Communications Coordinator

Job Description

Description

DEFINITION: To provide responsible staff support to the City Manager's Office to implement the City's communications plan including preparing and distributing social media posts, news articles, newsletters, bulletins, website updates, and other materials related to public relations; create and monitor placement of information on the City's communications channels; respond to staff and general public inquiries; monitor and analyze engagement metrics; and support citywide internal and external communications as assigned.

SUPERVISION RECEIVED AND EXERCISED: Receives supervision from the Communications Manager.

Essential Job Functions

Essential functions, as defined under the Americans with Disabilities Act, may include the following duties and responsibilities, knowledge, skills and other characteristics. This list of duties and responsibilities is ILLUSTRATIVE ONLY and is not a comprehensive listing of all functions and tasks performed by positions in this class.

The Communications Coordinator is competent in performing the duties below. Incumbents may not perform all the listed functions and/or may be required to perform additional or different functions from those below to address business needs or changing business practices:

Characteristic Duties and Responsibilities:

• Positions in this classification typically perform a full range of duties at a level of complexity represented by the following types of responsibilities:

• Coordinate with appropriate city departments and public for any special communications projects and/or requests;

• Draft and edit written and graphic content for web, social media, email, and other communication platforms as well as print content, ensuring effectiveness, clarity, and quality;

• Build and maintain content calendar and strategically plan the publication of campaign pieces across media channels;

• Pitch content idea and communications practices to increase the visibility of the city’s key messages and programs across key stakeholder audiences;

• Manage, monitor, and create content for various city social media channels;

• Create analytic reports for website traffic and social media engagement to measure success of communications and use these results to inform outreach strategies;

• Stay up to date on industry trends and make recommendations for adjustments to communications strategies and practices;

• Provide creative support for internal and external communications efforts;

• Design engaging visual content for digital platforms, including selecting photos and creating video and graphics;

• Support implementation of citywide brand style guidelines;

• Coordinate various communications projects as needed, such as surveys, community meetings, press events, employee townhalls;

• Contribute to talking points, quotes, and informational background material for elected officials and city staff when necessary;

• Audit and consistently update web content for the city to ensure that it consistently and accurately reflects the City’s programs and priorities, is easy to understand and navigate, and maintains a consistent look and feel across departments;

• Provide administrative support as needed, including greeting visitors, routing phone calls, processing mail, and answering inquiries;

• Regularly and predictably attend work and

• Perform related duties as assigned.

• This position may be required to work weekends, evenings, and extended hours.

KNOWLEDGE, SKILLS AND OTHER CHARACTERISTICS:

To perform this job successfully, an individual must be able to perform each essential function.
The requirements listed below are representative of the knowledge, skill, and/or ability required.

Knowledge of:

• Principles, practices and techniques of public relations, communications and marketing;
• Business writing, English, punctuation, grammar, and spelling;
• Standard proofreading and editing practices;
• MS Office suite, including Word, Excel and PowerPoint;
• Communications outreach strategies;
• Social Media platforms: Twitter, Facebook, and Instagram;
• Content management systems such as Granicus;
• Social media management platforms such as Hootsuite;
• Design programs such as Adobe Creative Suite and Canva;
• Social media and website analytics and reporting;
• Effective collaboration with internal and external stakeholders;
• Components and creation of visually compelling presentations; and
• General office procedures.

Skill in:

• Analyzing, evaluating, and recommending improvements to department operations, programs, and services;
• Prioritizing projects, time management, meeting deadlines, and organizational and critical thinking skills;
• Performing statistical analysis;
• Conducting research;
• Working both independently and as part of a team;
• Using public relations and customer service techniques responding to inquiries and complaints;
• Maintaining confidentiality of sensitive and/or embargoed information;
• Making sound, independent decisions within established policy and procedural guidelines;
• Researching and developing content ideas and concepts;
• Communicating effectively, both orally and in writing;
• Utilizing public relations techniques responding to inquiries and complaints;
• Skill understanding and following directions and instructions;
• Appearing for work on time;
• Following directions from a supervisor;
• Understanding and following posted work rules and procedures;
• Accepting constructive criticism; and
• Establishing and maintaining effective working relationships with staff, Elected Officials, other City employees, and the public.
• May be required to work evenings and extended hours.

Qualifications

QUALIFICATIONS:
A combination of experience and training that would likely provide the required knowledge, skills
and abilities may be qualifying. A typical way to obtain the knowledge and abilities would be:

Experience: One (1) year professional experience in Public Relations, Communications, Social
Media, Marketing or Graphic Design.

Education: Equivalent to an Associate of Arts degree (60 units) from an accredited college or
university in Public Affairs, Communications, Marketing or a directly related field. A Bachelor's
degree is desirable.

License/Certificates: Due to the performance of some field duties which requires the
operation of a personal or City vehicle, valid and appropriate California driver's license and
acceptable driving record are required.

Disaster Service Worker: In accordance with Government Code Section 3100, City of El
Segundo employees, in the event of a disaster, are considered disaster service workers and may be asked to respond accordingly.

The City of El Segundo is an Equal Opportunity Employer, committed to supporting Diversity, Equity, and Inclusion initiatives to build and sustain an environment that values diversity, welcomes opportunities to engage and understand others, and fosters a sense of belonging.

CITY EMPLOYEES ASSOCIATION (CEA)
Benefit Summary - Effective 5/17/2019

PERS Retirement : Tier I-2%@55 . Tier II-2%@60 for individuals employed by the City on or after 12/30/12 who are already PERS members. Tier I and II members single highest year coordinated with Social Security and Medicare. Employee required contribution is 8% of pensionable income. PERS 2%@62 for new employees/members hired on or after 1/1/13 have three year average coordinated with Social Security and Medicare and payment of 50% of normal cost (6.75%).

Social Security: The City matches employee’s Social Security contribution, which is 6.2% of your salary and is made on a pre-tax basis. The 2025 Social Security income cap is $176,100.

Retiree Medical: City offers paid retiree medical insurance at same rate as active employees.

Medical Insurance : $1,800 per month for employee and dependents' medical insurance under PERS.

Educational Incentive : Up to $334.21 for B.A. if job doesn't require it. Must be approved by Department Head. Future employees hired on or after May 10, 2017 not eligible.

Optical/Dental/Life/AD&D : $184.25 per month City contribution. Employee & eligible dependents may be covered for optical and dental. $50,000 term life policy provided by City; employee can purchase additional self and dependent coverage at group rates. AD&D insurance policies provided for employees.

Flexible Spending Account (FSA) : Section 125 Plan, allows for payment of employee-paid insurance, medical treatment, and dependent care expenses with pre-tax dollars.

State Disability Insurance (SDI) : Coverage provided through State Employment Development Department for short-term disability. There is a 1% Employee deduction for this benefit.

Long-Term Disability: City provides fully-paid LTD insurance. Continuance of 66 2/3% of first $9,750 of employee's salary after a 60-day waiting period. Applies to non-job related occurrences.

Work Schedule: 9/80 with alternating Fridays off.

Holidays : 11 fixed paid holidays plus 2 days of Personal Leave per year.

Vacation Leave : 96 hours (1-5 years); 120 hours (6 - 10 years); 144 hours (11 - 15 years): 176 hours (16+ years). Leave can be used after 6 months of service. Annual cash conversion option.

Sick Leave : 8 hours per month.

Bereavement Leave: Three (3) working days [one workweek where travel is 500 miles or more] for qualifying incident. Two (2) additional unpaid days may be taken.

Tuition Reimbursement : Up to $1,750 per year for tuition and books.

Longevity Pay: Up to $66.84/mo for 5 yrs of service; Up to $133.68 for 10 yrs of service; Up to $200.53/mo for 15 yrs of service. Future employees hired on or after May 10, 2017 not eligible.

Uniform Allowance : Dollar amount varies for specific classes.

Other : Voluntary participation in Credit Union; Long-Term Care (premiums paid by employee); Mission Square 457 Deferred Compensation Program; Payroll Direct Deposit.

Revised: 12/12; 2/13; 1/14; 2/15; 8/16; 5/17;5/19; 8/22; 3/25

Closing Date/Time: 11/3/2026 5:00 PM Pacific