TPWD - Marketing Specialist V (Digital Marketing Specialist)

Job Description

Job Description

TPWD MISSION

To manage and conserve the natural and cultural resources of Texas and to provide hunting, fishing and outdoor recreation opportunities for the use and enjoyment of present and future generations.

HIRING CONTACT: Nathan Adams, (512) 389-8057 Email: Nathan.Adams@tpwd.texas.gov

PHYSICAL WORK ADDRESS: TPWD Headquarters, 4200 Smith School Rd, Austin, TX 78744

GENERAL DESCRIPTION :

Under the direction of the Publication Manager, this position performs highly advanced (senior-level) marketing work, coordinating a variety of marketing, outreach, and economic development activities. The Digital Marketing Specialist supports TPWD's mission to conserve Texas' natural and cultural resources and promote outdoor recreation by developing and managing complex, time-sensitive and high-profile digital and multi-channel marketing strategies and campaigns across the agency. As a senior member of the marketing team, this role integrates agency-approved AI-driven tools to evaluate, iterate and create data-informed marketing initiatives. This role also provides direction to external ad agencies and our in-house creative and interactive services group for marketing assets and media buys. Working under minimal supervision, with extensive latitude for the use of initiative and independent judgment, manages several partnership and sponsorship relationships, and engages with senior program staff across the agency on statewide initiatives. Manages marketing budgets for assigned campaigns. Performs additional duties as assigned. Complies with all Agency, Division and Branch rules, regulations and procedures.

MINIMUM QUALIFICATIONS :

Education :

Graduation from an accredited college or university with a bachelor's degree.

Experience :

Six years of professional experience in marketing work such as advertising account management, partnership marketing, sponsorship development, marketing brand management or promotion management.

Licensure :

Must possess or be able to obtain, within 30 days of employment, a valid class 'C' Texas driver's license.

ACCEPTABLE SUBSTITUTIONS :

Education :

One additional year of the required experience may substitute for 30 hours of the required education, with a maximum substitution of 120 semester hours.

PREFERRED QUALIFICATIONS :

Education :

Graduation from an accredited college or university with a bachelor's degree in business administration, Marketing, Communications or closely related field.

Graduation from an accredited college or university with a grade point average (GPA) of 3.5 or higher.

Experience :

Eight years working in a marketing environment or ad agency.

Experience in developing online advertising efforts and analyzing results.

Experience with AI tools.

Experience in Digital Analytics (Google, Matomo, etc.)

Experience in project management.

Experience working with media buying and promotions.

Experience in developing and overseeing promotional partnerships.

Experience in copywriting for print and online.

Experience planning and managing paid search, paid social and programmatic media campaigns.

Experience with email marketing and marketing automation platforms.

Experience with search engine optimization and web content management systems.

Experience applying digital accessibility standards and plain language principles to public-facing content.

Experience marketing for a public sector, tourism and destination, or outdoor recreation.

Experience with a state agency or a fish and wildlife agency.

KNOWLEDGE, SKILLS AND ABILITIES :

Knowledge of advanced marketing principles and practices to meet stated goals, including increasing awareness, purchase and repeat usage of products and services.

Knowledge of digital marketing practices, including analytics, customer segmentation, digital reporting dashboards, and the like.

Knowledge of quantitative and qualitative consumer research, including determining objectives, reviewing surveys, analyzing and applying research results.

Knowledge of brand management practices.

Knowledge of sales promotion and merchandising.

Knowledge of advertising and social media strategy and tactics.

Knowledge of media planning and buying, including online advertising.

Knowledge of using AI tools in marketing, including predictive modeling, audience segmentation and campaign performance optimization, and of the accuracy, privacy and public records considerations that apply to AI use in a government setting.

Knowledge of paid search, paid social, and programmatic advertising platforms.

Knowledge of email marketing, marketing automation and audience data management.

Knowledge of search engine optimization and web content management systems.

Knowledge of digital accessibility standards and plain language principles for public-facing communications.

Skill in developing, implementing and evaluating innovative marketing plans to meet objectives within budget and timing parameters.

Skill in project management.

Skill in budget preparation, justification and monitoring.

Skill in developing corporate sponsorships and promotions in order to meet both partners' goals.

Skill in working with success metric tools such as Google Analytics and media reports to determine results of campaigns.

Skill in building, managing and optimizing paid media campaigns across search, social and programmatic platforms.

Skill in configuring conversion tracking and interpreting attribution to connect marketing activity to outcomes;

Skill in summarizing and documenting meetings to relevant personnel.

Skill in using Microsoft Office applications, including advanced use of Excel to analyze and report campaign data.

Skill in compiling research and other marketing related information.

Skill in writing advertising and promotional copy, including developing program names, slogans and copy for online, print, email, broadcast and for promotional web pages.

Skill in providing quality customer service in a courteous and professional manner.

Ability to work independently with little or no supervision.

Ability to problem-solve.

Ability to manage multiple projects.

Ability to give direction and work effectively with ad agencies and internal creative staff.

Ability to make sound recommendations and judgments under pressure.

Ability to translate campaign data into clear, actionable recommendations for executive and non-technical audiences.

Ability to exercise sound judgment on the ethical and responsible use of AI, including verifying AI-assisted output before it is released publicly.

Ability to anticipate potential issues and know when to seek input from supervisors.

Ability to work effectively with colleagues and vendors.

Ability to work as a member of a team.

Ability to collaborate with team members to accomplish shared goals.

Ability to communicate effectively, both verbally and in writing.

Ability to maintain confidentiality.

WORKING CONDITIONS :

Required to work from 8:00 a.m. to 5:00 p.m., Monday through Friday; alternative work schedule may be available.

Required to work overtime as necessary.

Required to travel up to 5% with possible overnight stays.

Must conform to TPWD dress and grooming standards, work rules and safety procedures.

Non-smoking environment in State buildings and vehicles.

PLEASE NOTE:

All applications must include complete job history information for each period of employment, provided either in the WORK HISTORY SECTION or in the attached RÉSUMÉ. Please ensure each entry includes:

• Job title,
• Employer name,
• Dates of employment (month/year),
• If employment is less than full-time status, indicate part-time in the work history section or résumé, and
• Description of duties performed.
  NOTE: Volunteer experience may be counted toward required experience.

IMPORTANT:

• College Transcripts: If education is used to meet the minimum qualifications, a copy of the college transcript(s) issued by the registrar must be provided at the time of interview (unless otherwise noted in the posting).
• 'N/A' may be entered in fields that are not applicable.
• Omission of required information may result in disqualification.

Work In Texas (WIT) Applicants:

• WIT applicants must complete the supplemental questions in the CAPPS Candidate Gateway to be considered.
• To complete these questions, log in to CAPPS Candidate Gateway .
• If you need assistance creating a résumé, please refer to the 'Create a Résumé' link for Job Seekers on the Work In Texas website .

If the required information and attachments are not submitted as noted above, your application will be considered incomplete.

EXCELLENT BENEFITS:

Texas Parks and Wildlife offers a variety of benefits for employees such as generous paid time off, group insurance, retirement and pension, and frequent training and staff development opportunities. Other benefits include longevity pay, merit pay, deferred compensation, flexible benefit plans, 401K/457 retirement plans, direct deposit, staggered work hours, Employee Assistance Program and a Return-to-Work Program. For new employees or rehires, health insurance is available on the 1st of the following month after a 60-day waiting period. Click HERE to view our Benefits page.

MILITARY EMPLOYMENT PREFERENCE:

If you choose to claim military employment preference as outlined by the State of Texas, you must attach the required documentation referenced below at the time your application is submitted . If you have questions regarding this requirement, please visit our Military Employment Reference page at https://tpwd.texas.gov/jobs/veterans/ .

Required forms that will need to be attached with application for Military Employment Preference:

Veteran- DD214 showing honorable discharge or Statement of Service (only for transitioning service members who have not reached their date of separation).

Surviving spouse of a veteran who has not remarried- Marriage Certificate and DD Form 1300 or appropriate documentation.

Orphan of a veteran killed while on active duty- Birth Certificate and DD Form 1300 or appropriate documentation.

Spouse of a member of the US Armed Forces/Texas National Guard serving on Active Duty- Marriage Certificate and copy of spouses active-duty military orders.

Spouse of a veteran with disability and is the primary income for household- Marriage Certificate, Veterans DD214, and VA Benefits Summary Letter showing disability rating.

Documentation must be attached to the application before military preference can be granted.

*More information on military occupational specialty codes can be found below:

https://www.onetonline.org/crosswalk/MOC/

https://hr.sao.texas.gov/Compensation/MilitaryCrosswalk/MilitaryCrosswalkGuide.pdf

TPWD IS AN EQUAL OPPORTUNITY EMPLOYER

Closing Date/Time: 2026-09-15