Outreach Recruitment & Retention Specialist (Student Services Professional III) - Equity & Community Inclusion (501626)

  • Cal State University (CSU) San Francisco
  • San Francisco, California
  • Sep 28, 2021
Full Time Customer Service Education and Training Human and Social Services

Job Description


Working Title

Outreach Recruitment & Retention Specialist

SF State University

San Francisco State is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, National origin, sex, sexual orientation, covered veteran status, or any other protected status. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting the Senior Human Resources Manager.

Applicants may visit titleix.sfsu.edu for more information on SF State's policy prohibiting discrimination, and how to file an online report using the procedures under Executive Order 1096 Revised. Inquiries can be directed to the campus Title IX Coordinator and Discrimination, Harassment, and Retaliation Administrator by calling (415) 338-2032 or emailing vpsaem@sfsu.edu.

San Francisco State is a 100% Smoke/Vapor-Free Campus. Smoking or Vaping of any tobacco/plant-based substance is not permitted on any University properties.

The person holding this position may be considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

This position may be a "designated position" in the California State University's Conflict of Interest Code. The successful candidate accepting this position may be required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.


Equity & Community Inclusion

Appointment Type

This is a one year probationary position.

Time Base

Full-Time (1.0)

Work Schedule

Monday to Friday: 8:00 a.m. - 5:00 p.m.

Anticipated Hiring Range

$4,691.00 - $4,925.00 per month ($56,292.00 - $59,100.00 Annually)

Salary is commensurate with experience.

Position Summary

The Outreach Recruitment & Retention Specialist reports to the Director, Black Unity Center, which is part of the Division of Equity & Community Inclusion (DECI) at SF State. DECI's portfolio includes Asian American & Pacific Islander Student Services, Black Unity Center, Dream/AB540 Resource Center, Interfaith Programs, Latinx Student Services, and LGBTQ Student Life.

The mission of the Black Unity Center (BUC) is to provide Black students, through cross-campus community collaborations and an intersectional, African-centered environment, with transformative, impactful and socially conscious programs that allow them to grow academically, interpersonally, culturally and professionally, in order to advance their recruitment, matriculation, retention and graduation.

Under the direct supervision of the Black Unity Center Director and in close, ongoing communication and collaboration with the Office of Undergraduate Admissions & Recruitment, the Outreach Recruitment & Retention Specialist creates, implements, evaluates and continually improves recruitment initiatives to increase the number of first-year and transfer admit students of African descent who matriculate at San Francisco State University (SFSU) on the path to college success. In alignment with SF State's broader strategic enrollment management goals, the incumbent is responsible for planning and delivering programs for establishing and/or sustaining viable pipelines to enhance the recruitment of academically prepared students of African descent through partnerships with K-12 schools, community colleges and other four-year institutions. The incumbent is also responsible for developing precollege programs and events to assist students with topics such as academic preparation, scholarships, financial aid and financial literacy, and admissions/applications processes. The incumbent collaborates closely with on-campus partners such as Black Student Organizations, the Africana Studies Department, Educational Opportunity Program (EOP), TRIO Student Support Services, Metro Academies College Success Program, and other offices/departments within the Student Affairs & Enrollment Management and Academic Affairs cabinet areas. The incumbent educates and collaborates with the public (including but not limited to parents, alumni, public policy entities, community-based organizations, and University stakeholders) regarding admissions requirements, policies, and processes for outreach and recruitment programs for students of African descent, and best practices for the successful matriculation, orientation and first year retention/persistence.

Position Information

Recruitment & Outreach

- Develop and manage a recruitment plan that includes strategically planned and data informed activities to increase the number of students of African descent by working closely with campus partners, community based organizations, and Black student organizations.

- Provide direct pre-admissions assistance and follow up for students of African descent who are interested in CSU/SFSU. This includes providing workshops, presentations, and conducting individual and group pre-admissions advising sessions, both on and off campus, and preliminary transcript evaluations.

- Conduct school visitations and attend college fairs, transfer days, and CSU Counselor Conferences providing outreach services and procedural assistance to perspective students. Conduct follow-up visits and plan/implement recruitment activities in the Spring semester. Provide training and updates for community colleges, K-12, community-based organizations, and SFSU stakeholders related to trends, updates, policy, and process for outreach to and recruitment of students of African descent.

- Improve the vital yield activities for both freshmen and transfer admits, providing mentoring to students, supporting student cultural interests and student career planning. Implement new campaigns for pipeline cultivation, outreach, and recruitment events and activities where additional involvement and more targeted/concerted effort can result in improved yield further down the recruitment funnel for students of African descent.

- Maintain a thorough and comprehensive knowledge of admissions practices for special populations, and programs and services including, but not limited to, the following areas: Admissions, Educational Opportunity Pathway Programs (EOPP), Veterans, Associate Degree for Transfers (AD-T), Office of International Programs (OIP), Metro Academies, Athletics, AB 540/Undocumented Students, Early Start, New Student Programs, University Housing, Financial Aid, Residential Life, Academic Colleges, Majors and Programs, SF State General Education patterns, Alumni, etc. Implement timelines and calendars for recruitment events to appropriate Student Affairs & Enrollment Management units, University Housing, Residential Life, Academic Affairs, the Division of Undergraduate Education and Academic Planning.

- Work with the Office of Undergraduate Admissions & Recruitment and other campus partners to create SFSU online/ web and print marketing geared to capture students of African descent. Develop promotional emails, videos, presentations and print and other marketing collateral used for recruitment efforts. Capture and post campus events on social media to showcase activities for prospective students and applicants.

- Assist in the planning and implementation of on and off campus special events. Represent the Black Unity Center at selected campus, regional receptions, community, and statewide CSU events.

- Participate in department meetings and trainings for both the Black Unity Center and the Office of Undergraduate Admissions & Recruitment. Serve on relevant campus committees, programs, and projects as assigned by the Director of Black Unity Center.

- Serve as an advisor and resource to campus departments and leadership in their work recruiting and retention of Back students, advancing campus-wide competency and knowledge of high impact practices, strategies, and outcomes.

Retention & Academic Success

- Works collaboratively with academic support services, such as Undergraduate Advising, First-Year Experience, Tutoring and Academic Support Services, University Library, and more on program development, implementation, and evaluation of co-curricular programming along with faculty in departments and programs utilizing high impact practices, theories, and praxes of social justice, Black student development and retention, as well as racial formative issues.

- Provide academic drop-in advising and support to provide resource information and referrals to campus support programs and co-curricular pathways.

- Create a retention and academic success communications strategy for first-year and transfer admits that includes, but is not limited to, maintaining website development and dissemination of e-flyers and social media posts.

- Plan social and cultural events for first-year and transfer students including a new student welcome and orientation aimed to support and retain Black Students and create community at SF State.

- Work with campus partners such as SAEM other resource centers, and the local community to plan, develop and implement a program of activities, including lectures, seminars and workshops. Develop and institutes program evaluation models and data collection for operational reporting purposes.

- Acts as liaison to student groups, plans and coordinates programs and events with groups to advance Black student retention at SF State and increase engagement within those groups.

- Co-create an on-going events engagement strategy with Black Unity Center's Student Engagement Specialist in consultation with the BUC Director and campus partners. Participate in Black Unity Center' programming and general campus outreach and awareness events and campaigns.

- Prepares and presents educational workshops and trainings for students, staff, and faculty, on topics related Black student recruitment and retention.

Other duties as assigned

Minimum Qualifications

Education: Equivalent to graduation from a four-year college or university in a related field, including or supplemented by upper division or graduate course work in counseling techniques, interviewing, and conflict resolution where such are job-related.

Knowledge and Abilities: The following knowledge and abilities as well as those listed at the lower levels in the Student Services Professional series are required for appointment into this classification. Thorough knowledge of the principles of individual and group behavior. General knowledge of the principles, practices and trends of the Student Services field as well as general knowledge of the policies, procedures and practices of the program area to which assigned; general knowledge of individual counseling techniques; general knowledge, or the ability to rapidly acquire such knowledge, of the organizational procedures and activities of the specific campus to which the position is assigned. Working knowledge of student services programs outside the program to which immediately assigned. Ability to analyze complex situations accurately and adopt effective courses of action; advise students individually and in groups on complex student-related matters; determine appropriate courses of action and proper techniques to utilize while engaged with individuals in personal interactions of an argumentative or sensitive nature; interpret and evaluate descriptions and explanations of problems brought forward by individuals or student organizations, analyze and define the problem, draw valid conclusions and project consequences of various alternative courses of action; carry out a variety of professionally complex assignments without detailed instructions; and establish and maintain cooperative working relationships with a variety of individuals.

Experience: Possession of these knowledge and abilities is typically demonstrated through the equivalent of three years of progressively responsible professional student services work experience. One year in the program area to which assigned may be preferred but is not required. A master's degree in Counseling, Clinical Psychology, Social Work, or a directly related field may be substituted for one year of experience. A doctorate degree and the appropriate internship or clinical training in counseling or guidance may be substituted for the three years of experience for positions with a major responsibility for professional career or personal counseling.

Preferred Qualifications

- Master's degree preferred.

- Particular knowledge of California and the California State University (CSU) higher education environment.

- Knowledge of various African/African American histories and cultural realities017

- Knowledge of Student Development, Student Affairs, Student Services and/or Enrollment Services in higher education.

- Demonstrated experience with supervising employees.

- Strong written and verbal communication skills.

- Strong interpersonal skills.

- Demonstrated ability to establish and maintain effective rapport with a diverse range of constituencies in culturally responsive/inclusive manner.

- Experience in effective program design, planning, and implementation of a major project or activities targeting prospective students, including both first-time freshmen and transfer students.

- Knowledge of a wide-range of communication and design applications, including InDesign, Microsoft Office Suite, Drupal, Adobe Creative, page layout software, HTML, email, and social networking applications.

- Possession of strong communication skills and the ability to provide information accurately and effectively, both orally and in writing, to large groups and to individuals of culturally and economically diverse backgrounds.

- Ability to acquire and maintain current knowledge of K-12, community college, and higher education concerns.

- Ability to acquire and maintain current knowledge of community concerns that impact the success of students of African descent in higher education.

- Ability to establish and maintain cooperative working relationships with individuals across different communities while carrying out a variety of professionally complex assignments.

- Ability to accurately answer prospective student and parent/family questions regarding financial aid, housing, academic majors, student life, and other related concerns.

- Thorough knowledge of SFSU, its enrollment management philosophy, policies and procedures, programs, and services.

- Excellent time-management skills, ability to work effectively independently, and/or in teams on multiple tasks or projects.

Required License/Certification

Must possess a valid California Driver's License with no more than three moving violations within the last three years; must be able to obtain a Defensive Drivers Training Certificate after appointment. Must be able to make own transportation arrangements to meet outreach commitments on time if no access to car or possession of a California Driver's License.


- Must be able to transport and load/unload outreach materials, or arrange for the transportation of outreach materials weighing up to 50 pounds.

- Must be able to competently interact with a culturally, ethnically, and racially diverse population of students, faculty, and staff.

- Some evening/weekend hours may be required during peak academic periods.

- Required to travel to off-campus locations for special activities or conferences.

- Ability to accommodate flexible work schedule providing outreach services to students and community agencies.

- Must be willing and able to travel distances of 50 miles or more throughout California.

- Must travel by air and stay overnight in hotels when attending outreach and recruitment functions and professional development events.

- Must be able to arrange own transportation to school visit sites, college fairs, workshops and preadmissions events within California including nights, Saturdays and Sundays.

- Must have access to a car with current registration and automobile insurance to travel to school sites, college fairs, and pre-admission events within California. If no access to car, must make their own transportation arrangements to meet outreach commitments on time.

- Must adhere to the Family Education Rights and Privacy Act (FERPA) and the California Information Practices Act by maintaining confidentiality of student information.

Pre-Employment Requirements

This position requires the successful completion of a background check.

Eligibility to Work

Applicants must be able to provide proof of US Citizenship or authorization to work in the United States, within three business days from their date of hire.


Threaded through our Total Compensation package is a commitment to Bridging Life's Transitions. SF State is committed to providing our employees with a comprehensive program that rewards efforts that are appreciated by your colleagues, students and the customers we serve.

We offer a competitive compensation package that includes Medical, Dental, Vision, Pension, 401k, Healthcare Savings Account, Life Insurance, Disability Insurance, Vacation and Sick Leave as well as State Holidays and a dynamic Fee Waiver program, all geared towards the University's commitment to attract, motivate and retain our employee.

Additional Information


The Human Resources office is open Mondays through Fridays from 8 a.m. to 5 p.m., and can be reached at (415) 338-1872.

Please note that this position, position requirements, application deadline and/or any other component of this position is subject to change or cancellation at any time.

Closing Date/Time: June 24, 2022

Job Address

San Francisco, California 94132 United States View Map