{"id":3335,"date":"2014-08-07T10:53:40","date_gmt":"2014-08-07T17:53:40","guid":{"rendered":"https:\/\/www.careersingovernment.com\/tools\/?p=3335"},"modified":"2014-08-07T11:03:50","modified_gmt":"2014-08-07T18:03:50","slug":"place-branding-role-social-media","status":"publish","type":"post","link":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/place-branding-role-social-media\/","title":{"rendered":"Place Branding: The Role of Social Media"},"content":{"rendered":"

\"simpsons.social.media.government.staci\"<\/a>Digital technologies can change the way public administrators interact with citizens and stakeholder groups. Since their inception, these technologies have gone from one-way, static web platforms that allowed citizens to, say, pay bills online to interactive, knowledge-sharing platforms that can increase citizen participation, transparency, and accountability.<\/p>\n

Considering the growth in this arena, public managers should work to ensure that their social media presences reflect the overall place brand ethos so citizens know they are receiving official information. This article addresses the role of social media as part of a coherent place branding strategy<\/a>.<\/p>\n

Social media are understood as web-based technologies that can foster knowledge sharing, collaboration, and real-time interaction between users. Government agencies at all levels are increasingly turning toward these platforms, but one problem that remains is: How do people know they are interacting with an official government agency? In 2012, Facebook officials told local governments to \u201cproperly distinguish their Facebook page as the official hub of the city, such as adding \u2018government\u2019 to its name to avoid confusion\u201d (Knell, 2012, para. 2). Considering that people are likely to check their social media sites before a traditional website, public managers should be aware of the content, tone, look, and feel of their places on social media, as these communications tools are as strategic, if not more so than, say press releases.<\/p>\n

One way to tackle this identification issue is through place branding, seeing social media tools as part of an overall place ethos. Some tips for achieving consistent brand identity on social media sites include:<\/p>\n

Use an Official Logo<\/strong>: Using an official logo that is part of the overall place brand identity is an instant visual reminder to visitors that this is an official government account. The logo should be the same across all communications platforms, print or digital. For example, the City of Evanston, Illinois uses its official logo on its social media sites. One easy way to achieve this is make the city logo your organization\u2019s official social media photo.<\/p>\n

Brand the Background: <\/strong>Most social media sites allow users to customize a background or large banner photo. On Twitter, for example, the cities of Ankeny, Iowa and Issaquah, Washington use large banner photos of city activities and scenery, both new and vintage. Chandler, Arizona uses a large banner photo of its city hall. Each of these cities gives visitors to the social sites a taste of life in the place through a digital medium.<\/p>\n

Adopt a Light Tone: <\/strong>Ideally, social media are ways to engage with citizens in real time and break down barriers between government and citizens. A distinct part of your city\u2019s brand identity is how communications sound \u2013 what kind of language is used throughout all strategic communications? Research indicates that a positive, light tone on social media can increase citizen participation. Assuming this is the goal of your social media endeavor, adopting this kind of language can help to increase levels of participation. First, a conscious effort must be made to respond to citizen posts on social media sites even though this is potentially time consuming. This shows the government agency as responsive and listening. Some ways to lighten the tone are using an exclamation point when necessary, sharing pertinent content from trusted sources (such as other local governments, emergency response agencies, etc.), using creative hashtags to make content searchable, sharing positive posts in which your city is tagged, and using photos to enhance information.<\/p>\n

For example, the City of Issaquah has struck this balance between giving information and engaging citizens. Recently, someone visited the city\u2019s farmer\u2019s market and shared her positive experience on Twitter. The city retweeted that post, and replied with: \u201cYum! Thanks for joining us!\u201d The original commenter then \u201cfavorited\u201d the city\u2019s response by clicking the small star button on Twitter. It is simple interactions like these that can work toward breaking down barriers between citizens and government.<\/p>\n

Bottom line: brand identity should be part of your city\u2019s overall strategic mission, and social media are becoming vital ways to connect with citizens to show your place\u2019s personality, priorities, and policies.<\/p>\n","protected":false},"excerpt":{"rendered":"

Digital technologies can change the way public administrators interact with citizens and stakeholder groups. Since their inception, these technologies have gone from one-way, static web platforms that allowed citizens to, say, pay bills online to interactive, knowledge-sharing platforms that can increase citizen participation, transparency, and accountability. Considering the growth in this arena, public managers should […]<\/p>\n","protected":false},"author":2782,"featured_media":3337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_cbd_carousel_blocks":"[]","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13],"tags":[35,39],"class_list":["post-3335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-gov","tag-government-trends","tag-innovations-2"],"acf":[],"yoast_head":"\nPlace Branding: The Role of Social Media - Careers in Government<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/place-branding-role-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Place Branding: The Role of Social Media - Careers in Government\" \/>\n<meta property=\"og:description\" content=\"Digital technologies can change the way public administrators interact with citizens and stakeholder groups. Since their inception, these technologies have gone from one-way, static web platforms that allowed citizens to, say, pay bills online to interactive, knowledge-sharing platforms that can increase citizen participation, transparency, and accountability. Considering the growth in this arena, public managers should […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/place-branding-role-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Careers in Government\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CareersInGovernment\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-07T17:53:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-08-07T18:03:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2014\/08\/simpsons.social.media_.government.staci_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Staci Zavattaro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@StaciWithAZ\" \/>\n<meta name=\"twitter:site\" content=\"@careersingov\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Staci Zavattaro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/place-branding-role-social-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/place-branding-role-social-media\\\/\"},\"author\":{\"name\":\"Staci Zavattaro\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#\\\/schema\\\/person\\\/e97d71cfb1f3bb81794a90f82e3cc959\"},\"headline\":\"Place Branding: The Role of Social Media\",\"datePublished\":\"2014-08-07T17:53:40+00:00\",\"dateModified\":\"2014-08-07T18:03:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/place-branding-role-social-media\\\/\"},\"wordCount\":690,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/place-branding-role-social-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/simpsons.social.media_.government.staci_.jpg\",\"keywords\":[\"Government trends\",\"innovations\"],\"articleSection\":[\"About the Public Sector\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/place-branding-role-social-media\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/place-branding-role-social-media\\\/\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/place-branding-role-social-media\\\/\",\"name\":\"Place Branding: The Role of Social Media - Careers in Government\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/place-branding-role-social-media\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/place-branding-role-social-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/simpsons.social.media_.government.staci_.jpg\",\"datePublished\":\"2014-08-07T17:53:40+00:00\",\"dateModified\":\"2014-08-07T18:03:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/place-branding-role-social-media\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/place-branding-role-social-media\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/place-branding-role-social-media\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/simpsons.social.media_.government.staci_.jpg\",\"contentUrl\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/simpsons.social.media_.government.staci_.jpg\",\"width\":1200,\"height\":627,\"caption\":\"A cartoon character with yellow skin, a white shirt, and a jagged haircut is looking at a tablet screen. The screen displays an advertisement for a game called \\\"Villageville\\\" with the text \\\"Build your own authentic medieval village. Download now to receive free copper's tongs! Share on social media to earn more rewards.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/place-branding-role-social-media\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Tools\",\"item\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Government Talk\",\"item\":\"https:\\\/\\\/www.careersingovernment.com\\\/newdesign\\\/tools\\\/gov-talk\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"About the Public Sector\",\"item\":\"https:\\\/\\\/www.careersingovernment.com\\\/newdesign\\\/tools\\\/gov-talk\\\/about-gov\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Place Branding: The Role of Social Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#website\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/\",\"name\":\"Careers in Government\",\"description\":\"Oldest and largest, award-winning site for finding jobs in government, education and other public sector agencies. Valuable tools for job seekers and employers.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#organization\",\"name\":\"Careers in Government\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/CIG-horizontal-dark-v2.png\",\"contentUrl\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/CIG-horizontal-dark-v2.png\",\"width\":\"708\",\"height\":\"480\",\"caption\":\"Careers in Government\"},\"image\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/CareersInGovernment\",\"https:\\\/\\\/x.com\\\/careersingov\",\"https:\\\/\\\/www.instagram.com\\\/careersingov\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#\\\/schema\\\/person\\\/e97d71cfb1f3bb81794a90f82e3cc959\",\"name\":\"Staci Zavattaro\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2b867583238167f19ab4eaf98ad5bf74c628a4e84493b9a5dc10784fd69eaa48?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2b867583238167f19ab4eaf98ad5bf74c628a4e84493b9a5dc10784fd69eaa48?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2b867583238167f19ab4eaf98ad5bf74c628a4e84493b9a5dc10784fd69eaa48?s=96&d=mm&r=g\",\"caption\":\"Staci Zavattaro\"},\"description\":\"Staci M. Zavattaro, Ph.D., is an associate professor of public administration and a research associate with the Center for Public and Nonprofit Management. Her books include Cities for Sale, Place Branding Through Phases of the Image, and Social Media to Government: Theory and Practice (edited with Dr. Thomas Bryer). She serves as the managing editor of the international journal Administrative Theory & Praxis. Her work appears in journals such as Urban Studies, Public Administration Review, Journal of Place Management and Development, Administration & Society, and Tourism Management. Zavattaro graduated from the University of Florida with a dual major in political science and journalism. She completed her graduate work at Florida Atlantic University. As an almost-native Floridian (her family moved when she was 2, so she claims Florida as home), she is excited to come to Orlando and work with the wonderful faculty here at UCF.\",\"sameAs\":[\"https:\\\/\\\/www.cohpa.ucf.edu\\\/directory\\\/staci-zavattaro\\\/\",\"https:\\\/\\\/x.com\\\/StaciWithAZ\"],\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/author\\\/staciz\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Place Branding: The Role of Social Media - Careers in Government","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/place-branding-role-social-media\/","og_locale":"en_US","og_type":"article","og_title":"Place Branding: The Role of Social Media - Careers in Government","og_description":"Digital technologies can change the way public administrators interact with citizens and stakeholder groups. Since their inception, these technologies have gone from one-way, static web platforms that allowed citizens to, say, pay bills online to interactive, knowledge-sharing platforms that can increase citizen participation, transparency, and accountability. Considering the growth in this arena, public managers should […]","og_url":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/place-branding-role-social-media\/","og_site_name":"Careers in Government","article_publisher":"https:\/\/www.facebook.com\/CareersInGovernment","article_published_time":"2014-08-07T17:53:40+00:00","article_modified_time":"2014-08-07T18:03:50+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2014\/08\/simpsons.social.media_.government.staci_.jpg","type":"image\/jpeg"}],"author":"Staci Zavattaro","twitter_card":"summary_large_image","twitter_creator":"@StaciWithAZ","twitter_site":"@careersingov","twitter_misc":{"Written by":"Staci Zavattaro","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/place-branding-role-social-media\/#article","isPartOf":{"@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/place-branding-role-social-media\/"},"author":{"name":"Staci Zavattaro","@id":"https:\/\/www.careersingovernment.com\/tools\/#\/schema\/person\/e97d71cfb1f3bb81794a90f82e3cc959"},"headline":"Place Branding: The Role of Social Media","datePublished":"2014-08-07T17:53:40+00:00","dateModified":"2014-08-07T18:03:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/place-branding-role-social-media\/"},"wordCount":690,"commentCount":0,"publisher":{"@id":"https:\/\/www.careersingovernment.com\/tools\/#organization"},"image":{"@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/place-branding-role-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2014\/08\/simpsons.social.media_.government.staci_.jpg","keywords":["Government trends","innovations"],"articleSection":["About the Public Sector"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/place-branding-role-social-media\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/place-branding-role-social-media\/","url":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/place-branding-role-social-media\/","name":"Place Branding: The Role of Social Media - Careers in Government","isPartOf":{"@id":"https:\/\/www.careersingovernment.com\/tools\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/place-branding-role-social-media\/#primaryimage"},"image":{"@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/place-branding-role-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2014\/08\/simpsons.social.media_.government.staci_.jpg","datePublished":"2014-08-07T17:53:40+00:00","dateModified":"2014-08-07T18:03:50+00:00","breadcrumb":{"@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/place-branding-role-social-media\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/place-branding-role-social-media\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/place-branding-role-social-media\/#primaryimage","url":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2014\/08\/simpsons.social.media_.government.staci_.jpg","contentUrl":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2014\/08\/simpsons.social.media_.government.staci_.jpg","width":1200,"height":627,"caption":"A cartoon character with yellow skin, a white shirt, and a jagged haircut is looking at a tablet screen. The screen displays an advertisement for a game called \"Villageville\" with the text \"Build your own authentic medieval village. Download now to receive free copper's tongs! Share on social media to earn more rewards."},{"@type":"BreadcrumbList","@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/place-branding-role-social-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Tools","item":"https:\/\/www.careersingovernment.com\/tools\/"},{"@type":"ListItem","position":2,"name":"Government Talk","item":"https:\/\/www.careersingovernment.com\/newdesign\/tools\/gov-talk\/"},{"@type":"ListItem","position":3,"name":"About the Public Sector","item":"https:\/\/www.careersingovernment.com\/newdesign\/tools\/gov-talk\/about-gov\/"},{"@type":"ListItem","position":4,"name":"Place Branding: The Role of Social Media"}]},{"@type":"WebSite","@id":"https:\/\/www.careersingovernment.com\/tools\/#website","url":"https:\/\/www.careersingovernment.com\/tools\/","name":"Careers in Government","description":"Oldest and largest, award-winning site for finding jobs in government, education and other public sector agencies. Valuable tools for job seekers and employers.","publisher":{"@id":"https:\/\/www.careersingovernment.com\/tools\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.careersingovernment.com\/tools\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.careersingovernment.com\/tools\/#organization","name":"Careers in Government","url":"https:\/\/www.careersingovernment.com\/tools\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.careersingovernment.com\/tools\/#\/schema\/logo\/image\/","url":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2024\/11\/CIG-horizontal-dark-v2.png","contentUrl":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2024\/11\/CIG-horizontal-dark-v2.png","width":"708","height":"480","caption":"Careers in Government"},"image":{"@id":"https:\/\/www.careersingovernment.com\/tools\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CareersInGovernment","https:\/\/x.com\/careersingov","https:\/\/www.instagram.com\/careersingov\/"]},{"@type":"Person","@id":"https:\/\/www.careersingovernment.com\/tools\/#\/schema\/person\/e97d71cfb1f3bb81794a90f82e3cc959","name":"Staci Zavattaro","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2b867583238167f19ab4eaf98ad5bf74c628a4e84493b9a5dc10784fd69eaa48?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2b867583238167f19ab4eaf98ad5bf74c628a4e84493b9a5dc10784fd69eaa48?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2b867583238167f19ab4eaf98ad5bf74c628a4e84493b9a5dc10784fd69eaa48?s=96&d=mm&r=g","caption":"Staci Zavattaro"},"description":"Staci M. Zavattaro, Ph.D., is an associate professor of public administration and a research associate with the Center for Public and Nonprofit Management. Her books include Cities for Sale, Place Branding Through Phases of the Image, and Social Media to Government: Theory and Practice (edited with Dr. Thomas Bryer). She serves as the managing editor of the international journal Administrative Theory & Praxis. Her work appears in journals such as Urban Studies, Public Administration Review, Journal of Place Management and Development, Administration & Society, and Tourism Management. Zavattaro graduated from the University of Florida with a dual major in political science and journalism. She completed her graduate work at Florida Atlantic University. As an almost-native Floridian (her family moved when she was 2, so she claims Florida as home), she is excited to come to Orlando and work with the wonderful faculty here at UCF.","sameAs":["https:\/\/www.cohpa.ucf.edu\/directory\/staci-zavattaro\/","https:\/\/x.com\/StaciWithAZ"],"url":"https:\/\/www.careersingovernment.com\/tools\/author\/staciz\/"}]}},"_links":{"self":[{"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/posts\/3335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/users\/2782"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/comments?post=3335"}],"version-history":[{"count":5,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/posts\/3335\/revisions"}],"predecessor-version":[{"id":3342,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/posts\/3335\/revisions\/3342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/media\/3337"}],"wp:attachment":[{"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/media?parent=3335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/categories?post=3335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/tags?post=3335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}