• Los Angeles Metro
  • Los Angeles, California
  • Jun 04, 2022
Full Time Community Relations or PR and Marketing

Job Description

Basic Function
Performs advanced professional work and provides direction to staff in planning, executing, and managing marketing projects, campaigns, strategies, and materials to further departmental goals and objectives, and support Metro's transportation programs and transit systems.
Example Of Duties
  • Plans marketing campaigns and communications, and manages approved print and digital projects
  • Meets with agency partners to assess their marketing needs; develops strategies, and coordinates plans to market or represent Metro′s transportation programs and transit systems
  • Serves as a team leader on the design and production of complex or highly visible Business-to-Business (B2B) and Business-to-Consumer (B2C) communications campaigns and marketing materials
  • Plans, implements, monitors, and evaluates projects designed to promote Metro's services, which may include bilingual materials
  • Interacts with private sector, governmental, and community representatives to develop joint advertising programs, including bilingual programs, promote Metro services, and solicit enrollment in Metro promotional programs when needed
  • Writes, edits, and proofs copy, which may include bilingual copy and translation if applicable
  • Works with the design, social media, and web teams to develop content, outreach materials, marketing campaigns, and presentations
  • Prepares Request for Proposals (RFPs) for promotional services; negotiates and monitors contracts to ensure compliance with project/program goals
  • Liaises with Media Buyers to ensure marketing campaigns are in compliance and meeting deadlines as required
  • Prepares or directs vendors in preparing narrative, statistical, graphic, and tabular reports and displays when needed
  • Represents Metro before public officials; private entities; professional, civic, governmental groups; task forces and the public at community and special events
  • Makes formal presentations to clients, vendors, or community regarding Metro′s marketing concepts and strategies
  • Leads, trains and motivates assigned staff
  • May act as bilingual representative, if applicable, of Metro at various functions and events
  • May forecast and monitor budget for department and major marketing events
  • Contributes to ensuring that the Equal Employment Opportunity (EEO) policies and programs of Metro are carried out
    May be required to perform other related job duties

Requirements For Employment
A combination of education and/or experience that provides the required knowledge, skills, and abilities to perform the essential functions of the position. Additional experience, as outlined below, may be substituted for required education on a year-for-year basis. A typical combination includes:

  • Bachelor's Degree in Marketing, Communications, or a related field

  • Three years of relevant experience performing marketing, public relations, sales, or promotional work; some positions in this class may require specialized experience in area of assignment

Certifications/Licenses/Special Requirements
  • A valid California Class C Driver License or the ability to utilize an alternative method of transportation when needed to carry out job-related essential functions
  • May be required to work evenings and weekends

  • Theories, principles, and best practices of communications, marketing, research, sales, and promotions
  • General design principles
  • Copywriting and editing
  • Script and promotional writing
  • Creative Services/Production workflow process
  • Video/film production procedures
  • Sponsorships and partnerships
  • Account and/or project management
  • Time management
  • Transit agencies
  • Applicable business software applications

  • Applying sales/marketing techniques to create, plan and execute effective multi-channel marketing campaigns
  • Creating and implementing effective promotional projects
  • Project and timeline planning and management
  • Managing client expectations
  • Exercising sound judgment and creativity in making recommendations
  • Communicating effectively orally and in writing
  • Interacting professionally with various levels of Metro employees and outside representatives
  • Operating computers and utilizing Microsoft Word and Excel

  • Determine strategies to achieve goals
  • Compile and analyze complex data
  • Manage budget
  • Think and act independently
  • Follow written and oral instructions
  • Represent Metro before the public
  • Write and edit speeches, promotional copy, and other materials
  • Edit literature for the general public
  • Lead, train, and motivate assigned staff
  • Read, write, speak, and understand English

Special Conditions

The physical demands described are representative of those that must be met by the employee to successfully perform the essential functions of this job. Metro provides reasonable accommodation to enable individuals with disabilities to perform the essential functions.

Working Conditions
  • Typical office situation
  • Close exposure to computer monitors and video screen

Physical Effort Required
  • Sitting at a desk or table
  • Operate a telephone or other telecommunications device and communicate through the medium
  • Type and use a keyboard and mouse to perform necessary computer-based functions
  • Communicating through speech in the English language required
  • Communicating through speech in a non-English language required

Selection Procedure
Applicants who best meet job-related qualifications will be invited to participate in the examination process that may consist of any combination of written, performance, or oral appraisal to further evaluate job-related experience, knowledge, skills and abilities.
Application Procedure
To apply, visit Metro's website at and complete an online Employment Application. Telephone: (213) 922-6217 or persons with hearing or speech impairments can use California Relay Service 711 to contact Metro.

All completed online Employment Applications must be received by 5:00 p.m. on the closing date. (LC)
*Open to the public and all Metro employeesThis job bulletin is not to be construed as an exhaustive list of duties, responsibilities, or requirements. Employees may be required to perform other related job duties.

Closing Date/Time: Open Until Filled

Remote-eligible (Remote work is a type of flexible working arrangement that allows an employee to work from remote location)


Job Address

Los Angeles, California United States View Map