Social Media Specialist

Job Summary

Working closely with the current Strategic Enrollment Management communications team, and other social media experts on campus, the Social Media Specialist creates strategies and content while overseeing social media campaigns (on a variety of platforms) that align with SEM’s target audiences and promotes events and initiatives. In addition to regular audits of and reports on SEM’s social media and external partners presence, this position keeps a pulse on marketplace conversations-including competitive research-resulting in continuous optimization of SEM social platforms/social presence. This role requires strong communication skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment while supporting divisional and institutional visions and values.

Department Summary

Cal Poly is a nationally-ranked public university located in San Luis Obispo, California, and known for its Learn by Doing philosophy. Cal Poly’s hands-on approach, small class sizes and close student-faculty mentorships result in graduates ready from day one to impact their communities, California and the world. Cal Poly’s Strategic Enrollment Management (SEM) division is responsible for the efforts to identify, recruit, enroll and graduate its student body in accordance with the University’s mission, vision and goals. The division includes the offices of Admissions and Recruitment, Institutional Research, the Registrar, SEM Data Management and Financial Aid.

Key Qualifications

• Working knowledge of and ability to apply standard theories, practices, principles, and techniques related to the operation of the area of social media and communication. Basic knowledge of and ability to apply fundamental concepts.
• Ability to analyze and select pertinent facts and integrate them into communication vehicles.
• Deep understanding of social media analytics, to determine where communications and campaigns are succeeding and where and how they can be bolstered.
• Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
• Working knowledge of copyright and other applicable laws pertaining to publications and media.

Education and Experience

• Equivalent to graduation from a four-year college or university and three years of progressively responsible experience in marketing and public relations, or a related field. A graduate degree in a related field may be substituted for one year of the required experience. Additional qualifying experience may be substituted for the required education on a year-for-year basis.

Salary and Benefits

Anticipated Hiring Range: $62,000 - $77,856 Per Year

Classification Range: $49,752 - $90,000 Per Year

Cal Poly offers a best-in-class benefits program, including health, dental and vision insurance, retirement participation in the Public Employees' Retirement System, and educational benefits for eligible employees. See our benefits website for additional information.

Cal Poly

Cal Poly is a nationally-ranked public university located in San Luis Obispo, California, and known for its Learn by Doing philosophy. Each year more than 20,000 top-tier students come to San Luis Obispo to put knowledge into action, taking their learning outside the classroom as they prepare for careers in engineering, agriculture, science, business, humanities and the built environment. Cal Poly’s hands-on philosophy, small class sizes and close student-faculty mentorships result in graduates ready from day one to impact their communities, California and the world. For more information, visit calpoly.edu .

Equal Opportunity and Excellence in Education and Employment

This position is open and available to all regardless of race, sex, color, ethnicity or national origin. Consistent with California law and federal civil rights laws, Cal Poly provides equal opportunity in education and employment without unlawful discrimination or preferential treatment based on race, sex, color, ethnicity, or national origin. Our commitment to equal opportunity means ensuring that every student and employee has access to the resources and support they need to thrive and succeed in a university environment and in their communities. Cal Poly complies with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation Act, the California Equity in Higher Education Act, California’s Proposition 209 (Art. I, Section 31 of the California Constitution), other applicable state and federal anti-discrimination laws, and CSU’s Nondiscrimination Policy. We prohibit discriminatory preferential treatment, segregation based on race or any other protected status, and all forms of discrimination, harassment, and retaliation in all university programs, policies, and practices.

Cal Poly is a diverse community of individuals who represent many perspectives, beliefs and identities, committed to fostering an inclusive, respectful, and intellectually vibrant environment. We cultivate a culture of open dialogue, mutual respect, and belonging to support educational excellence and student success. Through academic programs, student organizations and activities, faculty initiatives, and community partnerships, we encourage meaningful engagement with diverse perspectives. As a higher education institution, we are dedicated to advancing knowledge and empowering individuals to reach their full potential by prioritizing inclusive curriculum development, faculty and staff training, student mentorship, and comprehensive support programs. At Cal Poly, excellence is built on merit, talent, diversity, accessibility, and equal opportunity for all.

Supplemental Information

Satisfactory completion of a background check (including a criminal records check) is required for employment. Cal Poly will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Current employees who are offered positions on campus will be required to undergo a background check for any position where a background check is required by law or that Cal Poly has designated as sensitive. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Cal Poly, San Luis Obispo is not a sponsoring agency for staff or management positions. Applicants for staff and management positions must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Positions are posted for a minimum of 14 calendar days.

Advertised: Apr 29 2025 Pacific Daylight Time
Applications close:

• 

• California Polytechnic State University

• 805-756-2236

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