Destination & Marketing Intelligence Analyst

Summary

The Destination & Marketing Intelligence Analyst supports organization-wide, data-informed decision-making and measurement of strategic KPIs. The role maintains dashboards and reporting, prepares and combines data from multiple sources, supports surveys and qualitative research, coordinates with vendors, and translates findings into clear insights for teams and partners.

Responsibilities

• Maintain dashboards and reporting tools using Power BI, Looker, or similar platforms.
• Produce recurring and ad hoc reports for internal teams, leadership, and external partners.
• Gather, prepare, organize, and combine data from CRM, web analytics, tourism, and research sources.
• Partner with teams to identify reporting needs, relevant data, and appropriate business context.
• Summarize analysis and research findings in actionable insights, charts, visualizations, and presentations.
• Support surveys, focus groups, interviews, visitor feedback collection, and coordination with external vendors.

Required Skills

• Power BILooker
• Business intelligence platforms
• Dashboard development and maintenance
• Recurring and ad hoc reporting
• Data preparation and integration
• CRM data analysis
• Web analytics
• Survey and feedback tool implementation
• Data visualization

Job Description

The Destination & Marketing Intelligence Analyst supports organization-wide, data-informed decision-making and measurement of strategic KPIs. The role maintains dashboards and reporting, prepares and combines data from multiple sources, supports surveys and qualitative research, coordinates with vendors, and translates findings into clear insights for teams and partners.

Responsibilities

• Maintain dashboards and reporting tools using Power BI, Looker, or similar platforms.
• Produce recurring and ad hoc reports for internal teams, leadership, and external partners.
• Gather, prepare, organize, and combine data from CRM, web analytics, tourism, and research sources.
• Partner with teams to identify reporting needs, relevant data, and appropriate business context.
• Summarize analysis and research findings in actionable insights, charts, visualizations, and presentations.
• Support surveys, focus groups, interviews, visitor feedback collection, and coordination with external vendors.

Required Skills

• Power BILooker
• Business intelligence platforms
• Dashboard development and maintenance
• Recurring and ad hoc reporting
• Data preparation and integration
• CRM data analysis
• Web analytics
• Survey and feedback tool implementation
• Data visualization