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Job Description
Requirements
MOS Code: None
Education and Experience : Bachelor's Degree or higher, in Business or Public Administration, Marketing, Public Relations, Journalism, Mass Communication, or a related field and two (2) years of marketing, public relations, mass communications, or promotion of public programs experience; Or six (6) years of marketing, public relations, mass communications, or promotion of public programs experience.
Licenses and Certificates : Texas Class "C" Driver's License or equivalent from another state by time of appointment.
General Purpose
Under general supervision, lead, plan and coordinate the implementation of marketing initiatives, programs, and events that actively promote the organization's goals and objectives.
Typical Duties
Plan, develop, and coordinate marketing and outreach programs that align with the City of El Paso's goals, priorities, and initiatives. Involves: Lead initiatives to develop and implement strategies and programs to promote the City. Assist in developing annual marketing strategies that support communications initiatives. Develop and lead the implementation of effective communications programs utilizing a variety of media tools.
Coordinate with the City to create visual designs for web application, media advertisements, and marketing collateral materials. Involves: Assist in developing and implementing marketing programs that promote related events, such as quarterly/annual meetings, or offsite industry related conferences and trade shows. Consult with City Manager's office to assist with department press releases for print, radio, television and social media, and the creation and distribution of email campaigns.
Provide development of strategic relationships, new initiatives, and innovative solutions for furthering the organization's mission. Involves: Work with partner organizations throughout the region on coordinating marketing and outreach efforts regarding the City's goals and objectives. Assist with preparing and responding to media requests by setting up press briefings. Prepare and respond to requests for information from partner organizations, Council representatives, and other officials as required.
Assist with special projects as assigned. Involves: Assist with the planning of marketing and social media projects to assure project goals and objectives are meet. Maintain databases and established goal-tracking. Correlate and assess data and recommend strategies on outreach program initiatives. Maintain website and update content. Prepare and present reports to provide timely and accurate information. Perform other related duties as assigned.
General Information
For complete job specifications, click here.
Note: This is an unclassified contract position.
Note: Applicants are encouraged to apply immediately. This position will close when a preset number of qualified applicants have been received .
Note : Applicants with a foreign diplomas, transcripts and degrees must have all documents translated and evaluated by an agency of the National Association of Credential Evaluation Services (NACES) prior to submitting them to the Human Resources Department. Please visit www.naces.org/members for more information.
A résumé and/or other documents will not be accepted in lieu of a completed application. Comments such as “See résumé” are not acceptable and will result in the application being considered incomplete.
To qualify for this position, the required education, experience, knowledge and skills must be clearly stated on your application’s employment history. We do not use any information on your resume to review if you meet the minimum qualifications for this position.
Failure to fully detail all experience and job duties in the application, or copying/pasting directly from the job specification, or responses referring to your résumé will eliminate you from consideration for the position.
Determined by agreement
Closing Date/Time: 11/11/2025 11:59 PM Mountain -
ABOUT THE COMPANY
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City of El Paso
Show moreTHE CITY OF EL PASO HAS IMPLEMENTED PROGRAMS TO INVEST IN ITS WORKFORCE, INCLUDING:
- Competitive wages
- Pension Plans
- Medical, Dental and Vision Coverage
- Health Savings Account
- Paid Time Off and Paid Parental Leave
- Quality Training and Tuition Assistance Programs
Mission:
Deliver exceptional services to support a high quality of life and place for our community.
Vision:
Develop a vibrant regional economy, safe and beautiful neighborhoods and exceptional recreational, cultural and educational opportunities powered by a high performing government.
Values:
Integrity, Respect, Excellence, Accountability, People
THE COMMUNITY
Located at the westernmost edge of Texas along the Rio Grande River, El Paso has long been recognized as one of the nation’s safest cities with a population of over 800,000. This thriving community is aptly referred to as the “Sun City” – a moniker derived from the 300+ days of sunshine experienced annually.
El Paso, the largest Texas City on the U.S./Mexico border and the sixth largest city in Texas, is a dynamic and vibrant community whose location on the border provides the City with a culturally diverse population and a rich heritage that embraces the past while building for the future.El Paso is filled with many attractions that residents and visitors enjoy alike. For sports enthusiasts, the City is home to The El Paso Chihuahuas, the Minor League baseball team and Triple-A affiliate of the San Diego Padres. El Paso is also home to Sun Bowl Stadium at UTEP where many events occur, including Division I college football games and other events, including the nationally televised Sun Bowl game held each year. UTEP is also the home of the legendary Don Haskins Center where Division I college basketball games are played. Residents and visitors may also take in an El Paso Locomotive FC soccer game or an El Paso Rhinos hockey game. Located in El Paso are amusement parks, water parks, state parks, museums, the El Paso Zoo and Botanical Gardens, and the El Paso Symphony Orchestra. At the heart of the City is the Franklin Mountains State Park, the largest urban state park in Texas.
Fort Bliss is the largest installation in the United States Army Forces Command and the second largest military installation in the Army overall with the largest being the adjacent White Sands Missile Range. Fort Bliss is an anchor of the local economy and its economic stability, as it is the single largest employer in the area supporting over 167,000 people with an annual economic contribution of over $25 billion. The City of El Paso strives to be the #1 City in America for Veterans to live. The City of El Paso has been recognized by the Texas Veterans Commission for its high Veteran Employment rate. The City government currently employs approximately 14% of veterans and has a Military and Veterans Affairs department.
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