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  • Communication & Engagement Specialist - Development Services

    500 E. Third Street, Loveland, Colorado 80537 United States CITY OF LOVELAND, COLORADO Full Time Apr 30, 2025
    City of Loveland Employer:

    CITY OF LOVELAND, COLORADO

    With over 300 days of sunshine, proximity to Rocky Mountain National Park, endless outdoor recreation options and a thriving arts, brewery, foodie and shopping scene Loveland is an award winning City.  In 2020, Loveland was the only Colorado City to win the 2020 Governor’s Award for Downtown Excellence.  Loveland is the top residential recycling City in the state for 4 consecutive years.  Additionally, Loveland has consistently been ranked as one of the top places to live, work and raise a family in the U.S. Featured by USA Today in 2017 as one of the Most Idyllic Picturesque towns in America.  As the rest of the world is figuring out what we have known for quite some time… Loveland, Colorado has EVERYTHING YOU LOVE! ~ Love What You Do, Land With Us!

    Apply Now View job Employer Profile

    Job Description

    Job Summary:

    Manage, develop, coordinate and execute strategic communication and community engagement. Coordinate effective use of personal, print, digital and electronic communication tools to align and further the goals of specific departments. Provide accurate, regular, reliable information to the public and staff on department operations. This position is salaried/exempt. The salary range for this position is $66,973.00- $90,414.00 per year with a hiring range of $66,973.00 - $78,694.00, depending on qualifications and experience. This opportunity will be available to applicants until Friday, May 9, 2025, at 3:00 P.M. M.S.T.

    A current resume is required, and a cover letter is preferred.

    Department Pitch

    The City of Loveland is seeking a skilled and adaptable Communication and Engagement Specialist with a strong background in public relations, community engagement, and managing complex, sometimes sensitive topics. The ideal candidate will have a proven ability to design and implement impactful communication campaigns that align with Citywide initiatives and support the goals of the Development Services Department. This role requires expertise in crafting professional, audience-focused print and digital content and building meaningful relationships with diverse stakeholders. The Specialist will engage the community on critical topics such as development, planning, zoning, building, code enforcement, and historic preservation. They must be comfortable navigating challenging discussions, fostering understanding, and resolving conflicts with tact and professionalism. Additionally, the Communications and Engagement Specialist will play a key role in strategic decision-making, act as a trusted advisor on communication matters.

    Please view our video Working at Loveland to learn more about our exceptional Loveland community and the benefits of working for the City.

    Essential Functions:
    • Develop, create, coordinate and execute the communication, public relations, marketing, media and outreach programs for specific department(s).
    • Disseminate information in a coordinated manner.
    • Develop and establish proactive communication and community involvement efforts targeting diverse populations.
    • Collaborate in the short and long-term planning and development of the City’s overall branding and visual identity programs.
    • Manage community engagement for all represented department efforts. Coordinate outreach programs, open houses, and high-profile projects.
    • Assist with City communications, team members, efforts for emergency operations and preparedness.
    • Lead the response or assist with responding to public requests for information or complaints. Ensure positive public relations and relationship building necessary for community trust, cohesiveness and understanding.
    • Provides recommendations for promotional materials to ensure a consistent look and message that promotes the Department’s goals and objectives.
    • Oversee and manage department web pages content and appearance.
    • Remain current on department-wide issues, services, programs, events, and projects. Collaborate with communications team to identify and create earned media opportunities and implement those strategies to promote and market programs, services, etc
    • Produce and create key external communication materials in varied formats, using a style that is engaging, concise and appropriate in tone for the organization/ audience.
    • Keep up to date on emerging communication trends and technologies and recommend and implement new tools that can help broaden and deepen department communication efforts.
    • Ability to travel and conduct business throughout the City.

    Other Job Functions:
    • Maintains records of department media releases, website and social media content.
    • Assists with communication research and marketing strategy.
    • Performs other duties as assigned.

    Qualifications:

    Education:
    • 4 Year/Bachelors: Marketing, Multimedia, Communications, and/or Journalism required.
    • An equivalent combination of education and/or experience may substitute for education requirement on a year-for-year basis.

    Experience:
    • 4 years progressive work experience and responsibility in communications or marketing with an emphasis on writing, creating campaigns to inform and educate audiences, and demonstrated familiarity with modern media platforms including social media channels. Must be in addition to any experience used to satisfy the education requirement, required.
    • Media relations and municipal experience preferred.
    • Experience with project management experience and demonstrated experience with online communications and marketing software including Canva, Sprout Social, Hootsuite, Asana, and/or other publication software applications used in producing high-quality publications.

    Knowledge, Skills, and Abilities:
    • Excellent and diverse writing, presentation and communication skills. Requires excellent grammar, spelling, punctuation and vocabulary. Ability to listen and communicate effectively with diverse groups.
    • Knowledge of website and social analytics tools. Must be able to gather media and archive materials for records purposes and future use.
    • Knowledge and expertise in media relations and press releases.
    • Creative and innovative thinker, tech-savvy with, content management systems, software commonly used for creating marketing material and social content.
    • Establish and maintain effective working relationships with City employees across the city, representatives of other agencies and organizations, and members of the community.
    • Requires creativity and strong customer relation skills.
    • Must consistently prioritize and manage multiple tasks in a fast-paced environment and work independently. Coordinate and organize numerous projects simultaneously.
    • Must be capable of discerning when confidentiality ability and maintaining confidentiality.
    • Must work well under pressure and meet tight deadlines. Requires functioning at high-speed to allow for completion of projects in a timely and accurate manner.
    • Excellent customer service skills.
    • Requires to learn, follow, apply and relay guidelines, policies, rules and regulations applicable to social media and communications with citizens and fellow employees.
    • Web content management systems and graphic design.
    • Provide objective feedback and counsel on communication strategy.

    Physical Demands:
    • Frequent: Minimal physical effort typically found in clerical work. Primarily sedentary, may occasionally lift and carry light objects. Walking and/or standing as needed and minimal.
    • Occasional: Light to moderate physical effort that includes frequent standing or walking or maintaining arms and hands in the same position for repetitive tasks. Frequently works with light objects and light hand tools.
    • Moderate to considerable physical effort that includes working from ladders in awkward positions. Frequent use of light or medium weight objects (e.g., 25-50 lbs) and use of medium weight tools.
    • Strenuous to extreme physical effort that includes frequent use of heavy objects (e.g., 50+ pounds) and may also use heavy tools or require strenuous application in awkward positions.

    Working Environment
    • Frequent: Exposure to routine office noise and equipment.
    • Occasional: Exposure to hazards typically found in general office environments where there is rarely to no exposure to injury or accident.
    • Exposure to hazards that are predictable or well protected against.
    • Exposure to heat and noise along with working outside in the elements.
    • Exposure to marginal to moderate conditions that are unpredictable and may lead to injury.
    • Exposure to hazardous conditions that may lead to workplace injury such as working in heights, exposure to fly ash and/or energized electrical
      equipment.

    Additional Working Demands / Conditions

    This job description is not designed to contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.

    With over 300 days of sunshine, and just 30 miles from Rocky Mountain National Park in the heart of northern Colorado, Loveland is an ideal community for anyone to call home. Known as the Sweetheart City, this vibrant cultural hub is home to nearly 500 sculptures and public art installations, the world-famous Valentine Remail Program, and picturesque views of the Rocky Mountains. The community is bustling with thriving arts, brewery, foodie, and shopping scene. Enjoy headliner concert and theatre productions, professional hockey events, endless community recreation and open space opportunities, art and sculpture shows, and several local festivals. Loveland also boasts an award-winning golf course and an inclusive library and community center. Loveland, Colorado has EVERYTHING YOU LOVE!

    In 2020, Loveland was the only Colorado City to win the Governor’s Award for Downtown Excellence, is the top residential recycling City in the state for 4 consecutive years and has been ranked as one of the top places to live, work and raise a family in the U.S. and as one of the Most Idyllic Picturesque towns in America.

    Apply today to join more than 800 employees who work to meet the core values of: Accountability & Integrity, Transparency & Honoring the Public Trust, Collaboration, Innovation, Safety, Excellent Service with Courtesy and Kindness. The City of Loveland is a diverse and welcoming community organization, and our employees enjoy a competitive benefits program, various opportunities for growth and development, and an exceptional work-life balance.

    A vibrant community, surrounded by natural beauty, where you belong!

    Benefits Information

    Benefit Eligible Benefits Package Includes:
    • Two (2) Medical plans, Dental, Vision (for self/ spouse/ children)
    • A Dedicated, exclusive Employee Health and Wellness Center
    • Discounted Chilson Center passes
    • Paid vacation, holidays, floating holidays, and medical leave
    • Flexible spending including Dependent Care
    • Life Insurance, AD&D, Short-term and Long-term disability, and voluntary Critical Illness Coverage
    • Retirement 401a, 457, Roth (pre-& post tax) and company match
    • A Comprehensive Employee Assistance Program
    • Voluntary 529 College Invest program
    • Tuition Reimbursement
    • Employee Referral Program
    • Personal and Professional Development opportunities
    • Employee Recognition Program
    • Exceptional work-life balance
    • Market based pay & regular performance reviews
    • Local Government employment is eligible for Public Loan Forgiveness Program


    Reasonable accommodation will be made to enable qualified individuals with disabilities to perform the essential functions.

    City of Loveland job descriptions are designed to describe the general nature and level of work necessary to perform well in the job; they are not intended to provide an exhaustive list of responsibilities, skills, and qualifications. City of Loveland job descriptions may be updated periodically, and additional activities, duties or responsibilities may be assigned by management as deemed appropriate.

    The City of Loveland provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, disability, genetic information, age, or any other status protected under federal, state, and/or local law.

    The City of Loveland participates in E-Verify. In accordance with E-Verify requirements, upon your date of hire the City of Loveland will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. E-Verify Notice of Participation. Learn more about your right to work. Visit E-Verify.gov for more information.

    Hybrid Remote Work Eligibility

    This position may be eligible for up to two days per week working remotely. Probationary employees (within the first six months of employment) may not be eligible. Subject to change based on business needs and performance expectations.

    Employment offers will be conditional on the successful completion of a criminal history background check.
    Apply Now View job Employer Profile

    Please mention you found this employment opportunity on the CareersInGovernment.com job board.

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The Ins and Outs of Government PR Jobs - And Why It's Worth It To Consider One

The Ins and Outs of Government PR Jobs - And Why It's Worth It To Consider One
 

Introduction

Picture this: you're a skilled communicator with a knack for crafting compelling messages and a deep desire to make a difference in your community. You've considered various career paths, but the idea of working in government PR keeps nagging at you. You're intrigued by the opportunity to shape public perception, inform citizens, and contribute to the greater good, but you're not quite sure what a government PR job entails or if it's the right fit for you.

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Sound familiar? If so, you've come to the right place.

In this comprehensive guide, we'll dive deep into the world of government PR jobs, exploring the key responsibilities, necessary skills, and potential career growth opportunities within this dynamic field.

We'll paint a vivid picture of what it's like to work as a government PR professional, from the day-to-day tasks to the challenges and rewards that come with the territory.

But here's the thing: a government PR job isn't for everyone. It requires a unique combination of strategic thinking, adaptability, and a thick skin. You'll need to navigate complex bureaucracies, juggle competing priorities, and sometimes face public scrutiny. But if you're up for the challenge, a career in government PR can be incredibly fulfilling.

 

Roles and Responsibilities

When you step into a government PR job, you'll quickly realize that no two days are the same. Your role will be multifaceted, challenging, and always keeps you on your toes. At its core, your primary responsibility will be to manage the public image and reputation of the government agency or official you represent. But what does that actually entail? Let's break it down.

Crafting Compelling Communications

One of your key duties will be developing and implementing communication strategies that effectively convey your agency's mission, goals, and initiatives to the public. This means you'll need to have a deep understanding of your target audience and craft messages that resonate with them. You'll be the mastermind behind press releases, speeches, social media posts, and other public-facing content, ensuring that all communications are clear, concise, and on-brand.

Managing Media Relations and Crisis Communications

But your job doesn't stop there. As a government PR professional, you'll also be the go-to person for media inquiries and crisis communications. When reporters come knocking with tough questions or a scandal erupts, you'll need to think on your feet and develop strategic responses that mitigate damage and maintain public trust. It's a high-pressure role that requires a cool head and a quick wit.

Engaging the Public Through Outreach and Events

In addition to reactive tasks, you'll also be proactive in your approach to PR. This means organizing press conferences, public events, and community outreach initiatives that showcase your agency's work and engage citizens in meaningful ways. You'll be the bridge between your agency and the public, fostering relationships and building trust through open and transparent communication.

Collaborating with Stakeholders and Subject Matter Experts

Of course, all of this work doesn't happen in a vacuum. As a government PR professional, you'll collaborate closely with agency leaders, subject matter experts, and other stakeholders to ensure that all communications are accurate, timely, and aligned with your agency's goals. You'll need to be a master negotiator, able to balance competing priorities and find common ground among diverse perspectives.

 

Required Skills and Qualifications

So, you're intrigued by the idea of a government PR job, but you're not sure if you have what it takes to succeed in this dynamic field. Don't worry – we've got you covered. While the specific requirements may vary depending on the agency and position, there are certain skills and qualifications that are essential for any government PR professional. Let's take a closer look.

Excellent Communication Skills

First and foremost, you'll need to be an exceptional communicator. This means having the ability to write clear, concise, and compelling content across a variety of mediums – from press releases and speeches to social media posts and website copy. You'll also need to be an articulate and confident speaker, able to deliver messages effectively in front of cameras, reporters, and public audiences.

Strategic Thinking and Problem-Solving Abilities

But being a great communicator isn't enough – you'll also need to be a strategic thinker and problem solver. Government PR professionals are often faced with complex challenges that require creative solutions and the ability to think on their feet. You'll need to be able to analyze situations quickly, identify potential risks and opportunities, and develop strategic approaches that achieve desired outcomes.

Relationship Building and Interpersonal Skills

Another key skill for government PR professionals is the ability to build and maintain relationships with a wide range of stakeholders – from media contacts and community leaders to agency staff and elected officials. You'll need to be able to navigate complex bureaucracies, build trust and credibility with diverse audiences, and foster collaborations that advance your agency's goals.

Adaptability and Resilience

In the fast-paced world of government PR, things can change at a moment's notice. You'll need to be adaptable and resilient, able to pivot quickly when priorities shift or crises emerge. This means being able to work well under pressure, manage multiple tasks and deadlines simultaneously, and maintain a positive attitude even in the face of adversity.

Knowledge of Government Processes and Policies

Having a solid understanding of government processes and policies is essential for success in a government PR job. You'll need to be familiar with the workings of your agency, the legislative and regulatory environment in which it operates, and the key issues and challenges facing your community. This knowledge will enable you to craft effective messages, anticipate potential roadblocks, and navigate the complex landscape of government communications.

While this may seem like a daunting list of requirements, don't let it discourage you. Many of these skills can be developed over time through a combination of education, training, and on-the-job experience.

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Launch your career with Careers in Government! Explore exciting opportunities, connect with passionate professionals, and shape your legacy.

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Career Advancement Opportunities

So, you've got your government PR job title and you're excited about the opportunities. But what does the future hold? What kind of career advancement opportunities are available to you? Let's explore some of the paths you might take as you grow and develop in your government PR career.

Progressing to Senior-Level Positions

One of the most common career advancement opportunities in government PR is progressing to senior-level positions within your agency. As you gain experience and demonstrate your skills and leadership abilities, you may be promoted to roles such as Senior Communications Specialist, Communications Director, or Public Affairs Specialist. These positions typically require demonstrated ability of strategy development, team management, and high-level decision-making.

Specializing in a Particular Area of PR

Another way to advance your career in government PR is to specialize in a particular area of communications. For example, you might focus on digital communications and social media, or you might develop expertise in crisis communications and emergency response. By becoming a subject matter expert in a specific area, you can position yourself as a valuable resource to your agency and open up new opportunities for growth and advancement.

Transitioning to a Different Agency or Department

In some cases, career advancement in government PR may involve transitioning to a different agency or department. You might seek out opportunities to work in a larger or more high-profile agency, or you might be interested in exploring a different area of government, such as education, healthcare, or environmental protection. By bringing your skills and experience to a new agency, you can broaden your professional network, take on new challenges, and continue to grow in your career.

Pursuing Leadership Roles in Professional Organizations

Outside of your day-to-day job, you can also advance your career by taking on leadership roles in professional organizations related to government PR. For example, you might serve on the board of the National Association of Government Communicators or lead a committee for the Public Relations Society of America. These roles can help you build your professional reputation, develop new skills, and make valuable connections with other PR professionals across the country.

Transitioning to the Private Sector

Some government PR professionals choose to advance their careers by transitioning to the private sector. The skills and experience you gain in government PR – such as strategic communication, media relations, and crisis management – are highly transferable to the corporate world. You might seek out PR positions with companies that have a strong public affairs or government relations focus, or you might start your own PR consulting firm that specializes in serving government clients.

Regardless of the path you choose, the key to career advancement in government PR is to continually develop your skills, build your professional network, and seek out new challenges and opportunities. By staying proactive and strategic in your career development, you can position yourself for long-term success and make a meaningful impact in your community and beyond.

 

Challenges and Rewards

Working in government PR can be a deeply fulfilling career path, but it's not without its challenges. Like any job, there are both rewards and obstacles that come with the territory. Let's take an honest look at what you can expect as a government PR professional.

Challenges

Navigating Bureaucracy and Red Tape

One of the biggest challenges of working in government PR is navigating the complex bureaucracy and red tape that often comes with the job. Government agencies are subject to a wide range of rules, regulations, and approval processes that can slow down decision-making and hinder progress. As a PR professional, you'll need to be patient, persistent, and creative in finding ways to get things done within the system.

Managing Limited Resources and Tight Deadlines

Government agencies are often working with limited budgets and resources, which can make it challenging to execute effective PR campaigns and initiatives. You may need to get creative with your strategies and tactics and find ways to do more with less. Additionally, the fast-paced nature of government means that you'll often be working under tight deadlines and pressure to deliver results quickly.

Adapting to Changing Priorities and Leadership

Finally, government PR professionals need to be adaptable and resilient in the face of changing priorities and leadership. Political administrations come and go, and with each transition can come new directives, initiatives, and messaging. You'll need to be able to change direction and adjust your strategies and tactics to align with the current priorities and goals of your agency and its leaders.

Rewards

Serving the Public Good

Another reward of government PR is the satisfaction of knowing that you're serving the public good. As a public servant, your ultimate goal is to work in the best interests of the people you serve. This can be a powerful motivator and source of pride, knowing that your efforts are contributing to a larger purpose and mission.

Developing Unique and Valuable Skills

Working in government PR also provides opportunities to develop unique and valuable skills that can serve you throughout your career. You'll gain experience in strategic communication, media relations, crisis management, and stakeholder engagement – all skills that are highly transferable to other industries and sectors. You'll also develop a deep understanding of government processes, policies, and issues, which can make you a valuable asset to any organization.

Building a Professional Network and Reputation

Government PR can be a great way to build your professional network and reputation. You'll have the opportunity to work with a wide range of stakeholders – from elected officials and agency leaders to media contacts and community partners. By building strong relationships and demonstrating your expertise and value, you can position yourself for future career opportunities and growth.

While the challenges of government PR can be significant, the rewards are equally powerful. If you're passionate about serving the public good and developing your skills and reputation, a career in government PR may be the perfect fit for you.

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Landing Your First Government PR Job

Gain relevant education and training

Pursuing a degree in communications, public relations, journalism, or a related field can provide a strong foundation for a career in government PR. Consider earning a master's degree in public administration or public policy to deepen your understanding of government processes and issues. Taking courses or workshops in government relations, public affairs, or crisis communication can also help you build specialized knowledge and technical skills.

Gain relevant education and training

Pursuing a degree in communications, public relations, journalism, or a related field can provide a strong foundation for a career in government PR. Consider earning a master's degree in public administration or public policy to deepen your understanding of government processes and issues. Taking courses or workshops in government relations, public affairs, or crisis communication can also help you build specialized knowledge and technical skills.

Build your professional experience

Seeking out internships or entry-level positions in government agencies or nonprofit organizations can provide valuable hands-on experience in government PR. Volunteering for political campaigns or advocacy groups can also help you gain experience in messaging and outreach, while building your professional network. Look for opportunities to write or speak about government issues, such as op-eds or community forums, to demonstrate your expertise and engagement.

Develop your skills and expertise

Honing your writing and editing skills through practice and feedback is essential for success in government PR. Learning to use social media and digital communication tools effectively can also help you reach and engage different audiences. Staying up to date on current events and policy issues related to your areas of interest can help you provide informed and relevant communications.

Network and build relationships

Attending government and public affairs conferences and events can provide opportunities to meet and learn from other professionals in the field. Joining professional organizations like the National Association of Government Communicators or the Public Relations Society of America can also help you build your network and access resources and support. Reaching out to government PR professionals for informational interviews or advice can provide valuable insights and guidance.

Prepare for the hiring process

Familiarizing yourself with the government job application process, which may include exams or assessments, can help you navigate the hiring process more effectively. Practicing your interviewing skills and being prepared to discuss your experience and qualifications with human resources can help you make a strong impression. Being patient and persistent is also important, as the government hiring process can often take longer than the private sector.

Consider alternative paths to government PR

Looking for PR positions with government contractors or consulting firms that serve government clients can provide alternative paths to working in government PR. Considering working in the nonprofit sector on issues that relate to federal government policy or services can also provide relevant experience and exposure. Exploring opportunities in local or state government, which may have more entry-level positions available, can be another way to break into the field.

With persistence, dedication, and a commitment to public service, you can launch a fulfilling career in government PR.

 

Conclusion

If you're a skilled communicator with a passion for making a difference in your community, government PR may be the perfect fit. Government PR and public affairs jobs present the opportunity to inform and engage citizens, promote transparency and accountability, and support initiatives that improve people's lives. It also provides the chance to develop valuable skills, build a strong professional network, and establish a reputation as a trusted and effective communicator.

With dedication, persistence, and a passion for making a difference, you can launch a fulfilling and impactful career in government PR.

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The road ahead may not always be easy, but the opportunity to serve your community and contribute to the greater good is well worth the journey.

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