supported her ability to solve complex issues, provide project management assistance, and support with health policy and budgeting concerns. It also permitted her work to be evaluated by CDC policy analysts. Valerie has also received a Statement of Accomplishment with Distinction from The World Bank Group in Delivering Better Services with Public-Private Partnerships. She is a member of Post University\u2019s MPA Alumni Mentorship Program in which she guides students with their Capstone projects prior to their Dissertation and completion of the MPA program. 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