ERIN KENNEDY<\/a><\/span>
\n[\/et_pb_text][et_pb_text disabled_on=”on|on|” _builder_version=”3.0.76″ text_font=”PT Serif||on||” text_text_color=”#363636″ text_font_size=”16″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”140px” module_alignment=”center” custom_margin=”10px||60px|”]Erin Kennedy, MCD, CMRW, CPRW, CERW, CEMC, is a Certified Professional Resume Writer\/Career Consultant, and the President of Professional Resume Services, named one of Forbes \u201cTop 100 Career Websites\u201d.
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_text _builder_version=”3.19.9″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”24″ text_font_size_last_edited=”on|tablet” text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”720px” custom_margin=”0px||0px|”]<\/p>\nWhen you start seeing your LinkedIn profile as a way to enhance your career for the long-term rather than simply a platform you need to update to keep up with the trends, then you\u2019ll have many more opportunities come your way. LinkedIn is a necessity in today\u2019s world of business, but you have to handle it appropriately. That means doing more than filling out the basic sections once and never looking back. Follow these strategies to fully optimize your LinkedIn profile and see if valuable opportunities don\u2019t come your way.<\/span><\/p>\nWhere\u2019s the Headshot?<\/b><\/h4>\n
First of all, you need one. Too many times profiles don\u2019t even have a headshot, which can cause hiring managers and recruiters to be suspicious. It may even cause them to pass you by. Your headshot should be only of yourself, and you should be dressed professionally. If you do have a headshot, but it\u2019s been several years since it\u2019s been updated, consider changing it. At the very least, your current connections will see you\u2019ve updated your headshot, and it may prompt them to click on your profile to see what else you\u2019ve been up to.\u00a0<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.74″ background_color=”#f7f7f4″ custom_padding=”0px||0px|”][et_pb_row make_fullwidth=”on” custom_width_px=”680px” use_custom_gutter=”on” gutter_width=”1″ custom_padding=”0px||0px|” make_equal=”on” column_padding_mobile=”on” background_color_2=”#efefe9″ parallax_method_1=”off” parallax_method_2=”off” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”2_3″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_image src=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2019\/09\/link2.jpg” show_bottom_space=”off” force_fullwidth=”on” _builder_version=”3.19.9″ animation_direction=”off” animation=”off”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ column_padding_mobile=”on” background_color=”#efefe9″ parallax=”off” parallax_method=”off”][et_pb_image src=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2019\/09\/link3.jpg” show_bottom_space=”off” force_fullwidth=”on” _builder_version=”3.19.9″ animation_direction=”off” animation=”off”][\/et_pb_image][et_pb_text disabled_on=”off|off|” _builder_version=”3.19.9″ text_font=”PT Serif||||” text_text_color=”#818178″ text_font_size=”24″ text_font_size_last_edited=”on|phone” text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”20%|10%||10%” custom_margin_tablet=”|10%||10%” custom_margin_last_edited=”on|desktop”]<\/p>\n
Following these strategies to optimize your LinkedIn profile may just pay valuable dividends down the road.<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”3.13.1″ text_font=”PT Sans|on|||” text_text_color=”#888888″ text_font_size=”12″ text_letter_spacing=”2px” text_line_height=”1.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”20px||20%|” custom_margin_tablet=”20px|||” custom_margin_last_edited=”on|tablet”]ERIN KENNEDY
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0px||0px|”][et_pb_row use_custom_width=”on” custom_width_px=”1200px” use_custom_gutter=”on” gutter_width=”4″ custom_padding=”20px||0px|” custom_padding_tablet=”0px|||” column_padding_mobile=”on” custom_padding_last_edited=”on|tablet” parallax_method_1=”off” parallax_method_2=”off” parallax_method_3=”off” parallax_method_4=”off” admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_text _builder_version=”3.19.9″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”20″ text_font_size_last_edited=”on|tablet” text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”60px||0px|” custom_margin_tablet=”40px||0px|” custom_margin_last_edited=”on|tablet”]<\/p>\n
Check Your Contact Information<\/b><\/h4>\n
Believe it or not, one of the most common mistakes an executive LinkedIn profile writer sees is having outdated contact information on profiles. If a recruiter sees you aren\u2019t willing to at least keep your contact information current, then they likely won\u2019t hold you in high regard with other aspects. You never know what opportunities may come your way through LinkedIn, so always make sure your information is accurate and current so you don\u2019t miss out.<\/span><\/p>\nComplete More Than Just the Basic Sections\u00a0<\/b><\/h4>\n
Your LinkedIn profile is an opportunity to expand on your resume and flesh out for hiring managers and recruiters a more complete picture of yourself.\u00a0 With that said, don\u2019t stick to just the basic sections to complete. Once you have covered the Headline, Summary, and Job Experiences, look at what else can be filled in. This may mean adding new skills as you develop them, discussing volunteer experience, mentioning organizations you\u2019re a part of, any coursework you\u2019re actively participating in, and more. The idea is to give whoever views your profile a complete view of your skills, achievements, and personality.<\/span><\/p>\nOptimize Your Profile for SEO<\/b><\/h4>\n
Optimizing your profile for SEO purposes can be challenging, but it\u2019s necessary. This means using keywords and phrases relevant to the industry and positions you are looking for. This may take some research on your part, but it\u2019s worth the time and effort. Recruiters and hiring managers use SEO to find viable candidates. The goal is to have your LinkedIn profile be easily discoverable in an online search.<\/span><\/p>\nBuild Your Network of Connections<\/b><\/h4>\n
The more quality connections you have on LinkedIn, the higher up your name will show in the search results. Getting to 500+ connections is easier than you may think, but it can require some effort depending on what stage you\u2019re at in your career. Take a look at companies in your industry and see who you can connect with. You can also consider reaching out to past coworkers to build up your connections list. Joining LinkedIn groups relevant to your industry and participating in meaningful discussions is another way to make connections. This may be the most effective way to build your list of connections naturally,<\/g> since the other group members will get to know you well with the way you communicate.<\/span><\/p>\nBe Creative and Relevant With Posts<\/b><\/h4>\n
Posting original content relevant to your industry is a great strategy for standing out among the competition. The idea is to be creative and insightful with each post so you\u2019ll earn some credibility with each one. You also want to engage with your connections by commenting on their posts. When you make engaging comments or ask insightful questions, you could spark a discussion with other readers or the writer themselves. People appreciate comments on their articles, and you never know when it could lead to something greater.<\/span><\/p>\nBy now most executives should understand the importance of LinkedIn in today\u2019s marketplace. However, too many people spend a lot of time developing their profile and then neglect it for years. Or they simply do the basics and ignore the value it can bring to their career. Following these strategies to optimize your LinkedIn profile may just pay valuable dividends down the road.<\/span><\/p>\n <\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row use_custom_width=”on” custom_width_px=”780px” custom_padding=”0px|0px|73.90625px|0px” column_padding_mobile=”on” parallax_method_1=”off” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_text _builder_version=”3.0.47″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”36″ text_font_size_tablet=”26″ text_font_size_last_edited=”on|tablet” text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”||70px|”]Want new articles before they get published? Subscribe to our Awesome Newsletter.
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_builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_image src=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2016\/11\/typing.jpg” show_bottom_space=”off” align=”center” force_fullwidth=”on” _builder_version=”3.0.74″ animation=”off” sticky=”on”][\/et_pb_image][et_pb_cta title=”CAREER ADVICE” button_url=”https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/” button_text=”CAREER ADVICE” _builder_version=”3.16″ header_font_size=”30px” body_font_size=”20px” use_background_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” 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\n[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_image src=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2016\/11\/news-cig.jpg” show_bottom_space=”off” align=”center” force_fullwidth=”on” _builder_version=”3.0.74″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” sticky=”on”][\/et_pb_image][et_pb_cta title=”GOV TALK” button_url=”https:\/\/www.careersingovernment.com\/tools\/gov-talk-page\/” button_text=”Government Updates” _builder_version=”3.16″ header_font_size=”30px” body_font_size=”20px” use_background_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]Articles about the Public Sector
\n[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_image src=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2016\/11\/public-secot-trends.jpg” show_bottom_space=”off” align=”center” force_fullwidth=”on” _builder_version=”3.0.74″ animation=”off” sticky=”on”][\/et_pb_image][et_pb_cta title=”TRENDS” button_url=”https:\/\/www.careersingovernment.com\/tools\/hr-tips-and-strategies\/” button_text=”TRENDS” _builder_version=”3.16″ header_font_size=”30px” body_font_size=”20px” use_background_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]Public Sector Trends
\n[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
When you start seeing your LinkedIn profile as a way to enhance your career for the long-term rather than simply a platform you need to update to keep up with the trends, then you\u2019ll have many more opportunities come your way. LinkedIn is a necessity in today\u2019s world of business, but you have to handle it appropriately. That means doing more than filling out the basic sections once and never looking back. Follow these strategies to fully optimize your LinkedIn profile and see if valuable opportunities don\u2019t come your way.<\/p>\n","protected":false},"author":55,"featured_media":35139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_cbd_carousel_blocks":"[]","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[41,615],"class_list":["post-35136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","tag-career-advice-2","tag-interviewing"],"acf":[],"yoast_head":"\n
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