PUBLIC AFFAIRS SPECIALIST

Summary

Job Duties

You will oversee a team of professionals and work collaboratively across departments to ensure consistent, creative, and impactful messaging that advances the mission and goals of the college.

You will oversee marketing initiatives across digital, print, and media platforms, ensuring consistent, compelling, and relevant messaging to engage prospective students, current students, alumni, and the broader naval enlisted community.

You will implement comprehensive marketing strategies and direct marketing campaigns that utilize direct email, social media, community messaging, and other forms of digital communications that drive student inquiry and application.

You will collaborate with Enrollment Services, Academic Affairs, and Student Success to align marketing initiatives with institutional priorities.

You will be responsible for shaping and protecting the college's public image, ensuring consistent and effective messaging, and fostering strong relationships with students, employees, media, and community stakeholders.

You will collaborate across multiple internal constituencies to administer and maintain the content on the USNCC website.

You will analyze data to identify target audiences, track trends, and evaluate the effectiveness of marketing and communications campaigns.

You will use data to prioritize marketing and communications efforts that have a direct impact on student enrollment and retention.

You will provide regular reports and insights on marketing performance to USNCC leadership.

You will optimize the institution's digital content strategy to ensure prominent and accurate brand representation within AI-driven search results and large language model (LLM) platforms.

Job Description

Job Duties

You will oversee a team of professionals and work collaboratively across departments to ensure consistent, creative, and impactful messaging that advances the mission and goals of the college.

You will oversee marketing initiatives across digital, print, and media platforms, ensuring consistent, compelling, and relevant messaging to engage prospective students, current students, alumni, and the broader naval enlisted community.

You will implement comprehensive marketing strategies and direct marketing campaigns that utilize direct email, social media, community messaging, and other forms of digital communications that drive student inquiry and application.

You will collaborate with Enrollment Services, Academic Affairs, and Student Success to align marketing initiatives with institutional priorities.

You will be responsible for shaping and protecting the college's public image, ensuring consistent and effective messaging, and fostering strong relationships with students, employees, media, and community stakeholders.

You will collaborate across multiple internal constituencies to administer and maintain the content on the USNCC website.

You will analyze data to identify target audiences, track trends, and evaluate the effectiveness of marketing and communications campaigns.

You will use data to prioritize marketing and communications efforts that have a direct impact on student enrollment and retention.

You will provide regular reports and insights on marketing performance to USNCC leadership.

You will optimize the institution's digital content strategy to ensure prominent and accurate brand representation within AI-driven search results and large language model (LLM) platforms.