{"id":4703,"date":"2015-07-10T10:19:29","date_gmt":"2015-07-10T17:19:29","guid":{"rendered":"https:\/\/www.careersingovernment.com\/tools\/?p=4703"},"modified":"2015-07-10T10:19:29","modified_gmt":"2015-07-10T17:19:29","slug":"manage-by-modeling-and-not-by-announcements","status":"publish","type":"post","link":"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/on-the-job\/manage-by-modeling-and-not-by-announcements\/","title":{"rendered":"Manage by Modeling and Not by Announcements"},"content":{"rendered":"

\"manage\"<\/a>I recently had a discovery call with a new client.\u00a0I asked my contacts, directors in a medium-sized service business, about the issues they were facing and what outcomes they\u2019d love from the proposed culture initiative.<\/p>\n

We learned that changes in their market now require very different behaviors from company staff.\u00a0The old ways of doing business will no longer satisfy customers or generate the profits they once did.\u00a0Players who have been in roles for years must drop old skill sets and scramble to build new relevant skills. Many are frustrated with their lack of knowledge, their lack of traction, and their feeling of incompetence in this new environment.<\/p>\n

I dug deeper.\u00a0I asked how senior leaders viewed the required changes and how those executives viewed these struggling employees.\u00a0Our contacts said about half of the senior leadership team \u201cget it.\u201d They understand the need to change their business model, culture, and approach. The other half truly don\u2019t understand what the problem is.<\/p>\n

I learned that their CEO is in the camp of \u201cdon\u2019t get it.\u201d\u00a0The CEO has told all staff, through a series of memos and announcements at staff meetings, that their business model has changed and staff need to embrace this new approach. The CEO is \u201cshocked and appalled\u201d that the staff are not doing what he has told them to do.<\/p>\n

This CEO and these leaders have made a common mistake:\u00a0\u201cManaging by Announcements.\u201d Leaders with this mindset believe their title is the most important tool they have to \u201clead and influence others.\u201d\u00a0The reality is that announcing a change is step one \u2013 many other supportive steps and modeling must occur for the desired change to gain traction in the work environment.<\/p>\n

Great Bosses Announce, Model, and Hold Accountable<\/strong>\u00a0<\/strong><\/p>\n

Here is what effective change leaders do to ensure the change takes hold and the work culture evolves to embrace desired new behaviors:<\/p>\n

First, clearly state the new expectations<\/strong><\/p>\n

Describe the context for the change\u00a0by making the business case. Explain what has happened that leads the senior leadership team to ask the organization to make this shift.\u2028Then\u00a0define the new reality\u00a0by describing the new business structure or model and specify the required behaviors. Use real business examples to embed the model in team members\u2019 minds and hearts.\u2028Use the \u201c3rd Grade Teacher\u201d approach \u2013\u00a0tell them, tell them, tell them.\u00a0Over and over. Use multiple and differing marketing strategies to help team members keep their eye on the new model and on\u00a0the\u00a0revised behaviors expected of them.\u00a0<\/strong><\/p>\n

Second, demonstrate defined new behaviors to reinforce the change<\/strong><\/p>\n

Senior leaders must\u00a0champion the new approach\u00a0by modeling desired behaviors, FIRST and consistently. Demonstrating desired new behaviors creates credibility for both the leader(s) and the change.<\/p>\n

As leaders, share the difficulties you encounter and frustrations you experience. Express gratitude for team members’ efforts to model the new way.<\/p>\n

Engage team members in this journey.\u00a0Listen to their suggestions and frustrations, all while focusing effort on embracing the new required model.\u00a0<\/strong><\/p>\n

Finally, hold team members equally accountable for consistent demonstration of desired behaviors<\/strong><\/p>\n

Regularly praise and encourage demonstration of desired behaviors.\u00a0Celebrate small wins!\u00a0Redirect and coach staff who are not embracing the new approach. With staff who are unable to make the shift, find roles where their skills serve the new model. If no suitable roles are available, you must lovingly \u201cset them free.\u201d Keep only the talent that can support and embrace the desired change.<\/p>\n

To what extent do your leaders manage by announcement? How well are announced changes embraced? Note your insights in the comments section below.<\/p>\n","protected":false},"excerpt":{"rendered":"

I recently had a discovery call with a new client.\u00a0I asked my contacts, directors in a medium-sized service business, about the issues they were facing and what outcomes they\u2019d love from the proposed culture initiative. We learned that changes in their market now require very different behaviors from company staff.\u00a0The old ways of doing business […]<\/p>\n","protected":false},"author":2957,"featured_media":4704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_cbd_carousel_blocks":"[]","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[32],"tags":[8,38],"class_list":["post-4703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-the-job","tag-leadership","tag-management-government-administration"],"acf":[],"yoast_head":"\nManage by Modeling and Not by Announcements - Careers in Government<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.careersingovernment.com\/tools\/gov-talk\/career-advice\/on-the-job\/manage-by-modeling-and-not-by-announcements\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Manage by Modeling and Not by Announcements - Careers in Government\" \/>\n<meta property=\"og:description\" content=\"I recently had a discovery call with a new client.\u00a0I asked my contacts, directors in a medium-sized service business, about the issues they were facing and what outcomes they\u2019d love from the proposed culture initiative. 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