Shane Dale
Communications or Digital PIO
Mesa, AZ, USA
Sep 07, 2024
Cover Letter
To Whom It May Concern at the City of Scottsdale,
I can’t tell you how excited I am for the opportunity to fill the open PIO position with Scottsdale’s water department. I have been looking for an opportunity to return to a role in city government, and my current role, along with my previous position at the City of Goodyear, have prepared me well for this position.
- At Tessenderlo Kerley, I have helped boost our social media followers by over 30 percent in just over two years. I also created a video and web story that defines our mission of sustainability, which we have shared internally and externally. And I have assisted our Human Resources team by creating an Employee Ambassador program, with the goal of retaining and recruiting team members by having them share their stories in written and video
- In Goodyear, I created and edited professional videos featuring our mayor, city manager and city councilmembers. I also created feature stories about the city for the web social media and Goodyear's monthly magazine, highlighted new businesses in Goodyear through video and social-media posts, and helped boost our Facebook and Instagram followers by over 50% in 2.5 years.
At both positions, I developed and maintained strong media relations through media releases and other external content. I look forward to doing the same for the water team in Scottsdale.
I hope I have an opportunity to meet with you discuss ways that we can work together to build amazing communications strategies for Scottsdale water. Thanks so much for your consideration.
Sincerely,
Shane Dale
Objective
Skills
Work Experience
-Rolled out an Employee Ambassador program for recruiting purposes.
-Create quarterly internal videos featuring our Executive VP. Communications lead for our Wellness Committee.
-Generate a monthly newsletter on our internal SharePoint page. Created a new company brochure that outlines our mission of supporting farmers and sustainability.
-Created a video and web story that defines our mission of sustainability.
-Help our 17 locations across the country partner with charities to generate goodwill and positive media.
-Updated and properly branded safety presentations for all 13 of our manufacturing plants.
-Converted internal content into external content when possible, helping grow our LinkedIn following by 30% in two years.
-Create media releases and distribute them to our press contacts nationwide.
-Created and edited professional videos featuring our mayor, city manager and city councilmembers.
-Created feature stories about the city for the web social media and Goodyear's monthly magazine.
-Highlighted new businesses in Goodyear through video and social-media posts.
-Created and promoted positive stories from Goodyear Police, Fire, Public Works and Economic Development.
-Helped boost our Facebook and Instagram followers by over 50% in 2.5 years.
-Wrote about Arizona's Wrote about Arizona's professional and collegiate teams for ABC15.com.
-Provided analysis and commentary on TV when needed.
-Shot video (press conferences, interviews and b-roll) as needed.
-Provided video editing for TV. Edited stories written by our sports anchors.
-Provided sports-related content for our social-media channels.