Director of Integrated Marketing

Job Summary

This role offers an exciting opportunity to serve as a strategic leader within the University Marketing and Communication Division that oversees strategy and integrated marketing campaigns at the intersection of marketing communications, digital experience, and data-driven decision-making. The Director will drive brand marketing campaigns, manage the university’s web and content strategy, and deliver actionable insights through comprehensive analytics-all in service of advancing SJSU’s institutional priorities and improving the user experience for SJSU audiences.

Key Responsibilities

• Develop and oversee multi-channel marketing campaigns that align with organizational goals and brand strategy.
• Collaborate closely with UMC marketing team colleagues to align campaigns across priority areas: enrollment marketing, Schools/Colleges, and brand marketing.
• Lead strategic planning for campaigns, including audience targeting, creative direction, and performance tracking.
• Serve as a thought partner to internal stakeholders and external vendors to ensure cohesive content strategy, design, and execution.
• Champion marketing communications that elevate the department’s visibility, impact, and alignment with university priorities.
• Lead strategic projects and work closely with procurement on large-scale RFPs and vendor partnerships.
• Supervise a multidisciplinary team of five web professionals specializing in UX design, front-end development, accessibility, content strategy, and governance.
• Translate technical concepts into clear, audience-appropriate language for campus partners and leadership. Ensure all SJSU websites are user-centered, meet accessibility requirements, are optimized for SEO/GEO performance, and aligned with marketing goals.
• Drive continuous improvement of the university’s web experience by integrating analytics, user feedback, and emerging best practices.
• Set annual web priorities, project plans, and performance goals; manage timelines, budgets, and resources across concurrent initiatives.
• Foster a culture of innovation, accountability, and professional growth through coaching, mentorship, and collaborative problem-solving.
• Lead strategic content development efforts, ensuring messaging aligns with brand pillars and audience needs.

Knowledge, Skills & Abilities

• In depth knowledge of different digital marketing channels
• Strong knowledge and experience with online marketing tools and best practices
• Hands-on experience with SEO, Google Analytics and CRM software
• Basic knowledge of web design procedures
• Sense of ownership and pride in work performance and its impact on university’s success
• Critical and strategic thinker with problem-solving skills
• Ability to manage multiple projects and meet deadlines consistently
• Strong organizational skills, attention to detail and flexibility to multi-task across projects with varying deadlines
• Strong interpersonal and communication skills, strong presentation or public speaking skills
• Demonstrable experience in designing and implementing successful comprehensive marketing campaigns to targeted audiences
• Strong understanding of higher education marketing and industry best practices
• Solid knowledge of online marketing tools and best practices
• Experience with SEO/SEM/GEO, Google Analytics and CRM software (such as Slate)
• Familiarity with web design and various content management systems (e.g. Drupal, Omni Update Campus)
• Ability to lead, mentor, and develop employees at varying levels, fostering accountability, collaboration, and professional growth
• Effective communication skills, including the ability to provide clear direction, constructive feedback, and transparent decision-making
• Demonstrated skill in supervising multiple employees, including setting expectations, delegating work, and evaluating performance

Required Qualifications

• Bachelor’s Degree in Communications, Marketing or Business Marketing
• A minimum of 8 years of progressive leadership experience in Marketing, Communications or Integrated Marketing Campaigns
• Experience in higher education marketing
• Experience with website management or website content strategy
• Minimum of 4 years of staff management experience
• Minimum of 5 years of experience overseeing web content strategy and/or working on websites

Preferred Qualifications

• Master’s degree in Marketing, Communications, or Business Marketing
• Project Management Certifications or training (such as Lean Six Sigma, Agile, etc.)
• Marketing awards or recognitions for integrated campaigns in higher education

Compensation

Classification: Administrator II
Anticipated Hiring Range: $11,667/month - $12,084/month
CSU Salary Range: $5,053/month - $16,221/month

The final hiring salary will be commensurate with experience.

San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary .

Application Procedure

Click Apply Now to complete the SJSU Online Employment Application and attach the following documents:

• Resume
• Letter of Interest

All applicants must apply within the specified application period: January 14, 2026 through January 21, 2026. This position is open until filled; however, applications received after screening has begun will be considered at the discretion of the university.

Contact Information

University Personnel
jobs@sjsu.edu
408-924-2252

CSU Vaccination Policy

The CSU strongly recommends that all individuals who access any in-person program or activity (on- or off-campus) operated or controlled by the University follow COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age, medical condition, and other relevant indications and comply with other safety measures established by each campus. The system wide policy can be found at https://calstate.policystat.com/policy/9779821/latest/ and questions may be sent to jobs@sjsu.edu .

Additional Information

Satisfactory completion of a background check (including a criminal records check) is required for employment. SJSU will issue a contingent offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was offered the position on a contingent basis.

The standard background check includes: criminal check, employment, and education verification. Depending on the position, a motor vehicle and/or credit check may be required. All background checks are conducted through the university's third-party vendor, Accurate Background. Some positions may also require fingerprinting. SJSU will pay all costs associated with this procedure. Evidence of required degree(s) or certification(s) will be required at time of hire.

SJSU IS NOT A SPONSORING AGENCY FOR STAFF OR MANAGEMENT POSITIONS. (e.g. H1-B VISAS)

All San José State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. Incumbent is also required to promptly report any knowledge of a possible Title IX related incident to the Title IX Office or report any discrimination, harassment, and/or retaliation to the Office of Equal Opportunity.

Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act and Campus Housing Fire Safety Notification:

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the Annual Security Report (ASR) is also now available for viewing at https://www.sjsu.edu/clery/docs/SJSU-Annual-Security-Report.pdf. The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and Sexual Assault prevention information, and information about drug and alcohol prevention programming. The ASR also contains statistics of Clery crimes for San José State University locations for the three most recent calendar years. A paper copy of the ASR is available upon request by contacting the Office of the Clery Director by phone at 408-924-1501 or by email at clerycompliance@sjsu.edu .

Pursuant to the Higher Education Opportunity Act, the Annual Fire Safety Report (AFSR) is also available for viewing at https://www.sjsu.edu/clery/docs/SJSU-Annual-Fire-Safety-Report.pdf . The purpose of this report is to disclose statistics for fires that occurred within SJSU on-campus housing facilities for the three most recent calendar years, and to distribute fire safety policies and procedures intended to promote safety on Campus. A paper copy of the AFSR is available upon request by contacting the Housing Office by phone at 408-795-5600 or by email at uhs-frontdesk@sjsu.edu .

Campus Security Authority - In accordance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) and CSU systemwide policy, this position is subject to ongoing review for designation as a Campus Security Authority. Individuals that are designated as Campus Security Authorities are required to immediately report Clery incidents to the institution and complete Clery Act training as determined by the university Clery Director.

Equal Employment Statement

San José State University is an equal opportunity employer. The university prohibits discrimination based on age, ancestry, caste, color, disability, ethnicity, gender, gender expression, gender identity, genetic information, marital status, medical condition, military status, nationality, race, religion, religious creed, sex, sexual orientation, sex stereotype, and veteran status. This policy applies to all San José State University students, faculty, and staff, as well as university programs and activities. Title IX of the Education Amendments of 1972, and certain other federal and state laws, prohibit discrimination on the basis of sex in all education programs and activities operated by the university (both on and off campus). Reasonable accommodation is made for applicants with disabilities who self-disclose. San José State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

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Advertised: Jan 14 2026 Pacific Standard Time
Applications close:

• 

• Cal State University (CSU) San Jose

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