Recruiters want to find the right candidate for the right role.<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”3.19.9″ text_font=”PT Sans|on|||” text_text_color=”#888888″ text_font_size=”12″ text_letter_spacing=”2px” text_line_height=”1.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”20px||20%|” custom_margin_tablet=”20px|||” custom_margin_last_edited=”on|tablet”]<\/p>\n
TOBY DEAN <\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_width=”on” custom_width_px=”1200px” use_custom_gutter=”on” gutter_width=”4″ custom_padding=”0px||0px|” custom_padding_tablet=”0px|||” column_padding_mobile=”on” custom_padding_last_edited=”on|tablet” parallax_method_1=”off” parallax_method_2=”off” parallax_method_3=”off” parallax_method_4=”off” admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_text _builder_version=”3.19.9″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”20″ text_font_size_last_edited=”on|tablet” text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”60px||0px|” custom_margin_tablet=”40px||0px|” custom_margin_last_edited=”on|tablet”]<\/p>\n
So, how can you use your LinkedIn profile to appeal to the recruiters? How do you ensure that your professional persona is one that will stand out? What steps do you have to take to optimize your LinkedIn profile to ensure that you get noticed? Simple. Follow our 10 expert tips below.<\/p>\n
![\"\"](\"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2019\/02\/Toby-Dean-infographic.png\")
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Step One: Consider Your Career Path<\/b><\/h4>\n
Knowing what you want to achieve in your professional life is paramount. We all want a vertical career trajectory \u2013 to move up the ladder the more acumen and experience we acquire. But, have you got a long and short-term plan?<\/p>\n
Recruiters look for candidates who will add value to their organization. An individual with confidence in their own ability, the requisite educational background and experience \u2013 and who knows what they want from their career is far more attractive than a candidate who merely looks at their vocation as a job \u2013 a place where you punch in at nine and punch out at five.<\/p>\n
Recruiters see competence, work ethic, commitment and ambition as highly desirable traits. Regardless of your vocational sector, you\u2019ll need to make sure that your LinkedIn profile demonstrates that you know what you want \u2013 and how to get it.<\/p>\n
Step Two: Change Your Headline<\/b><\/h4>\n
Your headline is, arguably, the most important aspect on your LinkedIn profile. It should hook recruiters. A good headline is one that clearly states what you do and your value. It should be clear and focused, able to be understood in a matter of seconds, and entice recruiters to scroll through your entire profile.<\/p>\n
Think about how to sum up your value in 120 characters. Stress the benefit reading your headline will have to recruiters. Inject a little personality, whilst maintaining a professional approach.<\/p>\n
Remember too that LinkedIn features an insurmountable number of \u2018digital marketing experts\u2019, \u2018entrepreneurs\u2019 and \u2018influencers\u2019 to name but a few. Think about how your headline can elevate yourself above the competition.<\/p>\n
Step Three: Your Elevator Pitch<\/b><\/h4>\n
Your elevator pitch is the core message that drives how you sell yourself to recruiters. Brief, distinctive and persuasive copy that\u2019s designed to spark interest. A good elevator pitch should take no longer than 20-30 seconds to read, hence the name.<\/p>\n
Know how to pitch yourself to prospective recruiters and you will grab their attention. Highlight why you are different \u2013 better \u2013 than other candidates, and the value you will bring to an organization. If you\u2019re a superlative communicator, mention it. If you\u2019ve experience overseeing large-scale corporate mergers, mention it. If you have significant experience working in a vocational specialism, mention it.<\/p>\n
Also include any relevant keywords, such as accreditations. This will narrow recruiter\u2019s searches and help them find you quicker. The last line should always be about what you\u2019re looking for. This lets recruiters know of your ambitions \u2013 without being too pushy.<\/p>\n
Step Four: Display Other Public Profiles and Work Examples<\/b><\/h4>\n
Recruiters want to see clear evidence that you are who you say you are, and that you can do what you say. This is more prevalent in some vocations than others, and a necessary prerequisite for other, specific vocations, but it should not be discounted as an essential component to an attractive LinkedIn profile. \u00a0Do you have your own website? Are you active on other social media channels and regularly push out professional content? Perhaps you are a member of a professional body. If so, attach links, documents or files to your LinkedIn profile. These provide quick, evidentiary examples of your experience and acumen \u2013 something that recruiters will greatly appreciate.<\/p>\n
Step Five: Spelling and Grammar<\/b><\/h4>\n
How you communicate with recruiters determines the success of any application. One of the more troubling faux pas that candidates make when trying to appeal to recruiters is one that\u2019s made all too often \u2013 poor spelling and grammar.<\/p>\n
In the age of spell-checker and Grammarly, there\u2019s really no excuse for poor spelling and grammar \u2013 and recruiters know this. At best, poor spelling and grammar looks lazy. At worst, it looks unintelligent. Always avoid Americanized spelling. Use full stops and commas correctly \u2013 and don\u2019t forget those typos! If in doubt, you can always check prior to uploading the copy to your LinkedIn profile.<\/p>\n
Step Six: Profile Consistency<\/b><\/h4>\n
Your CV and LinkedIn profile are both showcasing who you are to recruiters. It\u2019s paramount that they are consistent. Any discrepancies in your experience, inaccurate educational accomplishments, professional embellishments or flat our falsities will be spotted instantly.<\/p>\n
The reality is that a LinkedIn profile does not serve precisely the same purpose as a traditional CV, although its function is not entirely different. Your CV is typically shared with departmental heads by recruiters, whereas LinkedIn\u2019s primary function is to great a professional network. However, in 2019, recruiters are increasingly dependent on a LinkedIn profile as the sole means of identifying candidates.<\/p>\n
In addition, interested recruiters will check out the content you have shared on LinkedIn. Carefully structuring your profile with prudent professional information in a clear and focused manner demonstrates organization, integrity, and reliability.<\/p>\n
Step Seven: Collect Endorsements\u00a0<\/b><\/h4>\n
One of the swiftest and most successful ways to instill recruiter confidence is through endorsements. Those that know you well and are pleased with your previous performance \u2013 so much so that they\u2019re willing to vouch for you is as potent as a glowing reference.<\/p>\n
Remember that only first-degree connections can endorse you. If you\u2019ve 500+ connections and 500+ endorsements, this looks suspect. Surely, not every single one of your connections have worked with you directly. Some could well be friends \u2013 or colleagues that you may have worked with, but not directly.<\/p>\n
Reach out to those connections who you feel would be able to provide honest and favorable endorsements. Make sure that your endorsements can verify your experience, skills and personal attributes. Good endorsements, especially in the fields of expertise recruiters are looking for, will bolster the prowess of your LinkedIn profile.<\/p>\n
Step Eight: Use Relevant Keywords<\/b><\/h4>\n
We\u2019ve already mentioned keywords in the elevator pitch part of this article, but such is the importance of including keywords in your LinkedIn profile, it\u2019s worth highlighting again \u2013 and elaborating on.<\/p>\n
When recruiters search LinkedIn for candidates they will type in specific keywords, relevant to the post they are recruiting for. These can include, job title, previous experience, qualifications, accreditations, and location.<\/p>\n
Always use industry-specific keywords where applicable. For example, qualified chartered surveyors could include RICS as a keyword \u2013 if, of course, they\u2019re members of the Royal Institute of Chartered Surveyors. Search engine optimization specialists can add \u2018SEO\u2019 to their LinkedIn profile.<\/p>\n
The golden rule is simple: if you think recruiters will search for a term specific to candidate experience and acumen, include in.<\/p>\n
Step Nine: Update Your Status Regularly<\/b><\/h4>\n
Most learned LinkedIn users will regularly update their statuses. The reason for this is simple: careers evolve. Individuals get promoted, attain new vocational qualifications, change jobs and acquire new skills. This is all pertinent information that should be uploaded to a LinkedIn profile.<\/p>\n
Failing to regularly update your status could mean that candidates won\u2019t appear in recruiter\u2019s searches and therefore miss out on a potentially lucrative and rewarding career opportunity.<\/p>\n
You should update your LinkedIn profile when a career change has been made. This lets recruiters know of how long you\u2019ve been in your present role, of any additional qualifications attained or responsibilities been allocated to you. If you\u2019re content in your role, or mid-way through a fixed-term contract, checking in once a month or bi-annually to make sure that the details listed are still accurate is wise.<\/p>\n
Pay attention to any recent achievements, course you may be attending (or have just completed), and your career goals. This provides recruiters with an accurate overview of your current status \u2013 and whether you may be open to a professional change.<\/p>\n
Step Ten: Be Open for Business\u00a0<\/b><\/h4>\n
The more you get to grips with LinkedIn, the more useful recruiters will find your profile \u2013 and the better your chances of never missing out on a stellar position will be! Recruiters want to find the right candidate for the right role. If getting in touch with you is a chore, some recruiters can be tempted to move on to a different candidate \u2013 meaning you\u2019ll miss out on an opportunity.<\/p>\n
Make sure that your LinkedIn profile is optimized for job enquires, consulting offers, career opportunities, new ventures, and reference requests. This means clearly displaying your contact details, such as your telephone number, email address, Skype address, and any professional social media account information. Being open for business means that recruiters will be able to help you find that dream job you may well be looking for.<\/p>\n
There you have it. Our ten expert tips for how to attract recruiters on LinkedIn. Don\u2019t forget to review our infographic for an easily digestible overview of each. If you\u2019d like to discover more about how you can land that dream job today with the help of our professional CV writing services, contact\u00a0CV Nation<\/a>\u00a0today.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”19px|0px|24.625px|0px”][et_pb_row use_custom_width=”on” custom_width_px=”780px” custom_padding=”0px|0px|73.90625px|0px” column_padding_mobile=”on” parallax_method_1=”off” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_text _builder_version=”3.0.47″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”36″ text_font_size_tablet=”26″ text_font_size_last_edited=”on|tablet” text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”||70px|”]Want new articles before they get published? Subscribe to our Awesome Newsletter.
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\n[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
The digital age has transformed recruitment \u2013 and LinkedIn has been at the forefront of this transformation for the last 17 years. An online platform integral for career progression, LinkedIn is the best way to showcase candidate attributes, experience, and professional acumen to recruiters the world over.<\/p>\n","protected":false},"author":3319,"featured_media":33895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_cbd_carousel_blocks":"[]","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13,18],"tags":[40,615],"class_list":["post-33894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-gov","category-career-advice","tag-career-search","tag-interviewing"],"acf":[],"yoast_head":"\n
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