Technology: 6.42%\u00a0\u00a0<\/li>\n<\/ul>\nFor several years now, the conventional wisdom has been that the principal reason for this poor performance is the use of application forms only a lawyer could love. A recent study from Appcast also showed that recruiters can boost conversion rates (candidates viewing a job ad who go on to complete an application) by up to 365 percent by reducing the length of the application process to five minutes or less.<\/p>\n
That\u2019s undoubtedly true. But, it\u2019s not the only factor causing candidates to abandon their applications. Another determining factor is indifference \u2013 candidates simply aren\u2019t not being sufficiently attracted to and engaged by the description of the job. From the candidate\u2019s perspective, the ads are soporific. They\u2019re about as exciting as a brick. And, even a 2-minute job application process won\u2019t get them motivated enough to complete the form.<\/p>\n
The typical job ad is long on information \u2013 it details the responsibilities and requirements of the opening and the location of the work and the benefits the employer is offering \u2013 and short, very short on excitement. Yet, excitement is exactly what stimulates the passive or simply the hesitant candidate to take that final step and complete an application. That\u2019s always been true, but it\u2019s especially so in today\u2019s unbalanced job market, with two open jobs for every one candidate.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#f7f7f4″ custom_padding=”0||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_padding=”0px||0px|” make_fullwidth=”on” custom_width_px=”680px” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2022\/08\/2-9.jpeg” alt=”leadership” title_text=”%22we,Are,Hiring%22,Yellow,Banner,On,White,Texture,Background.,Job” show_bottom_space=”off” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.17.3″ custom_margin=”1px|||||” animation_direction=”off” animation=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ background_color=”#efefe9″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2022\/08\/3-9.jpeg” alt=”women’s leadership” title_text=”Wooden,Dice,With,The,Word,Jobs,On,A,Newspaper,\/” show_bottom_space=”off” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.17.3″ custom_margin=”1px|||||” animation_direction=”off” animation=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text disabled_on=”off|off|” _builder_version=”4.17.3″ text_font=”PT Serif||||” text_text_color=”#818178″ text_font_size=”24″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”16.3%|10%||10%||” custom_margin_tablet=”|10%||10%” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Increasing the apply rate for job postings usually requires changes to several factors in an employer\u2019s recruiting process.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.17.3″ text_font=”PT Sans|on|||” text_text_color=”#888888″ text_font_size=”12″ text_letter_spacing=”2px” text_line_height=”1.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”20px||20%|” custom_margin_tablet=”20px|||” custom_margin_phone=”20px||3.7%|||” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
CAREERS IN GOVERNMENT<\/strong><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”0||25px||false|false” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”4″ column_padding_mobile=”on” custom_padding_last_edited=”on|tablet” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1200px” custom_margin=”|auto||auto|false|false” custom_padding=”0||0px||false|false” custom_padding_tablet=”0px||10px||false|false” custom_padding_phone=”” use_custom_width=”on” custom_width_px=”1200px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.3″ text_font=”PT Serif||||” text_text_color=”#363636″ text_font_size=”20″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”37px||2px|||” custom_margin_tablet=”40px||0px|” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px|||” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
What excites candidates are the answers to five questions that are all about detailing what\u2019s in it for them. Information is important, of course, but supplementing it with those motivators transform a posting from sleep inducing to action igniting.<\/p>\n
\n- What they will get to do \u2013 what\u2019s special or important about the work<\/li>\n
- What they will get to learn \u2013 what kinds of growth opportunities will they have<\/li>\n
- What they will get to accomplish \u2013 how will they be positioned to excel at their work<\/li>\n
- With whom they will get to work \u2013 who will be their peers and what are their capabilities<\/li>\n
- How they will be recognized and rewarded \u2013 what accolades will they earn by excelling at this job<\/li>\n<\/ul>\n
Increasing the apply rate for job postings usually requires changes to several factors in an employer\u2019s recruiting process. The two that will have the greatest impact, however, are shortening the application form and adding excitement to job postings. The first makes it easy to complete the application; the second makes candidates want to do so.<\/p>\n
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Since the start of the COVID crisis, millions of older workers \u2013 55 and over \u2013 voluntarily or involuntarily left their jobs. <\/p>\n","protected":false},"author":3346,"featured_media":42352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_cbd_carousel_blocks":"[]","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[8],"class_list":["post-41637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-leadership"],"acf":[],"yoast_head":"\n
Government Needs to Fill One Million Jobs - Careers in Government<\/title>\n<meta name=\"description\" content=\"Since the start of the COVID crisis, millions of older workers \u2013 55 and over \u2013 voluntarily or involuntarily left their jobs.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Government Needs to Fill One Million Jobs - Careers in Government\" \/>\n<meta property=\"og:description\" content=\"Since the start of the COVID crisis, millions of older workers \u2013 55 and over \u2013 voluntarily or involuntarily left their jobs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/education\/government-needs-to-fill-one-million-jobs\/\" \/>\n<meta property=\"og:site_name\" content=\"Careers in Government\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CareersInGovernment\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-18T23:16:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-11T23:58:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2022\/08\/1-10.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Howard Risher\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2017\/05\/leadership-qualities.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@careersingov\" \/>\n<meta name=\"twitter:site\" content=\"@careersingov\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Howard Risher\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/education\\\/government-needs-to-fill-one-million-jobs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/education\\\/government-needs-to-fill-one-million-jobs\\\/\"},\"author\":{\"name\":\"Howard Risher\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#\\\/schema\\\/person\\\/939405595f31ebac97267cf869a3f394\"},\"headline\":\"Government Needs to Fill One Million Jobs\",\"datePublished\":\"2022-08-18T23:16:55+00:00\",\"dateModified\":\"2022-10-11T23:58:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/education\\\/government-needs-to-fill-one-million-jobs\\\/\"},\"wordCount\":3016,\"publisher\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/education\\\/government-needs-to-fill-one-million-jobs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/1-10.jpeg\",\"keywords\":[\"leadership\"],\"articleSection\":[\"education\\\/training\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/education\\\/government-needs-to-fill-one-million-jobs\\\/\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/education\\\/government-needs-to-fill-one-million-jobs\\\/\",\"name\":\"Government Needs to Fill One Million Jobs - 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