Director, Social Capability

Summary

Social Craft Excellence Consultant Social Craft Excellence exists to drive innovation for our social practice and to make sure that innovation scales. The role drives capability ideation and Co-Development with its partners and decides which opportunities advance, then builds the enablement and training that turns a new capability into standard practice. It keeps social teams across the network informed, connected, and resourced, and is responsible for ensuring the capabilities being pursued ladder up to the practice's strategic areas of focus and current priorities.Co-Development Drive capability ideation with a defined portfolio of platform partners, own the resulting pipeline, and decide where it goes.Own the Co-Development pipeline for select social partners in the portfolioDrive capability ideation with the platform partners in the portfolio across the forums where it happens, including working sessions, roadmap conversations, and ongoing day-to-day dialogueEnsure the capabilities being pursued ladder up to Craft Excellence's strategic areas of focus and current prioritiesMake the call on technical feasibility and business value, working with cross-functional agency teams to identify and bring in the right subject-matter experts, then partnering with them to pressure-test ideas and shape the solutionOwn project proposals and scopes of work end to end for the portfolio, shaping the approach, defining success measures, and driving to agreementSocial Community Keep social teams across the network informed, connected, and resourced, and decide what they need most.Share partner updates, new capability announcements, and platform developments out to internal social teamsConnect social teams with the right resources, documentation, and expertsBuild relationships with key social / agency leadership across the agencies, bringing in their insights to decide which resources get built and in what orderCollaborate with the Craft Excellence team on community programming, including town halls, spotlight sessions, and internal channel engagementShape how knowledge is captured, packaged, and shared across the practiceBest Practice Adoption, Enablement & Training Decide where enablement effort goes, and build what gets capabilities adopted.Define the enablement approach for capabilities in the portfolio, consistent with the practice's standards and priorities, and own the call on where enablement effort is prioritizedSet and hold the quality bar for all rollout materialsDevelop enablement collateral for new capabilities: one-pagers, instruction guides, demo videos, playbooks, and best-practice guidanceBuild and deliver training content and certification resources, from curriculum design through live and on-demand deliveryServe as the senior subject-matter expert on training requests and technical questions from partners and internal teamsOwn the adoption strategy for co-dev capabilities, including measurable targets and accountability for hitting themContribute to the standards, templates, and training architecture the practice reuses across the full platform setDiagnose adoption barriers across agency teams and drive solutions to resolutionMinimum Requirements 8–10 years in paid social advertising or social media marketing, including significant hands-on campaign execution across multiple platformsDeep working knowledge of the major and emerging social platforms and their advertising products (e.g., Meta, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, X, YouTube), including advanced capabilitiesDemonstrated experience building training content and delivering it to working teamsDemonstrated ownership of a program, pipeline, or partner relationship end to end, including accountability for outcomesExperience working closely with XFN teams (analytics, technical, data, or product SMEs) to translate their expertise into usable business outputExperience translating platform capabilities into business and partner value for senior stakeholdersSkills Presence: credible and persuasive with senior partners and agency leadership audiencesJudgment: makes prioritization calls on incomplete information and defends the reasoningStrategic alignment: connects individual partner opportunities to a broader practice agenda rather than pursuing them in isolationProgram management: sequences competing initiatives, keeps them moving to timeline, and documents the decisions behind themInfluence and collaboration: works as a core member of a small team, and mobilizes internal SMEs and agency stakeholders who do not report to the roleEnablement and training design: turns complex platform capability into clear, usable learning content for varied audiencesAttention to detail: consistently accurate, polished, and thorough across every deliverableWritten communication: clear, concise synthesis for senior internal and partner audiencesPreferred Experience Prior ownership of a platform partner relationship as a primary point of contactExperience in a capability, enablement, or center-of-excellence function within a medium-to-large agency network or holding companyExposure to AI-enabled marketing tooling and workflow automation$90K-$215KOmnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Job Description

Social Craft Excellence Consultant Social Craft Excellence exists to drive innovation for our social practice and to make sure that innovation scales. The role drives capability ideation and Co-Development with its partners and decides which opportunities advance, then builds the enablement and training that turns a new capability into standard practice. It keeps social teams across the network informed, connected, and resourced, and is responsible for ensuring the capabilities being pursued ladder up to the practice's strategic areas of focus and current priorities.Co-Development Drive capability ideation with a defined portfolio of platform partners, own the resulting pipeline, and decide where it goes.Own the Co-Development pipeline for select social partners in the portfolioDrive capability ideation with the platform partners in the portfolio across the forums where it happens, including working sessions, roadmap conversations, and ongoing day-to-day dialogueEnsure the capabilities being pursued ladder up to Craft Excellence's strategic areas of focus and current prioritiesMake the call on technical feasibility and business value, working with cross-functional agency teams to identify and bring in the right subject-matter experts, then partnering with them to pressure-test ideas and shape the solutionOwn project proposals and scopes of work end to end for the portfolio, shaping the approach, defining success measures, and driving to agreementSocial Community Keep social teams across the network informed, connected, and resourced, and decide what they need most.Share partner updates, new capability announcements, and platform developments out to internal social teamsConnect social teams with the right resources, documentation, and expertsBuild relationships with key social / agency leadership across the agencies, bringing in their insights to decide which resources get built and in what orderCollaborate with the Craft Excellence team on community programming, including town halls, spotlight sessions, and internal channel engagementShape how knowledge is captured, packaged, and shared across the practiceBest Practice Adoption, Enablement & Training Decide where enablement effort goes, and build what gets capabilities adopted.Define the enablement approach for capabilities in the portfolio, consistent with the practice's standards and priorities, and own the call on where enablement effort is prioritizedSet and hold the quality bar for all rollout materialsDevelop enablement collateral for new capabilities: one-pagers, instruction guides, demo videos, playbooks, and best-practice guidanceBuild and deliver training content and certification resources, from curriculum design through live and on-demand deliveryServe as the senior subject-matter expert on training requests and technical questions from partners and internal teamsOwn the adoption strategy for co-dev capabilities, including measurable targets and accountability for hitting themContribute to the standards, templates, and training architecture the practice reuses across the full platform setDiagnose adoption barriers across agency teams and drive solutions to resolutionMinimum Requirements 8–10 years in paid social advertising or social media marketing, including significant hands-on campaign execution across multiple platformsDeep working knowledge of the major and emerging social platforms and their advertising products (e.g., Meta, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, X, YouTube), including advanced capabilitiesDemonstrated experience building training content and delivering it to working teamsDemonstrated ownership of a program, pipeline, or partner relationship end to end, including accountability for outcomesExperience working closely with XFN teams (analytics, technical, data, or product SMEs) to translate their expertise into usable business outputExperience translating platform capabilities into business and partner value for senior stakeholdersSkills Presence: credible and persuasive with senior partners and agency leadership audiencesJudgment: makes prioritization calls on incomplete information and defends the reasoningStrategic alignment: connects individual partner opportunities to a broader practice agenda rather than pursuing them in isolationProgram management: sequences competing initiatives, keeps them moving to timeline, and documents the decisions behind themInfluence and collaboration: works as a core member of a small team, and mobilizes internal SMEs and agency stakeholders who do not report to the roleEnablement and training design: turns complex platform capability into clear, usable learning content for varied audiencesAttention to detail: consistently accurate, polished, and thorough across every deliverableWritten communication: clear, concise synthesis for senior internal and partner audiencesPreferred Experience Prior ownership of a platform partner relationship as a primary point of contactExperience in a capability, enablement, or center-of-excellence function within a medium-to-large agency network or holding companyExposure to AI-enabled marketing tooling and workflow automation$90K-$215KOmnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.