Digital engagement leads to enhanced communication<\/a> within communities, which helps increase trust and transparency. Authenticity is more sought after than ever in today’s world, so being straightforward and upfront about community updates is a great way to grow trust.<\/p>\nSocial media managers create engaging content that’s personalized to help improve communities while saving time and money. It also cuts down on advertising and traditional public outreach costs.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.15″ background_color=”#f7f7f4″ min_height=”721px” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_padding=”0px||0px|” make_fullwidth=”on” custom_width_px=”680px” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2022\/03\/2-9.jpeg” title_text=”Social,Media,And,Marketing,Virtual,Icons,Screen,Concept.close,Up,Of” show_bottom_space=”off” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15.1″ custom_margin=”-39px|||||” animation=”off” sticky=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.15″ background_color=”#efefe9″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2022\/03\/3-8.jpeg” title_text=”Hilversum,,Netherlands,-,April,03,,2014:,Social,Media,Are,Trending” show_bottom_space=”off” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15.1″ custom_margin=”-40px|||||” custom_padding=”0px|||||” animation=”off” sticky=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_text disabled_on=”off|off|” _builder_version=”4.15.1″ text_font=”PT Serif||||” text_text_color=”#818178″ text_font_size=”24″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”20%|10%||10%” custom_margin_tablet=”0.7%|10%||10%||” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Local governments rely on social media as a communication channel more than ever as more people use it regularly to get news updates and connect with people.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.15″ text_font=”PT Sans|on|||” text_text_color=”#888888″ text_font_size=”12″ text_letter_spacing=”2px” text_line_height=”1.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”20px||20%|” custom_margin_tablet=”20px|||” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
APRIL MILLER<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.15″ custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”4″ column_padding_mobile=”on” custom_padding_last_edited=”on|tablet” admin_label=”row” _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1200px” custom_padding=”20px||0px|” custom_padding_tablet=”0px|||” custom_padding_phone=”” use_custom_width=”on” custom_width_px=”1200px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15.1″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”20″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”9px||0px|||” custom_margin_tablet=”-142px||0px|||” custom_margin_phone=”-75px||0px|||” custom_margin_last_edited=”on|tablet” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
Challenges Local Governments Face When Using Social Media<\/h4>\n
Adapting to new forms of communication can be difficult for some entities. Government social media accounts should not broadcast messages without engaging their audience.<\/p>\n
Agencies don’t always have dedicated managers or teams to run their accounts, so many times; it’s left up to an overworked employee. This leads to less creativity in posts and lower engagement from audiences.<\/p>\n
Learning to listen to your audience and what they want to hear is the first challenge to overcome. Marketers need to know what their audience wants and help solve their problems for more engagement. This isn’t exclusive for government agencies, either.<\/p>\n
Most organizations struggle with knowing their audience and the best way to reach them. That’s why it’s helpful to have a dedicated team member run the social media accounts, so you can ensure you’re promoting the right message to the right people at the right time.<\/p>\n
The next challenge is leveraging your agency’s credibility to educate audiences. Government accounts have an easier time gaining trust since most of their information is public already.<\/p>\n
Factors to Consider Before Upping Your Social Media Presence<\/h4>\n
Social media account managers should be listening for relevant conversations so you can address the problems your audience cares about. Once you know what questions to answer, messaging should be simple while still educating your audience with valuable content.<\/p>\n
Simple messaging and posting regularly maintain engagement. However, great social media is a lot of work and experimentation. You must understand the time and resource commitment to making these platforms work for you.<\/p>\n
Before increasing your social media, think about your current strategy and which channels you’re currently using to engage with your audience. Take note of what’s working and what’s missing. That will provide you with an accurate understanding of what your next move should be.<\/p>\n
From there, you can determine which channels need to be used and how much time you should spend on them.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.0″ custom_margin=”-17px||20px||false|false” custom_padding=”0px|0px|24.625px|0px||” global_module=”37900″ global_colors_info=”{}”][et_pb_row column_padding_mobile=”on” _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”780px” custom_padding=”0px|0px|73.90625px|0px” use_custom_width=”on” custom_width_px=”780px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”36″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”||70px|” text_font_size_tablet=”26″ text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”] Want new articles before they get published? Subscribe to our Awesome Newsletter. [\/et_pb_text][et_pb_signup provider=”constant_contact” constant_contact_list=”mhurwitz321|2103394019″ layout=”bottom_top” first_name_fullwidth=”off” last_name_field=”off” email_fullwidth=”off” success_message=”Thank you for subscribing!” button_text=”Submit” use_spam_service=”on” recaptcha_list=”CIG|CIG-0″ _builder_version=”4.15″ _module_preset=”default” form_field_background_color=”#ffffff” form_field_text_color=”#000000″ form_field_custom_margin=”1px||1px||false|false” form_field_custom_padding=”12px|12px|12px|12px|false|false” result_message_text_color=”#0C71C3″ result_message_font_size=”25px” result_message_letter_spacing=”1px” result_message_line_height=”1.1em” form_field_text_align=”justify” form_field_font_size=”16px” form_field_line_height=”1.8em” background_enable_color=”off” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#02b875″ border_radii_fields=”on|0px|0px|0px|0px” border_width_all_fields=”1px” border_color_all_fields=”#c6c6c6″ global_colors_info=”{}”][\/et_pb_signup][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.15″ background_color=”#222222″ custom_padding=”78px||78px|” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ padding_mobile=”on” column_padding_mobile=”on” module_class=”border-hover et_pb_row_fullwidth” _builder_version=”4.15″ background_color=”#f5f5f5″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_padding=”0px|0px|0px|0px” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2016\/11\/typing.jpg” show_bottom_space=”off” align=”center” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ animation=”off” sticky=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_cta title=”CAREER ADVICE” button_url=”https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/” button_text=”CAREER ADVICE” _builder_version=”4.15″ header_font_size=”30px” body_font_size=”20px” use_background_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]Advice from top Career specialists
\n[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2016\/11\/news-cig.jpg” show_bottom_space=”off” align=”center” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” sticky=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_cta title=”GOV TALK” button_url=”https:\/\/www.careersingovernment.com\/tools\/gov-talk-page\/” button_text=”Government Updates” _builder_version=”4.15″ header_font_size=”30px” body_font_size=”20px” use_background_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]Articles about the Public Sector
\n[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2016\/11\/public-secot-trends.jpg” show_bottom_space=”off” align=”center” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ animation=”off” sticky=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_cta title=”TRENDS” button_url=”https:\/\/www.careersingovernment.com\/tools\/hr-tips-and-strategies\/” button_text=”TRENDS” _builder_version=”4.15″ header_font_size=”30px” body_font_size=”20px” use_background_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]Public Sector Trends
\n[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Local governments rely on social media as a communication channel more than ever as more people use it regularly. <\/p>\n","protected":false},"author":3534,"featured_media":41004,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_cbd_carousel_blocks":"[]","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[610],"class_list":["post-41003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-goal-setting"],"acf":[],"yoast_head":"\n
The Role of Social Media in Local Government Engagement - Careers in Government<\/title>\n<meta name=\"description\" content=\"Local governments rely on social media as a communication channel more than ever as more people use it regularly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/education\/the-role-of-social-media-in-local-government-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Role of Social Media in Local Government Engagement - Careers in Government\" \/>\n<meta property=\"og:description\" content=\"Local governments rely on social media as a communication channel more than ever as more people use it regularly.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/education\/the-role-of-social-media-in-local-government-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Careers in Government\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CareersInGovernment\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rehackmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-30T01:43:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-30T01:43:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2022\/03\/1-11-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1639\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"April Miller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rehackmagazine\" \/>\n<meta name=\"twitter:site\" content=\"@careersingov\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"April Miller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/education\\\/the-role-of-social-media-in-local-government-engagement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/education\\\/the-role-of-social-media-in-local-government-engagement\\\/\"},\"author\":{\"name\":\"April Miller\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#\\\/schema\\\/person\\\/d8136f05d916aa9ef7637220770e7126\"},\"headline\":\"The Role of Social Media in Local Government Engagement\",\"datePublished\":\"2022-03-30T01:43:24+00:00\",\"dateModified\":\"2022-03-30T01:43:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/education\\\/the-role-of-social-media-in-local-government-engagement\\\/\"},\"wordCount\":3179,\"publisher\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/education\\\/the-role-of-social-media-in-local-government-engagement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/1-11-scaled.jpeg\",\"keywords\":[\"goal setting\"],\"articleSection\":[\"education\\\/training\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/education\\\/the-role-of-social-media-in-local-government-engagement\\\/\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/education\\\/the-role-of-social-media-in-local-government-engagement\\\/\",\"name\":\"The Role of Social Media in Local Government Engagement - Careers in Government\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/education\\\/the-role-of-social-media-in-local-government-engagement\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/education\\\/the-role-of-social-media-in-local-government-engagement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/1-11-scaled.jpeg\",\"datePublished\":\"2022-03-30T01:43:24+00:00\",\"dateModified\":\"2022-03-30T01:43:50+00:00\",\"description\":\"Local governments rely on social media as a communication channel more than ever as more people use it regularly.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/education\\\/the-role-of-social-media-in-local-government-engagement\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/education\\\/the-role-of-social-media-in-local-government-engagement\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/education\\\/the-role-of-social-media-in-local-government-engagement\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/1-11-scaled.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/1-11-scaled.jpeg\",\"width\":2560,\"height\":1639,\"caption\":\"A person interacts with a smartphone, their fingers tapping on the screen. Various colorful app icons representing social media, messaging, and other utilities emanate from the device, suspended in mid-air, symbolizing digital connectivity and modern technology.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/education\\\/the-role-of-social-media-in-local-government-engagement\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Tools\",\"item\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Government Talk\",\"item\":\"https:\\\/\\\/www.careersingovernment.com\\\/newdesign\\\/tools\\\/gov-talk\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"About the Public Sector\",\"item\":\"https:\\\/\\\/www.careersingovernment.com\\\/newdesign\\\/tools\\\/gov-talk\\\/about-gov\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"education\\\/training\",\"item\":\"https:\\\/\\\/www.careersingovernment.com\\\/newdesign\\\/tools\\\/gov-talk\\\/about-gov\\\/education\\\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"The Role of Social Media in Local Government Engagement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#website\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/\",\"name\":\"Careers in Government\",\"description\":\"Oldest and largest, award-winning site for finding jobs in government, education and other public sector agencies. Valuable tools for job seekers and employers.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#organization\",\"name\":\"Careers in Government\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/CIG-horizontal-dark-v2.png\",\"contentUrl\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/CIG-horizontal-dark-v2.png\",\"width\":\"708\",\"height\":\"480\",\"caption\":\"Careers in Government\"},\"image\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/CareersInGovernment\",\"https:\\\/\\\/x.com\\\/careersingov\",\"https:\\\/\\\/www.instagram.com\\\/careersingov\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#\\\/schema\\\/person\\\/d8136f05d916aa9ef7637220770e7126\",\"name\":\"April Miller\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/01aebdaebd57714681c489ffc496cffed823947a09687057125a6c298a5bfd4b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/01aebdaebd57714681c489ffc496cffed823947a09687057125a6c298a5bfd4b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/01aebdaebd57714681c489ffc496cffed823947a09687057125a6c298a5bfd4b?s=96&d=mm&r=g\",\"caption\":\"April Miller\"},\"description\":\"April Miller is a senior technology writer at ReHack Magazine. She is particularly passionate about sharing her expertise with people in professions such as government and education, helping them implement technology into their professional lives to increase their productivity, efficiency and personal enjoyment of their work.\",\"sameAs\":[\"https:\\\/\\\/rehack.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/rehackmag\\\/\",\"https:\\\/\\\/x.com\\\/rehackmagazine\"],\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/author\\\/aprilm\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Role of Social Media in Local Government Engagement - Careers in Government","description":"Local governments rely on social media as a communication channel more than ever as more people use it regularly.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/education\/the-role-of-social-media-in-local-government-engagement\/","og_locale":"en_US","og_type":"article","og_title":"The Role of Social Media in Local Government Engagement - Careers in Government","og_description":"Local governments rely on social media as a communication channel more than ever as more people use it regularly.","og_url":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/education\/the-role-of-social-media-in-local-government-engagement\/","og_site_name":"Careers in Government","article_publisher":"https:\/\/www.facebook.com\/CareersInGovernment","article_author":"https:\/\/www.facebook.com\/rehackmag\/","article_published_time":"2022-03-30T01:43:24+00:00","article_modified_time":"2022-03-30T01:43:50+00:00","og_image":[{"width":2560,"height":1639,"url":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2022\/03\/1-11-scaled.jpeg","type":"image\/jpeg"}],"author":"April Miller","twitter_card":"summary_large_image","twitter_creator":"@rehackmagazine","twitter_site":"@careersingov","twitter_misc":{"Written by":"April Miller","Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/education\/the-role-of-social-media-in-local-government-engagement\/#article","isPartOf":{"@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/education\/the-role-of-social-media-in-local-government-engagement\/"},"author":{"name":"April Miller","@id":"https:\/\/www.careersingovernment.com\/tools\/#\/schema\/person\/d8136f05d916aa9ef7637220770e7126"},"headline":"The Role of Social Media in Local Government Engagement","datePublished":"2022-03-30T01:43:24+00:00","dateModified":"2022-03-30T01:43:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/education\/the-role-of-social-media-in-local-government-engagement\/"},"wordCount":3179,"publisher":{"@id":"https:\/\/www.careersingovernment.com\/tools\/#organization"},"image":{"@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/education\/the-role-of-social-media-in-local-government-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2022\/03\/1-11-scaled.jpeg","keywords":["goal setting"],"articleSection":["education\/training"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/education\/the-role-of-social-media-in-local-government-engagement\/","url":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/education\/the-role-of-social-media-in-local-government-engagement\/","name":"The Role of Social Media in Local Government Engagement - Careers in Government","isPartOf":{"@id":"https:\/\/www.careersingovernment.com\/tools\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/education\/the-role-of-social-media-in-local-government-engagement\/#primaryimage"},"image":{"@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/education\/the-role-of-social-media-in-local-government-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2022\/03\/1-11-scaled.jpeg","datePublished":"2022-03-30T01:43:24+00:00","dateModified":"2022-03-30T01:43:50+00:00","description":"Local governments rely on social media as a communication channel more than ever as more people use it regularly.","breadcrumb":{"@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/education\/the-role-of-social-media-in-local-government-engagement\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/education\/the-role-of-social-media-in-local-government-engagement\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/education\/the-role-of-social-media-in-local-government-engagement\/#primaryimage","url":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2022\/03\/1-11-scaled.jpeg","contentUrl":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2022\/03\/1-11-scaled.jpeg","width":2560,"height":1639,"caption":"A person interacts with a smartphone, their fingers tapping on the screen. Various colorful app icons representing social media, messaging, and other utilities emanate from the device, suspended in mid-air, symbolizing digital connectivity and modern technology."},{"@type":"BreadcrumbList","@id":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/education\/the-role-of-social-media-in-local-government-engagement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Tools","item":"https:\/\/www.careersingovernment.com\/tools\/"},{"@type":"ListItem","position":2,"name":"Government Talk","item":"https:\/\/www.careersingovernment.com\/newdesign\/tools\/gov-talk\/"},{"@type":"ListItem","position":3,"name":"About the Public Sector","item":"https:\/\/www.careersingovernment.com\/newdesign\/tools\/gov-talk\/about-gov\/"},{"@type":"ListItem","position":4,"name":"education\/training","item":"https:\/\/www.careersingovernment.com\/newdesign\/tools\/gov-talk\/about-gov\/education\/"},{"@type":"ListItem","position":5,"name":"The Role of Social Media in Local Government Engagement"}]},{"@type":"WebSite","@id":"https:\/\/www.careersingovernment.com\/tools\/#website","url":"https:\/\/www.careersingovernment.com\/tools\/","name":"Careers in Government","description":"Oldest and largest, award-winning site for finding jobs in government, education and other public sector agencies. Valuable tools for job seekers and employers.","publisher":{"@id":"https:\/\/www.careersingovernment.com\/tools\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.careersingovernment.com\/tools\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.careersingovernment.com\/tools\/#organization","name":"Careers in Government","url":"https:\/\/www.careersingovernment.com\/tools\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.careersingovernment.com\/tools\/#\/schema\/logo\/image\/","url":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2024\/11\/CIG-horizontal-dark-v2.png","contentUrl":"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2024\/11\/CIG-horizontal-dark-v2.png","width":"708","height":"480","caption":"Careers in Government"},"image":{"@id":"https:\/\/www.careersingovernment.com\/tools\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CareersInGovernment","https:\/\/x.com\/careersingov","https:\/\/www.instagram.com\/careersingov\/"]},{"@type":"Person","@id":"https:\/\/www.careersingovernment.com\/tools\/#\/schema\/person\/d8136f05d916aa9ef7637220770e7126","name":"April Miller","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/01aebdaebd57714681c489ffc496cffed823947a09687057125a6c298a5bfd4b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/01aebdaebd57714681c489ffc496cffed823947a09687057125a6c298a5bfd4b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/01aebdaebd57714681c489ffc496cffed823947a09687057125a6c298a5bfd4b?s=96&d=mm&r=g","caption":"April Miller"},"description":"April Miller is a senior technology writer at ReHack Magazine. She is particularly passionate about sharing her expertise with people in professions such as government and education, helping them implement technology into their professional lives to increase their productivity, efficiency and personal enjoyment of their work.","sameAs":["https:\/\/rehack.com\/","https:\/\/www.facebook.com\/rehackmag\/","https:\/\/x.com\/rehackmagazine"],"url":"https:\/\/www.careersingovernment.com\/tools\/author\/aprilm\/"}]}},"_links":{"self":[{"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/posts\/41003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/users\/3534"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/comments?post=41003"}],"version-history":[{"count":5,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/posts\/41003\/revisions"}],"predecessor-version":[{"id":41012,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/posts\/41003\/revisions\/41012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/media\/41004"}],"wp:attachment":[{"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/media?parent=41003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/categories?post=41003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careersingovernment.com\/tools\/wp-json\/wp\/v2\/tags?post=41003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}