Basic Function
Provides executive direction for the development of all department goals and objectives and sets the strategic direction for the agency with regards to Marketing; responsible for providing executive direction for the overall management of the department, including development of the annual budget, staff development, and the successful execution of all marketing efforts.
Example Of Duties
- Leads Marketing department′s strategy development and execution; aligns department goals with agency goals
- Oversees the development and management of the Metro brand
- Leads the development and execution of the agency′s social media strategy
- Directs efforts to secure and expand external advertising revenue for Metro′s present and future properties and assets, Metro-sponsored activities and events, or special projects as directed by the Metro Board of Directors
- Collaborates with Communications leadership and Chief Communications Officer
- Leads the Marketing Department′s budget development and management, including proactively evaluating and optimizing resources on an ongoing basis
- Analyzes the department′s operations to identify successes and areas for improvement, and modifies processes as necessary to provide a clear path for the team to be successful and to ensure alignment with Metro's mission and goals
- Directs the development and implementation of work plan goals, objectives, policies, procedures, and work standards for assigned function, and monitors progress
- Consults with and recommends to Metro management, Board of Directors, and municipal and transportation officials on the direction, progress, preparation, and funding of customer related policies and programs
- Develops and directs coordination of marketing and promotional programs and policies, including negotiating contractual agreements with private entities, as well as other public agencies
- Manages and executes advertising contract
- Establishes and maintains relationships with Metro Board members and their staff; regional and local elected officials; and business, professional, civic, government, and community groups regarding Metro plans, policies, programs, and services to build trust and foster marketing strategies and initiatives
- Directs the development of extensive customer-related and/or marketing programs and studies, including evaluations of existing and proposed services, costs, productivity, cost-effectiveness, and service area impact
- Provides support for all internal and external marketing partners
- Leads Metro′s marketing participation in regional and external events, activities, and functions
- Leads department′s participation in and management′s responses to internal and external investigations related to department-specific matters
- Prepares and presents written and oral reports to Board members, Metro management, government officials, key stakeholders, community groups, and the general public
- Represents Metro before public officials, private entities, professional, civic, governmental groups, and community and special events
- Recruits, supervises, and evaluates assigned staff; manages staff human resources issues
- Communicates Metro's safety vision and goals; oversees the implementation of agency and departmental safety rules, policies, and procedures; and maintains accountability for the safety performance of all assigned employees.
- Contributes to ensuring that the Equal Employment Opportunity (EEO) policies and programs of Metro are carried out
May be required to perform other related job duties
Requirements For Employment
A combination of education and/or experience that provides the required knowledge, skills, and abilities to perform the essential functions of the position. Additional experience, as outlined below, may be substituted for required education on a year-for-year basis. A typical combination includes:
Education - Bachelor′s Degree in Business, Public Administration, Public Policy, Marketing, Communications, or a related field; Master′s Degree in a related field preferred
Experience - Eight years of relevant senior management-level experience in customer relations; marketing; or policy development communications or public affairs
Certifications/Licenses/Special Requirements - A valid California Class C Driver License or the ability to utilize an alternative method of transportation when needed to carry out job-related essential functions
Preferred Qualifications
Preferred Qualifications (PQs) are used to identify relevant knowledge, skills, and abilities (KSAs) as determined by business necessity. These criteria are considered preferred qualifications and are not intended to serve as minimum requirements for the position. PQs will help support selection decisions throughout the recruitment. In addition, applicants who possess these PQs will not automatically be selected.
The following are the preferred qualifications:
- Experience developing, implementing, and leading marketing, communications, social media, and brand campaigns with a clear understanding of marketing and branding concepts
- Experience delivering and communicating complex ideas and strategies to diverse audiences, both internally and externally
- Experience managing multiple teams and projects to meet deadlines and goals, while demonstrating effective problem-solving skills in a high-pressure environment
Knowledge:
- Theories, principles, and practices of marketing, advertising, public policy, communication, and web and social media
- Organizational structure, functioning, and protocol of public agencies and local governments
- Marketing research theories and techniques
- Social and political issues influencing transportation programs
- Administrative methods, including goal setting, program, and budget development and implementation, capital and operating budgets, funding sources, and finance best practices
- Decision making process and implementation
- Modern management theory, including staff management
Skills: - Directing the overall operations of major marketing, advertising, web, and social media functions
- Developing and editing high-quality materials
- Superior writing and public speaking skills
- Determining strategies to achieve goals
- Establishing and implementing policies and procedures.
- Analyzing situations, identifying problems, recommending solutions, and evaluating outcomes
- Exercising sound judgment and creativity in making decisions
- Communicating effectively orally and in writing
- Interpersonal communication, including tact and diplomacy
- Interacting professionally with Metro employees, Board of Directors and their staff, elected officials, stakeholders, and the public
- Supervising, training, and motivating assigned employees
- Mediating and negotiating
Abilities:
- Manage a diverse team of individuals
- Build a high performing culture
- Establish and implement performance measures for the department and staff
- Plan financial and staffing needs, and resource allocations
- Understand, interpret, and apply laws, rules, regulations, policies, procedures, contracts, budgets, and labor/management agreements
- Represent Metro before public officials, private entities, professional, civic, governmental groups, and community and special events
- Prepare comprehensive reports and correspondence
- Handle highly confidential information and materials
- Read, write, speak, and understand English
Selection Procedure
Applicants who best meet job-related qualifications will be invited to participate in the examination process that may consist of any combination of written, performance, or oral appraisal to further evaluate job-related experience, knowledge, skills and abilities.
Application Procedure
To apply, visit Metro's website at www.metro.net and complete an online Employment Application.
Computers are available to complete online Employment Applications at the following Metro location:
METRO Headquarters, Employment Office
One Gateway Plaza
Los Angeles, CA 90012
Telephone: (213) 922-6217 or persons with hearing or speech impairments can use California Relay Service 711 to contact Metro.
All completed online Employment Applications must be received by 5:00 p.m. on the closing date. (RW)
*Open to the public and all Metro employees**This is an At-Will position and employee serves at the pleasure of the hiring authority.
This job bulletin is not to be construed as an exhaustive list of duties, responsibilities, or requirements. Employees may be required to perform other related job duties.
Closing Date/Time: Open Until Filled
Please mention you found this employment opportunity on the CareersInGovernment.com job board.
