{"id":33678,"date":"2019-01-08T12:16:02","date_gmt":"2019-01-08T20:16:02","guid":{"rendered":"https:\/\/www.careersingovernment.com\/tools\/?p=33678"},"modified":"2022-09-06T15:57:31","modified_gmt":"2022-09-06T22:57:31","slug":"these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment","status":"publish","type":"post","link":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\/","title":{"rendered":"These Social Media Moves Can Teach Us Lessons In Public Sector Recruitment"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”section” _builder_version=”4.17.3″ background_image=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2019\/01\/shutterstock_1028517340.jpg” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” hover_enabled=”0″ padding_mobile=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_row column_structure=”1_3,2_3″ admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” disabled_on=”on|on|off” _builder_version=”4.16″ height=”200px” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”PT Sans||||” text_text_color=”#ffffff” text_font_size=”72″ text_line_height=”1.1em” header_font=”||||||||” header_text_align=”center” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”0px||0px|” custom_padding=”11px||” text_font_size_tablet=”52″ text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

These Social Media Moves <\/span>Can Teach Us Lessons In <\/span>Public Sector Recruitment<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” padding_mobile=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ column_padding_mobile=”on” custom_padding_last_edited=”on|tablet” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1200px” custom_padding=”20px||0px|” custom_padding_tablet=”0px|||” custom_padding_phone=”” use_custom_width=”on” custom_width_px=”1200px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2019\/01\/James-Fell.jpeg” show_bottom_space=”off” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” disabled_on=”on|on|” _builder_version=”4.16″ animation=”off” sticky=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_text disabled_on=”on|on|” _builder_version=”4.16″ text_font=”PT Sans|on|||” text_text_color=”#02b875″ text_font_size=”20″ text_line_height=”1.2em” header_text_color=”#000000″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”140px” module_alignment=”center” custom_margin=”20px||0px|” global_colors_info=”{}”]<\/p>\n

JAMES FELL<\/a><\/span><\/p>\n

[\/et_pb_text][et_pb_text disabled_on=”on|on|” _builder_version=”4.16″ text_font=”PT Serif||on||” text_text_color=”#363636″ text_font_size=”16″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”140px” module_alignment=”center” custom_margin=”10px||60px|” global_colors_info=”{}”]<\/p>\n

James Fell is Online Business Editor at Aceville Publications, overseeing digital projects for What Franchise and Global Franchise. He\u2019s passionate about writing about business and the future of franchising.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”24″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”720px” custom_margin=”0px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

No company, whether in the public or private sector, can afford to neglect social media. There are almost three billion of us registered across social media platforms<\/a>, according to data giants Statista, which means a lot of potential targets.<\/p>\n

Megabrands like Apple have followers that run in the tens of millions, and they are able to use these tools to take their product launches to the next level. But social media doesn\u2019t just have to be about promoting products. What if it was also a great way to find new talent?<\/p>\n

We know that 94% of recruiters use social media<\/a> during the hiring process, but the crucial question is, do they all know what they\u2019re doing?<\/p>\n

As unlikely as it may seem, fast-food brands like McDonald\u2019s have a lot to teach us. Curious to know how recruiters could learn from such social media campaigns? Keep on reading to learn how to use this powerful tool to boost your recruitment drives.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#f7f7f4″ custom_padding=”0px||0px|” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_padding=”0px||0px|” make_fullwidth=”on” custom_width_px=”680px” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2019\/01\/socmed2.jpg” show_bottom_space=”off” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ animation=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ background_color=”#efefe9″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2019\/01\/smrec3.jpg” show_bottom_space=”off” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ animation=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text disabled_on=”off|off|” _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#818178″ text_font_size=”24″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”20%|10%||10%” custom_margin_tablet=”|10%||10%” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Make sure you tailor your post to who you\u2019re trying to target.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Sans|on|||” text_text_color=”#888888″ text_font_size=”12″ text_letter_spacing=”2px” text_line_height=”1.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”20px||20%|” custom_margin_tablet=”20px|||” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

JAMES FELL <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”4″ column_padding_mobile=”on” custom_padding_last_edited=”on|tablet” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1200px” custom_padding=”0px||0px|” custom_padding_tablet=”0px|||” custom_padding_phone=”” use_custom_width=”on” custom_width_px=”1200px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”20″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”60px||0px|” custom_margin_tablet=”40px||0px|” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

    \n
  1. Don\u2019t Be Afraid of a Joke or Two<\/strong><\/li>\n<\/ol>\n

    Ask yourself, are you more likely to share a post that contains humor or one that\u2019s bland, boring and (to continue the food theme) tasteless? We love to laugh and the big brands know that. Burger King is one of the biggest fast food chains on the planet, and it knows when to crack the perfectly-timed joke. A bit of humor in your hiring process could bring your role to the attention of more people. Why not choose a funny alternative title alongside the job listing? Adding some tongue-in-cheek humor to your job description could also work \u2014 if you\u2019re looking for inspiration, check out this list of the funniest job ads<\/a>. The funnier your job post, the more shareable it is, which means you can increase your engagement and reach more potential hires.<\/p>\n

      \n
    1. Be Quick to Respond<\/strong><\/li>\n<\/ol>\n

      You may be posting job advert links on Twitter or Facebook, but do you have conversations on there? If someone has a question about a position, it\u2019s best to get back to them via social media, which is instant, than to wait for an email. By responding online, other candidates will also see that you\u2019re responsive and having conversations, so if they have any queries, they\u2019ll be more likely to get in touch. McDonald\u2019s has thousands of franchises and stores around the world, but it still manages to respond to its customers right away, even when they have a complaint. Engagement is very important, as not only can applicants get the information they need, but you can also get useful feedback about your recruitment process.<\/p>\n

        \n
      1. Use Images and Video to Catch People\u2019s Attention<\/strong><\/li>\n<\/ol>\n

        As humans, we naturally respond well to visual stimuli. Social media is very image-driven, and we\u2019re not just talking about Instagram. Facebook and Twitter thrive on images, and there\u2019s a reason why. If we look at Twitter, tweets with an image or video get a staggering 150% more retweets<\/a> than those without. That\u2019s a huge boost, and evidence enough for implementing this strategy in your recruitment campaign. If you post an image, video or even a relevant GIF with your job listing, you could benefit from increased exposure for your role, giving you a better chance of finding the perfect person for the position.<\/p>\n

          \n
        1. Everyone Is Different \u2014 Don\u2019t Forget to Target<\/strong><\/li>\n<\/ol>\n

          You won\u2019t be recruiting for the same role constantly, so why should your strategy for promoting vacancies remain the same? Different roles require different qualities and skills in a candidate, and your social media hiring approach should reflect that.<\/p>\n

          Brands like Domino\u2019s<\/a> have franchises all over the world, and it knows how to tailor its social media promotions to target different markets. In the US, the pizza-making giant took note of typical college schedules and joked that pizza deserved a spot on its study checklist (in all likelihood, this probably wasn\u2019t really a joke). This tweet was directly targeted to its US audience because the brand knew it just wouldn\u2019t have the same effect if it was posted across all of its regional accounts.<\/p>\n

          You should adopt this same approach when hiring. When recruiting for a high-level government position, you will be after different skills and qualifications than when you\u2019re looking for someone at entry level, for example. Make sure you tailor your post to who you\u2019re trying to target.<\/p>\n

          It can take a long time to find the people you are looking for. If you are able to expertly use social media with a good mix of humor and detail, while staying responsive at all times, finding the right candidate may take less time than you think.<\/p>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”19px|0px|24.625px|0px” global_colors_info=”{}”][et_pb_row column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”780px” custom_padding=”0px|0px|73.90625px|0px” use_custom_width=”on” custom_width_px=”780px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”36″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”||70px|” text_font_size_tablet=”26″ text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]Want new articles before they get published? Subscribe to our Awesome Newsletter.
          \n[\/et_pb_text][et_pb_contact_form captcha=”off” module_id=”et_pb_contact_form_0″ _builder_version=”4.16″ _unique_id=”812f51cd-c3ba-43f5-9a92-9862ff79cdf2″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#02b875″ button_border_width=”8″ button_border_color=”#02b875″ button_border_radius=”4″ global_colors_info=”{}”][et_pb_contact_field field_id=”E-mail Address” field_title=”E-mail Address” _builder_version=”4.16″ form_field_background_color=”rgba(0,0,0,0)” form_field_text_color=”#adadab” form_field_font=”PT Sans||||” form_field_font_size=”20″ form_field_line_height=”1.4em” form_field_font_size_tablet=”20″ form_field_font_size_phone=”20″ form_field_line_height_tablet=”1.4em” form_field_line_height_phone=”1.4em” custom_css_main_element=”height:64px;” border_width_all=”1″ border_color_all=”#adadab” border_style_all=”solid” use_border_color=”on” border_color=”#adadab” border_width=”1″ border_style=”solid” field_background_color=”rgba(0,0,0,0)” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”First Name” field_title=”First Name” _builder_version=”4.16″ form_field_background_color=”rgba(0,0,0,0)” form_field_text_color=”#adadab” form_field_font=”PT Sans||||” form_field_font_size=”20″ form_field_line_height=”1.4em” form_field_font_size_tablet=”20″ form_field_font_size_phone=”20″ form_field_line_height_tablet=”1.4em” form_field_line_height_phone=”1.4em” custom_css_main_element=”height:64px;” border_width_all=”1″ border_color_all=”#adadab” border_style_all=”solid” use_border_color=”on” border_color=”#adadab” border_width=”1″ border_style=”solid” field_background_color=”rgba(0,0,0,0)” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#222222″ custom_padding=”78px||78px|” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ padding_mobile=”on” column_padding_mobile=”on” module_class=”border-hover et_pb_row_fullwidth” _builder_version=”4.16″ background_color=”#f5f5f5″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_padding=”0px|0px|0px|0px” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2016\/11\/typing.jpg” show_bottom_space=”off” align=”center” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ animation=”off” sticky=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_cta title=”CAREER ADVICE” button_url=”https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/” button_text=”CAREER ADVICE” _builder_version=”4.16″ header_font_size=”30px” body_font_size=”20px” use_background_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]Advice from top Career specialists
          \n[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2016\/11\/news-cig.jpg” show_bottom_space=”off” align=”center” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” sticky=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_cta title=”GOV TALK” button_url=”https:\/\/www.careersingovernment.com\/tools\/gov-talk-page\/” button_text=”Government Updates” _builder_version=”4.16″ header_font_size=”30px” body_font_size=”20px” use_background_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]Articles about the Public Sector
          \n[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2016\/11\/public-secot-trends.jpg” show_bottom_space=”off” align=”center” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ animation=”off” sticky=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_cta title=”TRENDS” button_url=”https:\/\/www.careersingovernment.com\/tools\/hr-tips-and-strategies\/” button_text=”TRENDS” _builder_version=”4.16″ header_font_size=”30px” body_font_size=”20px” use_background_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]Public Sector Trends
          \n[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

          No company, whether in the public or private sector, can afford to neglect social media. There are almost three billion of us registered across social media platforms, according to data giants Statista, which means a lot of potential targets.<\/p>\n","protected":false},"author":3316,"featured_media":41653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_cbd_carousel_blocks":"[]","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13,18],"tags":[41,49,615],"class_list":["post-33678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-gov","category-career-advice","tag-career-advice-2","tag-career-strategies","tag-interviewing"],"acf":[],"yoast_head":"\nThese Social Media Moves Can Teach Us Lessons In Public Sector Recruitment - Careers in Government<\/title>\n<meta name=\"description\" content=\"No company, whether in the public or private sector, can afford to neglect social media.What if it was also a great way to find new talent?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"These Social Media Moves Can Teach Us Lessons In Public Sector Recruitment - Careers in Government\" \/>\n<meta property=\"og:description\" content=\"No company, whether in the public or private sector, can afford to neglect social media.What if it was also a great way to find new talent?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\/\" \/>\n<meta property=\"og:site_name\" content=\"Careers in Government\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CareersInGovernment\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/WhatFranchise\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-08T20:16:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-06T22:57:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2019\/01\/shutterstock_1028517340.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"692\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"James Fell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@whatfranchise\" \/>\n<meta name=\"twitter:site\" content=\"@careersingov\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James Fell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/career-advice\\\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/career-advice\\\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\\\/\"},\"author\":{\"name\":\"James Fell\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#\\\/schema\\\/person\\\/3ad7ef19b072f4cb9871adc9b3c69e0d\"},\"headline\":\"These Social Media Moves Can Teach Us Lessons In Public Sector Recruitment\",\"datePublished\":\"2019-01-08T20:16:02+00:00\",\"dateModified\":\"2022-09-06T22:57:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/career-advice\\\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\\\/\"},\"wordCount\":3457,\"publisher\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/career-advice\\\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/shutterstock_1028517340.jpg\",\"keywords\":[\"career advice\",\"career strategies\",\"networking\\\/interviewing\"],\"articleSection\":[\"About the Public Sector\",\"Career Advice\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/career-advice\\\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\\\/\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/career-advice\\\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\\\/\",\"name\":\"These Social Media Moves Can Teach Us Lessons In Public Sector Recruitment - Careers in Government\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/career-advice\\\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/career-advice\\\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/shutterstock_1028517340.jpg\",\"datePublished\":\"2019-01-08T20:16:02+00:00\",\"dateModified\":\"2022-09-06T22:57:31+00:00\",\"description\":\"No company, whether in the public or private sector, can afford to neglect social media.What if it was also a great way to find new talent?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/career-advice\\\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/career-advice\\\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/career-advice\\\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/shutterstock_1028517340.jpg\",\"contentUrl\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/shutterstock_1028517340.jpg\",\"width\":1000,\"height\":692,\"caption\":\"A person using a smartphone at night, with illuminated social media notification icons hovering above the screen. The notifications show 18 new followers, 5 direct messages, and 25 likes or reactions. The background is blurred with bokeh lights.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/career-advice\\\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Tools\",\"item\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Government Talk\",\"item\":\"https:\\\/\\\/www.careersingovernment.com\\\/newdesign\\\/tools\\\/gov-talk\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Career Advice\",\"item\":\"https:\\\/\\\/www.careersingovernment.com\\\/newdesign\\\/tools\\\/gov-talk\\\/career-advice\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"These Social Media Moves Can Teach Us Lessons In Public Sector Recruitment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#website\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/\",\"name\":\"Careers in Government\",\"description\":\"Oldest and largest, award-winning site for finding jobs in government, education and other public sector agencies. Valuable tools for job seekers and employers.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#organization\",\"name\":\"Careers in Government\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/CIG-horizontal-dark-v2.png\",\"contentUrl\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/CIG-horizontal-dark-v2.png\",\"width\":\"708\",\"height\":\"480\",\"caption\":\"Careers in Government\"},\"image\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/CareersInGovernment\",\"https:\\\/\\\/x.com\\\/careersingov\",\"https:\\\/\\\/www.instagram.com\\\/careersingov\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#\\\/schema\\\/person\\\/3ad7ef19b072f4cb9871adc9b3c69e0d\",\"name\":\"James Fell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e6a77cfb199d821ee73660a324d54916082993c79faf8e551180da630edb6850?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e6a77cfb199d821ee73660a324d54916082993c79faf8e551180da630edb6850?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e6a77cfb199d821ee73660a324d54916082993c79faf8e551180da630edb6850?s=96&d=mm&r=g\",\"caption\":\"James Fell\"},\"description\":\"James Fell is Online Business Editor at Aceville Publications, overseeing digital projects for What Franchise and Global Franchise. He\u2019s passionate about writing about business and the future of franchising.\",\"sameAs\":[\"https:\\\/\\\/www.what-franchise.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/WhatFranchise\",\"https:\\\/\\\/x.com\\\/whatfranchise\"],\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/author\\\/jamesf\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"These Social Media Moves Can Teach Us Lessons In Public Sector Recruitment - Careers in Government","description":"No company, whether in the public or private sector, can afford to neglect social media.What if it was also a great way to find new talent?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\/","og_locale":"en_US","og_type":"article","og_title":"These Social Media Moves Can Teach Us Lessons In Public Sector Recruitment - Careers in Government","og_description":"No company, whether in the public or private sector, can afford to neglect social media.What if it was also a great way to find new talent?","og_url":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\/","og_site_name":"Careers in Government","article_publisher":"https:\/\/www.facebook.com\/CareersInGovernment","article_author":"https:\/\/www.facebook.com\/WhatFranchise","article_published_time":"2019-01-08T20:16:02+00:00","article_modified_time":"2022-09-06T22:57:31+00:00","og_image":[{"width":1000,"height":692,"url":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2019\/01\/shutterstock_1028517340.jpg","type":"image\/jpeg"}],"author":"James Fell","twitter_card":"summary_large_image","twitter_creator":"@whatfranchise","twitter_site":"@careersingov","twitter_misc":{"Written by":"James Fell","Est. reading time":"17 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\/#article","isPartOf":{"@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\/"},"author":{"name":"James Fell","@id":"https:\/\/www.careersingovernment.com\/tools\/#\/schema\/person\/3ad7ef19b072f4cb9871adc9b3c69e0d"},"headline":"These Social Media Moves Can Teach Us Lessons In Public Sector Recruitment","datePublished":"2019-01-08T20:16:02+00:00","dateModified":"2022-09-06T22:57:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\/"},"wordCount":3457,"publisher":{"@id":"https:\/\/www.careersingovernment.com\/tools\/#organization"},"image":{"@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\/#primaryimage"},"thumbnailUrl":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2019\/01\/shutterstock_1028517340.jpg","keywords":["career advice","career strategies","networking\/interviewing"],"articleSection":["About the Public Sector","Career Advice"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\/","url":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\/","name":"These Social Media Moves Can Teach Us Lessons In Public Sector Recruitment - Careers in Government","isPartOf":{"@id":"https:\/\/www.careersingovernment.com\/tools\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\/#primaryimage"},"image":{"@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\/#primaryimage"},"thumbnailUrl":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2019\/01\/shutterstock_1028517340.jpg","datePublished":"2019-01-08T20:16:02+00:00","dateModified":"2022-09-06T22:57:31+00:00","description":"No company, whether in the public or private sector, can afford to neglect social media.What if it was also a great way to find new talent?","breadcrumb":{"@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\/#primaryimage","url":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2019\/01\/shutterstock_1028517340.jpg","contentUrl":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2019\/01\/shutterstock_1028517340.jpg","width":1000,"height":692,"caption":"A person using a smartphone at night, with illuminated social media notification icons hovering above the screen. The notifications show 18 new followers, 5 direct messages, and 25 likes or reactions. The background is blurred with bokeh lights."},{"@type":"BreadcrumbList","@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/these-social-media-moves-can-teach-us-lessons-in-public-sector-recruitment\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Tools","item":"https:\/\/www.careersingovernment.com\/tools\/"},{"@type":"ListItem","position":2,"name":"Government Talk","item":"https:\/\/www.careersingovernment.com\/newdesign\/tools\/gov-talk\/"},{"@type":"ListItem","position":3,"name":"Career Advice","item":"https:\/\/www.careersingovernment.com\/newdesign\/tools\/gov-talk\/career-advice\/"},{"@type":"ListItem","position":4,"name":"These Social Media Moves Can Teach Us Lessons In Public Sector Recruitment"}]},{"@type":"WebSite","@id":"https:\/\/www.careersingovernment.com\/tools\/#website","url":"https:\/\/www.careersingovernment.com\/tools\/","name":"Careers in Government","description":"Oldest and largest, award-winning site for finding jobs in government, education and other public sector agencies. Valuable tools for job seekers and employers.","publisher":{"@id":"https:\/\/www.careersingovernment.com\/tools\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.careersingovernment.com\/tools\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.careersingovernment.com\/tools\/#organization","name":"Careers in Government","url":"https:\/\/www.careersingovernment.com\/tools\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.careersingovernment.com\/tools\/#\/schema\/logo\/image\/","url":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2024\/11\/CIG-horizontal-dark-v2.png","contentUrl":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2024\/11\/CIG-horizontal-dark-v2.png","width":"708","height":"480","caption":"Careers in Government"},"image":{"@id":"https:\/\/www.careersingovernment.com\/tools\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CareersInGovernment","https:\/\/x.com\/careersingov","https:\/\/www.instagram.com\/careersingov\/"]},{"@type":"Person","@id":"https:\/\/www.careersingovernment.com\/tools\/#\/schema\/person\/3ad7ef19b072f4cb9871adc9b3c69e0d","name":"James Fell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e6a77cfb199d821ee73660a324d54916082993c79faf8e551180da630edb6850?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e6a77cfb199d821ee73660a324d54916082993c79faf8e551180da630edb6850?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e6a77cfb199d821ee73660a324d54916082993c79faf8e551180da630edb6850?s=96&d=mm&r=g","caption":"James Fell"},"description":"James Fell is Online Business Editor at Aceville Publications, overseeing digital projects for What Franchise and Global Franchise. He\u2019s passionate about writing about business and the future of franchising.","sameAs":["https:\/\/www.what-franchise.com\/","https:\/\/www.facebook.com\/WhatFranchise","https:\/\/x.com\/whatfranchise"],"url":"https:\/\/www.careersingovernment.com\/tools\/author\/jamesf\/"}]}},"_links":{"self":[{"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/posts\/33678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/users\/3316"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/comments?post=33678"}],"version-history":[{"count":9,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/posts\/33678\/revisions"}],"predecessor-version":[{"id":41657,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/posts\/33678\/revisions\/41657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/media\/41653"}],"wp:attachment":[{"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/media?parent=33678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/categories?post=33678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/tags?post=33678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}