The Power of One Word: How Tiny Shifts Can Transform Team Thinking
Bob Tiede has been on the staff of Cru for 46 years. He currently serves on the U.S. Leadership Development Team and is passionate about seeing leaders grow and multiply their effectiveness. Bob is also an Author and Blogger. His free eBook “Great Leaders ASK Questions – A Fortune 100 List” (downloaded by leaders in over 100 Nations the first week it was released) is available for free download on his Blog: LeadingWithQuestions.com now in its 9th year and followed by Leaders in over 190 countries.
Sometimes the smallest change in how you ask your question can make the biggest impact.
Even a single word can completely reshape how your team thinks, answers and engages.
Consider these three questions. At first glance, they look almost identical:
- What Shouldwe do?
• What Mightwe do?
• What Could we do?
But each one activates a different mental mode.
“What Should we do?” — The Pressure of the “Right” Answer
“Should” implies that one best answer exists.
When a leader asks this, team members often feel pressure to identify the correct solution. If they’re not confident, they go quiet or default to:
“I’m not sure.”
“I don’t know.”
The question unintentionally narrows thinking and limits contribution.
“What Might we do?” — Opening the Door to Possibility
“Might” removes the pressure to be right and invites brainstorming.
It signals that multiple ideas are welcome and that exploration is encouraged.
People stop worrying about whether their idea is perfect and start sharing freely.
This simple shift unleashes creativity.
“What Could we do?” — Action Within Current Resources
“Could” directs thinking toward what’s feasible right now with the resources at hand—time, budget, people, capacity.
It helps teams move from imagination to practical options without shutting down creativity.
“What could we do with what we already have?”
This question balances realism and innovation.
Small wording changes in your questions influence not just the answers you receive but the mindset your team enters.
Here are additional powerful Single-Word alternatives:
“What Will we do?” — Commitment
“Will” moves the team from exploration to decision.
It creates clarity, alignment, and ownership.
This is the language of action and accountability.
“What Would we do?” — The Ideal Scenario
“Would” encourages imagining the ideal path if certain conditions were met.
This removes current constraints and helps define a long-term vision.
It’s a powerful question for strategic planning
“What May we do?” — Boundaries and Permissions
“May” introduces what is allowed or appropriate.
It focuses thinking on policies, ethics, authority, and stakeholder expectations.
This question avoids false starts by clarifying constraints early.


Sometimes the smallest change in how you ask your question can make the biggest impact.
“What Can we do?” — Capabilities and Strengths
“Can” directs attention to skills and competencies rather than resources.
It helps teams assess what is genuinely achievable based on what they’re good at.
“What Else can we do?” — Expansion and Depth
Adding “else” instantly pushes the team beyond their first idea.
This question signals that the conversation isn’t over — it’s just beginning.
“What Must we do?” — Urgency and Timing
Adding “Must” shifts focus from abstract solutions to immediate action steps.
It’s ideal when momentum matters or decision-making is stalling.
“What If we…?” — Imagination Unlocked
“What If…?” bypasses constraints entirely.
It encourages bold, unconventional thinking and often sparks breakthrough solutions.
This one word ignites innovation.
One Word, Big Difference
Language shapes thinking.
Thinking shapes possibilities.
Possibilities shape outcomes.
Shifting even a single word—from should to might, from would to could,—can dramatically change the level of creativity, engagement, and clarity your team brings to any challenge.
Small shifts in the questions you ask often create big shifts in the answers you receive!
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