Maren Hogan is a seasoned marketer and community builder in the HR and Recruiting industry. She leads Red Branch Media, a consultancy offering marketing strategy and content development. A consistent advocate of next generation marketing techniques, she has built successful online communities, deployed brand strategies in both the B2B and B2C sectors, and been a prolific contributor of thought leadership in the recruitment and talent space.
Government HR departments are used to snagging the top talent, the brainiacs that can do their job and appreciate job stability. But today’s hiring climate has changed. The baby boomers are leaving the workforce, and there simply aren’t enough new recruits...