{"id":43973,"date":"2023-02-22T17:44:07","date_gmt":"2023-02-23T01:44:07","guid":{"rendered":"https:\/\/www.careersingovernment.com\/tools\/?p=43973"},"modified":"2023-02-22T17:47:24","modified_gmt":"2023-02-23T01:47:24","slug":"posters-alone-wont-promote-culture-change","status":"publish","type":"post","link":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/about-gov\/education\/posters-alone-wont-promote-culture-change\/","title":{"rendered":"Posters Alone Won\u2019t Promote Culture Change"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.19.5&#8243; background_image=&#8221;https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2023\/02\/1.jpeg&#8221; custom_padding=&#8221;0|0px|30px|0px|false|false&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||223px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; height=&#8221;200px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.19.5&#8243; text_font=&#8221;PT Sans||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;72&#8243; text_line_height=&#8221;1.1em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;582px&#8221; custom_margin=&#8221;0px||0px|-42px||&#8221; text_font_size_tablet=&#8221;52&#8243; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Posters Alone Won\u2019t Promote Culture Change<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-77px|||||&#8221; custom_padding=&#8221;27.2344px|0px|0|0px|false|false&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; column_padding_mobile=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;1200px&#8221; custom_padding=&#8221;20px||0px|&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2021\/06\/unnamed-scaled.jpg&#8221; title_text=&#8221;unnamed&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; disabled_on=&#8221;on|on|&#8221; _builder_version=&#8221;4.16&#8243; animation=&#8221;off&#8221; sticky=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;on|on|&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Sans|on|||&#8221; text_text_color=&#8221;#02b875&#8243; text_font_size=&#8221;20&#8243; text_line_height=&#8221;1.2em&#8221; header_text_color=&#8221;#000000&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;140px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;20px||0px|&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.careersingovernment.com\/tools\/author\/chrise\/\" target=\"_blank\" rel=\"noopener noreferrer\">CHRIS EDMONDS<\/a><\/span>[\/et_pb_text][et_pb_text disabled_on=&#8221;on|on|&#8221; _builder_version=&#8221;4.17.3&#8243; text_font=&#8221;PT Serif||on||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;16&#8243; text_line_height=&#8221;1.4em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;140px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||60px|&#8221; global_colors_info=&#8221;{}&#8221;]S. Chris Edmonds is a sought-after speaker, author, and executive consultant. He\u2019s the founder and CEO of The Purposeful Culture Group, which he launched in 1990. Chris helps senior leaders build and sustain purposeful, positive, productive work cultures. He is the author or co-author of seven books, including Amazon bestsellers Good Comes First (2021) with Mark Babbitt, The Culture Engine (2014), and Leading at a Higher Level (2008) with Ken Blanchard.<br \/>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;24&#8243; text_line_height=&#8221;1.5em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;720px&#8221; min_height=&#8221;929px&#8221; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;||0px|||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Imagine walking into work and seeing new posters promoting revised organizational values. You open your email, and there\u2019s one supporting these values with an updated servant purpose statement. A communications campaign such as this can certainly help build awareness across the organization. Awareness, alone, though, won\u2019t change your culture.<\/span><span>\u00a0<\/span><\/p>\n<p><span>How often have you seen change efforts fail? It happens all the time. If your change effort isn\u2019t gaining traction, I\u2019ll bet you\u2019re missing a key element &#8211; senior leaders championing and modeling the change, daily.<\/span><span>\u00a0<\/span><\/p>\n<p><span>The greatest temptation is for senior leaders to assume that communicating the change &#8211; your servant purpose, values and behaviors to your people &#8211; ensures they will embrace the change. They\u2019ll align to your desired culture.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#f7f7f4&#8243; custom_padding=&#8221;0||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||0px|&#8221; make_fullwidth=&#8221;on&#8221; custom_width_px=&#8221;680px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2023\/02\/2.jpeg&#8221; alt=&#8221;leadership&#8221; title_text=&#8221;Your,Culture,Is,Your,Brand,Sign,In,A,Conceptual,Image&#8221; show_bottom_space=&#8221;off&#8221; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.19.5&#8243; custom_margin=&#8221;1px|||||&#8221; animation_direction=&#8221;off&#8221; animation=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#efefe9&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.careersingovernment.com\/tools\/wp-content\/uploads\/2023\/02\/3.jpeg&#8221; alt=&#8221;women&#8217;s leadership&#8221; title_text=&#8221;Businesswoman,Stands,To,Address,Meeting,Around,Board,Table&#8221; show_bottom_space=&#8221;off&#8221; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.19.5&#8243; custom_margin=&#8221;1px|||||&#8221; animation_direction=&#8221;off&#8221; animation=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;off|off|&#8221; _builder_version=&#8221;4.19.5&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#818178&#8243; text_font_size=&#8221;24&#8243; text_line_height=&#8221;1.4em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;16.3%|10%||10%||&#8221; custom_margin_tablet=&#8221;|10%||10%&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Imagine walking into work and seeing new posters promoting revised organizational values.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Sans|on|||&#8221; text_text_color=&#8221;#888888&#8243; text_font_size=&#8221;12&#8243; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1.2em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;20px||20%|&#8221; custom_margin_tablet=&#8221;20px|||&#8221; custom_margin_phone=&#8221;20px||3.7%|||&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]CHRIS EDMONDS[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; column_padding_mobile=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;1200px&#8221; custom_margin=&#8221;|auto||auto|false|false&#8221; custom_padding=&#8221;0||0px||false|false&#8221; custom_padding_tablet=&#8221;0px||10px||false|false&#8221; custom_padding_phone=&#8221;&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;20&#8243; text_line_height=&#8221;1.4em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;37px||2px|||&#8221; custom_margin_tablet=&#8221;40px||0px|&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||0px|||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Senior leaders must invest the time every day to demonstrate, validate, and redirect your desired culture.<\/span><span>\u00a0<\/span><\/p>\n<p><span>Demonstration &#8211; senior leaders must be role models of the change. <\/span><\/p>\n<p><span>They must demonstrate your defined valued behaviors in every interaction. When senior leaders embrace the new behaviors, that shows the rest of the company that senior leaders are \u201call in\u201d on the new approach. It builds creditability for the change.<\/span><\/p>\n<p><span>\u00a0<\/span><span>Validation &#8211; senior leaders must pay attention to others across the organization, looking for players who model your company\u2019s defined valued behaviors in daily interactions.<\/span><\/p>\n<p><span>Every time they see aligned valued behaviors, senior leaders must stop, explain the valued behavior the player modeled, and specifically celebrate the player.<\/span><\/p>\n<p><span>\u00a0<\/span><span>Redirection &#8211; senior leaders must notice when others\u2019 plans, decisions, or actions are inconsistent with the company\u2019s defined valued behaviors.<\/p>\n<p>Every time they see misaligned behaviors, senior leaders must engage that person, explain the possible values conflict they observed, and redirect the player to align to your valued behaviors at all times.<\/span><span>\u00a0<\/span><\/p>\n<p><span>Senior leaders alone have the greatest impact on shifting \u201cawareness\u201d of your desired culture to \u201cdemonstration \u201c of your desired culture.<\/span><span>\u00a0<\/span><\/p>\n<p><span>Don\u2019t leave the health of your work culture to chance. Demonstration by staff throughout your organization won\u2019t happen without senior leaders investing time and energy daily reinforcing your company\u2019s valued behaviors.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/JvxPne0juHo\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>[\/et_pb_code][et_pb_video _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.0&#8243; custom_margin=&#8221;-17px||20px||false|false&#8221; custom_padding=&#8221;0px|0px|24.625px|0px||&#8221; global_module=&#8221;37900&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;780px&#8221; custom_padding=&#8221;0px|0px|73.90625px|0px&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;780px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;36&#8243; text_line_height=&#8221;1.4em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||70px|&#8221; text_font_size_tablet=&#8221;26&#8243; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;] Want new articles before they get published? 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