First 5 Contra Costa Concord, CA, USA
Apr 02, 2018Full Time
Standard Functions and Responsibilities · Oversee the design and implementation of a comprehensive communications plan that supports First 5’s strategic plan and outlines external and internal communications goals, audiences, messages, effective tactics, and evaluation measures. · Act as a key agency strategist with the Executive Director, management team and other staff as needed in developing strategic communication, forging agency partnerships and alliances, capitalizing on opportunities to further First 5’s mission and addressing emergent needs and crises. · Collaborate with the Deputy Director and program officers in Community Engagement, Family Support, Early Childhood Education and Early intervention Initiatives to ensure quality and consistency of messaging and products intended for community use. · Collaborate with Strategic Information and Planning Department staff in the development and implementation of communications and marketing strategies, plans, and events that promote First 5’s role as a leading County advocate for children and make the case for systems and policy changes that benefit children and families. · Serve as a strategic partner on the agency management team to further the agency’s success and support a healthy and vibrant workplace for all staff. · Implement community and program outreach strategies to improve public awareness of First 5 services and policy priorities. · Oversee creation of compelling and high-quality, multi-lingual content for press, website, blogs, newsletter, collateral outreach materials, reports, and other written and video materials to advance First 5’s goals. Ensure the consistent quality of all creative content generated by staff for external use. · Coordinate events such as press opportunities, legislative gatherings, Commission retreats and events, subject matter conferences, etc. · Produce and distribute internal messages/talking points for staff and Commission members; update new staff and Commission orientation materials; create First 5-branded templates for staff for presentations, flyers, and other external communications; and track logo usage guidelines for staff and contractors. · Oversee development of the First 5 Contra Costa website by creating, editing, publishing, and tracking content, and keeping information relevant, up-to-date, and engaging for target audiences. · Create content and monitor analytics for social media channels including Twitter, Facebook, YouTube; research and expand social media presence on additional platforms. · Identify and place earned media opportunities; produce news releases, talking points, and op-eds; and maintain current press list and media materials. · Provide ongoing training to First 5 staff, contractors and partners to build capacity as agency spokespeople and child advocates; provide staff, contractors and partners with training on social media, video production, and other strategies to tell their story. · Manage production schedules, timelines, contracts, budgets and quality for projects involving graphic designers, printers, photographers, videographers, or advertising agencies. · With agency leadership, develop and manage an annual budget to support ongoing and new activities in line with the communications plan and agency needs. · Maintain relationships with other First 5 communications staff in the Bay Area and beyond, as well as with the First 5 Association and First 5 California. · Attend First 5 Commission meetings as well as external First 5-sponsored events as necessary · Support the fund allocation process as requested, to include review and feedback on Request for Proposal (RFP) submissions related to feasibility of program components, implementation approach, and proposed outcomes. · Provide clear and useful reports for the Commission, staff and other stakeholders as needed to implement the Commission’s programs and initiatives and comply with First 5 regulations and requirements.