Director of Admissions and Outreach (501281)

  • California State University (CSU) Chancellor's Office
  • Long Beach, California
  • Jun 17, 2021
Full Time Administration and Management Clerical and Administrative Support

Job Description


Chancellor's Office Statement

Join our team at the California State University, Office of the Chancellor, and make a difference in providing access to higher education. We are currently seeking experienced candidates for the position of Director of Admissions and Outreach. The CSU Chancellor's Office, located on the waterfront adjacent to the Aquarium of the Pacific in downtown Long Beach, is the headquarters for the nation's largest and most diverse system of higher education. The CSU Chancellor's Office offers a premium benefit package that includes outstanding vacation, health, and dental plans; a fee waiver education program; membership in the California Public Employees Retirement System (PERS); and 14 paid holidays a year.


Commensurate with qualifications and experience.


Administrator III

Position Information

The California State University, Office of the Chancellor, is seeking a Director of Admissions and Outreach to focus on systemwide admissions policies and practices including first-time freshman, transfer and graduate admission to both state and self-support programs of the California State University, the systemwide application for admission (Cal State Apply), outreach and recruitment processes, procedures and services to prospective students and their families, as well as recruitment programs. In addition, provide oversight for the execution of the internal and external communications campaigns and plans. The individual is required to act independently; to draft appropriate policy and procedure documents to meet state law and trustee policy; to consult extensively with CSU campus leadership, the California Community College Chancellor's Office and UC Office of the President staff; participate in outreach and admission dialogues pertaining to admission requirements, analyze issues, develop recommendations for solutions and implement the solutions to related issues; direct and manage implementation of new initiatives, collaboratively establish goals, make regular recommendations for continuous improvement in policy, procedures, programs and services and provide direction to CSU campuses as part of systemwide academic and student affairs and enrollment management teams. This position will have significant responsibility for ensuring the success of statewide student outreach efforts that support the ambitious CSU Graduation Initiative 2025 goals. The incumbent will be expected to work collaboratively with campus and Chancellor's Office staff, management and various faculty and staff committees including: Directors of Outreach (DOR), Directors of Admissions and Records (DAR), the Student Affairs Users Group (SAUG), CMS managers and staff, Articulation Officers, Academic Advisors, Cal State Online, and California community college transfer center directors and high school counselors, other related parties.


Under the general direction of the Assistant Vice Chancellor for Enrollment Management Services the Director of Admissions and Outreach will:

-Serve as the project manager for the Cal State Apply application and site. This includes web-based admission application system, campus and Chancellor's Office administrative application, customer relationship management (CRM) application, analytics reporting application and web site.

-Set strategic goals for the Cal State Apply project including coordination of new federal and state compliance and reporting requirements, statewide collaboration with leadership in the California Community Colleges Chancellor's Office, University of California Office of the President, California College Guidance Initiative and national testing services.

-Oversee and approve annual revision of application for admission that supports undergraduate and post baccalaureate applicants.

-Partner with the application vendor to facilitate the Cal State Apply Advisory Committee made up of campus representatives.

-Provide oversight to the response and execution of the Cal State Apply communication plans and campaigns to applicants, parents and counselors.

-Collaborate with the vendor on day-to-day operations, design specifications, product enhancements and the implementation of new features. Oversee manager who directly provide day-to-day management of the site and project.

-Direct and manage the creation, implementation, and monitoring of systemwide first-time freshmen admission, transfer and post baccalaureate admission policies.

-Oversee the development and maintenance of the on-line admissions application and all related activities.

-Develop and support undergraduate outreach and recruitment policies, practices, and procedures at the Chancellor's Office and campuses.

-Provide support and consultation to campus admission and outreach staff, including the management of logistics and facilitation of meetings and discussions with all 23 campus-based Directors of Admission and Directors of Outreach

-Oversee, direct, organize and facilitate year-round professional development activities and training for system outreach and recruitment and admission campus teams.

-Provide training to campuses on CSU policies, processes and procedures related to admission and outreach.

-Develop, update and maintain resources and tools-related to first time freshman and transfer admission.

-Direct and manage the administration and collaboration of outreach services, policies, requirements and procedures;

-Identify specific program needs and develop solutions to meet outreach goals including creative approaches and improvement mechanisms.

-Manage updates and communications with University of California Office of the President administrators regarding "a-g" admission requirements.

-Facilitate and work with the directors of admission, and directors of outreach and recruitment, to ensure appropriate campus input into proposed changes or modifications of systemwide policies, procedures, or system changes.

-Direct and facilitate the update of various admission and outreach publications and websites. These include all web sites, on-line application sites, admissions handbook, outreach and other collateral.

-Draft, for review, appropriate first-time freshmen and transfer admission programs policies to meet state law and trustee policy.

-Provide input and support the development of projects and initiatives to support first-time freshman, transfer, and post baccalaureate students. This includes K-12 college planning tools, CSU Fully Online, Associate Degree for Transfer verification process, the on-line application for admission, e-advising, electronic transcripts, student recruitment, early warning systems, college readiness, degree audit systems, as well as data reporting needs.

-Develop, coordinate, implement, and evaluate first-time freshmen and transfer admission programs and systems that support the admission of high school seniors and community college transfer students to the CSU.

-Troubleshoot individual first-time freshman, transfer or other student-related issues. Respond to public inquiries regarding admission and outreach practices. Address student or campus inquiries on behalf of the Office of the Chancellor.

-Collaborate and coordinate with the Academic Success and Inclusive Excellence unit in support of systemwide External Relations and Cultural initiatives that require campus outreach team support.

-Facilitate and provide guidance to campus Outreach teams, to support information sharing and opportunities to educate high school and community college counselors on CSU processes and policies.

-Direct, manage, implement, and oversee the coordination of all components of events such as the CSU High School and Community College Counselor Conferences, including managing all components of the conferences which is on a year-long cycle including: evaluation; budget monitoring; recommendations and final decisions on what is provided to the public; and effective communication to internal and external constituents.

-Direct the development of outreach marketing materials for dissemination including videos, social media, posters, flyers, brochures, post-cards, and programs.

-Review, edit and recommend changes to all public presentations made at meetings and conferences by CSUCO staff and 23 campuses.

-Develop and present information in a workshop style at all professional development, training, and technical assistance events, including but not limited to the CSU Counselor Conferences.

-Represent the CSU on regional and statewide committee/groups which support and promote academic preparation programs for CA students including but not limited to Transfer Days/College Nights, Application Days, Student Leadership Conferences, ACT, College Board, and county of education offices.

-Respond to student, parent, and campus inquiries regarding systemwide policies and procedures.

-Participate in designing systems and process solutions to meet business requirements to support enrollment management initiatives.

-Collaborate on the design, develop, and produce analytical and management reports.

-Other duties as assigned.


This position requires:

-Bachelor's degree from an accredited four-year university or college or equivalent combination of education and experience is required with a minimum of 5 years of experience in admission, academic records, school and college relations, and/or outreach and recruitment programs.

-Master's degree preferred.

-Demonstrated successful leadership, communication, team building and organizational skills within a complex and diverse organization.

-Demonstrated understanding of universities that are part of a large state system.

-Substantial knowledge of admission and outreach services in higher education particularly related to underrepresented populations.

-A minimum of 2 years of experience with student information systems or higher education related systems (i.e. recruiting, admissions, customer relationship management (CRM).

-Experience with project or change management methodologies.

-Ability to travel.

-Possess a valid California Driver's License.

-Must be able to interact and negotiate with colleagues having disparate interests while adequately representing the position of the CSU.

-Must be able to deal successfully with shifting priorities and ambiguity.

-Must be able to synthesize information effectively; formulate, analyze and advocate effective policy; communicate effectively, both verbally and in writing; establish and maintain effective professional relationship, and represent the system on complex and important issues.

-Good written communication skills to develop and provide all necessary written reports, correspondence and presentations necessary to satisfy job requirements.

-Ability to lead through direct and indirect oversight and management.

-Ability to formulate, analyze, author and advocate effective policy to interpret complex policies to ensure consistency in campus practices across the system.

-Excellent communication skills are required to communicate and synthesize functional and technical project requirements for a variety of audiences.

-Skilled in working independently, exercising good judgment and implementing planning activities.

-Demonstrated experience working with various constituent groups in developing technical projects or programs in order to work with invested parties.

-Ability to maintain professional and productive working relationships in a diverse university environment with students of all nationalities, colleagues, administrators, faculty and staff members and external community constituents.

-Experience in implementing and providing oversight to initiatives that are student centered.

-Experience in developing "out of the box" initiatives in a limited resource environment.

-Working knowledge and experience in basic computer programs such as Microsoft Word, PowerPoint, Excel and Outlook.

Application Period

Priority consideration will be given to candidates who apply by July 12, 2021. Applications will be accepted until the job posting is removed.

How To Apply

Please click "Apply Now" to complete the California State University, Chancellor's Office online employment application.

Equal Employment Opportunity

The university is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, National origin, sex, sexual orientation, covered veteran status, or any other protected status. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting the Senior Human Resources Manager at (562) 951-4070.


This position requires new hire employment verification to be processed through the E-Verify program administered by the Department of Homeland Security, U.S. Citizenship and Immigration Services (DHSUSCIS)' in partnership with the Social Security Administration (SSA).

If hired, you will be required to furnish proof that you are legally authorized to work in the United States.

Mandated Reporter Per CANRA

The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Conflict of Interest

The duties of this position will include participation in decisions that may have a material financial benefit to the incumbent. Therefore, the selected candidate will be required to file Conflict of Interest Form 700: Statement of Economic Interest when they first occupy the position, and on an annual basis, complete ethics training within 6 months of appointment, and attend this training every other year thereafter.


The Chancellor's Office policy requires that the selected candidate successfully complete a full background check (including a criminal records check) prior to assuming this position.

Title IX

Please view the Notice of Non-Discrimination on the Basis of Gender or Sex and Contact Information for Title IX Coordinator at:

Closing Date/Time: Open until filled

Job Address

Long Beach, California 90802 United States View Map