Market Intelligence Analyst

OverviewThis position is located onsite at the Corporate Headquarters located in Kenosha, WI .The Market Intelligence Analyst position exists to provide strong analytical and project management support to Snap-on Corporate and all respective business units. Specifically, this position is responsible for assisting the Market Intelligence Group at Corporate Marketing in conducting market research, primary / secondary research data analyses, business intelligence, economic forecasting, competitive tracking, sales and performance analyses, and various other “special project” tasks that may be assigned. This position is expected to exercise independent judgement and decision making related to managing research projects, providing insights to economic forecasts, business and competitive intelligence. In addition, the position is to assist client/supplier interface, or train and mentor other data analysts, as appropriate and required.ResponsibilitiesRESPONSIBILITIESMaintain and manage economic data, industrial segment knowledge and competitive benchmarking information to support in forecasting and business activitiesAssist and support primary and secondary research projects to analyze end-customer demand dynamics, product/brand/channel preferences, spending and customer satisfaction trends etc.Provide continuous tracking and reporting of key market conditions and developments, including updating executive briefing book and dashboardsAssist to identify internal client needs, develop research plans, and ensure project implementation/executionAssist in the internal “data mining” and analyses of specified operation/performance metrics (US region/field sales data, trends, performance statistics, franchisee satisfaction, maps, etc.)Provide long range planning support to various departments within the companyProvide continuous tracking and reporting of key market conditions and developments, including competitive activitiesManage and maintain the department's intranet site, and market information systemExecute special “ad hoc” projects with accurate data, detailed explanations, and proper presentation to enable management to review, take corrective action, and/or make informed business decisionsTasks also include Marketing event support, creating prep binders and bios, and gathering additional news, articles, reviews, or doing social media or web content searchesDevelop data analytics capacities and applications, provide customer / business insights by leveraging latest analytical tools including AIQualificationsREQUIREMENTSBA/BS degree, preferably in business, marketing, finance, economics, or math1-3 years of experience preferred in marketing research and/or planning, sales analysis, or data miningRelevant college internship experience would be considered for recent college graduatesCOMPETENCIESProject management skills and flexibility in project/task schedulingA collaborative, team-oriented, and energetic work ethicExcellent written and oral communication skillsA good understanding of, or at least a very strong interest in, the professional automotive service industry is preferred, as is knowledge of the various professional tool and equipment markets, channels, and end-customer segmentsStrong analytic skillsSound knowledge and use of Microsoft Office software – Excel, PowerPoint, Word, Outlook, Teams, and AI tools such as CopilotWorking knowledge of PC-based survey or statistical software, e.g., Survey Monkey, etc.Understanding and experience in database queries, such as using Snowflake and Tableau / Power BI, is preferred#J-18808-Ljbffr

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