Senior Market Research Analyst

Summary

Our client is seeking an experienced Senior Market Research Analyst to join their team in Glen Allen, VA. This hybrid opportunity is ideal for an analytical professional with experience in market research, competitive intelligence, economic analysis, consumer insights, and market trend forecasting, preferably within the banking or financial services industry.

The Senior Market Research Analyst will be responsible for gathering, analyzing, and interpreting market data, industry trends, competitor activity, and customer behaviors to support strategic business decisions, marketing initiatives, and product development.

The ideal candidate brings strong research and analytical capabilities, experience working with secondary data sources, government and industry research, and economic indicators, and the ability to translate complex findings into actionable business insights.

Key Responsibilities:

• Conduct comprehensive market research and competitive analysis to identify industry trends, emerging opportunities, and potential business risks.
• Monitor market conditions, economic indicators, consumer demand, and competitor activity to support strategic planning and business decisions.
• Research competitor strategies, including pricing, product offerings, marketing initiatives, sales approaches, and market positioning.
• Collect, analyze, and interpret secondary market research data from government publications, industry reports, economic databases, and other reputable sources.
• Analyze consumer behavior, purchasing patterns, brand loyalty, price sensitivity, and customer preferences across various market segments.
• Conduct customer research and interviews to better understand brand perception, product awareness, and customer needs.
• Identify market trends and customer insights to support marketing strategies, product development, product launches, and business growth initiatives.
• Evaluate market opportunities and competitive positioning across consumer, commercial, and business banking segments.
• Analyze customer and marketplace data to identify trends, patterns, and actionable recommendations.
• Develop clear, concise research reports, market assessments, presentations, and executive-level summaries.
• Translate complex research findings and economic data into meaningful insights for business and marketing stakeholders.
• Collaborate with marketing, product, strategy, and business teams to support data-driven decision-making.
• Monitor changes in customer preferences, industry conditions, and competitive dynamics to identify opportunities for improvement and growth.

Required Skills/Education:

• Experience in market research, market intelligence, competitive analysis, consumer insights, economic research, or a related analytical field.
• Strong experience collecting, evaluating, and analyzing secondary research data from government, industry, and economic resources.
• Ability to interpret market trends, economic indicators, competitor activity, and consumer behavior.
• Experience researching competitor pricing, marketing strategies, product offerings, and market positioning.
• Strong analytical, critical-thinking, research, and problem-solving abilities.
• Excellent written communication skills, including the ability to develop clear research reports and communicate complex findings.
• Ability to synthesize large amounts of qualitative and quantitative information into actionable business recommendations.
• Strong attention to detail, organization, and ability to manage multiple research priorities.
• Ability to work independently and collaborate effectively with cross-functional business stakeholders.
• Proficiency with Microsoft Excel, PowerPoint, and other business research and reporting tools.
• Ability to work the required hybrid schedule in Glen Allen, VA.

Preferred Qualifications:

• Banking, financial services, or financial institution experience strongly preferred.
• Bachelor's degree in Economics, Psychology, Sociology, Marketing, Business, Finance, or a related field.
• Experience analyzing economic data, industry forecasts, consumer trends, or financial market conditions.
• Experience conducting market research within consumer banking, commercial banking, retail banking, or financial products and services.
• Familiarity with government and industry research sources, such as the U.S. Census Bureau, Bureau of Labor Statistics (BLS), Federal Reserve, or other economic databases.
• Experience with customer segmentation, competitive benchmarking, pricing analysis, and market opportunity assessments.
• Experience presenting research findings and strategic recommendations to senior leadership or business stakeholders.

About Seneca Resources:

At Seneca Resources, we are more than just a staffing and consulting firm, we are a trusted career partner. With offices across the U.S. and clients ranging from Fortune 500 companies to government organizations, we provide opportunities that help professionals grow their careers while making an impact.

When you work with Seneca, you’re choosing a company that invests in your success, celebrates your achievements, and connects you to meaningful work with leading organizations nationwide. We take the time to understand your goals and match you with roles that align with your skills and career path. Our consultants and contractors enjoy competitive pay, comprehensive health, dental, and vision coverage, 401(k) retirement plans, and the support of a dedicated team who will advocate for you every step of the way.

Seneca Resources is proud to be an Equal Opportunity Employer, committed to fostering a diverse and inclusive workplace where all qualified individuals are encouraged to apply.

Job Description

Our client is seeking an experienced Senior Market Research Analyst to join their team in Glen Allen, VA. This hybrid opportunity is ideal for an analytical professional with experience in market research, competitive intelligence, economic analysis, consumer insights, and market trend forecasting, preferably within the banking or financial services industry.

The Senior Market Research Analyst will be responsible for gathering, analyzing, and interpreting market data, industry trends, competitor activity, and customer behaviors to support strategic business decisions, marketing initiatives, and product development.

The ideal candidate brings strong research and analytical capabilities, experience working with secondary data sources, government and industry research, and economic indicators, and the ability to translate complex findings into actionable business insights.

Key Responsibilities:

• Conduct comprehensive market research and competitive analysis to identify industry trends, emerging opportunities, and potential business risks.
• Monitor market conditions, economic indicators, consumer demand, and competitor activity to support strategic planning and business decisions.
• Research competitor strategies, including pricing, product offerings, marketing initiatives, sales approaches, and market positioning.
• Collect, analyze, and interpret secondary market research data from government publications, industry reports, economic databases, and other reputable sources.
• Analyze consumer behavior, purchasing patterns, brand loyalty, price sensitivity, and customer preferences across various market segments.
• Conduct customer research and interviews to better understand brand perception, product awareness, and customer needs.
• Identify market trends and customer insights to support marketing strategies, product development, product launches, and business growth initiatives.
• Evaluate market opportunities and competitive positioning across consumer, commercial, and business banking segments.
• Analyze customer and marketplace data to identify trends, patterns, and actionable recommendations.
• Develop clear, concise research reports, market assessments, presentations, and executive-level summaries.
• Translate complex research findings and economic data into meaningful insights for business and marketing stakeholders.
• Collaborate with marketing, product, strategy, and business teams to support data-driven decision-making.
• Monitor changes in customer preferences, industry conditions, and competitive dynamics to identify opportunities for improvement and growth.

Required Skills/Education:

• Experience in market research, market intelligence, competitive analysis, consumer insights, economic research, or a related analytical field.
• Strong experience collecting, evaluating, and analyzing secondary research data from government, industry, and economic resources.
• Ability to interpret market trends, economic indicators, competitor activity, and consumer behavior.
• Experience researching competitor pricing, marketing strategies, product offerings, and market positioning.
• Strong analytical, critical-thinking, research, and problem-solving abilities.
• Excellent written communication skills, including the ability to develop clear research reports and communicate complex findings.
• Ability to synthesize large amounts of qualitative and quantitative information into actionable business recommendations.
• Strong attention to detail, organization, and ability to manage multiple research priorities.
• Ability to work independently and collaborate effectively with cross-functional business stakeholders.
• Proficiency with Microsoft Excel, PowerPoint, and other business research and reporting tools.
• Ability to work the required hybrid schedule in Glen Allen, VA.

Preferred Qualifications:

• Banking, financial services, or financial institution experience strongly preferred.
• Bachelor's degree in Economics, Psychology, Sociology, Marketing, Business, Finance, or a related field.
• Experience analyzing economic data, industry forecasts, consumer trends, or financial market conditions.
• Experience conducting market research within consumer banking, commercial banking, retail banking, or financial products and services.
• Familiarity with government and industry research sources, such as the U.S. Census Bureau, Bureau of Labor Statistics (BLS), Federal Reserve, or other economic databases.
• Experience with customer segmentation, competitive benchmarking, pricing analysis, and market opportunity assessments.
• Experience presenting research findings and strategic recommendations to senior leadership or business stakeholders.

About Seneca Resources:

At Seneca Resources, we are more than just a staffing and consulting firm, we are a trusted career partner. With offices across the U.S. and clients ranging from Fortune 500 companies to government organizations, we provide opportunities that help professionals grow their careers while making an impact.

When you work with Seneca, you’re choosing a company that invests in your success, celebrates your achievements, and connects you to meaningful work with leading organizations nationwide. We take the time to understand your goals and match you with roles that align with your skills and career path. Our consultants and contractors enjoy competitive pay, comprehensive health, dental, and vision coverage, 401(k) retirement plans, and the support of a dedicated team who will advocate for you every step of the way.

Seneca Resources is proud to be an Equal Opportunity Employer, committed to fostering a diverse and inclusive workplace where all qualified individuals are encouraged to apply.