Digital Specialist (Media Specialist)

ABOUT US

At the County of Marin, our employees overwhelmingly report feeling their work is meaningful, they like the work they do, and they are proud to tell people “I work for the County of Marin.” Discover more about us, our values and our organizational culture on the Department of Human Resources website . Read on to find out more about this opportunity.

ABOUT THE DEPARTMENT

The County Executive is the chief officer of Marin County government—appointed by the Board of Supervisors to lead a 3,000-employee organization, oversee 22 County departments and implement the Board’s strategic direction. This includes driving cross-departmental coordination and public services that improve the lives of over 250,000 Marin County residents. The County Executive reports to all five County Supervisors and serves as the public face of County operations and initiatives - meeting regularly with local, regional, and state leaders.

The Office of the County Executive (OCE) is the strategic center of the organization. In addition to overseeing Countywide operations and managing the County’s $840 million budget, the office ensures the Board’s initiatives focused on affordable housing, climate, racial equity, emergency response, economic vitality, and long-term planning are implemented timely and effectively. We coordinate major policy efforts, prepare Board agendas, manage intergovernmental affairs, and ensure County departments are aligned in serving the community.

The OCE C ommunications Division is a small, dynamic team that consists of a Communications Director, a Media Manager, and three Media Specialists. As a central hub for public information and outreach, our team supports 22 departments by planning and delivering clear, consistent, and accessible communications. We handle media relations, graphic design, social media, strategic campaigns, and community engagement. Our focus is on being responsive, clear, and steady so residents receive information they can rely on and act on, while strengthening connections between County government and the community. This is a fast-moving, dynamic environment, where timing, judgment, and execution matter. We are a small, high-functioning team that plays a pivotal role in ensuring local government delivers for its residents.

ABOUT THE POSITION

The Digital Specialist (Media Specialist) leads the County of Marin’s digital communications, ensuring the County’s online presence is clear, accessible, and aligned with County priorities. This position manages social media, web content, visuals, and video, balancing fast-moving content needs with broader digital strategy.

The Digital Specialist works closely with Digital Services staff to align Countywide digital efforts, while collaborating day-to-day with the core communications team: the Director of Countywide Communications, a Media Manager, Branding Specialist, two Public Information Officers, and a Media Relations Specialist. Together, this group delivers integrated campaigns, consistent messaging, and coordinated responses.

Supporting 22 departments with their own digital platforms, the Digital Specialist plays a central role in creating greater cohesion and quality across the County’s digital voice while respecting each department’s unique context. The role requires agility and creativity, with responsibilities ranging from developing quick-turn content (social posts, graphics, website updates) to advising on larger campaigns, accessibility, analytics, and audience engagement.

This is not just a posting-and-updating role. The Digital Specialist helps shape narratives, set standards, and raise the quality and impact of how the County communicates online.

Remote work (up to two days per week) may be available after six months of employment. Evening and weekend work may occasionally be required for community meetings, emergency communications, or time-sensitive campaigns.

ABOUT YOU

THE HIGHLY QUALIFIED CANDIDATE

The ideal candidate is both creative and analytical; someone who can design fresh, engaging digital campaigns while grounding every decision in data and audience insight. Digital work in this role is not just about producing content, but about helping residents access, understand, and use County services and information.

The candidate brings experience managing campaigns across web, social media, and email platforms, and knows how to evaluate performance using analytics dashboards, A/B testing, and user feedback. They regularly adjust strategies based on what the data shows and can explain results clearly to colleagues and leadership.

The position requires comfort in fast-moving environments, where agility and creative problem-solving are critical. The candidate has demonstrated skill in simplifying complex information, adapting messaging for diverse audiences, and applying accessibility and inclusive design practices so County communications reach everyone.

Given the County’s goal to expand engagement with Spanish-speaking residents, English/Spanish bilingual candidates are strongly encouraged to apply. If bilingual, the selected candidate will need to demonstrate proficiency in both Spanish and English through a County-administered exam prior to appointment.

QUALIFICATIONS

Knowledge of:

• Digital marketing, communications, and public information (experience in a government setting is highly desirable)
• Analytics tools (Google Analytics, social platform dashboards) to track and evaluate campaigns
• Methods for testing and improving campaigns (A/B testing, surveys, audience research)
• Social media, web publishing platforms, SEO, and digital advertising basics
• Plain language writing, storytelling, and content design for digital channels
• Accessibility standards and inclusive digital design practices
• Associated Press style and industry standards for public-facing content
• Emergency communication protocols and rapid-response best practices

Ability to:

• Build and execute digital strategies informed by data and audience insight
• Interpret performance metrics and turn them into actionable recommendations
• Report results and trends clearly to leadership and stakeholders
• Create compelling content — written, visual, and multimedia — across platforms
• Adapt messaging for different audiences and formats (web, social, email, SMS, video)
• Stay agile under shifting priorities and sensitive issues
• Collaborate with colleagues, media, and community partners to maximize impact
• Represent the County with confidence in public, digital, and on-camera settings
• Maintain confidentiality and sound judgment in high-stakes situations

MINIMUM QUALIFICATIONS

Any combination of education and experience that would provide the knowledge and abilities listed in the class specification . Typically, this would be the equivalent to a Bachelor's degree in communications, marketing, public relations or a closely related field and two years of progressively responsible experience in media-related activities. Additional professional experience in media activities may substitute for the required education on a year-for-year basis.

Bilingual Testing/Certification: To be eligible for the bilingual differential, the successful candidate must demonstrate proficiency in both Spanish and English prior to appointment. A bilingual proficiency exam will be administered to ensure the candidates possess the appropriate skill level to meet the requirements.

IMPORTANT INFORMATION

For any questions regarding this posting, please contact Alisa Samuel at alisa.samuel@marincounty.gov .
All applicants will receive email notifications regarding their status in the recruitment process. Please be sure to check your spam settings to allow our emails to reach you. You may also log into your GovernmentJobs.com account to view these emails.

Testing and Eligible List: Depending on the number of qualified applications received, the examination may consist of a highly qualified review, application screening, online assessment, written examination, oral examination, performance examination, or any combination to determine which candidates' names will be placed on the eligible list. The eligible list established from this recruitment may be used to fill the current vacancy, and any future vacancies for open, fixed-term, full-time or part-time positions which may occur while the list remains active.

Disaster Service Workers: All County of Marin employees are designated Disaster Service Workers through state and local law (California Government Code Section 3100-3109). Employment with the County requires the affirmation of a loyalty oath to this effect. Employees are required to complete all Disaster Service Worker-related training as assigned, and to return to work as ordered in the event of an emergency.

Equal Employment Opportunity Employer: If you have questions regarding equal employment opportunities, please contact Roger Crawford, Equal Employment Opportunity Director, at 415-473-2095.

PLEASE NOTE: The benefits described herein do not apply to temporary (contingent) or to part-time employees that work less than 50%.

COUNTY OF MARIN BENEFITS: GENERAL
Below are some of the excellent benefits the County offers. More information about our benefits can be found on the Marin County's Benefits Homepage .

Paid Time Off : Competitive vacation accrual; 12 holidays per year; and generous sick leave accruals. Additional types of paid leaves are available for some bargaining units.

Health Plan : Choice of four health plans (two Kaiser HMOs, Western Health Advantage HMO, and an Anthem Blue Cross PPO) along with dental through Delta Dental PPO, and vision through Vision Service Plan (VSP). There is a County contribution toward the premiums (the contribution amount varies depending on coverage tier elected such as employee only, employee + 1, employee + family). Plus, the County offers excellent Life Insurance, Disability, Flexible Spending Plans, a Dependent Care Assistance Program, professional development and more.

Retirement : Defined benefit plan under the County Employees Retirement Act of 1937. More information can be found online at www.mcera.org.

IRS 457 Plan : Choice of pre-tax or post-tax (Roth) employee contribution up to the IRS annual maximum.

Retiree Medical : The County provides access to group health plan coverage to eligible retirees.

For specific questions regarding the employment process, please contact Human Resources at (415) 473-6104. For additional details about the benefits or retirement, please contact the Benefits Division at (415) 473-2197.

*IMPORTANT NOTE: Benefits described herein do not represent a contract and may be changed without notice.

Closing Date/Time: 9/18/2025 11:59 PM Pacific

• 

• County of Marin

• (415) 473-6104

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