Associate Vice President, Strategic Marketing & Communications (Administrator IV) (10578)

  • San Francisco
  • San Francisco, California
  • Aug 30, 2020
Full Time Administration and Management Community Relations or PR and Marketing

Job Description

Working Title
Associate Vice President, Strategic Marketing & Communications

Administrator Level
This position is an Administrator IV in the California State University Management Personnel Plan (MPP), reporting to the Vice President of University Advancement.

SF State University
San Francisco State is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, National origin, sex, sexual orientation, covered veteran status, or any other protected status. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting the Senior Human Resources Manager.

Applicants may visit for more information on SF State's policy prohibiting discrimination, and how to file an online report using the procedures under Executive Order 1096 Revised. Inquiries can be directed to the campus Title IX Coordinator and Discrimination, Harassment, and Retaliation Administrator by calling (415) 338-2032 or emailing

San Francisco State is a 100% Smoke/Vapor-Free Campus. Smoking or Vaping of any tobacco/plant-based substance is not permitted on any University properties.

The person holding this position may be considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

This position may be a "designated position" in the California State University's Conflict of Interest Code. The successful candidate accepting this position may be required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.

Strategic Marketing & Communications

Time Base*
Full-Time (1.0)

Anticipated Hiring Range*
$13,334.00 to $13,750.00 per month ($160,008.00 to $165,000.00 annually)

Salary is commensurate with experience.

Position Summary*
Reporting to the Vice President of University Advancement, the Associate Vice President (AVP) for Strategic Marketing and Communications leads efforts to elevate the University's profile and steward its reputation with global, national, and regional news media; prospective students and their families; and other influencers. This position also coordinates and/or manages internal campus-wide communications. In collaboration with the University President, Vice President for Advancement, and other administrative and academic leaders, the AVP guides the development and implementation of strategies and activities that enhance the University's visibility, promote and protect its brand and reputation among external and internal constituents, and ensure strategic alignment among all external and internal communications deployed across multiple platforms and channels. The AVP is a member of the University Advancement senior leadership team.

Position Information
Partnering with stakeholders and leaders across campus, the AVP is the guiding architect of the University's efforts to increase enrollment, raise awareness of the University, promote its reputation, and inspire alumni and donors. In leading and working with the Marketing and Communications team, the AVP's work will include:

- Guiding the efforts of a team of integrated communications and marketing professionals
- Developing and implementing a strategic communications program that reflects the insights, needs and input of a highly diverse, intellectually sophisticated, and actively engaged university and surrounding community
- Marketing and communicating initiatives supporting student enrollment and retention; philanthropy, alumni and constituent engagement; community and government relations; major university events; and internal communications
- Leading and supporting a campus-wide marketing and communications framework for student recruitment and retention that support the University's enrollment goals, in close collaboration with Student Affairs and Enrollment Management
- Promoting the University's mission and distinctions to multiple constituencies while ensuring consistent adherence to University brand guidelines and identity standards
- Understanding, identifying and developing an appropriate mix of communication platforms including digital platforms and mobile apps
- Identifying and implementing strategies and programs that inform internal audiences and enhance their engagement in and support of strategic university priorities
- In collaboration with Director of Communications in the President's Office, offering strategic reputation counsel to university leaders and others, and helping address crises and/or reputational challenges
- Serving as the campus's primary liaison to the strategic communications and public affairs team in the office of the CSU Chancellor
- Collaborating closely with colleagues in development and alumni relations to support communications targeting alumni, as well as prospective and current donors
- Managing major communications assets including the University magazine, electronic newsletters, annual reports, and enterprise-level digital platforms including websites and social platforms, and development of content appropriate to each medium
- Leading proactive media relations programs and ongoing interaction with regional, statewide, national, and global media
- Cultivating appreciation for strategic communications across a large, complex, decentralized campus community and collaboratively and intentionally engaging stakeholders in communications and marketing strategy

Minimum Qualifications*
A seasoned communications and marketing leader with a minimum of eight years senior-level experience in the communications/public relations field; demonstrated capacity to lead and perform effectively in a fast-paced and complex organization; experience developing and executing successful integrated marketing and communication plans and advising and counseling senior institutional leaders on reputation issues. Expertise or equivalent experience in marketing and communication strategies that are specific to student recruitment and retention. Must demonstrate the capacity to motivate, lead, nurture, and guide highly creative professionals and build a spirit of cohesive collaboration in a highly diverse work environment. Proven ability to build positive relationships with internal and external constituents, including media, public agencies and the community.

A baccalaureate degree is required; a graduate degree is preferred.

Pre-Employment Requirements
This position requires the successful completion of a background check.

Eligibility to Work*
Applicants must be able to provide proof of US Citizenship or authorization to work in the United States, within three business days from their date of hire.

Threaded through our Total Compensation package is a commitment to Bridging Life's Transitions. SF State is committed to providing our employees with a comprehensive program that rewards efforts that are appreciated by your colleagues, students and the customers we serve.

We offer a competitive compensation package that includes Medical, Dental, Vision, Pension, 401k, Healthcare Savings Account, Life Insurance, Disability Insurance, Vacation and Sick Leave as well as State Holidays and a dynamic Fee Waiver program, all geared towards the University's commitment to attract, motivate and retain our employees.

How To Apply

Submit an online application and upload in ONE file attachment your resume, cover letter, describing your specific qualifications for each position AND three (3) professional references who can comment upon your education and/or job related experience.


Application Deadline
This position is open until filled.

Please note that this position, position requirements, application deadline and/or any other component of this position is subject to change or cancellation at any time.
Closing Date/Time: Open until filled

Job Address

San Francisco, California 94132 United States View Map