Director of National Accounts (Mid-Atlantic Region)

Salary Hiring Range*: $111,960 - $153,900
*Approved salary range includes position location allowance for D.C./Maryland/Virginia-metro area home-based candidates
Note - Incumbent must live within the D.C., Maryland, or Virginia metropolitan area.

The Role:
The Director of National Accounts is a key contributor in positioning Las Vegas as the premier destination for meetings and events. This role is responsible for generating high-value leads, building strategic relationships, and driving demand through proactive account development and client engagement. The Director serves as a trusted advisor to meeting professionals and a collaborative partner to Las Vegas resort and venue stakeholders, connecting business opportunities to destination value. What You’ll Accomplish:
Keep in mind that this list is not all-inclusive.
Drive High-Impact Lead Generation

• Proactively solicit and distribute qualified sales leads (1,000+ peak room nights) to Las Vegas and Clark County resort partners, focusing on achieving room night and lead conversion goals.
• Strategically grow market share by identifying new business opportunities, expanding account reach, and accelerating group business conversion to the destination.
• Build and maintain in-depth knowledge of client organizations, key decision-makers, and influencer networks through continuous prospecting and strategic account development.

Build and Sustain Strategic Relationships

• Serve as a destination expert and trusted consultant to meeting professionals, third-party intermediaries, and mission partners, providing customized solutions that align with event goals and partner capabilities.
• Drive increased conversion and long-term loyalty by delivering solutions that build strong, lasting relationships with clients and partners.
• Represent Las Vegas at industry events, including trade shows, conferences, and sales missions, to maximize visibility and uncover new opportunities.
• Design and execute tailored client engagement strategies, including targeted events, site experiences, and activations, to build preference and strengthen the sales pipeline.

Lead Brand Advocacy and Market Presence

• Develop and maintain a strong presence for Las Vegas within assigned market segments and territories, ensuring consistent visibility and engagement.
• Serve as a destination Ambassador, promoting Las Vegas’s value proposition across client channels, industry forums, and within competitive landscapes.
• Travel frequently for domestic and international sales calls, tradeshows, and hosted events, focusing on lead generation and key account growth.

Administrative Duties

• Maintain accurate and timely client records in CRM systems and other tracking platforms to ensure up-to-date information.
• Analyze lost business, account trends, and lead performance to refine strategies and optimize future outcomes.
• Manage budgets, reporting, and internal planning to contribute to the overall success of the department.

What You’ll Accomplish:
Keep in mind that this list is not all inclusive.

• Sales Lead Development : Solicit, facilitate, and distribute sales leads to Las Vegas and Clark County mission partners while working toward an annual room night and leads goal in terms of leads generated and converted. Use strategic account development to identify, pursue, and maintain records of all key client decision-makers and influencers created through prospecting, referrals, networking events, etc.

• Build and Sustain Client Business : Develop and sustain professional relationships with hotel mission partners, meeting planners and agents through participation in industry events, trade shows, and production of customer development events. Develop and understand partner and client objectives to increase the conversion ratio and solidify new and existing business to the destination. Maintain current knowledge of the destination, sales disciplines, industry trends, and economic and product developments.

• Brand Representation : Develop and maintain a high profile for Las Vegas in assigned sales markets and geographical territories within budget and time parameters. Frequently travel domestically and internationally for events related to the position, i.e., tradeshows, sales calls, client development events, etc., that will result in lead generation and project management of such events.

• Administrative Responsibilities : Maintain client information in the Customer Relationship Management (CRM) database and other databases when applicable. Understand and record reasons for lost business. Prepare administrative documents and management responsibilities that support sales activities.

What We’re Looking For:

• High School Diploma required, with a bachelor’s degree in business administration, sales, marketing, or a related field preferred.
• 7+ years of experience in destination sales, hotel group sales, or a similar role with national account responsibility.
• Strong sales acumen, with in-depth knowledge of the sales process, including prospecting, cold calling, managing customer relationships, market development, and closing deals.
• Proven track record of developing regional markets, driving results through increased qualified lead volume within an assigned territory.
• Demonstrated success in creating and executing strategic business development plans, delivering measurable outcomes.
• Exceptional time management skills, with the capability to work independently and efficiently with minimal supervision.
• Experience with Customer Relations Management (CRM) systems preferred.
• Proficiency in Microsoft Office Suite and general computer applications.
• Project management experience, with a proven track record of overseeing multiple initiatives concurrently.
• Strong writing skills, with experience drafting reports, budgets, business correspondence, sales collateral, and procedural manuals as needed.
• Excellent communication skills, demonstrated through effective listening, public speaking, and clear presentation of information to clients, mission partners, vendors, management, and other stakeholders across diverse formats.
• Commitment to inclusivity, valuing differences among individuals and fostering a collaborative environment.
• Willing to travel as necessary for business needs.
• Flexibility to work outside of regular business hours when required.

The Las Vegas Convention and Visitors Authority (LVCVA) provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the LVCVA will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at peopleconnect@lvcva.com

MANAGEMENT-CLASS BENEFITS

Your total compensation at the Authority includes not only your salary, but also the following benefits. These benefits increase your total compensation from 30 to 40 percent.

NEVADA PERS RETIREMENT PROGRAM

• 100% employer paid
• https://www.nvpers.org

NO SOCIAL SECURITY TAXES WITHHELD

INSURANCE - 100% Employer Paid

• Medical/Dental/Vision/Rx (employee and dependents)
• Life Insurance - $15,000 plus an amount equal to your annual base salary up to a max of:
  • $200,000 for Sr. Director and Director
  • $150,000 for Sr. Manager and Manager
• Long-Term Disability (LTD) Insurance

VOLUNTARY INSURANCE - 100% Employee Paid

• Life Insurance
• Supplemental Insurance
• Long-Term Care Insurance
• Flexible Savings Accounts (FSA & Dependent Care FSA)
• Pet Insurance

PERSONAL TIME OFF (PTO)

HOLIDAYS

• 13per year, includes birthday

DEFERRED COMPENSATION (IRS section 457)

ANNUAL MERIT INCREASE - July

• Ambassadors are eligible for an increase to base pay based on achievement of performance measures.

ANNUAL PERFORMANCE INCENTIVE

• Ambassadors are eligible for a performance bonus based upon achievement of goals and successes.

OTHER

• Employee Assistance Program
• Education Assistance

NOTE: Benefits subject to change based on the discretion of management.

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• The Las Vegas Convention and Visitors Authority (LVCVA)

• 702-892-7563

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