{"id":36803,"date":"2020-06-01T18:11:43","date_gmt":"2020-06-02T01:11:43","guid":{"rendered":"https:\/\/www.careersingovernment.com\/tools\/?p=36803"},"modified":"2020-06-14T11:14:44","modified_gmt":"2020-06-14T18:14:44","slug":"effective-change-engages-informs-and-involves-everyone","status":"publish","type":"post","link":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/education\/effective-change-engages-informs-and-involves-everyone\/","title":{"rendered":"Effective Change Engages, Informs, and Involves Everyone"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.4.6&#8243; background_image=&#8221;https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2020\/06\/shutterstock_176490206-scaled.jpg&#8221; custom_padding=&#8221;0|0px|30px|0px|false|false&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;3.23.4&#8243; height=&#8221;200px&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.4.6&#8243; text_font=&#8221;PT Sans||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;72&#8243; text_line_height=&#8221;1.1em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;582px&#8221; custom_margin=&#8221;0px||0px|-42px||&#8221; text_font_size_tablet=&#8221;52&#8243; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221;]<\/p>\n<p><strong><\/strong><\/p>\n<p><strong>Effective Change Engages, Informs, and Involves Everyone<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.22&#8243; custom_margin=&#8221;-77px|||||&#8221; custom_padding=&#8221;27.2344px|0px|0|0px|false|false&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; column_padding_mobile=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;1200px&#8221; custom_padding=&#8221;20px||0px|&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2018\/02\/Edmonds-headshot-1.jpeg&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; disabled_on=&#8221;on|on|&#8221; _builder_version=&#8221;3.23&#8243; animation=&#8221;off&#8221; sticky=&#8221;on&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;on|on|&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;PT Sans|on|||&#8221; text_text_color=&#8221;#02b875&#8243; text_font_size=&#8221;20&#8243; text_line_height=&#8221;1.2em&#8221; header_text_color=&#8221;#000000&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;140px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;20px||0px|&#8221;]<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.careersingovernment.com\/tools\/author\/chrise\/\" target=\"_blank\" rel=\"noopener noreferrer\">CHRIS EDMONDS<\/a><\/span>[\/et_pb_text][et_pb_text disabled_on=&#8221;on|on|&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;PT Serif||on||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;16&#8243; text_line_height=&#8221;1.4em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;140px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||60px|&#8221;]Chris Edmonds is the founder and CEO of the Purposeful Culture Group, which he launched after a 15-year career leading and managing teams.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.4.6&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;24&#8243; text_line_height=&#8221;1.5em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;720px&#8221; min_height=&#8221;1034px&#8221; custom_margin=&#8221;0px||0px|&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221;]<\/p>\n<p><span>What\u2019s the most effective change initiative you\u2019ve experienced in your career? What did leaders do to engage, inform, and involve you? Since implementing change is not easy, simply announcing the change and \u201choping\u201d everyone buys into it rarely works.<\/span><span>\u00a0<\/span><\/p>\n<p><span>Change done well includes:<\/span><\/p>\n<ul>\n<li><span> <\/span><span>involvement of key stakeholders<\/span><\/li>\n<li><span> <\/span><span>alignment by team leaders and team members to the plan<\/span><\/li>\n<li><span> <\/span><span>action \u2013 testing new methods and structures to serve better.<\/span>\u00a0<\/li>\n<\/ul>\n<p><span>You\u2019ll see all of those in play in this story.<\/span><span>\u00a0<\/span><\/p>\n<p><span>ASCAP is a 102-year-old member-owned performance rights organization (PRO) which grants performance licenses and collects performance royalties for music publishers and creators. (Full disclosure: I\u2019m an ASCAP member.)<\/span><span>\u00a0<\/span><\/p>\n<p><span>The music industry is undergoing tremendous change. How can a PRO protect and promote members\u2019 works in the digital age?<\/span><span>\u00a0<\/span><\/p>\n<p><span>When Elizabeth Matthews was hired as the CEO of ASCAP, she and her team began implementing a six-year strategic plan to keep ASCAP relevant in the digital age and evolve to serve their members as effectively as possible. Matthews and her team are aligned, communicating, and moving fast.<\/span><span>\u00a0<\/span><\/p>\n<p><span>One of the most significant and visible changes that ASCAP implemented was to make available to the public the percentage shares ASCAP songwriter\/publisher members hold in co-written songs and the shares of co-rights holders in those songs. Making such details available amounts to sacrilege in the music industry, yet it is the right thing to do.<\/span><span>\u00a0<\/span><\/p>\n<p><span>Matthews said that ASCAP\u2019s goal is to ensure \u201cpeople in the outside world know exactly what rights are available for licensing and our membership has confidence that they understand the rules in place under which they get paid.\u201d<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#f7f7f4&#8243; custom_padding=&#8221;0||0px||false|false&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||0px|&#8221; make_fullwidth=&#8221;on&#8221; custom_width_px=&#8221;680px&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2015\/06\/leadership.jpg&#8221; alt=&#8221;leadership&#8221; title_text=&#8221;leadership&#8221; show_bottom_space=&#8221;off&#8221; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.4.6&#8243; custom_margin=&#8221;1px|||||&#8221; animation_direction=&#8221;off&#8221; animation=&#8221;off&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; background_color=&#8221;#efefe9&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2017\/09\/leadership3.jpg&#8221; alt=&#8221;women&#8217;s leadership&#8221; title_text=&#8221;leadership3&#8243; show_bottom_space=&#8221;off&#8221; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.4.6&#8243; custom_margin=&#8221;1px|||||&#8221; animation_direction=&#8221;off&#8221; animation=&#8221;off&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;off|off|&#8221; _builder_version=&#8221;4.4.6&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#818178&#8243; text_font_size=&#8221;24&#8243; text_line_height=&#8221;1.4em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;20%|10%||10%&#8221; custom_margin_tablet=&#8221;|10%||10%&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p>Since implementing change is not easy, simply announcing the change and \u201choping\u201d everyone buys into it rarely works.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;PT Sans|on|||&#8221; text_text_color=&#8221;#888888&#8243; text_font_size=&#8221;12&#8243; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1.2em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;20px||20%|&#8221; custom_margin_tablet=&#8221;20px|||&#8221; custom_margin_phone=&#8221;20px||3.7%|||&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221;]CHRIS EDMONDS[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;0||0px||false|false&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; column_padding_mobile=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;1200px&#8221; custom_margin=&#8221;-1px|auto||auto||&#8221; custom_padding=&#8221;0||0px||false|false&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.4.6&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;20&#8243; text_line_height=&#8221;1.4em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; min_height=&#8221;870px&#8221; custom_margin=&#8221;37px||0px|||&#8221; custom_margin_tablet=&#8221;40px||0px|&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px|||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221;]<\/p>\n<p><span>ASCAP\u2019s evolution has been in the works since 2013. A team of outside consultants worked with ASCAP for a year to help develop their plan for the future. To learn what key stakeholders thought, interviews were conducted with the licensee (user) community, foreign performance rights organizations, music publishers, and music creators.<\/span>\u00a0<\/p>\n<p><span>Matthews set up a transformation management office with a key executive and a talented team driving the process. At the same time, executive leadership was evolving. Some retired, some accepted new offers. This can harm a change initiative \u2013 yet Matthews saw the silver lining. \u201cAs a not-for-profit membership organization with a key mission to drive advocacy, education, and a community for creators, people who work here . . . think of it almost as a calling,\u201d she explained. \u201cThe hardest thing to drive in a change management situation is an alignment of employees around purpose. Luckily I have that here!\u201d<\/span><span>\u00a0<\/span><\/p>\n<p><span>Her senior leadership team includes executives from the music industry, from the startup environment, from technology, from investment banking, and more. She knew this team needed a wide range of experiences. If she could rally them together, they\u2019d be focused on innovation (in a 100-year-old industry!).<\/span><span>\u00a0<\/span><\/p>\n<p><span>There\u2019s a new chief of strategy and a new product team to help develop initiatives around data tools, analytics, automation, and forecasting. New technology will help licensees, publishers, and creators understand and leverage more information, effectively. A licensee, publisher, or creator will \u201cbe able to find the information they\u2019re looking for 24\/7.\u201d<\/span><span>\u00a0<\/span><\/p>\n<p><span>Matthews notes, \u201cBy charter, ASCAP is here to protect creators\u2019 rights. We\u2019re owned by them. You can work at a lot of cool places that are about big data \u2013 but we\u2019re big data with a heart.\u201d<\/span><span>\u00a0<\/span><\/p>\n<p><span>This is how you implement change \u2013 by <\/span><\/p>\n<ul>\n<li><span> <\/span><span>involving all players<\/span><\/li>\n<li><span> <\/span><span>engaging all leaders in the transformation<\/span><\/li>\n<li><span> <\/span><span>testing new ideas quickly <\/span><\/li>\n<li><span> <\/span><span>investing in purpose, productivity, and positivity.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.4.1&#8243; background_color=&#8221;#f9f9f9&#8243; custom_margin=&#8221;-60px||0px||false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_module=&#8221;35977&#8243; collapsed=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.4.1&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px|0px|0px|0px||&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;780px&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.1&#8243; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;80px|5%|40px|5%|false|false&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.4.1&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;36px&#8221; text_line_height=&#8221;1.2em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||40px|||&#8221; text_font_size_tablet=&#8221;26&#8243; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221;]Want new articles before they get published? Subscribe to our Awesome Newsletter.[\/et_pb_text][et_pb_contact_form captcha=&#8221;off&#8221; module_id=&#8221;et_pb_contact_form_0&#8243; _builder_version=&#8221;4.4.1&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#02b875&#8243; button_border_width=&#8221;5px&#8221; button_border_color=&#8221;#02b875&#8243; button_border_radius=&#8221;4&#8243; button_custom_margin=&#8221;15px||||false|false&#8221;][et_pb_contact_field field_id=&#8221;E-mail Address&#8221; field_title=&#8221;E-mail Address&#8221; _builder_version=&#8221;3.23&#8243; form_field_background_color=&#8221;rgba(0,0,0,0)&#8221; form_field_text_color=&#8221;#adadab&#8221; form_field_font=&#8221;PT Sans||||&#8221; form_field_font_size=&#8221;20&#8243; form_field_line_height=&#8221;1.4em&#8221; form_field_font_size_tablet=&#8221;20&#8243; form_field_font_size_phone=&#8221;20&#8243; form_field_line_height_tablet=&#8221;1.4em&#8221; form_field_line_height_phone=&#8221;1.4em&#8221; 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