{"id":4206,"date":"2015-02-14T13:27:13","date_gmt":"2015-02-14T21:27:13","guid":{"rendered":"https:\/\/www.careersingovernment.com\/tools\/?p=4206"},"modified":"2015-02-14T13:29:18","modified_gmt":"2015-02-14T21:29:18","slug":"make-media-interview-success","status":"publish","type":"post","link":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/make-media-interview-success\/","title":{"rendered":"Make Your Media Interview a Success!"},"content":{"rendered":"<p><a href=\"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/make-media-interview-success\/attachment\/interview-2\/\" rel=\"attachment wp-att-4208\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-4208\" src=\"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2015\/02\/interview.jpg\" alt=\"interview\" width=\"500\" height=\"334\" srcset=\"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2015\/02\/interview.jpg 500w, https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2015\/02\/interview-300x200.jpg 300w, https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2015\/02\/interview-480x320.jpg 480w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a>For many professionals in government, interacting with the media is an unwritten part of their job description.<\/p>\n<p>Media interviews can happen when your department\u2019s public information officer asks for coverage of news, or when a reporter comes to your organization for a story they\u2019ve initiated, whether it\u2019s a subject you are excited to talk about or one you would rather avoid.<\/p>\n<p>While anyone can find him or herself in front of a reporter\u2019s microphone, not everyone knows the rules for engaging with media. Talking to a reporter is no ordinary conversation where being articulate and knowledgeable are enough to succeed. Nor is it an inquisition, where you must dutifully respond to every question a reporter asks.<\/p>\n<p>Because reporters follow different but well defined rules, it pays to familiarize yourself with their playbook. Not only will you have a better chance of accomplishing your objectives for the interview, but spokespeople who understand the process help reporters do their jobs more easily.<\/p>\n<p>Here are a few things to know before talking to a reporter:<\/p>\n<p><strong>Know what you can and can\u2019t control:<\/strong> Accept that you won\u2019t have complete control over this experience. Your best preparation is to get formal media training before taking on any media interview responsibilities. This will help you make the interview serve you and your organization as much as possible.<\/p>\n<p><strong>Start with your Public Information Officer: <\/strong>Your PIO is an integral part of the interview. They are usually the first point of contact with the reporter. They will help you understand the angle of the story and what kind of reporter is asking (is it someone doing a friendly business story or is it an investigative reporter who usually covers scandals?). Your PIO will also help you craft the key messages you need to convey in your interview \u2013 regardless of what the reporter asks.<\/p>\n<p><strong>A media interview is not an interrogation: <\/strong>It only becomes one if you are not prepared. Despite outward appearances, your job is not to answer every one of the reporter\u2019s questions. Your job is to communicate the messages that you want to convey, and to understand how to insert them into the interview.<\/p>\n<p><strong>Respect deadlines:<\/strong> \u201cWhat\u2019s your deadline?\u201d should be one of the first questions you (or your PIO) asks any reporter. Aim to return a reporter\u2019s call within an hour.<\/p>\n<p><strong>Prepare for the questions you think you\u2019ll be asked:<\/strong> Be especially ready for the ones you hope they don\u2019t ask.<\/p>\n<p><strong>Understand the reporter\u2019s role:<\/strong> Their job is to report the news as they see it. They are not concerned with how you or your company appears in the story. They are also not mind readers, so don\u2019t expect a reporter to interpret and report what you meant to say but didn\u2019t.<\/p>\n<p><strong>There\u2019s no such thing as \u201coff the record.\u201d:<\/strong> If you tell something to a reporter, make sure that it\u2019s something that you will be comfortable seeing forever in print or online news reports.<\/p>\n<p><strong>Avoidance is not an interview tactic:<\/strong> Dodging a reporter\u2019s phone call will not help you or your organization. Neither will losing your cool on camera, lying, becoming combative, swearing or saying \u201cNo comment.\u201d<\/p>\n<p><strong>Brevity matters:<\/strong> Keep your answers concise, avoid acronyms and jargon, and speak so that a fifth grader can understand you. This all comes with practice and preparedness.<\/p>\n<p><strong>Prepare for success:<\/strong> Yes, many things are out of your control (don\u2019t even think about asking to see the story before it airs or goes to print). Still, your preparation greatly influences whether or not the resulting coverage helps or harms your organization. Be ready to make the most of your next media interview opportunity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For many professionals in government, interacting with the media is an unwritten part of their job description. Media interviews can happen when your department\u2019s public information officer asks for coverage of news, or when a reporter comes to your organization for a story they\u2019ve initiated, whether it\u2019s a subject you are excited to talk about [&hellip;]<\/p>\n","protected":false},"author":3018,"featured_media":4208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_cbd_carousel_blocks":"[]","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13],"tags":[7,38],"class_list":["post-4206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-gov","tag-government-work","tag-management-government-administration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Make Your Media Interview a Success! - Careers in Government<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/make-media-interview-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make Your Media Interview a Success! - Careers in Government\" \/>\n<meta property=\"og:description\" content=\"For many professionals in government, interacting with the media is an unwritten part of their job description. Media interviews can happen when your department\u2019s public information officer asks for coverage of news, or when a reporter comes to your organization for a story they\u2019ve initiated, whether it\u2019s a subject you are excited to talk about [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/make-media-interview-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Careers in Government\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CareersInGovernment\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/kellymorrispr\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-14T21:27:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-02-14T21:29:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2015\/02\/interview.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"334\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kelly Morris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kellymorrispr\" \/>\n<meta name=\"twitter:site\" content=\"@careersingov\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kelly Morris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/make-media-interview-success\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/make-media-interview-success\\\/\"},\"author\":{\"name\":\"Kelly Morris\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#\\\/schema\\\/person\\\/fe0af1daa53e1f52606f663ea6d0b3a7\"},\"headline\":\"Make Your Media Interview a Success!\",\"datePublished\":\"2015-02-14T21:27:13+00:00\",\"dateModified\":\"2015-02-14T21:29:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/make-media-interview-success\\\/\"},\"wordCount\":629,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/make-media-interview-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/interview.jpg\",\"keywords\":[\"Government work\",\"management. government administration\"],\"articleSection\":[\"About the Public Sector\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/make-media-interview-success\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/make-media-interview-success\\\/\",\"url\":\"https:\\\/\\\/www.careersingovernment.com\\\/tools\\\/gov-talk\\\/about-gov\\\/make-media-interview-success\\\/\",\"name\":\"Make Your Media Interview a Success! 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