CITY OF SAN JOSE
San Jose, California, United States
Our diverse and inclusive workforce of more than 7,000 employees play a key role in the success of San José, the heart of the Silicon Valley. All City of San José employees work together as one team to make San José a vibrant, innovative, and desirable place to live and work. Visit here to learn more about our One Team Leadership Values and Expectations, including quality and excellent customer service and here to learn more about San José. About the Department The award-winning San José Public Library (SJPL) consists of more than 600 employees, a 23% bilingual workforce, and has 24 branch libraries across San José, in addition to the Dr. Martin Luther King, Jr. Library, which is the city’s main library jointly operated through a unique partnership with San José State University. SJPL serves a diverse community of roughly one-million residents and currently has nearly 700,000 library members. It annually attracts over 6 million visitors (pre-pandemic) and circulates more than 8 million items per year. Over the past few years, SJPL has cultivated a 21st century library experience dedicated to public service and committed to equity, diversity, and inclusion at the core. In addition to providing library services to the community, SJPL proudly leads two citywide initiatives - the Education and Digital Literacy Strategy and the SJ Access digital equity initiative, which has become the number one provider of free public access to Wi-Fi connectivity, tech device lending, and multi-lingual digital literacy programs and support. SJPL is led by Jill Bourne, City Librarian, who was nationally recognized in 2017 as Library Journal’s “Librarian of the Year.” SJPL enriches lives by fostering lifelong learning and ensuring that every member of the community has access to a vast array of ideas and information. The library department is a place where people do great work and make a difference in our community. To see examples of SJPL’s work and learn more about its impact, visit www.sjpl.org. Join us to make a difference! Position Duties San José Public Library is looking for an experienced Digital Content Marketer (Public Information Representative I/II) to join the Marketing and Communications Unit. This position will be part of the Library’s Public Engagement Division and report directly to the Marketing and Communications Manager. The Digital Content Marketer will be responsible for using a variety of digital tools and channels to generate leads, increase the number of social media followers and newsletter subscribers , handle paid media, and build brand awareness . The P ublic I nformation R epresentative I/II will oversee the team’s social media platforms, e lectronic n ewsletter, write blogs, develop visual storytelling content, work closely with the Library’s Web Team, and lead the development of strategic content marketing plans to support a variety of targeted campaigns , programs, collections, special events , and initiatives. As a Digital Content Marketer, you will also integrate paid media to better reach library patrons and community members, plus work cross-functionally with other teams to lead the creative development and promotion of several programs and campaigns. Th is position will assist in establishing and maintaining effective working relationships with key stakeholders, partners, influencers, and internal staff. The ideal candidate will have excellent writing skills; experience in content creation, working with social media management tools, analyzing metrics and user behavior , project planning, and using tools such as Adobe InDesign and Canva for graphic design . Additional responsibilities and skills include but are not limited to: Understand how to properly use and manage Meta Business (Facebook and Instagram), X, LinkedIn, Nextdoor , and YouTube Possess great English writing skills, review and edit a variety of written communication Experience with email marketing and segmentation Experience with influencer marketing Creating dynamic content Experience with p hotography and photoshop Experience with videography , including producing and editing, storyboarding, audio and l ighting Analyze social media analytics Develop and execute digital strategies to improve performance across all digital channels Knowledge of marketing, branding, and project management Experience in utilizing Excel for data/metric collection To succeed in this role, you must be innovative, have good judgement, stay up to date with the latest digital marketing trends, take pride in SJPL’s brand, and maintain a professional and positive can-do attitude even when working under tight deadlines . The Digital Content Marketer will help change lives by boosting awareness of the valuable and essential services and programs the library provides for free to everyone. The candidate must be passionate about libraries and community, a team player with a creative mindset, organized, collaborative, energetic, and open to feedback . Bilingual skills are preferred . Classification Salary Ranges: Public Information Representative I $84,193.20 - $102,451.44 annually for full-time positions. Public Information Representative II $92,929.20 - $112,934.64 annually for full-time positions. This salary amount includes an approximate five percent (5%) ongoing non-pensionable compensation. Actual salary shall be determined by the final candidates’ qualifications and experience. Minimum Qualifications (These qualifications are typically required. An equivalent combination of education and experience sufficient to satisfactorily perform the duties of the job may be substituted.) Public Information Representative I Education and Experience: Bachelor’s degree from an accredited college or university in journalism, communications, advertising, marketing, public relations, public administration, or closely related field. No minimum experience required. Acceptable Substitutions: Additional years of professional experience in public relations, public information, or other related experience may be substituted for education on a year-for-year basis up to two years. Public Information Representative II Education and Experience: Bachelor’s degree from an accredited college or university in journalism, communications, advertising, marketing, public relations, public administration, or closely related field and two years of progressively responsible professional public information, marketing, or public relations experience. No substitution for education. Licensing Requirements Valid California Driver’s License may be required. Other Qualifications Competencies The ideal candidate will possess the following competencies, as demonstrated in past and current employment history. Desirable competencies for this position include: Job Expertise - Demonstrates knowledge of, experience with, or ability to learn applicable professional/technical principles and practices, Citywide and departmental procedures and policies, and federal and state rules and regulations . Multi-Tasking - Demonstrates successful performance under a complex workload, and able to manage multiple projects and responsibilities simultaneously; uses work plans, timelines, milestones, similar tools for carrying out strategies and performing recurring tasks; has experience in handling a wide variety of assignments. Communication Skills - Demonstrates excellent writing skills communicates and listens effectively and responds in a timely , effective, positive and respectful manner; delivers written reports and correspondence that are professionally clear, accurate , complete, current, and well-organized. Customer Service - demonstrates the ability to anticipate customers' needs and deliver services effectively and efficiently in a timely , accurate , respectful and friendly manner. Flexibility - Makes effective decisions and achieves desired results during major changes in responsibilities, work processes, timeframes , performance expectations, organizational culture, or work environment. Project Management - ensures support for projects and implements agency goals and strategic objectives . Problem Solving - approaches a situation or problem by defining the problem or issue; determines the significance of problem(s); collects information; uses logic and intuition to arrive at decisions or solutions to problems that achieve the desired outcome. Initiative - Exhibits resourceful behaviors toward meeting job objectives ; anticipates problems, is proactive, and avoids difficulties by planning ahead ; displays willingness to assume extra responsibility and challenges; pursues continuing education opportunities that promotes job performance. Selection Process You will be prompted to answer the following job-specific questions during the online application process: How many years of experience do you have in digital content marketing or public information? Describe your experience in each area . What type of experience do you have with gathering visuals for digital marketing campaigns, including but not limited to producing and editing long-form and short-form promotional videos? What editing tools do you use and what do you do to make sure you capture the attention of your target audience? Please share your experience in creating a successful strategic digital marketing plan that helped you reach a wider audience and create awareness of a product or service you were promoting. How did your plan influence followers and how did you engage with them? Please describe your experience in account management of multiple digital channels, including social media and email marketing. What is your process in monitoring, measuring analytics, and reporting on social media performance and return of investment (ROI)? In addition to the responses to the job-specific questions, all candidates must submit a portfolio of your original work . The portfolio should include writing samples, a variety of content you have created , including but not limited to social media posts and ads, newsletters, and web . Please upload your portfolio in the “Attachments” section of your application. You must answer all job-specific questions and upload a portfolio to be considered for this vacancy. Only those candidates whose backgrounds best match the position will move to the interview phase of the selection process. If selected for an interview, applicants may be asked to present their digital portfolio with their content work. The application deadline is 11:59 PM on Thursday, September 26, 2024 . Please allow adequate time to complete the application and submit before the deadline or the system may not save your application. If your online application was successfully submitted, you will receive an automatic confirmation email to the email address you provided. IF YOU DONOT RECEIVE THE CONFIRMATION, please email CityCareers@sanjoseca.gov and we will research the status of your application. For any questions about the position please contact Daniel Aholt at Daniel.Aholt@SJLibrary.org . Additional Information: Employment Eligibility: Federal law requires all employees to provide verification of their eligibility to work in this country. Please be informed that the City of San Jose will NOT sponsor, represent or sign any documents related to visa applications/transfers for H1-B or any other type of visa which requires an employer application. Please note that applications are currently not accepted through CalOpps or any other third party job board application system. This recruitment may be used to fill multiple positions in this, or other divisions or departments. If you are interested in employment in this classification, you should apply to ensure you are considered for additional opportunities that may utilize the applicants from this recruitment. Please allow adequate time to complete the application and submit before the deadline or the system may not save your application. If your online application was successfully submitted, you will receive an automatic confirmation email to the email address you provided. IF YOU DO NOT RECEIVE THE CONFIRMATION, please email CityCareers@sanjoseca.gov and we will research the status of your application. The City of San Jose offers a wide range of core health benefits including Medical, Dental, Vision, Employee Assistance Program, Life Insurance, Disability, and Savings Plans. Please visit the City's benefits page for detailed information on coverage, cost, and dependent coverage. For information on the City’s Retirement Plan(pension for full-time employees), please visit the Office of Retirement Services website . You will be able to view information based on different Sworn/Federated job classification. In additional to the benefits above, there is an additional perks site to explore further benefits of working for the City of San Jose like paid leave, educational reimbursements, and holiday pay are specific to the job classification and union membership. Closing Date/Time: 9/26/2024 11:59 PM Pacific
Sep 17, 2024
Full Time
Our diverse and inclusive workforce of more than 7,000 employees play a key role in the success of San José, the heart of the Silicon Valley. All City of San José employees work together as one team to make San José a vibrant, innovative, and desirable place to live and work. Visit here to learn more about our One Team Leadership Values and Expectations, including quality and excellent customer service and here to learn more about San José. About the Department The award-winning San José Public Library (SJPL) consists of more than 600 employees, a 23% bilingual workforce, and has 24 branch libraries across San José, in addition to the Dr. Martin Luther King, Jr. Library, which is the city’s main library jointly operated through a unique partnership with San José State University. SJPL serves a diverse community of roughly one-million residents and currently has nearly 700,000 library members. It annually attracts over 6 million visitors (pre-pandemic) and circulates more than 8 million items per year. Over the past few years, SJPL has cultivated a 21st century library experience dedicated to public service and committed to equity, diversity, and inclusion at the core. In addition to providing library services to the community, SJPL proudly leads two citywide initiatives - the Education and Digital Literacy Strategy and the SJ Access digital equity initiative, which has become the number one provider of free public access to Wi-Fi connectivity, tech device lending, and multi-lingual digital literacy programs and support. SJPL is led by Jill Bourne, City Librarian, who was nationally recognized in 2017 as Library Journal’s “Librarian of the Year.” SJPL enriches lives by fostering lifelong learning and ensuring that every member of the community has access to a vast array of ideas and information. The library department is a place where people do great work and make a difference in our community. To see examples of SJPL’s work and learn more about its impact, visit www.sjpl.org. Join us to make a difference! Position Duties San José Public Library is looking for an experienced Digital Content Marketer (Public Information Representative I/II) to join the Marketing and Communications Unit. This position will be part of the Library’s Public Engagement Division and report directly to the Marketing and Communications Manager. The Digital Content Marketer will be responsible for using a variety of digital tools and channels to generate leads, increase the number of social media followers and newsletter subscribers , handle paid media, and build brand awareness . The P ublic I nformation R epresentative I/II will oversee the team’s social media platforms, e lectronic n ewsletter, write blogs, develop visual storytelling content, work closely with the Library’s Web Team, and lead the development of strategic content marketing plans to support a variety of targeted campaigns , programs, collections, special events , and initiatives. As a Digital Content Marketer, you will also integrate paid media to better reach library patrons and community members, plus work cross-functionally with other teams to lead the creative development and promotion of several programs and campaigns. Th is position will assist in establishing and maintaining effective working relationships with key stakeholders, partners, influencers, and internal staff. The ideal candidate will have excellent writing skills; experience in content creation, working with social media management tools, analyzing metrics and user behavior , project planning, and using tools such as Adobe InDesign and Canva for graphic design . Additional responsibilities and skills include but are not limited to: Understand how to properly use and manage Meta Business (Facebook and Instagram), X, LinkedIn, Nextdoor , and YouTube Possess great English writing skills, review and edit a variety of written communication Experience with email marketing and segmentation Experience with influencer marketing Creating dynamic content Experience with p hotography and photoshop Experience with videography , including producing and editing, storyboarding, audio and l ighting Analyze social media analytics Develop and execute digital strategies to improve performance across all digital channels Knowledge of marketing, branding, and project management Experience in utilizing Excel for data/metric collection To succeed in this role, you must be innovative, have good judgement, stay up to date with the latest digital marketing trends, take pride in SJPL’s brand, and maintain a professional and positive can-do attitude even when working under tight deadlines . The Digital Content Marketer will help change lives by boosting awareness of the valuable and essential services and programs the library provides for free to everyone. The candidate must be passionate about libraries and community, a team player with a creative mindset, organized, collaborative, energetic, and open to feedback . Bilingual skills are preferred . Classification Salary Ranges: Public Information Representative I $84,193.20 - $102,451.44 annually for full-time positions. Public Information Representative II $92,929.20 - $112,934.64 annually for full-time positions. This salary amount includes an approximate five percent (5%) ongoing non-pensionable compensation. Actual salary shall be determined by the final candidates’ qualifications and experience. Minimum Qualifications (These qualifications are typically required. An equivalent combination of education and experience sufficient to satisfactorily perform the duties of the job may be substituted.) Public Information Representative I Education and Experience: Bachelor’s degree from an accredited college or university in journalism, communications, advertising, marketing, public relations, public administration, or closely related field. No minimum experience required. Acceptable Substitutions: Additional years of professional experience in public relations, public information, or other related experience may be substituted for education on a year-for-year basis up to two years. Public Information Representative II Education and Experience: Bachelor’s degree from an accredited college or university in journalism, communications, advertising, marketing, public relations, public administration, or closely related field and two years of progressively responsible professional public information, marketing, or public relations experience. No substitution for education. Licensing Requirements Valid California Driver’s License may be required. Other Qualifications Competencies The ideal candidate will possess the following competencies, as demonstrated in past and current employment history. Desirable competencies for this position include: Job Expertise - Demonstrates knowledge of, experience with, or ability to learn applicable professional/technical principles and practices, Citywide and departmental procedures and policies, and federal and state rules and regulations . Multi-Tasking - Demonstrates successful performance under a complex workload, and able to manage multiple projects and responsibilities simultaneously; uses work plans, timelines, milestones, similar tools for carrying out strategies and performing recurring tasks; has experience in handling a wide variety of assignments. Communication Skills - Demonstrates excellent writing skills communicates and listens effectively and responds in a timely , effective, positive and respectful manner; delivers written reports and correspondence that are professionally clear, accurate , complete, current, and well-organized. Customer Service - demonstrates the ability to anticipate customers' needs and deliver services effectively and efficiently in a timely , accurate , respectful and friendly manner. Flexibility - Makes effective decisions and achieves desired results during major changes in responsibilities, work processes, timeframes , performance expectations, organizational culture, or work environment. Project Management - ensures support for projects and implements agency goals and strategic objectives . Problem Solving - approaches a situation or problem by defining the problem or issue; determines the significance of problem(s); collects information; uses logic and intuition to arrive at decisions or solutions to problems that achieve the desired outcome. Initiative - Exhibits resourceful behaviors toward meeting job objectives ; anticipates problems, is proactive, and avoids difficulties by planning ahead ; displays willingness to assume extra responsibility and challenges; pursues continuing education opportunities that promotes job performance. Selection Process You will be prompted to answer the following job-specific questions during the online application process: How many years of experience do you have in digital content marketing or public information? Describe your experience in each area . What type of experience do you have with gathering visuals for digital marketing campaigns, including but not limited to producing and editing long-form and short-form promotional videos? What editing tools do you use and what do you do to make sure you capture the attention of your target audience? Please share your experience in creating a successful strategic digital marketing plan that helped you reach a wider audience and create awareness of a product or service you were promoting. How did your plan influence followers and how did you engage with them? Please describe your experience in account management of multiple digital channels, including social media and email marketing. What is your process in monitoring, measuring analytics, and reporting on social media performance and return of investment (ROI)? In addition to the responses to the job-specific questions, all candidates must submit a portfolio of your original work . The portfolio should include writing samples, a variety of content you have created , including but not limited to social media posts and ads, newsletters, and web . Please upload your portfolio in the “Attachments” section of your application. You must answer all job-specific questions and upload a portfolio to be considered for this vacancy. Only those candidates whose backgrounds best match the position will move to the interview phase of the selection process. If selected for an interview, applicants may be asked to present their digital portfolio with their content work. The application deadline is 11:59 PM on Thursday, September 26, 2024 . Please allow adequate time to complete the application and submit before the deadline or the system may not save your application. If your online application was successfully submitted, you will receive an automatic confirmation email to the email address you provided. IF YOU DONOT RECEIVE THE CONFIRMATION, please email CityCareers@sanjoseca.gov and we will research the status of your application. For any questions about the position please contact Daniel Aholt at Daniel.Aholt@SJLibrary.org . Additional Information: Employment Eligibility: Federal law requires all employees to provide verification of their eligibility to work in this country. Please be informed that the City of San Jose will NOT sponsor, represent or sign any documents related to visa applications/transfers for H1-B or any other type of visa which requires an employer application. Please note that applications are currently not accepted through CalOpps or any other third party job board application system. This recruitment may be used to fill multiple positions in this, or other divisions or departments. If you are interested in employment in this classification, you should apply to ensure you are considered for additional opportunities that may utilize the applicants from this recruitment. Please allow adequate time to complete the application and submit before the deadline or the system may not save your application. If your online application was successfully submitted, you will receive an automatic confirmation email to the email address you provided. IF YOU DO NOT RECEIVE THE CONFIRMATION, please email CityCareers@sanjoseca.gov and we will research the status of your application. The City of San Jose offers a wide range of core health benefits including Medical, Dental, Vision, Employee Assistance Program, Life Insurance, Disability, and Savings Plans. Please visit the City's benefits page for detailed information on coverage, cost, and dependent coverage. For information on the City’s Retirement Plan(pension for full-time employees), please visit the Office of Retirement Services website . You will be able to view information based on different Sworn/Federated job classification. In additional to the benefits above, there is an additional perks site to explore further benefits of working for the City of San Jose like paid leave, educational reimbursements, and holiday pay are specific to the job classification and union membership. Closing Date/Time: 9/26/2024 11:59 PM Pacific
California State University, San Bernardino (CSUSB)
5500 University Parkway, San Bernardino, CA 92407, USA
Job Summary: The Associate Director of Digital Brand Strategy is pivotal in enhancing CSUSB's digital presence, ensuring content aligns with the brand identity and advances strategic goals. Operating under the Associate Vice President of Strategic Communication’s general direction, this role provides daily leadership for creative content strategies within the Office of Strategic Communication (OSC). Collaborating closely with the full OSC team, the primary focus is conceiving and overseeing high-quality digital content across various platforms in line with CSUSB's communication strategies. From managing impactful digital content to driving creative branding initiatives, this role maintains high standards of creativity, strategic alignment, and innovation. It also supervises a team of digital media and content creators, necessitating an understanding of digital brand strategy and storytelling fundamentals. Responsibilities include, but are not limited to: Team Leadership and Supervision: Manage and monitor daily work operations and actively provide assistance or direction to staff as necessary. Manage and supervise the digital Office of Strategic Communication (OSC) staff to turn strategy and insights into visuals and campaigns that support identified OSC goals and objectives. Cultivate collaboration, mutual understanding and teamwork to ensure team members are aligned with office goals and objectives and support strategic initiatives. Direct creative briefings/brainstorming to ensure projects conform to CSUSB approved branding and editorial style guidelines. Administer the entire digital asset life cycle, from ideation through post-production, to distribution and archiving. Supervise the development and maintenance of asset metadata models incorporating industry standard and our unique requirements. Strategy Development: In collaboration with the Director of Strategic Communication & Brand Management, define and refine the CSUSB's digital brand, content, and storytelling strategies to create a unified and compelling digital narrative that resonates with our target audience(s) and reinforces CSUSB’s brand identity. Identify target audiences, market positioning, and key content themes and brand messages. Analyze industry trends and competitor content strategies to inform decision making. Manage the development of comprehensive digital strategies to craft and repurpose key CSUSB branding and positioning messages, reaching all identified internal and external stakeholders through CSUSB media channels. Stay updated on industry trends, emerging technologies, and best practices in digital marketing and branding. Recommend and implement innovative strategies to assist the Director to remain at the forefront in the digital landscape. Stay immersed in CSUSB’s digital environment to gain a thorough understanding of internal and external departmental needs. Content Creation Management: Strategically manage an editorial calendar to ensure a consistent flow of content across available channels, such as CSUSB’s homepage, news site, social media accounts and email marketing. Supervise the creation of high-quality digital branded content, including graphics, videos, written content, and interactive media, ensuring it is engaging, relevant and aligns with the brand's messaging and objectives. Manage SEO efforts to improve the brand's visibility and reach. Ensure that all digital content and campaigns adhere to CSUSB brand and editorial standards across all digital touchpoints. Stay current on best practices for digital content production and marketing in higher education. Analyze monthly reports and yearly KPIs for digital initiatives to make data-informed assessments of content effectiveness and refine content strategy changes as needed to meet short- and long-term goals and objectives. Social Media Management: Develop and manage a social media strategy that supports CSUSB strategic initiatives and brand goals. Monitor and analyze social media metrics and engagement to make data-driven decisions to optimize content and improve audience engagement. Monitor and analyze content performance metrics, including website traffic, engagement rates and conversion rates. Manage and optimize digital advertising campaigns, including social media advertising, pay-per-click (PPC) and display advertising. Prepare for and respond to digital crises or reputation management issues that may arise online. Client Services and Collaboration: Foster a culture of collaboration with internal campus partners to identify digital storytelling content. Provide excellent client service and support as it relates to digital content. Serve as a key contact and consult with clients on various digital communications projects. Attend CSUSB committees/meetings as needed to build censuses and provide support for developing messaging strategies. Contribute to the Universities vision of being the Academic leader in customer service through quality, commitment, courtesy and teamwork. Other duties as assigned. Minimum Qualifications: Required Education and Experience Bachelor’s degree in mass communications, marketing, journalism, public relations or related field. 2-5 years of professional and supervisory experience. Required Qualifications Must be a strong team leader and presenter who can also dive in and execute work with the team as needed. 5 years of experience in social media and digital content marketing. Juggle and elevate a high volume of branding and campaigns at one time. Must be able to bring innovation and strategy to the company’s digital and creative approach. Understand the fundamentals of digital channels and their technical aspects. Collaborative professional approach: the ability to develop action plans inclusively using data-driven information to achieve effective consensus-driven strategies and tactics. Marketing and Communications acumen: the ability to lead the discussion of best practices in all forms of the discipline including branding, digital advertising, and digital media. Strategic thinking and sense of urgency; seeks out opportunities with key staff members to anticipate marketing and communications needs and prepare recommendations. Understand tools available internally and externally to devise solutions that are flexible for CSUSB’s use that ensure department goals and objectives are reached. Exceptional written, oral, interpersonal, and presentation skills and the ability to effectively interact with all diverse constituent bodies of the school as an ambassador. Working knowledge of the Microsoft Office suite and the division’s established project management software tool. Excellent project and process management skills. Excellent client consultation, interpersonal, negotiation and teambuilding skills. Demonstrated success in a team-oriented working environment. Ability to elicit cooperation from a wide variety of sources, including upper management, clients, and other departments. Ability to learn, understand and apply new technologies. Ability to effectively prioritize and execute tasks. Ability to understand and follow complex written and verbal instructions. Ability to work well with clients with a wide range of technical skills and disposition. Ability to work with individuals from diverse backgrounds. Be able to understand, appreciate, and articulate the mission and vision of the University. Ability to balance multiple projects and work effectively under tight deadlines with attention to detail. Must be a creative problem-solver. Must be able to maintain a friendly attitude during challenging conditions. Must be able and willing to take direction. Ability to produce in a fast-paced work environment. Be willing to take advantage of professional development learning opportunities. Be a self-starter completing assignments with minimal supervision. Ability to work evenings and weekends as directed. Ability to maintain appearance and conduct suitable for working in a professional setting. Ability to travel nationally as required. Ability to work long periods of time at a computer with or without accommodation or on an all-day event coverage such as commencement. Preferred Qualifications Passion for California State University, San Bernardino Working knowledge of university organizational policies, rules, regulations, procurement, purchasing. Experience in a higher education development or marketing setting is preferred Conceptual thinker whose experience spans all aspects of the design process. Compensation and Benefits: Anticipated Hiring Range: $8,750 - $9,166 per month Classification Salary Range: $3,938 - $11,703 per month The salary offered will take into account internal equity and experience among other factors. The CSU system provides a comprehensive benefit package that includes medical, dental and vision plans, membership in the California Public Employees Retirement System (CalPERS), sick and vacation time, and 15 paid holidays a year. Eligible employees are also able to participate in the fee waiver education program. A summary of benefit information can be found here . Position Information: Work status: Full-time/Exempt/At-Will Academic year schedule: Monday through Friday (8:00 am - 5:00 pm), some evenings/weekends. Summer schedule: Monday through Thursday (7:00 am - 5:30 pm), some evenings/weekends. This is a full-time management (MPP) position. MPP employees serve at the pleasure of the campus President. MPPs do not serve a probationary period and never receive permanent status. This position is a "designated position" in the California State University's Conflict of Interest Code. The scope of responsibilities for this position includes making or participating in decisions that may have a material financial benefit to the incumbent. Therefore, the individual holding this position is required to file an initial Conflict of Interest: Statement of Economic Interests ("Form 700") within thirty (30 days) from the date of hire and on an annual basis. In addition, the individual holding this position must complete the required conflict of interest training within thirty (30) days of their appointment and at least once during each consecutive period of two calendar years following the appointment, subject to the Fair Political Practices Commission regulations. MPP: First considerations will be given to candidates who apply by Thursday, June 27, 2024 and will continue until the position is filled; however, the position may close when an adequate number of qualified applications are received. As of January 1, 2022, the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California. California State University, San Bernardino in not a sponsoring agency for staff or management positions (i.e. H1-B Visas). Conditions of Employment Background Check Satisfactory completion of a background check (including a criminal records check) is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position. Drivers License Check Possession of a valid Driver's License is required. Employees in this position will be enrolled in the Department of Motor Vehicles (DMV) Government Employer Pull Notice Program which confirms possession of a valid driver's license and reflects driving record. Mandated Reporter The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. Campus Security Authority This position is designated as a Campus Security Authority (CSA) position under the federal Jeanne Cleary Disclosure of Campus Security Policy and Campus Crime Statistics Act. CSAs are responsible for reporting allegations of Clery Act Crimes reported to them or that they witness. CSA training is required. I-9 CSUSB hires only individuals lawfully authorized to work in the United States. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. See Form I-9 Acceptable Documents at https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents . Statement of Commitment to Diversity In our commitment to the furthering of knowledge and fulfilling our educational mission, California State University, San Bernardino seeks a campus climate that welcomes, celebrates, and promotes respect for the entire variety of human experience. We welcome people from all backgrounds, and we seek to include knowledge and values from many cultures in the curriculum and extra-curricular life of the campus community. We will create, promote, and maintain activities and programs that further our understanding of individual and group diversity. We will also develop and communicate policies and promote values that discourage intolerance and discrimination. California State University, San Bernardino is proud to be an Affirmative Action/Equal Opportunity Employer. We recruit, hire, train, and administer all personnel actions without regard to race, ethnicity, religion, color, caste, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, socioeconomic status, genetic information, medical condition, disability, marital status, protected military or veteran status, or any other status protected by applicable law. This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking. This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter. (Executive Order 1096) For more information about Diversity & Inclusion at CSUSB, please visit https://www.csusb.edu/human-resources/diversity-inclusion Closing Statement: Reasonable Accommodation We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact CSUSB Benefits at benefits@csusb.edu. Smoking CSUSB is a smoke and tobacco-free campus. See policy at https://calstate.policystat.com/policy/6591951/latest/ . Clery Act In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), the Cal State San Bernardino Annual Security and Fire Safety Report is available at: https://www.csusb.edu/clery-act Advertised: Jun 13 2024 Pacific Daylight Time Applications close: Closing Date/Time:
Jul 14, 2024
Job Summary: The Associate Director of Digital Brand Strategy is pivotal in enhancing CSUSB's digital presence, ensuring content aligns with the brand identity and advances strategic goals. Operating under the Associate Vice President of Strategic Communication’s general direction, this role provides daily leadership for creative content strategies within the Office of Strategic Communication (OSC). Collaborating closely with the full OSC team, the primary focus is conceiving and overseeing high-quality digital content across various platforms in line with CSUSB's communication strategies. From managing impactful digital content to driving creative branding initiatives, this role maintains high standards of creativity, strategic alignment, and innovation. It also supervises a team of digital media and content creators, necessitating an understanding of digital brand strategy and storytelling fundamentals. Responsibilities include, but are not limited to: Team Leadership and Supervision: Manage and monitor daily work operations and actively provide assistance or direction to staff as necessary. Manage and supervise the digital Office of Strategic Communication (OSC) staff to turn strategy and insights into visuals and campaigns that support identified OSC goals and objectives. Cultivate collaboration, mutual understanding and teamwork to ensure team members are aligned with office goals and objectives and support strategic initiatives. Direct creative briefings/brainstorming to ensure projects conform to CSUSB approved branding and editorial style guidelines. Administer the entire digital asset life cycle, from ideation through post-production, to distribution and archiving. Supervise the development and maintenance of asset metadata models incorporating industry standard and our unique requirements. Strategy Development: In collaboration with the Director of Strategic Communication & Brand Management, define and refine the CSUSB's digital brand, content, and storytelling strategies to create a unified and compelling digital narrative that resonates with our target audience(s) and reinforces CSUSB’s brand identity. Identify target audiences, market positioning, and key content themes and brand messages. Analyze industry trends and competitor content strategies to inform decision making. Manage the development of comprehensive digital strategies to craft and repurpose key CSUSB branding and positioning messages, reaching all identified internal and external stakeholders through CSUSB media channels. Stay updated on industry trends, emerging technologies, and best practices in digital marketing and branding. Recommend and implement innovative strategies to assist the Director to remain at the forefront in the digital landscape. Stay immersed in CSUSB’s digital environment to gain a thorough understanding of internal and external departmental needs. Content Creation Management: Strategically manage an editorial calendar to ensure a consistent flow of content across available channels, such as CSUSB’s homepage, news site, social media accounts and email marketing. Supervise the creation of high-quality digital branded content, including graphics, videos, written content, and interactive media, ensuring it is engaging, relevant and aligns with the brand's messaging and objectives. Manage SEO efforts to improve the brand's visibility and reach. Ensure that all digital content and campaigns adhere to CSUSB brand and editorial standards across all digital touchpoints. Stay current on best practices for digital content production and marketing in higher education. Analyze monthly reports and yearly KPIs for digital initiatives to make data-informed assessments of content effectiveness and refine content strategy changes as needed to meet short- and long-term goals and objectives. Social Media Management: Develop and manage a social media strategy that supports CSUSB strategic initiatives and brand goals. Monitor and analyze social media metrics and engagement to make data-driven decisions to optimize content and improve audience engagement. Monitor and analyze content performance metrics, including website traffic, engagement rates and conversion rates. Manage and optimize digital advertising campaigns, including social media advertising, pay-per-click (PPC) and display advertising. Prepare for and respond to digital crises or reputation management issues that may arise online. Client Services and Collaboration: Foster a culture of collaboration with internal campus partners to identify digital storytelling content. Provide excellent client service and support as it relates to digital content. Serve as a key contact and consult with clients on various digital communications projects. Attend CSUSB committees/meetings as needed to build censuses and provide support for developing messaging strategies. Contribute to the Universities vision of being the Academic leader in customer service through quality, commitment, courtesy and teamwork. Other duties as assigned. Minimum Qualifications: Required Education and Experience Bachelor’s degree in mass communications, marketing, journalism, public relations or related field. 2-5 years of professional and supervisory experience. Required Qualifications Must be a strong team leader and presenter who can also dive in and execute work with the team as needed. 5 years of experience in social media and digital content marketing. Juggle and elevate a high volume of branding and campaigns at one time. Must be able to bring innovation and strategy to the company’s digital and creative approach. Understand the fundamentals of digital channels and their technical aspects. Collaborative professional approach: the ability to develop action plans inclusively using data-driven information to achieve effective consensus-driven strategies and tactics. Marketing and Communications acumen: the ability to lead the discussion of best practices in all forms of the discipline including branding, digital advertising, and digital media. Strategic thinking and sense of urgency; seeks out opportunities with key staff members to anticipate marketing and communications needs and prepare recommendations. Understand tools available internally and externally to devise solutions that are flexible for CSUSB’s use that ensure department goals and objectives are reached. Exceptional written, oral, interpersonal, and presentation skills and the ability to effectively interact with all diverse constituent bodies of the school as an ambassador. Working knowledge of the Microsoft Office suite and the division’s established project management software tool. Excellent project and process management skills. Excellent client consultation, interpersonal, negotiation and teambuilding skills. Demonstrated success in a team-oriented working environment. Ability to elicit cooperation from a wide variety of sources, including upper management, clients, and other departments. Ability to learn, understand and apply new technologies. Ability to effectively prioritize and execute tasks. Ability to understand and follow complex written and verbal instructions. Ability to work well with clients with a wide range of technical skills and disposition. Ability to work with individuals from diverse backgrounds. Be able to understand, appreciate, and articulate the mission and vision of the University. Ability to balance multiple projects and work effectively under tight deadlines with attention to detail. Must be a creative problem-solver. Must be able to maintain a friendly attitude during challenging conditions. Must be able and willing to take direction. Ability to produce in a fast-paced work environment. Be willing to take advantage of professional development learning opportunities. Be a self-starter completing assignments with minimal supervision. Ability to work evenings and weekends as directed. Ability to maintain appearance and conduct suitable for working in a professional setting. Ability to travel nationally as required. Ability to work long periods of time at a computer with or without accommodation or on an all-day event coverage such as commencement. Preferred Qualifications Passion for California State University, San Bernardino Working knowledge of university organizational policies, rules, regulations, procurement, purchasing. Experience in a higher education development or marketing setting is preferred Conceptual thinker whose experience spans all aspects of the design process. Compensation and Benefits: Anticipated Hiring Range: $8,750 - $9,166 per month Classification Salary Range: $3,938 - $11,703 per month The salary offered will take into account internal equity and experience among other factors. The CSU system provides a comprehensive benefit package that includes medical, dental and vision plans, membership in the California Public Employees Retirement System (CalPERS), sick and vacation time, and 15 paid holidays a year. Eligible employees are also able to participate in the fee waiver education program. A summary of benefit information can be found here . Position Information: Work status: Full-time/Exempt/At-Will Academic year schedule: Monday through Friday (8:00 am - 5:00 pm), some evenings/weekends. Summer schedule: Monday through Thursday (7:00 am - 5:30 pm), some evenings/weekends. This is a full-time management (MPP) position. MPP employees serve at the pleasure of the campus President. MPPs do not serve a probationary period and never receive permanent status. This position is a "designated position" in the California State University's Conflict of Interest Code. The scope of responsibilities for this position includes making or participating in decisions that may have a material financial benefit to the incumbent. Therefore, the individual holding this position is required to file an initial Conflict of Interest: Statement of Economic Interests ("Form 700") within thirty (30 days) from the date of hire and on an annual basis. In addition, the individual holding this position must complete the required conflict of interest training within thirty (30) days of their appointment and at least once during each consecutive period of two calendar years following the appointment, subject to the Fair Political Practices Commission regulations. MPP: First considerations will be given to candidates who apply by Thursday, June 27, 2024 and will continue until the position is filled; however, the position may close when an adequate number of qualified applications are received. As of January 1, 2022, the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California. California State University, San Bernardino in not a sponsoring agency for staff or management positions (i.e. H1-B Visas). Conditions of Employment Background Check Satisfactory completion of a background check (including a criminal records check) is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position. Drivers License Check Possession of a valid Driver's License is required. Employees in this position will be enrolled in the Department of Motor Vehicles (DMV) Government Employer Pull Notice Program which confirms possession of a valid driver's license and reflects driving record. Mandated Reporter The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. Campus Security Authority This position is designated as a Campus Security Authority (CSA) position under the federal Jeanne Cleary Disclosure of Campus Security Policy and Campus Crime Statistics Act. CSAs are responsible for reporting allegations of Clery Act Crimes reported to them or that they witness. CSA training is required. I-9 CSUSB hires only individuals lawfully authorized to work in the United States. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. See Form I-9 Acceptable Documents at https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents . Statement of Commitment to Diversity In our commitment to the furthering of knowledge and fulfilling our educational mission, California State University, San Bernardino seeks a campus climate that welcomes, celebrates, and promotes respect for the entire variety of human experience. We welcome people from all backgrounds, and we seek to include knowledge and values from many cultures in the curriculum and extra-curricular life of the campus community. We will create, promote, and maintain activities and programs that further our understanding of individual and group diversity. We will also develop and communicate policies and promote values that discourage intolerance and discrimination. California State University, San Bernardino is proud to be an Affirmative Action/Equal Opportunity Employer. We recruit, hire, train, and administer all personnel actions without regard to race, ethnicity, religion, color, caste, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, socioeconomic status, genetic information, medical condition, disability, marital status, protected military or veteran status, or any other status protected by applicable law. This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking. This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter. (Executive Order 1096) For more information about Diversity & Inclusion at CSUSB, please visit https://www.csusb.edu/human-resources/diversity-inclusion Closing Statement: Reasonable Accommodation We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact CSUSB Benefits at benefits@csusb.edu. Smoking CSUSB is a smoke and tobacco-free campus. See policy at https://calstate.policystat.com/policy/6591951/latest/ . Clery Act In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), the Cal State San Bernardino Annual Security and Fire Safety Report is available at: https://www.csusb.edu/clery-act Advertised: Jun 13 2024 Pacific Daylight Time Applications close: Closing Date/Time:
California State Polytechnic University Pomona
3801 West Temple Avenue, Pomona, CA 91768, USA
Type of Appointment: Full-time, Management Personnel Plan (MPP II) Anticipated Salary Range: $111,000 - $116,520 annually; Commensurate with qualifications and experience Benefits Include: (15) Paid Holidays, (24) Vacation Days, Comprehensive Benefits Package Recruitment Closing Date: Open Until Filled First Application Review: July 1, 2024 THE DEPARTMENT: The Department of Strategic Communications (StratComm), in the Office of the President, is Cal Poly Pomona’s central communications office responsible for driving clear, consistent and coordinated brand storytelling. StratComm’s team informs, engages and inspires internal and external audiences to join Cal Poly Pomona in transforming lives through student success. StratComm’s portfolio of responsibilities includes media relations, reputation management, crisis communications, branding, marketing, digital and social media, visual and written storytelling across multiple platforms, executive and internal communications, advancement communications, and graphic design and standards. DUTIES AND RESPONSIBILITIES: MEDIA RELATIONS Advance the university’s reputation by promoting university leadership in higher ed, university achievements and newsworthy activities to local, regional, national and higher education media. Manages responses to incoming media queries that involve sensitive issues and PRA requests concerning campus operations, activities and other matters that require counsel from senior leadership. Serves as the team lead for media relations projects that require involvement of multiple departments or senior leadership input. Serve as the primary contact for professional and student media, utilize traditional and non-traditional processes to build and maintain positive, constructive relationships. Monitor and respond to active media inquiries through to completion. Draft and distribute news releases and high-value story pitches. When needed, draft talking points, statements and other media materials and gather qualitative and quantitative data and media assets. Coordinate with reporters and university spokespeople ensuring the reporter is connected with the best campus spokesperson or source. Serve as the primary university spokesperson. When more senior spokespeople are needed, collaborate with the Chief Communications Officer to identify those individuals. Work with leaders and communicators across campus to ensure that the best stories from their areas are promoted by StratComm, and when appropriate, to the media. Develop editorial/promotional calendar to identify and leverage proactive pitching opportunities throughout the year. Collaborate with university leaders, faculty, staff and students to identify experts and other sources for interviews. Collaborate with other campus leaders as needed on proactive messaging and media relations advancing strategic goals and projects Collaborate with StratComm colleagues across all squads to coordinate and optimize media outreach efforts. Coordinate the calendaring, editing, and submission of opinion columns provided to news organizations. Meet/guide reporters and accompanying crews upon arrival on campus. Regularly update leaders in StratComm and across the university on need-to-know media inquiries and the status of inquiries still in process. CRISIS AND ISSUES MANAGEMENT Participate in the Crisis Communications group in StratComm to inform, develop and refine the emergency communications plan for the university. Serve as the Assistant Public Information Officer (PIO) for Media Relations, which involves working directly with media, being the university spokesperson and/or going on-scene for media relations. Serve as back-up PIO in the Emergency Operations Center. Receive, fact-find and research sensitive issues emerging from or confronting the institution. Serve as a media and strategic advisor to university leadership and faculty experts on sensitive topics and in circumstances that could potentially put the university in a negative light. Ensure that sensitive and strategic content on such matters is shared only with the appropriate and authorized individuals within the university, the CSU and externally. Draft issue-specific talking points and statements. During major emergency events, report to campus to fulfill appropriate communications related operations in concert with other staff positions in the department. MANAGEMENT AND LEADERSHIP Serve as the lead of the Media Relations squad and HEERA manager of its members, including the Media Relations Specialist (PACS II) including training on department processes and media relations protocols, assigning tasks and projects, and ensuring their successful completion, conducting periodic and annual performance reviews. Reporting to the Chief Communications Officer, work with University Leadership on sensitive issues and crisis communications talking points, media statements and media interviews. Serve as a member of the StratComm leadership team, helping to shape the strategy, operations, culture and effectiveness of the department. Serve as primary department lead to the Strategic Communications and Public Affairs team at the Chancellor's Office. EXPERTS' PROMOTION AND TRAINING Maintain online resources for the news media, such as the Experts Guide and fact sheets. Regularly grow and update the Experts Guide website with faculty and staff experts who are trained to be effective sources and spokespeople. Counsel and train experts, university leaders and other interviewees in advance of interviews. In some cases, participate and/or sit in on the media interview to provide assistance and ensure accuracy of information provided. CONTENT DEVELOPMENT Write news releases and stories for campus publications as needed. Curate and promote university rankings. Advocate for connecting content decisions to the brand storytelling themes adopted by the university as well other strategic institutional interests. Counsel and assist team members on trending issues and content development that will be attractive to the news media. MEDIA SYSTEMS, EVALUATION AND REPORTING Oversee the monitoring, evaluation, reporting and promotion of media relations results, including regular media reports (at least annually), recaps of coverage for major news events, production of the bi-weekly CPP In the News email, use in other university channels (web, social, magazines, newsletters) and submission to News of the CSU. Maintain local, national and international media lists and update, in partnership with the chosen vendor, all lists on a 6-month rotation. Regularly monitor news coverage sentiment; consult with the Chief Communications Officer on message amplification demands, additional placement opportunities and necessary corrections. QUALIFICATIONS: A bachelor's degree in journalism, public relations, communications, English, or related field. California Driver’s License Five ore more years of experience in media relations or as a media specialist. Comprehensive and in-depth knowledge of communication, public affairs, media and media relations, and/or marketing theories and concepts in order to develop and execute communications strategies and plans to promote and position the university. Expert knowledge of university communication objectives and ability to translate them into effective communication and media campaigns. Ability to understand issues from a broad, strategic perspective. Thorough knowledge of applicable copyright and other laws pertaining to publications and the news media. Ability to effectively manage media relations and apply effective media strategies and techniques. Demonstrated ability to market story concepts to university officials and media outlets. Comprehensive knowledge of marketing and research techniques and methods. Ability to use market research to enhance the impact of communication strategies and campaigns. Working knowledge of appropriate use of statistical techniques. Expert networking and interpersonal skills including strong consultative and persuasive skills to work with internal and external constituents and the media. Expert writing and editorial skills. Demonstrated organizational skills. Experience providing management, direction and/or supervision to full-time staff PREFERRED EXPERIENCE: Ten or more years of experience in media relations or as a media specialist. Master’s degree or the equivalent from an accredited college or university in English, journalism, public relations, communications or a related field. Professional experience in higher education communications, preferably media relations Work experience as a reporter, editor or similar in a media organization Work experience in an agency providing public relations or communications services to clients Three or more years' experience providing management, direction Equity, Diversity, and Inclusion At Cal Poly Pomona, we are committed to the urgent and ongoing work of creating and sustaining an inclusive campus where all students, faculty, and staff are welcomed, respected and can flourish to achieve their dreams of success. We believe diversity strengthens community. Cal Poly Pomona proudly holds designations as both a Hispanic-Serving Institution (HSI) and an Asian American and Native American Pacific Islander-Serving Institution (AANAPISI). In 2022, the campus launched the Black Thriving Initiative recognizing that Cal Poly Pomona’s future as a university must be linked to the success of its Black community. More information about our campus initiatives can be found on the Office of Inclusive Excellence’s website . Out of State Work The California State University (CSU) system is a network of twenty-three public universities providing access to a quality education through the support of California taxpayers. Part of CSU’s mission is to prepare educated, responsible individuals to contribute to California’s schools, economy, culture, and future. As an agency of the State of California, the CSU’s business operations almost exclusively reside within California. The CSU Out-of-State Employment Policy prohibits hiring employees to perform CSU-related work outside California. For more information, go to https://calstate.policystat.com/policy/10899725/latest/ . Background Check Cal Poly Pomona will make a conditional offer of employment to final job candidates, pending the satisfactory completion of a background check (including a criminal records check). The conditional offer of employment may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. In determining the suitability of the candidate for the position, Cal Poly Pomona will give an individualized assessment to any information that the applicant submits for consideration regarding the criminal conviction history such as the nature, gravity and recency of the conviction, the candidate’s conduct, performance or rehabilitation efforts since the conviction and the nature of the job applied for. For more information, go to https://calstate.policystat.com/policy/13813878/latest/ . Employment Eligibility Verification Cal Poly Pomona hires only individuals lawfully authorized to work in the United States. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. For more information, go to https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents . Conflict of Interest This position is a “designated position” in the California State University’s Conflict of Interest Code. The successful candidate accepting this position is required to file financial interest disclosure forms subject to state regulations. For more information, go to https://www.cpp.edu/eoda-hr/departments/hrpar/coi.shtml . Outside Employment Disclosure Executive and Management Plan Personnel employees must disclose all current outside employment at the time of hire as a precondition of hire and at the following times after hire: annually in July, within 30 days of accepting outside employment, and upon their manager’s request. For more information, go to https://www.cpp.edu/eoda-hr/departments/hrpar/outside-employment-disclosure.shtml . Child Abuse/Neglect Reporting Act (CANRA) The person holding this position is considered a “mandated reporter” under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. See policy at https://calstate.policystat.com/v2/policy/10927154/latest/ . Security & Fire Safety In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), Cal Poly Pomona’s Annual Security Report and Annual Fire Safety Report are available for viewing at: https://www.cpp.edu/pdfs/annual_security_report.pdf and https://www.cpp.edu/housing/documents/fire_safety_report.pdf. Pay Transparency Nondiscrimination As a federal contractor, Cal Poly Pomona will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. For more information, see the Pay Transparency Nondiscrimination Provision poster . Reasonable Accommodation We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact the ADA Coordinator by email at ADACoordinator@cpp.edu . For more information, go to Employment Notices . Equal Employment Opportunity Cal Poly Pomona is an Equal Opportunity Employer, committed to promoting an inclusive and diverse workforce. The university subscribes to all state and federal regulations that prohibit discrimination based on race, color, religion, national origin, sex, gender identity/gender expression, sexual orientation, marital status, pregnancy, age, disability, genetic information, medical condition, and veteran or military status. We engage the talents of all qualified workers, regardless of their background. More information is available at Equal Employment Opportunity statement . Other Notices For other important employment notices, we invite you to visit Cal Poly Pomona’s Employment Notices web page. Advertised: Jun 17 2024 Pacific Daylight Time Applications close: Closing Date/Time:
Jul 14, 2024
Type of Appointment: Full-time, Management Personnel Plan (MPP II) Anticipated Salary Range: $111,000 - $116,520 annually; Commensurate with qualifications and experience Benefits Include: (15) Paid Holidays, (24) Vacation Days, Comprehensive Benefits Package Recruitment Closing Date: Open Until Filled First Application Review: July 1, 2024 THE DEPARTMENT: The Department of Strategic Communications (StratComm), in the Office of the President, is Cal Poly Pomona’s central communications office responsible for driving clear, consistent and coordinated brand storytelling. StratComm’s team informs, engages and inspires internal and external audiences to join Cal Poly Pomona in transforming lives through student success. StratComm’s portfolio of responsibilities includes media relations, reputation management, crisis communications, branding, marketing, digital and social media, visual and written storytelling across multiple platforms, executive and internal communications, advancement communications, and graphic design and standards. DUTIES AND RESPONSIBILITIES: MEDIA RELATIONS Advance the university’s reputation by promoting university leadership in higher ed, university achievements and newsworthy activities to local, regional, national and higher education media. Manages responses to incoming media queries that involve sensitive issues and PRA requests concerning campus operations, activities and other matters that require counsel from senior leadership. Serves as the team lead for media relations projects that require involvement of multiple departments or senior leadership input. Serve as the primary contact for professional and student media, utilize traditional and non-traditional processes to build and maintain positive, constructive relationships. Monitor and respond to active media inquiries through to completion. Draft and distribute news releases and high-value story pitches. When needed, draft talking points, statements and other media materials and gather qualitative and quantitative data and media assets. Coordinate with reporters and university spokespeople ensuring the reporter is connected with the best campus spokesperson or source. Serve as the primary university spokesperson. When more senior spokespeople are needed, collaborate with the Chief Communications Officer to identify those individuals. Work with leaders and communicators across campus to ensure that the best stories from their areas are promoted by StratComm, and when appropriate, to the media. Develop editorial/promotional calendar to identify and leverage proactive pitching opportunities throughout the year. Collaborate with university leaders, faculty, staff and students to identify experts and other sources for interviews. Collaborate with other campus leaders as needed on proactive messaging and media relations advancing strategic goals and projects Collaborate with StratComm colleagues across all squads to coordinate and optimize media outreach efforts. Coordinate the calendaring, editing, and submission of opinion columns provided to news organizations. Meet/guide reporters and accompanying crews upon arrival on campus. Regularly update leaders in StratComm and across the university on need-to-know media inquiries and the status of inquiries still in process. CRISIS AND ISSUES MANAGEMENT Participate in the Crisis Communications group in StratComm to inform, develop and refine the emergency communications plan for the university. Serve as the Assistant Public Information Officer (PIO) for Media Relations, which involves working directly with media, being the university spokesperson and/or going on-scene for media relations. Serve as back-up PIO in the Emergency Operations Center. Receive, fact-find and research sensitive issues emerging from or confronting the institution. Serve as a media and strategic advisor to university leadership and faculty experts on sensitive topics and in circumstances that could potentially put the university in a negative light. Ensure that sensitive and strategic content on such matters is shared only with the appropriate and authorized individuals within the university, the CSU and externally. Draft issue-specific talking points and statements. During major emergency events, report to campus to fulfill appropriate communications related operations in concert with other staff positions in the department. MANAGEMENT AND LEADERSHIP Serve as the lead of the Media Relations squad and HEERA manager of its members, including the Media Relations Specialist (PACS II) including training on department processes and media relations protocols, assigning tasks and projects, and ensuring their successful completion, conducting periodic and annual performance reviews. Reporting to the Chief Communications Officer, work with University Leadership on sensitive issues and crisis communications talking points, media statements and media interviews. Serve as a member of the StratComm leadership team, helping to shape the strategy, operations, culture and effectiveness of the department. Serve as primary department lead to the Strategic Communications and Public Affairs team at the Chancellor's Office. EXPERTS' PROMOTION AND TRAINING Maintain online resources for the news media, such as the Experts Guide and fact sheets. Regularly grow and update the Experts Guide website with faculty and staff experts who are trained to be effective sources and spokespeople. Counsel and train experts, university leaders and other interviewees in advance of interviews. In some cases, participate and/or sit in on the media interview to provide assistance and ensure accuracy of information provided. CONTENT DEVELOPMENT Write news releases and stories for campus publications as needed. Curate and promote university rankings. Advocate for connecting content decisions to the brand storytelling themes adopted by the university as well other strategic institutional interests. Counsel and assist team members on trending issues and content development that will be attractive to the news media. MEDIA SYSTEMS, EVALUATION AND REPORTING Oversee the monitoring, evaluation, reporting and promotion of media relations results, including regular media reports (at least annually), recaps of coverage for major news events, production of the bi-weekly CPP In the News email, use in other university channels (web, social, magazines, newsletters) and submission to News of the CSU. Maintain local, national and international media lists and update, in partnership with the chosen vendor, all lists on a 6-month rotation. Regularly monitor news coverage sentiment; consult with the Chief Communications Officer on message amplification demands, additional placement opportunities and necessary corrections. QUALIFICATIONS: A bachelor's degree in journalism, public relations, communications, English, or related field. California Driver’s License Five ore more years of experience in media relations or as a media specialist. Comprehensive and in-depth knowledge of communication, public affairs, media and media relations, and/or marketing theories and concepts in order to develop and execute communications strategies and plans to promote and position the university. Expert knowledge of university communication objectives and ability to translate them into effective communication and media campaigns. Ability to understand issues from a broad, strategic perspective. Thorough knowledge of applicable copyright and other laws pertaining to publications and the news media. Ability to effectively manage media relations and apply effective media strategies and techniques. Demonstrated ability to market story concepts to university officials and media outlets. Comprehensive knowledge of marketing and research techniques and methods. Ability to use market research to enhance the impact of communication strategies and campaigns. Working knowledge of appropriate use of statistical techniques. Expert networking and interpersonal skills including strong consultative and persuasive skills to work with internal and external constituents and the media. Expert writing and editorial skills. Demonstrated organizational skills. Experience providing management, direction and/or supervision to full-time staff PREFERRED EXPERIENCE: Ten or more years of experience in media relations or as a media specialist. Master’s degree or the equivalent from an accredited college or university in English, journalism, public relations, communications or a related field. Professional experience in higher education communications, preferably media relations Work experience as a reporter, editor or similar in a media organization Work experience in an agency providing public relations or communications services to clients Three or more years' experience providing management, direction Equity, Diversity, and Inclusion At Cal Poly Pomona, we are committed to the urgent and ongoing work of creating and sustaining an inclusive campus where all students, faculty, and staff are welcomed, respected and can flourish to achieve their dreams of success. We believe diversity strengthens community. Cal Poly Pomona proudly holds designations as both a Hispanic-Serving Institution (HSI) and an Asian American and Native American Pacific Islander-Serving Institution (AANAPISI). In 2022, the campus launched the Black Thriving Initiative recognizing that Cal Poly Pomona’s future as a university must be linked to the success of its Black community. More information about our campus initiatives can be found on the Office of Inclusive Excellence’s website . Out of State Work The California State University (CSU) system is a network of twenty-three public universities providing access to a quality education through the support of California taxpayers. Part of CSU’s mission is to prepare educated, responsible individuals to contribute to California’s schools, economy, culture, and future. As an agency of the State of California, the CSU’s business operations almost exclusively reside within California. The CSU Out-of-State Employment Policy prohibits hiring employees to perform CSU-related work outside California. For more information, go to https://calstate.policystat.com/policy/10899725/latest/ . Background Check Cal Poly Pomona will make a conditional offer of employment to final job candidates, pending the satisfactory completion of a background check (including a criminal records check). The conditional offer of employment may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. In determining the suitability of the candidate for the position, Cal Poly Pomona will give an individualized assessment to any information that the applicant submits for consideration regarding the criminal conviction history such as the nature, gravity and recency of the conviction, the candidate’s conduct, performance or rehabilitation efforts since the conviction and the nature of the job applied for. For more information, go to https://calstate.policystat.com/policy/13813878/latest/ . Employment Eligibility Verification Cal Poly Pomona hires only individuals lawfully authorized to work in the United States. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. For more information, go to https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents . Conflict of Interest This position is a “designated position” in the California State University’s Conflict of Interest Code. The successful candidate accepting this position is required to file financial interest disclosure forms subject to state regulations. For more information, go to https://www.cpp.edu/eoda-hr/departments/hrpar/coi.shtml . Outside Employment Disclosure Executive and Management Plan Personnel employees must disclose all current outside employment at the time of hire as a precondition of hire and at the following times after hire: annually in July, within 30 days of accepting outside employment, and upon their manager’s request. For more information, go to https://www.cpp.edu/eoda-hr/departments/hrpar/outside-employment-disclosure.shtml . Child Abuse/Neglect Reporting Act (CANRA) The person holding this position is considered a “mandated reporter” under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. See policy at https://calstate.policystat.com/v2/policy/10927154/latest/ . Security & Fire Safety In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), Cal Poly Pomona’s Annual Security Report and Annual Fire Safety Report are available for viewing at: https://www.cpp.edu/pdfs/annual_security_report.pdf and https://www.cpp.edu/housing/documents/fire_safety_report.pdf. Pay Transparency Nondiscrimination As a federal contractor, Cal Poly Pomona will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. For more information, see the Pay Transparency Nondiscrimination Provision poster . Reasonable Accommodation We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact the ADA Coordinator by email at ADACoordinator@cpp.edu . For more information, go to Employment Notices . Equal Employment Opportunity Cal Poly Pomona is an Equal Opportunity Employer, committed to promoting an inclusive and diverse workforce. The university subscribes to all state and federal regulations that prohibit discrimination based on race, color, religion, national origin, sex, gender identity/gender expression, sexual orientation, marital status, pregnancy, age, disability, genetic information, medical condition, and veteran or military status. We engage the talents of all qualified workers, regardless of their background. More information is available at Equal Employment Opportunity statement . Other Notices For other important employment notices, we invite you to visit Cal Poly Pomona’s Employment Notices web page. Advertised: Jun 17 2024 Pacific Daylight Time Applications close: Closing Date/Time: