Social Media Specialist (507456)

  • California State Polytechnic University Pomona
  • Pomona, California
  • Jan 01, 2022
Full Time Community Relations or PR and Marketing

Job Description


Type of Appointment: Full-Time, Probationary

Collective Bargaining Unit: California State University Employees Union (CSUEU) - Unit 9

Classification: Public Affairs/Communication Specialist II

Classification Salary Range: $ 2,923 - 5,283 per month

Anticipated Hiring Range: $4,500 - $5,000 per month

Work Hours: Monday - Friday, 8:00 a.m. - 5:00 p.m.

Candidates will be asked to present a portfolio of relevant work samples as part of the selection process.


The Department of Strategic Communications (StratComm), in the Office of the President, is Cal Poly Pomona's central communications office responsible for driving clear, consistent and coordinated brand storytelling. StratComm's team informs, engages and inspires internal and external audiences to join Cal Poly Pomona in transforming lives through student success. StratComm's portfolio of responsibilities includes media relations, reputation management, crisis communications, branding, marketing, digital and social media, visual and written storytelling across multiple platforms, executive and internal communications, advancement communications, and graphic design and standards. Learn more and join our team at

Here's what you can expect on a typical day as a Social Media Specialist:

Content Creation

Produce engaging and creative multimedia content for social media and other digital platforms that is aligned with the department and university's values, themes and campaigns. Content must be accurate, engaging and tailored to the social media channel and its audience. Build a network of sources and partners on campus who can both provide subject matter for content and collaborate to produce content. Successful content creation may involve pre-production planning, research, interviews, outlines, timelines and storyboards. Content production may involve writing short articles and social media posts; producing, shooting and editing videos for social media; and creating and editing graphics. As needed, meet with key individuals or groups to develop a deep understanding of the subject and be able to communicate with a large, diverse audience. Propose and execute new, original, creative ideas for content, as well as complete assignments based on priority and timelines.

Monitoring and Engagement:

Use social media listening platforms and tools, including Sprout Social, to listen, monitor and engage with followers on social media platforms to build community. Working with the social media team, provide timely responses to questions and address comments, concerns and misinformation. Quickly flag comments, users or posts that could adversely affect health and safety, university reputation, or that go against the social media guidelines; be responsive and timely in reporting concerning content to proper authorities and/or partners on campus.

Curation and Editing:

Seek sources for social media content and propose content ideas for publication on university channels. Regularly update and assist with organization of the social media calendar for the university accounts, creating calendar entries and populating them with information necessary to develop posts. Curate content for the university's social and web channels by regularly scanning and reviewing content created and shared by university partners, including colleges, departments, and alumni. Curated content may need to be further developed, edited and/or re-packaged before it is posted on the university's channels. Contribute editing support and feedback of content for the university's print and digital communication vehicles overall. Help to ensure communications are cohesive and meet editorial and brand standards.


Follow a consistent schedule and format in producing analytics reports for social media, as directed by the Digital Content Editor. Assist with collection and analysis of social media statistics to make data-driven decisions that may inform campaigns, content calendar, engagement strategies, and more. Share reports and key observations with the team and other key stakeholders.

  • Bachelor's degree in English, public relations, communication, journalism, marketing or related field.
  • 2 years professional experience as a digital content producer, journalist, writer, social media specialist, or communications specialist wherein content production, such as writing, video production, multimedia communications was a central part of the role.
  • Working knowledge of protocols and institutional etiquette related to media, communications and social media.
  • Thorough knowledge and understanding of social media messaging, engagement, analytics and planning a social media campaign.
  • Demonstrated ability to execute a communications campaign on social media platforms
  • Thorough knowledge of web communication techniques, vehicles and formats.
  • Strong writing and editing skills to quickly produce clear and concise posts for digital channels, primarily social media.
  • Strong video shooting, editing and producing skills to quickly produce short video stories for digital channels, primarily social media.
  • Demonstrated ability to keep abreast of events and subject matter expertise in relation to current events to identify and capitalize on opportunities that will promote the university and increase engagement.
  • Ability to appropriately handle sensitive and confidential information.
  • Strong interpersonal skills to develop and maintain relationships within the university and community, including strong listening and interpretive skills.

  • Experience working with Sprout Social or another social media listening/engagement tool.
  • Demonstrated experience in quickly producing long-form and short-form videos, including YouTube, Instagram and TikTok.
  • Experience working with website content management systems
  • Demonstrated experience developing strategic communication campaigns and assets.


A background check must satisfactorily be completed before a candidate can be offered this position. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for this position. The background check consists of the following: Employment verification, education verification, reference checks, and checks of the following systems and databases: National Social Security Number/Address Locator, Felony/Misdemeanor, National Criminal Database, Federal Criminal, Department of Motor Vehicles, and National Sex Offender Registry.


Cal Poly Pomona is an Equal Opportunity, Affirmative Action Employer. The university subscribes to all state and federal regulations and prohibits discrimination based on race, color, religion, national origin, sex, gender identity/gender expression, sexual orientation, marital status, pregnancy, age, disability, genetic information, medical condition, and covered veteran status.


CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process should be prepared to comply with this requirement. The systemwide policy can be found at

The California State University (CSU) system is a network of twenty-three public universities providing access to a quality education through the support of California taxpayers. Part of CSU's mission is to prepare educated, responsible individuals to contribute to California's schools, economy, culture and future. As an agency of the State of California, the CSU's business operations almost exclusively reside within California. Effective January 1, 2022, the CSU Out-of-State Employment Policy prohibits hiring employees to perform CSU-related work outside California. Questions regarding the CSU Out-of-State Employment Policy, please contact Cal Poly Pomona Employee/Labor Relations & Compliance at

Cal Poly Pomona hires only individuals lawfully authorized to work in the United States. In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), the Cal Poly Pomona Annual Security and Fire Safety Report is available at:

Cal Poly Pomona is a smoke and tobacco-free campus. Please refer to the link below for policy information.


The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.


Closing Date/Time: Open until filled

Job Address

Pomona, California 91768 United States View Map